Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

85 institutional holders +13 vs Q3 2024
3,286,9183.3m shares reported held*
$129.3mreported value*
19 new 33 added 17 reduced 6 sold out net bought ≈ $52.3m (+1.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.35.

Trends to Q4 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 85Q1 24: 81Q2 24: 77Q3 24: 72Q4 24: 8585Q3 22Q1 23Q3 23Q1 24Q3 24Q4 24
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385
Q1 202481
Q2 202477
Q3 202472
Q4 202485

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q1 23: 21 bought or addedQ1 23: 33 cut or sold outQ2 23: 16 bought or addedQ2 23: 39 cut or sold outQ2 23Q3 23: 19 bought or addedQ3 23: 35 cut or sold outQ4 23: 48 bought or addedQ4 23: 28 cut or sold outQ4 23Q1 24: 16 bought or addedQ1 24: 47 cut or sold outQ2 24: 10 bought or addedQ2 24: 46 cut or sold outQ2 24Q3 24: 11 bought or addedQ3 24: 46 cut or sold outQ4 24: 52 bought or addedQ4 24: 23 cut or sold outQ4 24
Numbers
QuarterBought or addedCut or sold out
Q1 20232133
Q2 20231639
Q3 20231935
Q4 20234828
Q1 20241647
Q2 20241046
Q3 20241146
Q4 20245223

Biggest buyers

Brookstone Capital Management Added +519,661+519.7k
WealthPlan Investment Management, LLC New +170,141+170.1k
ENVESTNET ASSET MANAGEMENT INC Added +147,768+147.8k
WealthPLAN Partners, LLC New +98,367+98.4k
Global Assets Advisory, LLC New +78,774+78.8k
Penserra Capital Management LLC Added +61,681+61.7k
Three Seasons Wealth, LLC New +57,973+58.0k
MML INVESTORS SERVICES, LLC Added +46,689+46.7k
OSAIC HOLDINGS, INC. Added +31,416+31.4k
Cerity Partners LLC Added +24,379+24.4k

Biggest sellers

LPL Financial LLC Reduced -22,901-22.9k
CoreCap Advisors, LLC Reduced -15,649-15.6k
JANE STREET GROUP, LLC Reduced -14,657-14.7k
JPMORGAN CHASE & CO Reduced -14,374-14.4k
Cambridge Investment Research Advisors, Inc. Reduced -12,997-13.0k
CITADEL ADVISORS LLC Sold out -12,887-12.9k
KESTRA PRIVATE WEALTH SERVICES, LLC Reduced -10,697-10.7k
OLD MISSION CAPITAL LLC Reduced -7,390-7.4k
Fragasso Financial Advisors Inc Reduced -7,258-7.3k
TOWNSQUARE CAPITAL LLC Sold out -6,738-6.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q4 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.30% of their portfolio WHEATON, IL 532,716532.7k $20.9m $20.9m 0.30% Added +519.7k +519,661
2 Penserra Capital Management LLC 0.28% of their portfolio ORINDA, CA 392,665392.7k $15.4m $15.4m 0.28% Added +61.7k +61,681
3 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 177,317177.3k $7.0m $7.0m 0.00% Added +147.8k +147,768
4 WealthPlan Investment Management, LLC 0.66% of their portfolio OMAHA, NE 170,141170.1k $6.7m $6.7m 0.66% New
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 166,826166.8k $6.6m $6.6m 0.01% Added +12.5k +12,535
6 Buska Wealth Management, LLC 1.79% of their portfolio WAUSAU, WI 142,312142.3k $5.6m $5.6m 1.79% Reduced -562 -562
7 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 128,900128.9k $5.1m $5.1m 0.00% First filing
8 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 115,701115.7k $4.5m $4.5m 0.01% Added +31.4k +31,416
9 WealthPLAN Partners, LLC 0.55% of their portfolio OMAHA, NE 98,36798.4k $3.9m $3.9m 0.55% New
10 Global Assets Advisory, LLC 1.85% of their portfolio ORLANDO, FL 78,77478.8k $3.4m $3.4m 1.85% New
11 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 68,00568.0k $2.7m $2.7m 0.00% Reduced -22.9k -22,901
12 THOROUGHBRED FINANCIAL SERVICES, LLC 0.16% of their portfolio BRENTWOOD, TN 66,81766.8k $2.6m $2.6m 0.16% Reduced -369 -369
13 My Personal CFO, LLC 1.35% of their portfolio VANCOUVER, WA 66,81066.8k $2.6m $2.6m 1.35% Added +15.9k +15,860
14 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 59,07959.1k $2.3m $2.3m 0.01% Added +46.7k +46,689
15 Three Seasons Wealth, LLC 1.11% of their portfolio SALT LAKE CITY, UT 57,97358.0k $2.3m $2.3m 1.11% New
16 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 47,08947.1k $1.8m $1.8m 0.00% Added +10.3k +10,251
17 KESTRA PRIVATE WEALTH SERVICES, LLC 0.03% of their portfolio AUSTIN, TX 44,64944.6k $1.8m $1.8m 0.03% Reduced -10.7k -10,697
18 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 40,00940.0k $1.6m $1.6m 0.00% Added +24.4k +24,379
19 Beacon Pointe Advisors, LLC 0.02% of their portfolio NEWPORT BEACH, CA 39,56539.6k $1.6m $1.6m 0.02% Added +17.9k +17,864
20 WEDBUSH SECURITIES INC 0.05% of their portfolio PASADENA, CA 37,55537.6k $1.5m $1.5m 0.05% Added +7.0k +6,955
21 Fragasso Financial Advisors Inc 0.11% of their portfolio SEWICKLEY, PA 36,81936.8k $1.4m $1.4m 0.11% Reduced -7.3k -7,258
22 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 33,63333.6k $1.3m $1.3m 0.01% Added +3.4k +3,395
23 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 32,87232.9k $1.3m $1.3m 0.00% Added +12.1k +12,105
24 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 30,45630.5k $1.2m $1.2m 0.00% Reduced -104 -104
25 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 26,00126.0k $1.0m $1.0m 0.03% Added +360 +360
26 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 25,87625.9k $1.0m $1.0m 0.01% Added +2.8k +2,768
27 INTEGRAL INVESTMENT ADVISORS, INC. 0.31% of their portfolio TURLOCK, CA 24,63524.6k $967.4k $967.4k 0.31% Unchanged
28 CoreCap Advisors, LLC 0.04% of their portfolio SOUTHFIELD, MI 24,45224.5k $960.2k $960.2k 0.04% Reduced -15.6k -15,649
29 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 22,58122.6k $886.8k $886.8k 0.02% Reduced -7.4k -7,390
30 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 21,95822.0k $862.3k $862.3k 0.02% Added +10.7k +10,742
31 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 21,15121.2k $831.0k $831.0k 0.00% Reduced -13.0k -12,997
32 First Commonwealth Financial Corp /PA/ 0.18% of their portfolio Indiana, PA 19,69619.7k $773.5k $773.5k 0.18% Added +2.5k +2,464
33 Berkshire Money Management, Inc. 0.08% of their portfolio DALTON, MA 19,42519.4k $762.8k $762.8k 0.08% Unchanged
34 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 19,40019.4k $761.8k $761.8k 0.01% Added +75 +75
35 Valtinson Bruner Financial Planning LLC 0.25% of their portfolio NEW BRIGHTON, MN 18,45018.4k $724.5k $724.5k 0.25% Added +1.2k +1,206
36 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 18,29118.3k $718.0k $718.0k 0.00% Added +7.7k +7,701
37 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.12% of their portfolio BLUE BELL, PA 16,53316.5k $649.3k $649.3k 0.12% Added +2.7k +2,659
38 Concurrent Investment Advisors, LLC 0.02% of their portfolio Tampa, FL 16,14816.1k $634.1k $634.1k 0.02% New
39 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 15,76315.8k $619.0k $619.0k 0.02% Added +2.0k +1,998
40 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 14,39114.4k $565.1k $565.1k 0.04% Added +1.1k +1,087
41 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 13,87713.9k $545.0k $545.0k 0.03% Added +1.5k +1,518
42 PRINCIPAL SECURITIES, INC. 0.01% of their portfolio DES MOINES, IA 13,46813.5k $528.9k $528.9k 0.01% Added +1.6k +1,565
43 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 12,81512.8k $503.2k $503.2k 0.00% Reduced -14.7k -14,657
44 Beacon Financial Advisory LLC 0.16% of their portfolio CLEVELAND, OH 12,34412.3k $484.7k $484.7k 0.16% Added +1.2k +1,213
45 Krilogy Financial LLC 0.03% of their portfolio ST. LOUIS, MO 12,18912.2k $478.7k $478.7k 0.03% Reduced -1.3k -1,338
46 Lantz Financial LLC 0.11% of their portfolio NAPERVILLE, IL 10,67710.7k $419.3k $419.3k 0.11% Added +5.2k +5,224
47 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 10,52710.5k $413.4k $413.4k 0.01% New
48 ACAS, LLC 0.31% of their portfolio RANCHO SANTA FE, CA 10,29710.3k $412.9k $412.9k 0.31% Added +681 +681
49 DHJJ Financial Advisors, Ltd. 0.16% of their portfolio NAPERVILLE, IL 10,25210.3k $402.6k $402.6k 0.16% Reduced -1.0k -1,035
50 BCS Wealth Management 0.10% of their portfolio JOHNSON CITY, TN 9,9479.9k $391.0k $391.0k 0.10% Added +1.8k +1,772
51 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 9,7319.7k $382.1k $382.1k 0.02% Added +978 +978
52 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 9,4909.5k $372.7k $372.7k 0.00% Unchanged
53 CRA Financial Services, LLC 0.06% of their portfolio NORTHFIELD, NJ 9,2559.3k $363.4k $363.4k 0.06% Added +775 +775
54 Chris Bulman Inc 0.23% of their portfolio ROSEVILLE, CA 9,2089.2k $361.6k $361.6k 0.23% New
55 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 9,1029.1k $357.4k $357.4k 0.00% New
56 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 8,6158.6k $338.3k $338.3k 0.01% Unchanged
57 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 8,5228.5k $334.7k $334.7k 0.01% New
58 FSA Advisors, Inc. 0.38% of their portfolio TROY, MI 8,0598.1k $307.3k $307.3k 0.38% Unchanged
59 Vantage Financial Partners, LLC 0.07% of their portfolio ELM GROVE, WI 7,5037.5k $294.6k $294.6k 0.07% Reduced -204 -204
60 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio ORLANDO, FL 7,1607.2k $280.8k $280.8k 0.02% New
61 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,9807.0k $274.1k $274.1k 0.02% New
62 John W. Brooker & Co., CPAs 0.12% of their portfolio OAKLAND, CA 6,9306.9k $272.1k $272.1k 0.12% New
63 AdvisorNet Financial, Inc 0.02% of their portfolio MINNETONKA, MN 6,7736.8k $266.0k $266.0k 0.02% Unchanged
64 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 6,4596.5k $253.6k $253.6k 0.05% Unchanged
65 Main Street Financial Solutions, LLC 0.02% of their portfolio NEWTOWN, PA 6,1406.1k $241.1k $241.1k 0.02% New
66 WPWealth LLP 0.05% of their portfolio FORT WORTH, TX 5,8935.9k $231.4k $231.4k 0.05% New
67 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 5,5865.6k $219.4k $219.4k 0.00% Added +2.3k +2,296
68 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 5,3705.4k $210.9k $210.9k 0.01% Reduced -703 -703
69 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 5,2815.3k $207.4k $207.4k 0.00% New
70 Lion Street Advisors, LLC 0.07% of their portfolio Austin, TX 5,2535.3k $206.3k $206.3k 0.07% Reduced -860 -860
71 Visionary Wealth Advisors 0.01% of their portfolio O'FALLON, IL 5,1425.1k $201.9k $201.9k 0.01% New
72 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 4,9515.0k $194.4k $194.4k 0.01% New
73 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 4,6654.7k $183.2k $183.2k 0.01% Reduced -1 -1
74 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 3,7423.7k $146.9k $146.9k 0.00% Unchanged
75 Sugarloaf Wealth Management, LLC 0.02% of their portfolio DULUTH, GA 2,9192.9k $114.6k $114.6k 0.02% Unchanged
76 Bellwether Advisors, LLC 0.02% of their portfolio LINCOLN, NE 2,7142.7k $106.6k $106.6k 0.02% New
77 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $90.3k $90.3k 0.01% Unchanged
78 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,3701.4k $53.8k $53.8k 0.00% Added +350 +350
79 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 1,3241.3k $52.0k $52.0k 0.00% Reduced -14.4k -14,374
80 Wood Tarver Financial Group, LLC 0.01% of their portfolio BOISE, ID 1,1271.1k $44.0k $44.0k 0.01% First filing
81 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $39.3k $39.3k 0.00% Unchanged
82 Global Trust Asset Management, LLC 0.01% of their portfolio PALM BEACH GARDENS, FL 1,0001.0k $39.3k $39.3k 0.01% Unchanged
83 Orion Capital Management LLC 0.02% of their portfolio CORONADO, CA 940940 $36.9k $36.9k 0.02% New
84 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $8.6k $8.6k 0.00% Unchanged
85 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged