Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

73 institutional holders +4 vs Q4 2022
2,911,6862.9m shares reported held*
$92.0mreported value*
9 new 12 added 30 reduced 3 sold out net sold ≈ $2.1m (-50.2k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.60.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

0255075Q3 22: 47Q4 22: 69Q1 23: 7373Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 51 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 21 bought or addedQ1 23: 33 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225114
Q1 20232133

Biggest buyers

KESTRA PRIVATE WEALTH SERVICES, LLC New +115,652+115.7k
Berkshire Money Management, Inc. Added +51,979+52.0k
CITADEL ADVISORS LLC New +23,621+23.6k
My Personal CFO, LLC Added +16,141+16.1k
Brookstone Capital Management New +12,920+12.9k
McAdam, LLC New +12,344+12.3k
RFG Advisory, LLC New +11,677+11.7k
OLD MISSION CAPITAL LLC New +7,208+7.2k
RETIREMENT INCOME SOLUTIONS, INC New +6,459+6.5k
ROYAL BANK OF CANADA Added +5,058+5.1k

Biggest sellers

Kestra Advisory Services, LLC Reduced -90,597-90.6k
BECK CAPITAL MANAGEMENT, LLC Sold out -64,202-64.2k
Krilogy Financial LLC Reduced -27,098-27.1k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -18,546-18.5k
Steward Financial Group LLC Reduced -18,376-18.4k
WOLVERINE TRADING, LLC Reduced -18,133-18.1k
Sunbelt Securities, Inc. Reduced -15,815-15.8k
Beacon Pointe Advisors, LLC Reduced -10,900-10.9k
IFP Advisors, Inc Reduced -8,524-8.5k
Penserra Capital Management LLC Reduced -6,488-6.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Berkshire Money Management, Inc. 6.24% of their portfolio DALTON, MA 1,302,2821.3m $41.2m $41.2m 6.24% Added +52.0k +51,979
2 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 123,617123.6k $3.9m $3.9m 0.01% Reduced -18.5k -18,546
3 KESTRA PRIVATE WEALTH SERVICES, LLC 0.15% of their portfolio AUSTIN, TX 115,652115.7k $3.7m $3.7m 0.15% New
4 Penserra Capital Management LLC 0.06% of their portfolio ORINDA, CA 94,11694.1k $3.0m $3.0m 0.06% Reduced -6.5k -6,488
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 85,19085.2k $2.7m $2.7m 0.01% Reduced -3.2k -3,213
6 Krilogy Financial LLC 0.22% of their portfolio ST. LOUIS, MO 84,09784.1k $2.7m $2.7m 0.22% Reduced -27.1k -27,098
7 Sigma Planning Corp 0.07% of their portfolio ANN ARBOR, MI 65,34665.3k $2.1m $2.1m 0.07% Reduced -2.4k -2,383
8 THOROUGHBRED FINANCIAL SERVICES, LLC 0.29% of their portfolio BRENTWOOD, TN 62,21162.2k $2.0m $2.0m 0.29% Unchanged
9 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 52,87652.9k $1.7m $1.7m 0.01% Reduced -3.9k -3,859
10 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 48,07448.1k $1.5m $1.5m 0.00% Unchanged
11 Beacon Pointe Advisors, LLC 0.02% of their portfolio NEWPORT BEACH, CA 45,75445.8k $1.4m $1.4m 0.02% Reduced -10.9k -10,900
12 Steward Financial Group LLC 0.44% of their portfolio COLLEYVILLE, TX 41,68841.7k $1.3m $1.3m 0.44% Reduced -18.4k -18,376
13 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 40,61340.6k $1.3m $1.3m 0.01% Reduced -2.8k -2,805
14 Fragasso Financial Advisors Inc 0.14% of their portfolio SEWICKLEY, PA 38,61038.6k $1.2m $1.2m 0.14% Unchanged
15 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 38,26338.3k $1.2m $1.2m 0.00% Added +821 +821
16 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 37,29637.3k $1.2m $1.2m 0.02% Unchanged
17 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 34,70234.7k $1.1m $1.1m 0.01% Reduced -4.1k -4,136
18 Cetera Advisors LLC 0.02% of their portfolio DENVER, CO 29,13729.1k $920.9k $920.9k 0.02% Reduced -2.6k -2,648
19 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 26,92126.9k $850.8k $850.8k 0.09% Added +125 +125
20 INTEGRAL INVESTMENT ADVISORS, INC. 0.59% of their portfolio TURLOCK, CA 26,03226.0k $822.7k $822.7k 0.59% Reduced -60 -60
21 My Personal CFO, LLC 0.70% of their portfolio VANCOUVER, WA 25,84025.8k $816.7k $816.7k 0.70% Added +16.1k +16,141
22 CRA Financial Services, LLC 0.22% of their portfolio NORTHFIELD, NJ 23,88023.9k $754.7k $754.7k 0.22% Added +500 +500
23 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 23,62123.6k $746.5k $746.5k 0.00% New
24 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 23,41123.4k $739.9k $739.9k 0.00% Added +432 +432
25 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 22,01122.0k $695.7k $695.7k 0.00% Unchanged
26 Valtinson Bruner Financial Planning LLC 0.35% of their portfolio NEW BRIGHTON, MN 19,38419.4k $612.6k $612.6k 0.35% Added +1.3k +1,314
27 BCS Wealth Management 0.26% of their portfolio JOHNSON CITY, TN 17,92417.9k $566.0k $566.0k 0.26% Reduced -21 -21
28 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 17,32017.3k $547.0k $547.0k 0.03% Unchanged
29 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.16% of their portfolio BLUE BELL, PA 17,22917.2k $544.5k $544.5k 0.16% Reduced -501 -501
30 First Commonwealth Financial Corp /PA/ 0.19% of their portfolio Indiana, PA 17,00817.0k $537.5k $537.5k 0.19% Reduced -5.5k -5,493
31 Vantage Financial Partners, LLC 0.21% of their portfolio ELM GROVE, WI 16,52016.5k $522.1k $522.1k 0.21% Reduced -227 -227
32 DHJJ Financial Advisors, Ltd. 0.26% of their portfolio NAPERVILLE, IL 15,24615.2k $481.9k $481.9k 0.26% Reduced -810 -810
33 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 14,23014.2k $449.7k $449.7k 0.00% Added +1.1k +1,150
34 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 13,99514.0k $442.3k $442.3k 0.00% Unchanged
35 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 13,96414.0k $441.3k $441.3k 0.06% Reduced -33 -33
36 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 12,92012.9k $411.6k $411.6k 0.01% New
37 McAdam, LLC 0.04% of their portfolio Philadelphia, PA 12,34412.3k $390.1k $390.1k 0.04% New
38 ACAS, LLC 0.54% of their portfolio RANCHO SANTA FE, CA 11,92911.9k $377.0k $377.0k 0.54% Added +50 +50
39 AXXCESS WEALTH MANAGEMENT, LLC 0.03% of their portfolio CARLSBAD, CA 11,92711.9k $377.0k $377.0k 0.03% Reduced -6 -6
40 Visionary Wealth Advisors 0.03% of their portfolio O'FALLON, IL 11,68011.7k $369.1k $369.1k 0.03% Reduced -1.6k -1,650
41 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 11,67711.7k $369.1k $369.1k 0.02% New
42 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 11,42511.4k $361.1k $361.1k 0.00% Unchanged
43 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 10,81510.8k $342.0k $342.0k 0.00% Reduced -1.9k -1,859
44 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 10,81310.8k $341.7k $341.7k 0.00% Added +500 +500
45 AdvisorNet Financial, Inc 0.03% of their portfolio MINNETONKA, MN 10,35410.4k $327.2k $327.2k 0.03% Unchanged
46 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 10,15510.2k $322.6k $322.6k 0.02% Reduced -820 -820
47 Bellwether Advisors, LLC 0.09% of their portfolio LINCOLN, NE 10,11810.1k $319.8k $319.8k 0.09% Unchanged
48 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 9,98910.0k $315.7k $315.7k 0.00% Added +425 +425
49 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 9,9329.9k $313.9k $313.9k 0.00% Reduced -90.6k -90,597
50 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 9,8359.8k $311.0k $311.0k 0.01% Unchanged
51 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 8,1198.1k $256.6k $256.6k 0.01% Unchanged
52 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 7,2087.2k $227.8k $227.8k 0.01% New
53 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 7,1397.1k $225.6k $225.6k 0.00% Reduced -784 -784
54 WOLVERINE TRADING, LLC 0.01% of their portfolio CHICAGO, IL 7,0787.1k $221.0k $221.0k 0.01% Reduced -18.1k -18,133
55 RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio ANN ARBOR, MI 6,4596.5k $204.1k $204.1k 0.06% New
56 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 5,2455.2k $166.0k $166.0k 0.00% Added +5.1k +5,058
57 Orion Capital Management LLC 0.08% of their portfolio CORONADO, CA 4,0004.0k $126.4k $126.4k 0.08% Unchanged
58 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 3,4833.5k $110.1k $110.1k 0.00% Reduced -50 -50
59 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3,3903.4k $107.1k $107.1k 0.00% Unchanged
60 Sugarloaf Wealth Management, LLC 0.02% of their portfolio DULUTH, GA 2,9192.9k $92.3k $92.3k 0.02% Unchanged
61 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 2,6842.7k $84.8k $84.8k 0.00% Unchanged
62 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 2,3402.3k $60.1k $60.1k 0.00% Reduced -8.5k -8,524
63 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $72.7k $72.7k 0.01% New
64 UBS Group AG 0.00% of their portfolio ZURICH, V8 2,2872.3k $72.3k $72.3k 0.00% Reduced -2.7k -2,662
65 Tradition Wealth Management, LLC 0.01% of their portfolio EDINA, MN 2,0062.0k $67.0k $67.0k 0.01% Reduced -92 -92
66 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $31.6k $31.6k 0.00% Unchanged
67 Global Trust Asset Management, LLC 0.02% of their portfolio PALM BEACH GARDENS, FL 1,0001.0k $31.6k $31.6k 0.02% Unchanged
68 Sunbelt Securities, Inc. 0.00% of their portfolio HOUSTON, TX 810810 $25.3k $25.3k 0.00% Reduced -15.8k -15,815
69 Kistler-Tiffany Companies, LLC 0.00% of their portfolio BERWYN, PA 680680 $21.5k $21.5k 0.00% Unchanged
70 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 674674 $21.0k $21.0k 0.00% Unchanged
71 Ameritas Advisory Services, LLC 0.00% of their portfolio Lincoln, NE 672672 $21.3k $21.3k 0.00% New
72 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $7.0k $7.0k 0.00% Unchanged
73 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged