INNOVATOR ETFS TRUST BNOV
US EQTY BUF NOV · ETP · CUSIP 45782C581
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.13.
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 47 |
| Q4 2022 | 69 |
| Q1 2023 | 73 |
| Q2 2023 | 72 |
| Q3 2023 | 72 |
| Q4 2023 | 85 |
| Q1 2024 | 81 |
| Q2 2024 | 77 |
| Q3 2024 | 72 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 51 | 14 |
| Q1 2023 | 21 | 33 |
| Q2 2023 | 16 | 39 |
| Q3 2023 | 19 | 35 |
| Q4 2023 | 48 | 28 |
| Q1 2024 | 16 | 47 |
| Q2 2024 | 10 | 46 |
| Q3 2024 | 11 | 46 |
Biggest buyers
| Penserra Capital Management LLC | Added | +68.5k |
| BENJAMIN EDWARDS INC | New | +19.3k |
| JPMORGAN CHASE & CO | New | +15.7k |
| CITADEL ADVISORS LLC | New | +12.9k |
| OLD MISSION CAPITAL LLC | Added | +5.8k |
| UBS Group AG | Added | +3.7k |
| First Commonwealth Financial Corp /PA/ | Added | +1.9k |
| WEDBUSH SECURITIES INC | Added | +1.5k |
| Cerity Partners LLC | Added | +790 |
| BARCLAYS PLC | New | +104 |
Biggest sellers
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | Sold out | -24.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -14.2k |
| LPL Financial LLC | Reduced | -13.0k |
| Bellwether Advisors, LLC | Sold out | -9.9k |
| Cetera Investment Advisers | Reduced | -9.6k |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC | Sold out | -8.6k |
| KESTRA PRIVATE WEALTH SERVICES, LLC | Reduced | -7.3k |
| Janney Montgomery Scott LLC | Reduced | -6.7k |
| OSAIC HOLDINGS, INC. | Reduced | -5.9k |
| RAYMOND JAMES & ASSOCIATES | Reduced | -5.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.27% of their portfolio | 331.0k $12.6m | Added +68.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 154.3k $5.9m | Reduced -14.2k |
| Buska Wealth Management, LLC 1.90% of their portfolio | 142.9k $5.4m | Reduced -5.2k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 112.0k $4.3m | Reduced -5.2k |
| LPL Financial LLC 0.00% of their portfolio | 90.9k $3.5m | Reduced -13.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 84.3k $3.2m | Reduced -5.9k |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.17% of their portfolio | 67.2k $2.6m | Reduced -1.7k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.04% of their portfolio | 55.3k $2.1m | Reduced -7.3k |
| My Personal CFO, LLC 1.07% of their portfolio | 51.0k $1.9m | Unchanged |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 44.1k $1.7m | Unchanged |
| CoreCap Advisors, LLC 0.07% of their portfolio | 40.1k $1.5m | Reduced -1.5k |
| Cetera Investment Advisers 0.00% of their portfolio | 36.8k $1.4m | Reduced -9.6k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 34.1k $1.3m | Reduced -5.0k |
| WEDBUSH SECURITIES INC 0.04% of their portfolio | 30.6k $1.2m | Added +1.5k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 30.6k $1.2m | Reduced -294 |
| Cresset Asset Management, LLC 0.00% of their portfolio | 30.2k $1.2m | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 30.0k $1.1m | Added +5.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 29.5k $1.1m | Reduced -1.2k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 27.5k $1.0m | Reduced -5.1k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 26.1k $993.7k | Reduced -3.2k |
| Sigma Planning Corp 0.03% of their portfolio | 25.6k $977.6k | Reduced -1.5k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.31% of their portfolio | 24.6k $939.3k | Unchanged |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 23.1k $881.1k | Reduced -166 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 21.7k $827.4k | Reduced -1.3k |
| HighTower Advisors, LLC 0.00% of their portfolio | 20.8k $791.0k | Unchanged |
| Berkshire Money Management, Inc. 0.08% of their portfolio | 19.4k $740.6k | Unchanged |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 19.3k $736.8k | New |
| Valtinson Bruner Financial Planning LLC 0.23% of their portfolio | 17.2k $657.5k | Reduced -607 |
| First Commonwealth Financial Corp /PA/ 0.16% of their portfolio | 17.2k $657.0k | Added +1.9k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 15.7k $598.5k | New |
| Cerity Partners LLC 0.00% of their portfolio | 15.6k $595.9k | Added +790 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.10% of their portfolio | 13.9k $529.0k | Reduced -640 |
| Snowden Capital Advisors LLC 0.02% of their portfolio | 13.8k $524.8k | Unchanged |
| Krilogy Financial LLC 0.04% of their portfolio | 13.5k $515.8k | Reduced -150 |
| Arax Advisory Partners 0.05% of their portfolio | 13.3k $507.3k | Reduced -32 |
| Brookstone Capital Management 0.01% of their portfolio | 13.1k $497.8k | Reduced -130 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 12.9k $491.4k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 12.4k $472.0k | Added +75 |
| McAdam, LLC 0.03% of their portfolio | 12.4k $471.2k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 11.9k $453.8k | Reduced -800 |
| DHJJ Financial Advisors, Ltd. 0.17% of their portfolio | 11.3k $430.4k | Reduced -2.1k |
| RFG Advisory, LLC 0.01% of their portfolio | 11.2k $427.6k | Reduced -3.6k |
| Beacon Financial Advisory LLC 0.14% of their portfolio | 11.1k $424.4k | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 10.6k $404.0k | Reduced -6.7k |
| ACAS, LLC 0.30% of their portfolio | 9.6k $366.6k | Reduced -245 |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 9.5k $361.8k | Unchanged |
| Retirement Planning Group, LLC 0.02% of their portfolio | 8.8k $333.7k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 8.6k $328.5k | Reduced -3.3k |
| CRA Financial Services, LLC 0.06% of their portfolio | 8.5k $323.3k | Reduced -3.0k |
| BCS Wealth Management 0.13% of their portfolio | 8.2k $312.0k | Reduced -731 |
| FSA Advisors, Inc. 0.31% of their portfolio | 8.1k $307.3k | Reduced -120 |
| Vantage Financial Partners, LLC 0.07% of their portfolio | 7.7k $293.9k | Reduced -388 |
| AdvisorNet Financial, Inc 0.02% of their portfolio | 6.8k $258.2k | Reduced -325 |
| TOWNSQUARE CAPITAL LLC 0.00% of their portfolio | 6.7k $256.9k | Reduced -2.7k |
| RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio | 6.5k $246.3k | Unchanged |
| Lion Street Advisors, LLC 0.08% of their portfolio | 6.1k $233.1k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 6.1k $231.6k | Unchanged |
| Lantz Financial LLC 0.06% of their portfolio | 5.5k $207.9k | Reduced -138 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 4.7k $177.9k | Reduced -1.7k |
| UBS Group AG 0.00% of their portfolio | 4.3k $163.5k | Added +3.7k |
| MORGAN STANLEY 0.00% of their portfolio | 3.7k $142.7k | Reduced -3.0k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.3k $125.4k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.02% of their portfolio | 2.9k $111.3k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 2.3k $87.7k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.0k $38.9k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.0k $38.1k | Unchanged |
| Global Trust Asset Management, LLC 0.01% of their portfolio | 1.0k $38.1k | Unchanged |
| Clear Point Advisors Inc. 0.01% of their portfolio | 500 $19.1k | Unchanged |
| Financial Network Wealth Advisors LLC 0.01% of their portfolio | 433 $16.5k | Reduced -500 |
| Sound Income Strategies, LLC 0.00% of their portfolio | 220 $8.4k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 104 $4.0k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |