Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

92 institutional holders +12 vs Q3 2025
3,634,9203.6m shares reported held*
$161.6mreported value*
17 new 37 added 21 reduced 7 sold out net bought ≈ $62.4m (+1.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $44.46.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 85Q1 24: 81Q2 24: 77Q3 24: 72Q4 24: 85Q1 25: 84Q2 25: 82Q3 25: 80Q4 25: 9292Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385
Q1 202481
Q2 202477
Q3 202472
Q4 202485
Q1 202584
Q2 202582
Q3 202580
Q4 202592

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q1 24: 16 bought or addedQ1 24: 47 cut or sold outQ2 24: 10 bought or addedQ2 24: 46 cut or sold outQ2 24Q3 24: 11 bought or addedQ3 24: 46 cut or sold outQ4 24: 52 bought or addedQ4 24: 23 cut or sold outQ4 24Q1 25: 22 bought or addedQ1 25: 37 cut or sold outQ2 25: 17 bought or addedQ2 25: 44 cut or sold outQ2 25Q3 25: 18 bought or addedQ3 25: 44 cut or sold outQ4 25: 54 bought or addedQ4 25: 28 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 20241647
Q2 20241046
Q3 20241146
Q4 20245223
Q1 20252237
Q2 20251744
Q3 20251844
Q4 20255428

Biggest buyers

Brookstone Capital Management Added +638,073+638.1k
Lantz Financial LLC Added +270,424+270.4k
Cerity Partners LLC Added +156,363+156.4k
Lido Advisors, LLC New +117,305+117.3k
McAlister, Sweet & Associates, Inc. New +80,565+80.6k
Janney Montgomery Scott LLC Added +66,499+66.5k
My Personal CFO, LLC New +65,510+65.5k
OSAIC HOLDINGS, INC. Added +45,432+45.4k
Cetera Investment Advisers Added +25,335+25.3k
Arkadios Wealth Advisors New +24,080+24.1k

Biggest sellers

ENVESTNET ASSET MANAGEMENT INC Reduced -86,376-86.4k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -59,575-59.6k
CITADEL ADVISORS LLC Sold out -22,718-22.7k
MML INVESTORS SERVICES, LLC Reduced -20,415-20.4k
Buska Wealth Management, LLC Reduced -20,320-20.3k
UBS Group AG Sold out -18,141-18.1k
Penserra Capital Management LLC Reduced -15,379-15.4k
WEDBUSH SECURITIES INC Reduced -13,784-13.8k
GOLDMAN SACHS GROUP INC Sold out -9,473-9.5k
JPMORGAN CHASE & CO Sold out -8,140-8.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.33% of their portfolio WHEATON, IL 651,205651.2k $29.0m $29.0m 0.33% Added +638.1k +638,073
2 Penserra Capital Management LLC 0.22% of their portfolio ORINDA, CA 413,038413.0k $18.4m $18.4m 0.22% Reduced -15.4k -15,379
3 Lantz Financial LLC 2.63% of their portfolio NAPERVILLE, IL 279,869279.9k $12.4m $12.4m 2.63% Added +270.4k +270,424
4 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 209,607209.6k $9.3m $9.3m 0.01% Added +156.4k +156,363
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 182,199182.2k $8.1m $8.1m 0.01% Added +45.4k +45,432
6 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 166,179166.2k $7.4m $7.4m 0.01% Added +10.8k +10,811
7 Lido Advisors, LLC 0.02% of their portfolio Los Angeles, CA 117,305117.3k $5.2m $5.2m 0.02% New
8 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 105,276105.3k $4.7m $4.7m 0.00% Added +9.3k +9,324
9 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 82,35482.4k $3.7m $3.7m 0.01% Added +66.5k +66,499
10 McAlister, Sweet & Associates, Inc. 2.72% of their portfolio HOUSTON, TX 80,56580.6k $3.6m $3.6m 2.72% New
11 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 67,71967.7k $3.0m $3.0m 0.00% Added +25.3k +25,335
12 My Personal CFO, LLC 1.22% of their portfolio VANCOUVER, WA 65,51065.5k $2.9m $2.9m 1.22% New
13 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 65,27465.3k $2.9m $2.9m 0.00% Reduced -3.5k -3,534
14 Three Seasons Wealth, LLC 0.25% of their portfolio SALT LAKE CITY, UT 57,97358.0k $2.6m $2.6m 0.25% Unchanged
15 Buska Wealth Management, LLC 0.94% of their portfolio WAUSAU, WI 57,02157.0k $2.5m $2.5m 0.94% Reduced -20.3k -20,320
16 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 45,85445.9k $2.0m $2.0m 0.00% Reduced -86.4k -86,376
17 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 38,55538.6k $1.7m $1.7m 0.00% Reduced -20.4k -20,415
18 KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio AUSTIN, TX 36,34636.3k $1.6m $1.6m 0.02% Reduced -1.7k -1,675
19 Fragasso Financial Advisors Inc 0.10% of their portfolio SEWICKLEY, PA 35,30535.3k $1.6m $1.6m 0.10% Added +1.4k +1,359
20 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 35,11935.1k $1.6m $1.6m 0.01% Added +4.0k +3,959
21 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 35,05635.1k $1.6m $1.6m 0.00% Added +1.1k +1,099
22 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 34,91634.9k $1.6m $1.6m 0.01% Added +10.9k +10,852
23 THOROUGHBRED FINANCIAL SERVICES, LLC 0.08% of their portfolio BRENTWOOD, TN 31,39931.4k $1.4m $1.4m 0.08% Reduced -5.0k -4,962
24 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 30,79330.8k $1.4m $1.4m 0.00% Reduced -59.6k -59,575
25 INTEGRAL INVESTMENT ADVISORS, INC. 0.33% of their portfolio TURLOCK, CA 30,28530.3k $1.3m $1.3m 0.33% Added +3.3k +3,300
26 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 27,34427.3k $1.2m $1.2m 0.00% Unchanged
27 Snowden Capital Advisors LLC 0.03% of their portfolio New York, NY 25,18125.2k $1.1m $1.1m 0.03% Added +9.4k +9,418
28 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 24,45124.5k $1.1m $1.1m 0.03% Added +432 +432
29 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 24,08024.1k $1.1m $1.1m 0.02% New
30 CoreCap Advisors, LLC 0.03% of their portfolio SOUTHFIELD, MI 22,12122.1k $983.6k $983.6k 0.03% Reduced -557 -557
31 TopTier Wealth Management, LLC 0.66% of their portfolio MUSKEGO, WI 21,74121.7k $966.7k $966.7k 0.66% First filing
32 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 21,62621.6k $962.0k $962.0k 0.00% Added +3.9k +3,868
33 Berkshire Money Management, Inc. 0.09% of their portfolio DALTON, MA 21,41021.4k $952.0k $952.0k 0.09% Added +661 +661
34 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,30019.3k $858.1k $858.1k 0.01% Unchanged
35 FSA Advisors, Inc. 0.59% of their portfolio TROY, MI 19,21619.2k $854.4k $854.4k 0.59% Added +3.7k +3,692
36 Chris Bulman Inc 0.37% of their portfolio ROSEVILLE, CA 18,68218.7k $830.7k $830.7k 0.37% New
37 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 18,23018.2k $810.6k $810.6k 0.00% Added +8.8k +8,775
38 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 16,89516.9k $751.1k $751.1k 0.03% Added +11.9k +11,944
39 Beacon Financial Advisory LLC 0.17% of their portfolio CLEVELAND, OH 16,31416.3k $725.4k $725.4k 0.17% Added +4.3k +4,270
40 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 15,44815.4k $686.9k $686.9k 0.01% Reduced -603 -603
41 Weaver Consulting Group 0.16% of their portfolio HUNTINGTON BEACH, CA 15,02315.0k $668.0k $668.0k 0.16% New
42 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.09% of their portfolio BLUE BELL, PA 14,21314.2k $632.0k $632.0k 0.09% Reduced -646 -646
43 BCS Wealth Management 0.06% of their portfolio JOHNSON CITY, TN 14,14614.1k $629.0k $629.0k 0.06% Added +7.0k +6,989
44 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 13,54313.5k $602.2k $602.2k 0.01% Added +1.2k +1,230
45 Arax Advisory Partners 0.02% of their portfolio NEW YORK, NY 13,30913.3k $591.8k $591.8k 0.02% New
46 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 13,11413.1k $583.1k $583.1k 0.01% Added +6.5k +6,543
47 First Commonwealth Financial Corp /PA/ 0.09% of their portfolio Indiana, PA 12,93912.9k $575.3k $575.3k 0.09% Reduced -6.6k -6,552
48 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 12,73012.7k $566.0k $566.0k 0.03% Unchanged
49 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 11,86411.9k $527.5k $527.5k 0.03% Added +6.1k +6,110
50 Secure Asset Management, LLC 0.08% of their portfolio Troy, MI 11,78311.8k $523.9k $523.9k 0.08% New
51 Global Assets Advisory, LLC 0.14% of their portfolio ORLANDO, FL 10,95311.0k $487.0k $487.0k 0.14% Reduced -118 -118
52 Vantage Financial Partners, LLC 0.10% of their portfolio ELM GROVE, WI 10,80210.8k $480.3k $480.3k 0.10% Added +4.5k +4,451
53 WPWealth LLP 0.07% of their portfolio FORT WORTH, TX 10,57910.6k $470.4k $470.4k 0.07% Added +5.8k +5,801
54 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 10,33810.3k $459.7k $459.7k 0.02% Added +607 +607
55 DHJJ Financial Advisors, Ltd. 0.15% of their portfolio NAPERVILLE, IL 10,31810.3k $458.8k $458.8k 0.15% Added +686 +686
56 AlphaStar Capital Management, LLC 0.03% of their portfolio CORNELIUS, NC 10,19210.2k $453.2k $453.2k 0.03% New
57 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 9,5059.5k $422.6k $422.6k 0.01% Added +890 +890
58 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 9,0459.0k $402.2k $402.2k 0.00% Added +333 +333
59 CRA Financial Services, LLC 0.05% of their portfolio NORTHFIELD, NJ 8,3558.4k $371.5k $371.5k 0.05% Reduced -500 -500
60 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 7,9808.0k $354.8k $354.8k 0.01% Added +37 +37
61 Main Street Financial Solutions, LLC 0.03% of their portfolio NEWTOWN, PA 7,7627.8k $345.1k $345.1k 0.03% Added +1.6k +1,622
62 World Investment Advisors 0.01% of their portfolio LINCROFT, NJ 7,4147.4k $329.7k $329.7k 0.01% New
63 WEDBUSH SECURITIES INC 0.01% of their portfolio PASADENA, CA 7,1327.1k $317.0k $317.0k 0.01% Reduced -13.8k -13,784
64 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 7,0707.1k $314.4k $314.4k 0.00% Added +1.8k +1,795
65 Diligent Investors, LLC 0.08% of their portfolio REDLANDS, CA 7,0007.0k $311.2k $311.2k 0.08% New
66 INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio Urbandale, IA 6,7946.8k $302.1k $302.1k 0.01% New
67 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 6,7066.7k $298.2k $298.2k 0.01% Added +1.5k +1,526
68 Caliber Wealth Management, LLC / KS 0.03% of their portfolio Overland Park, KS 6,6716.7k $296.6k $296.6k 0.03% Unchanged
69 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 6,4596.5k $287.2k $287.2k 0.05% Unchanged
70 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 6,3226.3k $281.1k $281.1k 0.01% Reduced -986 -986
71 Krilogy Financial LLC 0.01% of their portfolio ST. LOUIS, MO 5,8745.9k $263.8k $263.8k 0.01% Unchanged
72 CORRADO ADVISORS, LLC 0.13% of their portfolio RAMSEY, NJ 5,6665.7k $251.9k $251.9k 0.13% New
73 IMG Wealth Management, Inc. 0.16% of their portfolio JACKSONVILLE, FL 5,5885.6k $248.5k $248.5k 0.16% New
74 GTS SECURITIES LLC 0.01% of their portfolio NEW YORK, NY 5,5105.5k $245.0k $245.0k 0.01% Reduced -5.4k -5,380
75 D.B. Root & Company, LLC 0.06% of their portfolio PITTSBURGH, PA 5,4795.5k $243.6k $243.6k 0.06% New
76 Berger Financial Group, Inc 0.01% of their portfolio PLYMOUTH, MN 5,4045.4k $240.3k $240.3k 0.01% Reduced -829 -829
77 Pinnacle Wealth Management Group, Inc. 0.12% of their portfolio PLYMOUTH, MI 5,3255.3k $236.8k $236.8k 0.12% Added +300 +300
78 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 5,2815.3k $234.8k $234.8k 0.00% Unchanged
79 Visionary Wealth Advisors 0.01% of their portfolio O'FALLON, IL 5,1425.1k $228.6k $228.6k 0.01% Unchanged
80 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 4,5754.6k $203.4k $203.4k 0.01% Reduced -3.4k -3,400
81 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 2,4792.5k $110.2k $110.2k 0.00% Reduced -1.2k -1,236
82 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $102.3k $102.3k 0.01% Unchanged
83 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,2782.3k $101.3k $101.3k 0.00% Added +1.6k +1,608
84 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 1,9842.0k $88.2k $88.2k 0.00% Reduced -264 -264
85 SageView Advisory Group, LLC 0.00% of their portfolio Newport Beach, CA 1,2001.2k $53.4k $53.4k 0.00% New
86 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $44.5k $44.5k 0.00% Unchanged
87 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 970970 $43.1k $43.1k 0.00% Unchanged
88 Orion Capital Management LLC 0.01% of their portfolio CORONADO, CA 940940 $41.8k $41.8k 0.01% Unchanged
89 Financial Network Wealth Advisors LLC 0.02% of their portfolio MURRAY, UT 500500 $22.2k $22.2k 0.02% Unchanged
90 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $9.9k $9.9k 0.00% Unchanged
91 Keating Financial Advisory Services, Inc. 0.00% of their portfolio MANHATTAN, KS 213213 $9.5k $9.5k 0.00% First filing
92 Jessup Wealth Management, Inc 0.00% of their portfolio DAYTON, OH 170170 $7.6k $7.6k 0.00% New