Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

81 institutional holders -4 vs Q4 2023
2,264,1242.3m shares reported held*
$82.3mreported value*
4 new 12 added 38 reduced 9 sold out net sold ≈ $1.8m (-41.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.36.

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 85Q1 24: 8181Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385
Q1 202481

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 51 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 21 bought or addedQ1 23: 33 cut or sold outQ1 23Q2 23: 16 bought or addedQ2 23: 39 cut or sold outQ2 23Q3 23: 19 bought or addedQ3 23: 35 cut or sold outQ3 23Q4 23: 48 bought or addedQ4 23: 28 cut or sold outQ4 23Q1 24: 16 bought or addedQ1 24: 47 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 20225114
Q1 20232133
Q2 20231639
Q3 20231935
Q4 20234828
Q1 20241647

Biggest buyers

Penserra Capital Management LLC Added +62,985+63.0k
SageView Advisory Group, LLC New +46,580+46.6k
Cetera Investment Advisers Added +44,635+44.6k
LPL Financial LLC Added +28,273+28.3k
CoreCap Advisors, LLC Added +19,651+19.7k
Sigma Planning Corp Added +15,851+15.9k
Kestra Advisory Services, LLC Added +14,329+14.3k
WOLVERINE TRADING, LLC New +7,930+7.9k
RFG Advisory, LLC Added +7,516+7.5k
Lantz Financial LLC New +5,591+5.6k

Biggest sellers

KESTRA PRIVATE WEALTH SERVICES, LLC Reduced -75,170-75.2k
Cetera Advisors LLC Sold out -30,943-30.9k
Berkshire Money Management, Inc. Reduced -30,070-30.1k
Cetera Advisor Networks LLC Sold out -17,123-17.1k
THOROUGHBRED FINANCIAL SERVICES, LLC Reduced -16,449-16.4k
TOWNSQUARE CAPITAL LLC Reduced -15,469-15.5k
HighTower Advisors, LLC Reduced -15,242-15.2k
AE Wealth Management LLC Sold out -14,560-14.6k
CITADEL ADVISORS LLC Reduced -11,432-11.4k
ROYAL BANK OF CANADA Reduced -8,449-8.4k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.11% of their portfolio ORINDA, CA 232,598232.6k $8.5m $8.5m 0.11% Added +63.0k +62,985
2 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 185,196185.2k $6.8m $6.8m 0.01% Reduced -5.0k -4,961
3 Buska Wealth Management, LLC 2.20% of their portfolio WAUSAU, WI 137,750137.8k $5.0m $5.0m 2.20% First filing
4 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 117,475117.5k $4.3m $4.3m 0.00% Reduced -1.1k -1,076
5 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 105,458105.5k $3.8m $3.8m 0.00% Added +28.3k +28,273
6 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 84,66384.7k $3.1m $3.1m 0.00% Added +4.1k +4,089
7 KESTRA PRIVATE WEALTH SERVICES, LLC 0.06% of their portfolio AUSTIN, TX 78,12778.1k $2.9m $2.9m 0.06% Reduced -75.2k -75,170
8 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 65,92065.9k $2.4m $2.4m 0.01% Added +5.3k +5,303
9 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 65,86365.9k $2.4m $2.4m 0.01% Reduced -7.5k -7,473
10 CoreCap Advisors, LLC 0.11% of their portfolio SOUTHFIELD, MI 55,98256.0k $2.0m $2.0m 0.11% Added +19.7k +19,651
11 THOROUGHBRED FINANCIAL SERVICES, LLC 0.19% of their portfolio BRENTWOOD, TN 53,97954.0k $2.0m $2.0m 0.19% Reduced -16.4k -16,449
12 My Personal CFO, LLC 1.07% of their portfolio VANCOUVER, WA 50,95051.0k $1.9m $1.9m 1.07% Reduced -250 -250
13 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 50,89050.9k $1.9m $1.9m 0.00% Added +44.6k +44,635
14 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 47,34847.3k $1.7m $1.7m 0.01% Reduced -2.9k -2,852
15 SageView Advisory Group, LLC 0.07% of their portfolio Newport Beach, CA 46,58046.6k $1.4m $1.4m 0.07% New
16 Fragasso Financial Advisors Inc 0.14% of their portfolio SEWICKLEY, PA 44,07744.1k $1.6m $1.6m 0.14% Reduced -3.8k -3,833
17 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 39,70739.7k $1.4m $1.4m 0.01% Reduced -2.9k -2,868
18 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 37,43337.4k $1.4m $1.4m 0.00% Reduced -15.2k -15,242
19 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 36,87436.9k $1.3m $1.3m 0.00% Added +1.6k +1,624
20 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 33,66333.7k $1.2m $1.2m 0.02% Reduced -146 -146
21 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 31,31831.3k $1.1m $1.1m 0.00% Unchanged
22 WEDBUSH SECURITIES INC 0.04% of their portfolio PASADENA, CA 30,73730.7k $1.1m $1.1m 0.04% Added +5.5k +5,516
23 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 30,24130.2k $1.1m $1.1m 0.00% Reduced -792 -792
24 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 30,23830.2k $1.1m $1.1m 0.01% Unchanged
25 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 27,58727.6k $1.0m $1.0m 0.03% Added +15.9k +15,851
26 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 25,78825.8k $940.9k $940.9k 0.08% Reduced -240 -240
27 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 25,76225.8k $939.9k $939.9k 0.01% Reduced -1.8k -1,821
28 INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio TURLOCK, CA 25,63425.6k $934.2k $934.2k 0.39% Added +675 +675
29 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 24,25124.3k $884.8k $884.8k 0.01% Added +14.3k +14,329
30 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 19,47519.5k $711.0k $711.0k 0.01% Unchanged
31 Berkshire Money Management, Inc. 0.09% of their portfolio DALTON, MA 19,43919.4k $709.2k $709.2k 0.09% Reduced -30.1k -30,070
32 Valtinson Bruner Financial Planning LLC 0.28% of their portfolio NEW BRIGHTON, MN 17,85117.9k $651.3k $651.3k 0.28% Unchanged
33 Krilogy Financial LLC 0.05% of their portfolio ST. LOUIS, MO 17,72717.7k $646.8k $646.8k 0.05% Reduced -2.3k -2,310
34 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 17,46117.5k $637.1k $637.1k 0.02% Added +7.5k +7,516
35 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 16,92216.9k $617.4k $617.4k 0.01% Reduced -651 -651
36 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.13% of their portfolio BLUE BELL, PA 16,12916.1k $588.5k $588.5k 0.13% Reduced -281 -281
37 DHJJ Financial Advisors, Ltd. 0.26% of their portfolio NAPERVILLE, IL 15,95015.9k $581.9k $581.9k 0.26% Reduced -1.5k -1,480
38 First Commonwealth Financial Corp /PA/ 0.15% of their portfolio Indiana, PA 15,35115.4k $560.1k $560.1k 0.15% Reduced -154 -154
39 PRINCIPAL SECURITIES, INC. 0.02% of their portfolio DES MOINES, IA 14,96015.0k $545.8k $545.8k 0.02% Unchanged
40 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 14,95115.0k $545.5k $545.5k 0.00% Reduced -1.1k -1,070
41 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 14,77214.8k $539.0k $539.0k 0.00% Reduced -453 -453
42 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 13,76513.8k $502.2k $502.2k 0.02% Reduced -4.3k -4,270
43 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,38913.4k $488.5k $488.5k 0.05% Reduced -80 -80
44 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 12,35912.4k $450.9k $450.9k 0.03% Unchanged
45 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 11,88911.9k $433.8k $433.8k 0.01% Reduced -13 -13
46 CRA Financial Services, LLC 0.09% of their portfolio NORTHFIELD, NJ 11,73011.7k $428.0k $428.0k 0.09% Reduced -1.5k -1,500
47 Vantage Financial Partners, LLC 0.11% of their portfolio ELM GROVE, WI 11,19311.2k $408.4k $408.4k 0.11% Reduced -439 -439
48 Beacon Financial Advisory LLC 0.20% of their portfolio CLEVELAND, OH 11,13111.1k $406.1k $406.1k 0.20% Reduced -4.4k -4,443
49 ACAS, LLC 0.37% of their portfolio RANCHO SANTA FE, CA 10,57210.6k $385.7k $385.7k 0.37% Reduced -487 -487
50 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 10,11510.1k $369.0k $369.0k 0.00% Unchanged
51 Bellwether Advisors, LLC 0.08% of their portfolio LINCOLN, NE 9,8719.9k $360.1k $360.1k 0.08% Reduced -29 -29
52 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 9,4559.5k $345.0k $345.0k 0.01% Reduced -15.5k -15,469
53 BCS Wealth Management 0.10% of their portfolio JOHNSON CITY, TN 8,9068.9k $325.0k $325.0k 0.10% Reduced -2.3k -2,254
54 Retirement Planning Group, LLC 0.02% of their portfolio LEAWOOD, KS 8,7538.8k $319.4k $319.4k 0.02% Unchanged
55 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio ORLANDO, FL 8,5658.6k $312.4k $312.4k 0.03% Unchanged
56 FSA Advisors, Inc. 0.32% of their portfolio TROY, MI 8,1798.2k $298.4k $298.4k 0.32% Reduced -157 -157
57 WOLVERINE TRADING, LLC 0.00% of their portfolio CHICAGO, IL 7,9307.9k $289.3k $289.3k 0.00% New
58 AdvisorNet Financial, Inc 0.02% of their portfolio MINNETONKA, MN 7,0987.1k $259.0k $259.0k 0.02% Reduced -1.8k -1,750
59 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 7,0117.0k $255.8k $255.8k 0.00% Reduced -11.4k -11,432
60 RETIREMENT INCOME SOLUTIONS, INC 0.05% of their portfolio ANN ARBOR, MI 6,4596.5k $235.7k $235.7k 0.05% Unchanged
61 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 6,3466.3k $231.5k $231.5k 0.01% Unchanged
62 Lion Street Advisors, LLC 0.09% of their portfolio Austin, TX 6,1136.1k $213.4k $213.4k 0.09% Unchanged
63 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 6,0736.1k $221.6k $221.6k 0.01% Unchanged
64 Lantz Financial LLC 0.07% of their portfolio NAPERVILLE, IL 5,5915.6k $204.0k $204.0k 0.07% New
65 Spire Wealth Management 0.00% of their portfolio MCLEAN, VA 4,1344.1k $150.9k $150.9k 0.00% Reduced -1 -1
66 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3,3903.4k $123.7k $123.7k 0.00% Unchanged
67 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 3,3083.3k $121.0k $121.0k 0.00% Reduced -8.4k -8,449
68 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 3,2903.3k $120.0k $120.0k 0.00% Unchanged
69 Sugarloaf Wealth Management, LLC 0.02% of their portfolio DULUTH, GA 2,9192.9k $106.5k $106.5k 0.02% Unchanged
70 Sunbelt Securities, Inc. 0.01% of their portfolio HOUSTON, TX 2,6302.6k $96.0k $96.0k 0.01% Unchanged
71 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $83.9k $83.9k 0.01% Unchanged
72 Clear Point Advisors Inc. 0.05% of their portfolio MELVILLE, NY 1,5001.5k $54.7k $54.7k 0.05% Unchanged
73 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,0201.0k $37.2k $37.2k 0.00% Unchanged
74 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $36.5k $36.5k 0.00% Unchanged
75 Global Trust Asset Management, LLC 0.01% of their portfolio PALM BEACH GARDENS, FL 1,0001.0k $36.5k $36.5k 0.01% Unchanged
76 Orion Capital Management LLC 0.02% of their portfolio CORONADO, CA 940940 $34.3k $34.3k 0.02% Unchanged
77 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 674674 $25.0k $25.0k 0.00% Unchanged
78 UBS Group AG 0.00% of their portfolio ZURICH, V8 223223 $8.1k $8.1k 0.00% Reduced -1.3k -1,271
79 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $8.0k $8.0k 0.00% Unchanged
80 CWM, LLC 0.00% of their portfolio OMAHA, NE 66 $0 $0 0.00% New
81 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged