INNOVATOR ETFS TRUST BNOV
US EQTY BUF NOV · ETP · CUSIP 45782C581
69
institutional holders
+22 vs Q3 2022
3.0m
shares reported held*
$90.4mreported value*
26 new
25 added
11 reduced
3 sold out
net bought ≈ $56.5m (+1.9m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.96.
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 47 |
| Q4 2022 | 69 |
Biggest buyers
| Berkshire Money Management, Inc. | Added | +967.9k |
| Krilogy Financial LLC | New | +111.2k |
| Kestra Advisory Services, LLC | Added | +91.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +80.7k |
| Sigma Planning Corp | New | +67.7k |
| BECK CAPITAL MANAGEMENT, LLC | New | +64.2k |
| THOROUGHBRED FINANCIAL SERVICES, LLC | New | +62.2k |
| Steward Financial Group LLC | New | +60.1k |
| Penserra Capital Management LLC | Added | +43.7k |
| Cetera Advisor Networks LLC | New | +38.8k |
Biggest sellers
| U.S. Capital Wealth Advisors, LLC | Sold out | -17.1k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -12.9k |
| Visionary Wealth Advisors | Reduced | -8.6k |
| Spire Wealth Management | Sold out | -8.6k |
| OLD MISSION CAPITAL LLC | Sold out | -7.2k |
| ROYAL BANK OF CANADA | Reduced | -7.2k |
| Sunbelt Securities, Inc. | Reduced | -4.1k |
| Bellwether Advisors, LLC | Reduced | -3.6k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Reduced | -3.1k |
| OSAIC HOLDINGS, INC. | Reduced | -1.7k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| Berkshire Money Management, Inc. 5.90% of their portfolio | 1.3m $37.2m | Added +967.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 142.2k $4.2m | Added +80.7k |
| Krilogy Financial LLC 0.32% of their portfolio | 111.2k $3.3m | New |
| Penserra Capital Management LLC 0.07% of their portfolio | 100.6k $3.0m | Added +43.7k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 100.5k $3.0m | Added +91.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 88.4k $2.6m | Reduced -1.7k |
| Sigma Planning Corp 0.07% of their portfolio | 67.7k $2.0m | New |
| BECK CAPITAL MANAGEMENT, LLC 0.80% of their portfolio | 64.2k $1.9m | New |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.30% of their portfolio | 62.2k $1.9m | New |
| Steward Financial Group LLC 0.89% of their portfolio | 60.1k $1.8m | New |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 56.7k $1.7m | Added +5.2k |
| Beacon Pointe Advisors, LLC 0.03% of their portfolio | 56.7k $1.7m | Added +26.1k |
| CoreCap Advisors, LLC 0.11% of their portfolio | 52.3k $1.6m | Added +14.8k |
| HighTower Advisors, LLC 0.00% of their portfolio | 48.1k $1.4m | Added +29.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 43.4k $1.3m | Reduced -12.9k |
| Cetera Advisor Networks LLC 0.01% of their portfolio | 38.8k $1.2m | New |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 38.6k $1.1m | Added +7.1k |
| LPL Financial LLC 0.00% of their portfolio | 37.4k $1.1m | New |
| LINCOLN NATIONAL CORP 0.03% of their portfolio | 37.3k $1.1m | Added +11.2k |
| Cetera Advisors LLC 0.02% of their portfolio | 31.8k $946.4k | Added +20.9k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio | 26.8k $797.9k | Added +220 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.60% of their portfolio | 26.1k $776.9k | Reduced -295 |
| WOLVERINE TRADING, LLC 0.01% of their portfolio | 25.2k $751.0k | Added +8.9k |
| CRA Financial Services, LLC 0.23% of their portfolio | 23.4k $696.2k | Added +2.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 23.0k $684.2k | New |
| First Commonwealth Financial Corp /PA/ 0.25% of their portfolio | 22.5k $670.0k | New |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 22.0k $655.4k | New |
| Valtinson Bruner Financial Planning LLC 0.32% of their portfolio | 18.1k $548.9k | New |
| BCS Wealth Management 0.22% of their portfolio | 17.9k $534.0k | Added +4.4k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.17% of their portfolio | 17.7k $527.9k | Reduced -3.1k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 17.3k $516.0k | Unchanged |
| Vantage Financial Partners, LLC 0.30% of their portfolio | 16.7k $498.7k | New |
| Sunbelt Securities, Inc. 0.10% of their portfolio | 16.6k $495.0k | Reduced -4.1k |
| DHJJ Financial Advisors, Ltd. 0.27% of their portfolio | 16.1k $478.1k | Added +4.1k |
| Arax Advisory Partners 0.06% of their portfolio | 14.0k $416.8k | Added +569 |
| AE Wealth Management LLC 0.00% of their portfolio | 14.0k $416.7k | Added +1.1k |
| Visionary Wealth Advisors 0.04% of their portfolio | 13.3k $397.0k | Reduced -8.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 13.1k $389.5k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 12.7k $377.0k | New |
| AXXCESS WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 11.9k $355.3k | New |
| ACAS, LLC 0.55% of their portfolio | 11.9k $353.7k | First filing |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 11.4k $340.2k | Added +3.4k |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 11.0k $350.1k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 10.9k $281.0k | Added +3.1k |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 10.4k $308.3k | Reduced -753 |
| Cerity Partners LLC 0.00% of their portfolio | 10.3k $307.1k | New |
| Bellwether Advisors, LLC 0.09% of their portfolio | 10.1k $301.3k | Reduced -3.6k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio | 9.8k $293.0k | Added +2.3k |
| My Personal CFO, LLC 0.80% of their portfolio | 9.7k $861.7k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 9.6k $284.8k | Reduced -204 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.1k $241.7k | Added +1.9k |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 7.9k $235.9k | New |
| UBS Group AG 0.00% of their portfolio | 4.9k $147.4k | Added +315 |
| MONEY CONCEPTS CAPITAL CORP 0.01% of their portfolio | 4.6k $135.8k | New |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 4.1k $123.5k | Unchanged |
| Orion Capital Management LLC 0.09% of their portfolio | 4.0k $119.1k | Reduced -310 |
| Advisory Services Network, LLC 0.00% of their portfolio | 3.5k $105.2k | New |
| Parallel Advisors, LLC 0.00% of their portfolio | 3.4k $100.9k | New |
| Sugarloaf Wealth Management, LLC 0.02% of their portfolio | 2.9k $86.9k | Added +2.5k |
| TRUSTCORE FINANCIAL SERVICES, LLC 0.01% of their portfolio | 2.7k $81.1k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.7k $79.9k | New |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 2.1k $66.0k | Added +400 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.0k $29.8k | New |
| Global Trust Asset Management, LLC 0.02% of their portfolio | 1.0k $29.8k | Unchanged |
| Kistler-Tiffany Companies, LLC 0.00% of their portfolio | 680 $20.2k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 674 $20.0k | New |
| Sound Income Strategies, LLC 0.00% of their portfolio | 220 $6.6k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 187 $6.0k | Reduced -7.2k |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |