Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

84 institutional holders -1 vs Q4 2024
3,047,0533.0m shares reported held*
$116.4mreported value*
8 new 14 added 28 reduced 9 sold out net sold ≈ $9.3m (-243.6k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.19.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 85Q1 24: 81Q2 24: 77Q3 24: 72Q4 24: 85Q1 25: 8484Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385
Q1 202481
Q2 202477
Q3 202472
Q4 202485
Q1 202584

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 23: 16 bought or addedQ2 23: 39 cut or sold outQ3 23: 19 bought or addedQ3 23: 35 cut or sold outQ3 23Q4 23: 48 bought or addedQ4 23: 28 cut or sold outQ1 24: 16 bought or addedQ1 24: 47 cut or sold outQ1 24Q2 24: 10 bought or addedQ2 24: 46 cut or sold outQ3 24: 11 bought or addedQ3 24: 46 cut or sold outQ3 24Q4 24: 52 bought or addedQ4 24: 23 cut or sold outQ1 25: 22 bought or addedQ1 25: 37 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20231639
Q3 20231935
Q4 20234828
Q1 20241647
Q2 20241046
Q3 20241146
Q4 20245223
Q1 20252237

Biggest buyers

Penserra Capital Management LLC Added +67,431+67.4k
Brookstone Capital Management Added +44,464+44.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +22,005+22.0k
Arkadios Wealth Advisors New +20,246+20.2k
CITADEL ADVISORS LLC New +9,583+9.6k
Cerity Partners LLC Added +9,111+9.1k
FSA Advisors, Inc. Added +6,657+6.7k
HRT FINANCIAL LP New +5,533+5.5k
OSAIC HOLDINGS, INC. Added +5,199+5.2k
BARCLAYS PLC New +3,346+3.3k

Biggest sellers

WealthPlan Investment Management, LLC Sold out -170,141-170.1k
WealthPLAN Partners, LLC Sold out -98,367-98.4k
Global Assets Advisory, LLC Sold out -78,774-78.8k
Valtinson Bruner Financial Planning LLC Sold out -18,450-18.4k
Krilogy Financial LLC Sold out -12,189-12.2k
Beacon Pointe Advisors, LLC Reduced -9,172-9.2k
Buska Wealth Management, LLC Reduced -6,367-6.4k
WPWealth LLP Sold out -5,893-5.9k
Visionary Wealth Advisors Sold out -5,142-5.1k
JANE STREET GROUP, LLC Reduced -5,032-5.0k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.32% of their portfolio WHEATON, IL 577,180577.2k $22.0m $22.0m 0.32% Added +44.5k +44,464
2 Penserra Capital Management LLC 0.31% of their portfolio ORINDA, CA 460,096460.1k $17.6m $17.6m 0.31% Added +67.4k +67,431
3 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 179,477179.5k $6.9m $6.9m 0.00% Added +2.2k +2,160
4 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 165,287165.3k $6.3m $6.3m 0.01% Reduced -1.5k -1,539
5 Buska Wealth Management, LLC 1.63% of their portfolio WAUSAU, WI 135,945135.9k $5.2m $5.2m 1.63% Reduced -6.4k -6,367
6 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 125,375125.4k $4.8m $4.8m 0.00% Reduced -3.5k -3,525
7 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 120,900120.9k $4.6m $4.6m 0.01% Added +5.2k +5,199
8 THOROUGHBRED FINANCIAL SERVICES, LLC 0.16% of their portfolio BRENTWOOD, TN 66,81766.8k $2.6m $2.6m 0.16% Unchanged
9 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 64,97065.0k $2.5m $2.5m 0.00% Reduced -3.0k -3,035
10 My Personal CFO, LLC 1.24% of their portfolio VANCOUVER, WA 64,51064.5k $2.5m $2.5m 1.24% Reduced -2.3k -2,300
11 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 59,88559.9k $2.3m $2.3m 0.01% Added +806 +806
12 Three Seasons Wealth, LLC 1.10% of their portfolio SALT LAKE CITY, UT 57,97358.0k $2.2m $2.2m 1.10% Unchanged
13 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 49,12049.1k $1.9m $1.9m 0.00% Added +9.1k +9,111
14 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 44,66844.7k $1.7m $1.7m 0.00% Reduced -2.4k -2,421
15 KESTRA PRIVATE WEALTH SERVICES, LLC 0.03% of their portfolio AUSTIN, TX 42,84542.8k $1.6m $1.6m 0.03% Reduced -1.8k -1,804
16 Fragasso Financial Advisors Inc 0.10% of their portfolio SEWICKLEY, PA 36,81936.8k $1.4m $1.4m 0.10% Unchanged
17 WEDBUSH SECURITIES INC 0.05% of their portfolio PASADENA, CA 35,60735.6k $1.4m $1.4m 0.05% Reduced -1.9k -1,948
18 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 33,94433.9k $1.3m $1.3m 0.00% Added +1.1k +1,072
19 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 30,39330.4k $1.2m $1.2m 0.01% Reduced -9.2k -9,172
20 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 30,23830.2k $1.2m $1.2m 0.01% Reduced -3.4k -3,395
21 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 27,75027.8k $1.1m $1.1m 0.00% Reduced -2.7k -2,706
22 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 24,92224.9k $951.8k $951.8k 0.03% Reduced -1.1k -1,079
23 INTEGRAL INVESTMENT ADVISORS, INC. 0.30% of their portfolio TURLOCK, CA 24,63524.6k $940.8k $940.8k 0.30% Unchanged
24 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 24,31524.3k $928.6k $928.6k 0.00% Reduced -1.6k -1,561
25 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 24,18024.2k $923.4k $923.4k 0.04% Reduced -272 -272
26 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 23,49923.5k $897.4k $897.4k 0.02% Added +918 +918
27 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 22,00522.0k $840.4k $840.4k 0.00% New
28 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 21,15121.2k $808.0k $808.0k 0.00% Unchanged
29 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 20,24620.2k $773.2k $773.2k 0.03% New
30 First Commonwealth Financial Corp /PA/ 0.18% of their portfolio Indiana, PA 19,54019.5k $746.2k $746.2k 0.18% Reduced -156 -156
31 Berkshire Money Management, Inc. 0.08% of their portfolio DALTON, MA 19,42519.4k $741.8k $741.8k 0.08% Unchanged
32 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 19,42319.4k $741.8k $741.8k 0.02% Reduced -2.5k -2,535
33 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,40019.4k $740.9k $740.9k 0.01% Unchanged
34 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 18,29118.3k $699.0k $699.0k 0.00% Unchanged
35 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.12% of their portfolio BLUE BELL, PA 16,70916.7k $638.1k $638.1k 0.12% Added +176 +176
36 Concurrent Investment Advisors, LLC 0.02% of their portfolio Tampa, FL 16,36816.4k $625.1k $625.1k 0.02% Added +220 +220
37 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 15,76315.8k $602.0k $602.0k 0.02% Unchanged
38 FSA Advisors, Inc. 0.45% of their portfolio TROY, MI 14,71614.7k $562.0k $562.0k 0.45% Added +6.7k +6,657
39 Arax Advisory Partners 0.03% of their portfolio NEW YORK, NY 14,19114.2k $542.0k $542.0k 0.03% Reduced -200 -200
40 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 13,87713.9k $530.0k $530.0k 0.03% Unchanged
41 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 13,46813.5k $528.9k $528.9k 0.01% Unchanged
42 Beacon Financial Advisory LLC 0.14% of their portfolio CLEVELAND, OH 12,29412.3k $469.5k $469.5k 0.14% Reduced -50 -50
43 Lantz Financial LLC 0.11% of their portfolio NAPERVILLE, IL 10,67710.7k $407.8k $407.8k 0.11% Unchanged
44 ACAS, LLC 0.31% of their portfolio RANCHO SANTA FE, CA 10,64710.6k $406.8k $406.8k 0.31% Added +350 +350
45 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 10,59910.6k $404.8k $404.8k 0.01% Added +72 +72
46 DHJJ Financial Advisors, Ltd. 0.15% of their portfolio NAPERVILLE, IL 10,04710.0k $383.7k $383.7k 0.15% Reduced -205 -205
47 BCS Wealth Management 0.10% of their portfolio JOHNSON CITY, TN 9,9479.9k $380.0k $380.0k 0.10% Unchanged
48 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 9,7319.7k $371.6k $371.6k 0.02% Unchanged
49 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 9,5839.6k $366.0k $366.0k 0.00% New
50 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 9,5669.6k $365.3k $365.3k 0.00% Added +76 +76
51 CRA Financial Services, LLC 0.06% of their portfolio NORTHFIELD, NJ 9,2559.3k $353.4k $353.4k 0.06% Unchanged
52 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 8,9248.9k $340.8k $340.8k 0.00% Reduced -178 -178
53 Chris Bulman Inc 0.21% of their portfolio ROSEVILLE, CA 8,7398.7k $333.7k $333.7k 0.21% Reduced -469 -469
54 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 8,6158.6k $329.0k $329.0k 0.01% Unchanged
55 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 8,4008.4k $320.8k $320.8k 0.01% Reduced -122 -122
56 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 7,7837.8k $297.2k $297.2k 0.00% Reduced -5.0k -5,032
57 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio ORLANDO, FL 7,1607.2k $273.4k $273.4k 0.02% Unchanged
58 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,9807.0k $266.6k $266.6k 0.02% Unchanged
59 John W. Brooker & Co., CPAs 0.11% of their portfolio OAKLAND, CA 6,9306.9k $264.7k $264.7k 0.11% Unchanged
60 Caliber Wealth Management, LLC / KS 0.03% of their portfolio Overland Park, KS 6,6716.7k $254.8k $254.8k 0.03% First filing
61 Vantage Financial Partners, LLC 0.06% of their portfolio ELM GROVE, WI 6,4746.5k $247.2k $247.2k 0.06% Reduced -1.0k -1,029
62 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 6,4596.5k $246.7k $246.7k 0.05% Unchanged
63 Main Street Financial Solutions, LLC 0.02% of their portfolio NEWTOWN, PA 6,1406.1k $234.5k $234.5k 0.02% Unchanged
64 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 5,5865.6k $213.3k $213.3k 0.00% Unchanged
65 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 5,5335.5k $211.0k $211.0k 0.00% New
66 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 5,3705.4k $205.1k $205.1k 0.01% Unchanged
67 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 5,2815.3k $201.7k $201.7k 0.00% Unchanged
68 Lion Street Advisors, LLC 0.06% of their portfolio Austin, TX 5,2535.3k $200.6k $200.6k 0.06% Unchanged
69 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 4,9515.0k $189.1k $189.1k 0.01% Unchanged
70 AdvisorNet Financial, Inc 0.01% of their portfolio MINNETONKA, MN 4,1234.1k $157.5k $157.5k 0.01% Reduced -2.6k -2,650
71 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 3,7683.8k $143.9k $143.9k 0.00% Reduced -897 -897
72 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 3,3463.3k $127.8k $127.8k 0.00% New
73 UBS Group AG 0.00% of their portfolio ZURICH, V8 3,1903.2k $121.8k $121.8k 0.00% New
74 Bellwether Advisors, LLC 0.02% of their portfolio LINCOLN, NE 2,7142.7k $103.6k $103.6k 0.02% Unchanged
75 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $87.8k $87.8k 0.01% Unchanged
76 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 2,1252.1k $81.2k $81.2k 0.00% Reduced -1.6k -1,617
77 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,3701.4k $52.3k $52.3k 0.00% Unchanged
78 Wood Tarver Financial Group, LLC 0.01% of their portfolio BOISE, ID 1,1011.1k $42.0k $42.0k 0.01% Reduced -26 -26
79 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $38.2k $38.2k 0.00% Unchanged
80 Orion Capital Management LLC 0.02% of their portfolio CORONADO, CA 940940 $35.9k $35.9k 0.02% Unchanged
81 COLDSTREAM CAPITAL MANAGEMENT INC 0.00% of their portfolio BELLEVUE, WA 838838 $32.0k $32.0k 0.00% New
82 Financial Network Wealth Advisors LLC 0.03% of their portfolio MURRAY, UT 500500 $19.1k $19.1k 0.03% New
83 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $8.4k $8.4k 0.00% Unchanged
84 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged