Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

72 institutional holders +0 vs Q2 2023
1,631,8761.6m shares reported held*
$53.4mreported value*
7 new 12 added 29 reduced 6 sold out net sold ≈ $19.3m (-591.4k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.75.

Trends to Q3 2023

Institutional holders

Managers reporting a position, each quarter

0255075Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 7272Q3 22Q4 22Q1 23Q2 23Q3 23
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 51 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 21 bought or addedQ1 23: 33 cut or sold outQ1 23Q2 23: 16 bought or addedQ2 23: 39 cut or sold outQ2 23Q3 23: 19 bought or addedQ3 23: 35 cut or sold outQ3 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225114
Q1 20232133
Q2 20231639
Q3 20231935

Biggest buyers

Penserra Capital Management LLC Added +43,497+43.5k
INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC New +42,006+42.0k
JPMORGAN CHASE & CO New +35,502+35.5k
OLD MISSION CAPITAL LLC Added +16,466+16.5k
THOROUGHBRED FINANCIAL SERVICES, LLC Added +14,937+14.9k
OSAIC HOLDINGS, INC. Added +13,073+13.1k
TOWNSQUARE CAPITAL LLC New +12,222+12.2k
KESTRA PRIVATE WEALTH SERVICES, LLC Added +9,087+9.1k
Cetera Advisor Networks LLC Added +8,186+8.2k
Snowden Capital Advisors LLC Added +4,270+4.3k

Biggest sellers

Berkshire Money Management, Inc. Reduced -636,865-636.9k
Sigma Planning Corp Reduced -35,835-35.8k
CITADEL ADVISORS LLC Sold out -19,681-19.7k
Beacon Pointe Advisors, LLC Reduced -11,971-12.0k
RFG Advisory, LLC Sold out -11,677-11.7k
ROYAL BANK OF CANADA Reduced -9,884-9.9k
Gerber Kawasaki Wealth & Investment Management Sold out -8,000-8.0k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -6,277-6.3k
World Investment Advisors Sold out -6,260-6.3k
LINCOLN NATIONAL CORP Reduced -5,861-5.9k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q3 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Penserra Capital Management LLC 0.10% of their portfolio ORINDA, CA 143,424143.4k $4.7m $4.7m 0.10% Added +43.5k +43,497
2 KESTRA PRIVATE WEALTH SERVICES, LLC 0.14% of their portfolio AUSTIN, TX 133,911133.9k $4.4m $4.4m 0.14% Added +9.1k +9,087
3 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 113,231113.2k $3.7m $3.7m 0.01% Reduced -4.4k -4,360
4 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 90,39490.4k $3.0m $3.0m 0.00% Added +13.1k +13,073
5 THOROUGHBRED FINANCIAL SERVICES, LLC 0.25% of their portfolio BRENTWOOD, TN 77,14877.1k $2.5m $2.5m 0.25% Added +14.9k +14,937
6 Berkshire Money Management, Inc. 0.25% of their portfolio DALTON, MA 49,92349.9k $1.6m $1.6m 0.25% Reduced -636.9k -636,865
7 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 49,13049.1k $1.6m $1.6m 0.01% Reduced -10 -10
8 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 46,08146.1k $1.5m $1.5m 0.00% Reduced -2.0k -1,993
9 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.19% of their portfolio ORLANDO, FL 42,00642.0k $1.4m $1.4m 0.19% New
10 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 41,06541.1k $1.3m $1.3m 0.00% Added +2.6k +2,647
11 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 39,84939.8k $1.3m $1.3m 0.01% Added +8.2k +8,186
12 Fragasso Financial Advisors Inc 0.13% of their portfolio SEWICKLEY, PA 38,61038.6k $1.3m $1.3m 0.13% Unchanged
13 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 38,49338.5k $1.3m $1.3m 0.01% Reduced -855 -855
14 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 37,46237.5k $1.2m $1.2m 0.04% Added +16.5k +16,466
15 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 35,50235.5k $1.2m $1.2m 0.00% New
16 CoreCap Advisors, LLC 0.08% of their portfolio SOUTHFIELD, MI 35,32235.3k $1.2m $1.2m 0.08% Added +620 +620
17 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 34,65334.7k $1.1m $1.1m 0.01% Reduced -12.0k -11,971
18 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 31,43531.4k $1.0m $1.0m 0.02% Reduced -5.9k -5,861
19 Steward Financial Group LLC 0.33% of their portfolio COLLEYVILLE, TX 31,31831.3k $1.0m $1.0m 0.33% Unchanged
20 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 26,29326.3k $860.5k $860.5k 0.09% Reduced -450 -450
21 My Personal CFO, LLC 0.68% of their portfolio VANCOUVER, WA 25,70025.7k $841.1k $841.1k 0.68% Unchanged
22 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 25,16125.2k $823.5k $823.5k 0.03% Reduced -35.8k -35,835
23 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 24,91024.9k $815.2k $815.2k 0.00% Reduced -4.2k -4,241
24 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 24,49424.5k $801.6k $801.6k 0.01% Reduced -1.8k -1,828
25 INTEGRAL INVESTMENT ADVISORS, INC. 0.56% of their portfolio TURLOCK, CA 24,28424.3k $794.7k $794.7k 0.56% Unchanged
26 Krilogy Financial LLC 0.07% of their portfolio ST. LOUIS, MO 22,51222.5k $736.7k $736.7k 0.07% Reduced -5.2k -5,250
27 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 21,21021.2k $694.1k $694.1k 0.00% Reduced -801 -801
28 Valtinson Bruner Financial Planning LLC 0.34% of their portfolio NEW BRIGHTON, MN 19,11519.1k $625.6k $625.6k 0.34% Unchanged
29 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 17,32017.3k $566.8k $566.8k 0.02% Added +4.3k +4,270
30 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.15% of their portfolio BLUE BELL, PA 16,87516.9k $552.3k $552.3k 0.15% Reduced -354 -354
31 CRA Financial Services, LLC 0.15% of their portfolio NORTHFIELD, NJ 16,78016.8k $549.2k $549.2k 0.15% Reduced -2.8k -2,775
32 DHJJ Financial Advisors, Ltd. 0.25% of their portfolio NAPERVILLE, IL 15,16615.2k $496.3k $496.3k 0.25% Reduced -340 -340
33 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 13,84613.8k $453.1k $453.1k 0.06% Reduced -46 -46
34 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 13,72813.7k $449.3k $449.3k 0.00% Added +1.7k +1,743
35 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 13,54313.5k $442.3k $442.3k 0.01% Added +317 +317
36 Vantage Financial Partners, LLC 0.16% of their portfolio ELM GROVE, WI 12,71212.7k $416.0k $416.0k 0.16% Reduced -3.0k -2,997
37 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 12,34412.3k $404.0k $404.0k 0.03% Unchanged
38 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 12,22212.2k $400.0k $400.0k 0.01% New
39 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 11,90211.9k $389.5k $389.5k 0.01% Reduced -13 -13
40 ACAS, LLC 0.47% of their portfolio RANCHO SANTA FE, CA 11,57911.6k $378.9k $378.9k 0.47% Reduced -50 -50
41 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 10,41610.4k $340.9k $340.9k 0.00% Reduced -3.6k -3,606
42 Bellwether Advisors, LLC 0.09% of their portfolio LINCOLN, NE 10,11810.1k $331.1k $331.1k 0.09% Unchanged
43 BCS Wealth Management 0.14% of their portfolio JOHNSON CITY, TN 9,9259.9k $325.0k $325.0k 0.14% Reduced -3.4k -3,400
44 Visionary Wealth Advisors 0.02% of their portfolio O'FALLON, IL 9,3369.3k $305.5k $305.5k 0.02% Reduced -1.6k -1,563
45 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 9,3179.3k $305.0k $305.0k 0.00% Reduced -3.7k -3,672
46 First Commonwealth Financial Corp /PA/ 0.10% of their portfolio Indiana, PA 9,2579.3k $302.9k $302.9k 0.10% Unchanged
47 AdvisorNet Financial, Inc 0.03% of their portfolio MINNETONKA, MN 8,9258.9k $292.1k $292.1k 0.03% Reduced -1.4k -1,429
48 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 7,6327.6k $249.8k $249.8k 0.00% Reduced -1.2k -1,200
49 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 7,5097.5k $245.7k $245.7k 0.01% Unchanged
50 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 7,4257.4k $243.0k $243.0k 0.01% Unchanged
51 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 7,1397.1k $233.6k $233.6k 0.00% Unchanged
52 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 6,8006.8k $222.5k $222.5k 0.00% Reduced -1.2k -1,200
53 RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio ANN ARBOR, MI 6,4596.5k $211.4k $211.4k 0.06% Unchanged
54 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,1666.2k $201.8k $201.8k 0.02% Unchanged
55 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3,3903.4k $110.9k $110.9k 0.00% Unchanged
56 Sugarloaf Wealth Management, LLC 0.02% of their portfolio DULUTH, GA 2,9192.9k $95.5k $95.5k 0.02% Unchanged
57 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,6842.7k $87.8k $87.8k 0.00% Unchanged
58 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 2,6552.7k $87.0k $87.0k 0.00% Reduced -9.9k -9,884
59 UBS Group AG 0.00% of their portfolio ZURICH, V8 2,3332.3k $76.4k $76.4k 0.00% Added +884 +884
60 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $75.3k $75.3k 0.01% Unchanged
61 Tradition Wealth Management, LLC 0.01% of their portfolio EDINA, MN 2,0062.0k $70.0k $70.0k 0.01% Unchanged
62 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,1401.1k $37.3k $37.3k 0.00% Reduced -2.5k -2,540
63 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $32.7k $32.7k 0.00% Unchanged
64 Global Trust Asset Management, LLC 0.02% of their portfolio PALM BEACH GARDENS, FL 1,0001.0k $32.7k $32.7k 0.02% Unchanged
65 Orion Capital Management LLC 0.02% of their portfolio CORONADO, CA 940940 $30.8k $30.8k 0.02% New
66 Sunbelt Securities, Inc. 0.00% of their portfolio HOUSTON, TX 760760 $24.9k $24.9k 0.00% Unchanged
67 Creative Planning 0.00% of their portfolio OVERLAND PARK, KS 680680 $22.3k $22.3k 0.00% New
68 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 674674 $22.0k $22.0k 0.00% Unchanged
69 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $7.2k $7.2k 0.00% Unchanged
70 Lee Financial Co 0.00% of their portfolio Dallas, TX 9494 $3.1k $3.1k 0.00% New
71 FMR LLC 0.00% of their portfolio BOSTON, MA 44 $131 $131 0.00% New
72 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged