Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

82 institutional holders -2 vs Q1 2025
2,361,4082.4m shares reported held*
$97.4mreported value*
4 new 13 added 37 reduced 7 sold out net sold ≈ $28.5m (-691.0k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.26.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 85Q1 24: 81Q2 24: 77Q3 24: 72Q4 24: 85Q1 25: 84Q2 25: 8282Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385
Q1 202481
Q2 202477
Q3 202472
Q4 202485
Q1 202584
Q2 202582

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 23: 19 bought or addedQ3 23: 35 cut or sold outQ4 23: 48 bought or addedQ4 23: 28 cut or sold outQ4 23Q1 24: 16 bought or addedQ1 24: 47 cut or sold outQ2 24: 10 bought or addedQ2 24: 46 cut or sold outQ2 24Q3 24: 11 bought or addedQ3 24: 46 cut or sold outQ4 24: 52 bought or addedQ4 24: 23 cut or sold outQ4 24Q1 25: 22 bought or addedQ1 25: 37 cut or sold outQ2 25: 17 bought or addedQ2 25: 44 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20231935
Q4 20234828
Q1 20241647
Q2 20241046
Q3 20241146
Q4 20245223
Q1 20252237
Q2 20251744

Biggest buyers

OLD MISSION CAPITAL LLC Added +21,618+21.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +16,846+16.8k
OSAIC HOLDINGS, INC. Added +13,936+13.9k
UBS Group AG Added +9,088+9.1k
CITADEL ADVISORS LLC Added +5,660+5.7k
Cetera Investment Advisers Added +5,525+5.5k
Visionary Wealth Advisors New +5,142+5.1k
Pinnacle Wealth Management Group, Inc. New +5,025+5.0k
Cerity Partners LLC Added +4,250+4.2k
LPL Financial LLC Added +3,630+3.6k

Biggest sellers

Brookstone Capital Management Reduced -558,961-559.0k
Buska Wealth Management, LLC Reduced -38,471-38.5k
Penserra Capital Management LLC Reduced -36,797-36.8k
Cresset Asset Management, LLC Sold out -30,238-30.2k
THOROUGHBRED FINANCIAL SERVICES, LLC Reduced -22,000-22.0k
Arkadios Wealth Advisors Sold out -20,246-20.2k
RFG Advisory, LLC Reduced -13,101-13.1k
Chris Bulman Inc Sold out -8,739-8.7k
JANE STREET GROUP, LLC Sold out -7,783-7.8k
John W. Brooker & Co., CPAs Sold out -6,930-6.9k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.24% of their portfolio ORINDA, CA 423,299423.3k $17.5m $17.5m 0.24% Reduced -36.8k -36,797
2 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 176,669176.7k $7.3m $7.3m 0.00% Reduced -2.8k -2,808
3 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 161,253161.3k $6.7m $6.7m 0.01% Reduced -4.0k -4,034
4 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 134,836134.8k $5.6m $5.6m 0.01% Added +13.9k +13,936
5 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 123,223123.2k $5.1m $5.1m 0.00% Reduced -2.2k -2,152
6 Buska Wealth Management, LLC 1.10% of their portfolio WAUSAU, WI 97,47497.5k $4.0m $4.0m 1.10% Reduced -38.5k -38,471
7 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 68,60068.6k $2.8m $2.8m 0.00% Added +3.6k +3,630
8 My Personal CFO, LLC 1.21% of their portfolio VANCOUVER, WA 64,51064.5k $2.7m $2.7m 1.21% Unchanged
9 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 58,90458.9k $2.4m $2.4m 0.01% Reduced -981 -981
10 Three Seasons Wealth, LLC 0.27% of their portfolio SALT LAKE CITY, UT 57,97358.0k $2.4m $2.4m 0.27% Unchanged
11 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 53,37053.4k $2.2m $2.2m 0.00% Added +4.2k +4,250
12 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 50,19350.2k $2.1m $2.1m 0.00% Added +5.5k +5,525
13 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 45,11745.1k $1.9m $1.9m 0.05% Added +21.6k +21,618
14 THOROUGHBRED FINANCIAL SERVICES, LLC 0.13% of their portfolio BRENTWOOD, TN 44,81744.8k $1.8m $1.8m 0.13% Reduced -22.0k -22,000
15 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 38,85138.9k $1.6m $1.6m 0.00% Added +16.8k +16,846
16 KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio AUSTIN, TX 38,82638.8k $1.6m $1.6m 0.02% Reduced -4.0k -4,019
17 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 34,05734.1k $1.4m $1.4m 0.00% Added +113 +113
18 Fragasso Financial Advisors Inc 0.09% of their portfolio SEWICKLEY, PA 33,94633.9k $1.4m $1.4m 0.09% Reduced -2.9k -2,873
19 WEDBUSH SECURITIES INC 0.04% of their portfolio PASADENA, CA 30,31630.3k $1.3m $1.3m 0.04% Reduced -5.3k -5,291
20 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 29,82029.8k $1.2m $1.2m 0.01% Reduced -573 -573
21 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 27,75027.8k $1.1m $1.1m 0.00% Unchanged
22 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 26,36626.4k $1.1m $1.1m 0.01% Added +2.1k +2,051
23 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 24,81824.8k $1.0m $1.0m 0.03% Reduced -104 -104
24 INTEGRAL INVESTMENT ADVISORS, INC. 0.29% of their portfolio TURLOCK, CA 24,63524.6k $1.0m $1.0m 0.29% Unchanged
25 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 24,12424.1k $995.2k $995.2k 0.04% Reduced -56 -56
26 Berkshire Money Management, Inc. 0.09% of their portfolio DALTON, MA 20,74920.7k $856.0k $856.0k 0.09% Added +1.3k +1,324
27 First Commonwealth Financial Corp /PA/ 0.17% of their portfolio Indiana, PA 19,51519.5k $805.1k $805.1k 0.17% Reduced -25 -25
28 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,30019.3k $796.2k $796.2k 0.01% Reduced -100 -100
29 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 19,13919.1k $790.0k $790.0k 0.00% Reduced -2.0k -2,012
30 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 18,21918.2k $751.6k $751.6k 0.01% Reduced -559.0k -558,961
31 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 17,64317.6k $728.0k $728.0k 0.00% Reduced -648 -648
32 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 16,36816.4k $675.2k $675.2k 0.01% Unchanged
33 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 15,76315.8k $650.3k $650.3k 0.02% Unchanged
34 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.11% of their portfolio BLUE BELL, PA 15,55615.6k $641.8k $641.8k 0.11% Reduced -1.2k -1,153
35 FSA Advisors, Inc. 0.52% of their portfolio TROY, MI 15,52415.5k $640.4k $640.4k 0.52% Added +808 +808
36 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 15,24315.2k $628.8k $628.8k 0.00% Added +5.7k +5,660
37 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 14,11514.1k $582.3k $582.3k 0.03% Reduced -76 -76
38 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 13,87713.9k $572.5k $572.5k 0.03% Unchanged
39 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 12,32712.3k $508.5k $508.5k 0.01% Reduced -1.1k -1,141
40 Beacon Financial Advisory LLC 0.13% of their portfolio CLEVELAND, OH 12,29412.3k $507.2k $507.2k 0.13% Unchanged
41 UBS Group AG 0.00% of their portfolio ZURICH, V8 12,27812.3k $506.5k $506.5k 0.00% Added +9.1k +9,088
42 ACAS, LLC 0.30% of their portfolio RANCHO SANTA FE, CA 10,50710.5k $446.6k $446.6k 0.30% Reduced -140 -140
43 Lantz Financial LLC 0.11% of their portfolio NAPERVILLE, IL 10,40510.4k $429.2k $429.2k 0.11% Reduced -272 -272
44 DHJJ Financial Advisors, Ltd. 0.15% of their portfolio NAPERVILLE, IL 10,04710.0k $414.5k $414.5k 0.15% Unchanged
45 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 9,7319.7k $401.4k $401.4k 0.02% Unchanged
46 CRA Financial Services, LLC 0.06% of their portfolio NORTHFIELD, NJ 9,0059.0k $371.5k $371.5k 0.06% Reduced -250 -250
47 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 8,7298.7k $360.1k $360.1k 0.00% Reduced -195 -195
48 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 8,6988.7k $358.8k $358.8k 0.01% Reduced -1.9k -1,901
49 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 8,6158.6k $355.4k $355.4k 0.01% Unchanged
50 BCS Wealth Management 0.08% of their portfolio JOHNSON CITY, TN 8,5828.6k $354.0k $354.0k 0.08% Reduced -1.4k -1,365
51 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 8,3528.4k $344.6k $344.6k 0.01% Reduced -48 -48
52 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio ORLANDO, FL 7,1607.2k $295.4k $295.4k 0.02% Unchanged
53 Caliber Wealth Management, LLC / KS 0.03% of their portfolio Overland Park, KS 6,6716.7k $275.2k $275.2k 0.03% Unchanged
54 Vantage Financial Partners, LLC 0.06% of their portfolio ELM GROVE, WI 6,4746.5k $267.1k $267.1k 0.06% Unchanged
55 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 6,4596.5k $266.5k $266.5k 0.05% Unchanged
56 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 6,3226.3k $260.8k $260.8k 0.01% Reduced -13.1k -13,101
57 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,1976.2k $255.7k $255.7k 0.02% Reduced -783 -783
58 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 6,1756.2k $254.7k $254.7k 0.00% Reduced -3.4k -3,391
59 Main Street Financial Solutions, LLC 0.02% of their portfolio NEWTOWN, PA 6,1406.1k $253.3k $253.3k 0.02% Unchanged
60 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 5,3935.4k $222.5k $222.5k 0.00% Reduced -193 -193
61 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 5,3705.4k $221.5k $221.5k 0.01% Unchanged
62 BLVD Private Wealth, LLC 0.21% of their portfolio Prospect, KY 5,3335.3k $220.0k $220.0k 0.21% First filing
63 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 5,2815.3k $221.4k $221.4k 0.00% Unchanged
64 Lion Street Advisors, LLC 0.07% of their portfolio Austin, TX 5,2535.3k $216.7k $216.7k 0.07% Unchanged
65 Visionary Wealth Advisors 0.01% of their portfolio O'FALLON, IL 5,1425.1k $212.1k $212.1k 0.01% New
66 Pinnacle Wealth Management Group, Inc. 0.12% of their portfolio PLYMOUTH, MI 5,0255.0k $207.3k $207.3k 0.12% New
67 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 4,9515.0k $204.2k $204.2k 0.01% Unchanged
68 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 4,6044.6k $189.9k $189.9k 0.00% Added +1.3k +1,258
69 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 3,7153.7k $153.3k $153.3k 0.00% Reduced -53 -53
70 Bellwether Advisors, LLC 0.02% of their portfolio LINCOLN, NE 2,5722.6k $106.1k $106.1k 0.02% Reduced -142 -142
71 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $94.9k $94.9k 0.01% Unchanged
72 AdvisorNet Financial, Inc 0.01% of their portfolio MINNETONKA, MN 2,2482.2k $92.7k $92.7k 0.01% Reduced -1.9k -1,875
73 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 1,9792.0k $81.6k $81.6k 0.00% Reduced -146 -146
74 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 1,5501.6k $63.9k $63.9k 0.00% New
75 Wood Tarver Financial Group, LLC 0.01% of their portfolio BOISE, ID 1,1011.1k $45.0k $45.0k 0.01% Unchanged
76 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $41.3k $41.3k 0.00% Unchanged
77 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 970970 $40.0k $40.0k 0.00% Reduced -400 -400
78 Orion Capital Management LLC 0.01% of their portfolio CORONADO, CA 940940 $38.8k $38.8k 0.01% Unchanged
79 Financial Network Wealth Advisors LLC 0.03% of their portfolio MURRAY, UT 500500 $20.6k $20.6k 0.03% Unchanged
80 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $9.1k $9.1k 0.00% Unchanged
81 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 3535 $1.4k $1.4k 0.00% New
82 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged