Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

212 institutional holders -16 vs Q4 2025
17,851,33617.9m shares reported held*
$735.3mreported value*
9 new 30 added 94 reduced 27 sold out net sold ≈ $43.4m (-1.1m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.19.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151Q2 24: 146Q3 24: 141Q4 24: 178Q1 25: 182Q2 25: 184Q3 25: 177Q4 25: 228Q1 26: 212212Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151
Q2 2024146
Q3 2024141
Q4 2024178
Q1 2025182
Q2 2025184
Q3 2025177
Q4 2025228
Q1 2026212

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 24: 22 bought or addedQ2 24: 74 cut or sold outQ3 24: 22 bought or addedQ3 24: 87 cut or sold outQ3 24Q4 24: 93 bought or addedQ4 24: 46 cut or sold outQ1 25: 42 bought or addedQ1 25: 98 cut or sold outQ1 25Q2 25: 41 bought or addedQ2 25: 89 cut or sold outQ3 25: 23 bought or addedQ3 25: 101 cut or sold outQ3 25Q4 25: 132 bought or addedQ4 25: 56 cut or sold outQ1 26: 39 bought or addedQ1 26: 121 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20242274
Q3 20242287
Q4 20249346
Q1 20254298
Q2 20254189
Q3 202523101
Q4 202513256
Q1 202639121

Biggest buyers

Berkshire Money Management, Inc. Added +586,907+586.9k
Penserra Capital Management LLC Added +88,686+88.7k
Sherry Group, Inc. Added +80,292+80.3k
ENVESTNET ASSET MANAGEMENT INC Added +73,137+73.1k
Keystone Wealth Services, LLC New +59,390+59.4k
Patriot Financial Group Insurance Agency, LLC Added +36,350+36.4k
Apollon Wealth Management, LLC Added +25,491+25.5k
Cresset Asset Management, LLC Added +21,232+21.2k
Beacon Pointe Advisors, LLC Added +18,224+18.2k
CITADEL ADVISORS LLC New +16,361+16.4k

Biggest sellers

Steward Partners Investment Advisory, LLC Reduced -691,610-691.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -259,660-259.7k
ALLIANCEBERNSTEIN L.P. Reduced -224,599-224.6k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -207,211-207.2k
OSAIC HOLDINGS, INC. Reduced -103,594-103.6k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -58,608-58.6k
HRT FINANCIAL LP Sold out -40,348-40.3k
BCS Wealth Management Reduced -37,273-37.3k
Buska Wealth Management, LLC Reduced -32,921-32.9k
RPS ADVISORY SOLUTIONS LLC Sold out -25,578-25.6k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,336,3955.3m $223.0m $223.0m 0.07% Reduced -224.6k -224,599
2 Penserra Capital Management LLC 0.75% of their portfolio ORINDA, CA 1,567,0791.6m $64.0m $64.0m 0.75% Added +88.7k +88,686
3 Brookstone Capital Management 0.58% of their portfolio WHEATON, IL 1,234,5191.2m $50.4m $50.4m 0.58% Reduced -13.1k -13,143
4 Berkshire Money Management, Inc. 2.51% of their portfolio DALTON, MA 598,778598.8k $24.5m $24.5m 2.51% Added +586.9k +586,907
5 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 573,100573.1k $23.4m $23.4m 0.03% Reduced -103.6k -103,594
6 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 437,941437.9k $17.9m $17.9m 0.02% Reduced -58.6k -58,608
7 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 416,480416.5k $17.0m $17.0m 0.02% Reduced -13.1k -13,056
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 367,103367.1k $15.0m $15.0m 0.00% Reduced -7.6k -7,613
9 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 352,233352.2k $14.4m $14.4m 0.05% Reduced -13.4k -13,387
10 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 345,949345.9k $14.1m $14.1m 0.02% Reduced -10.9k -10,949
11 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 343,030343.0k $14.0m $14.0m 0.00% Reduced -17.8k -17,816
12 Foundations Investment Advisors, LLC 0.17% of their portfolio PHOENIX, AZ 329,250329.2k $13.5m $13.5m 0.17% Reduced -18.7k -18,690
13 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 267,116267.1k $10.9m $10.9m 0.06% Added +18.2k +18,224
14 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 262,014262.0k $10.7m $10.7m 0.01% Reduced -892 -892
15 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 259,611259.6k $10.6m $10.6m 0.00% Added +73.1k +73,137
16 Lido Advisors, LLC 0.03% of their portfolio Los Angeles, CA 184,799184.8k $7.6m $7.6m 0.03% Reduced -5.4k -5,370
17 Sherry Group, Inc. 7.00% of their portfolio MOUNTAIN HOME, AR 155,197155.2k $6.4m $6.4m 7.00% Added +80.3k +80,292
18 Bellwether Advisors, LLC 0.93% of their portfolio LINCOLN, NE 134,829134.8k $5.5m $5.5m 0.93% Reduced -371 -371
19 Three Seasons Wealth, LLC 1.97% of their portfolio SALT LAKE CITY, UT 126,584126.6k $5.2m $5.2m 1.97% Reduced -4.2k -4,192
20 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 120,957121.0k $4.9m $4.9m 0.01% Added +643 +643
21 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.25% of their portfolio CEDAR RAPIDS, IA 118,122118.1k $4.8m $4.8m 0.25% Reduced -2.8k -2,762
22 CoreCap Advisors, LLC 0.16% of their portfolio SOUTHFIELD, MI 117,442117.4k $4.8m $4.8m 0.16% Reduced -1.8k -1,841
23 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 116,481116.5k $4.8m $4.8m 0.02% Reduced -1.8k -1,785
24 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 103,258103.3k $4.2m $4.2m 0.02% Reduced -7.6k -7,573
25 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 103,154103.2k $4.2m $4.2m 0.01% Reduced -16.4k -16,399
26 GILL CAPITAL PARTNERS, LLC 1.21% of their portfolio DENVER, CO 102,834102.8k $4.2m $4.2m 1.21% Reduced -2.1k -2,142
27 CRA Financial Services, LLC 0.53% of their portfolio NORTHFIELD, NJ 98,96499.0k $4.0m $4.0m 0.53% Reduced -243 -243
28 Buska Wealth Management, LLC 1.50% of their portfolio WAUSAU, WI 91,39891.4k $3.7m $3.7m 1.50% Reduced -32.9k -32,921
29 Keating Financial Advisory Services, Inc. 0.55% of their portfolio MANHATTAN, KS 83,85383.9k $3.4m $3.4m 0.55% Reduced -1.5k -1,466
30 Cassady Wealth & Retirement Planning, LLC 1.79% of their portfolio HENDERSON, NV 79,87179.9k $3.5m $3.5m 1.79% Unchanged
31 Comprehensive Financial Consultants Institutional, Inc. 0.94% of their portfolio Bloomington, IN 77,68877.7k $3.2m $3.2m 0.94% Reduced -2.3k -2,272
32 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 77,44677.4k $2.2m $2.2m 0.00% Reduced -207.2k -207,211
33 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 74,39074.4k $3.0m $3.0m 0.01% Added +198 +198
34 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 73,74673.7k $3.0m $3.0m 0.03% Reduced -1.9k -1,866
35 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 72,55172.6k $3.0m $3.0m 0.00% Reduced -4.1k -4,138
36 Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio Westborough, MA 72,08872.1k $2.9m $2.9m 0.17% Added +36.4k +36,350
37 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 71,23871.2k $2.9m $2.9m 0.01% Reduced -932 -932
38 KFG WEALTH MANAGEMENT, LLC 0.35% of their portfolio GRANGER, IN 66,39066.4k $2.7m $2.7m 0.35% Reduced -266 -266
39 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 65,39265.4k $2.7m $2.7m 0.01% Added +21.2k +21,232
40 Keystone Wealth Services, LLC 0.52% of their portfolio PALM DESERT, CA 59,39059.4k $2.4m $2.4m 0.52% New
41 Dakota Wealth Management 0.05% of their portfolio PALM BEACH GARDENS, FL 58,59358.6k $2.4m $2.4m 0.05% Reduced -2.7k -2,657
42 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 57,89057.9k $2.4m $2.4m 0.01% Reduced -1.1k -1,095
43 WEALTH ALLIANCE, LLC 0.22% of their portfolio MELLVILLE, NY 55,29955.3k $2.3m $2.3m 0.22% Unchanged
44 ATTICUS WEALTH MANAGEMENT, LLC 0.61% of their portfolio Palm Beach Gardens, FL 55,02855.0k $2.2m $2.2m 0.61% Unchanged
45 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 54,74954.7k $2.2m $2.2m 0.02% Added +2.8k +2,788
46 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 53,34953.3k $2.2m $2.2m 0.05% Reduced -2.1k -2,055
47 MTM FINANCIAL GROUP, LLC 0.99% of their portfolio BETHLEHEM, PA 51,75051.8k $2.1m $2.1m 0.99% Reduced -1.5k -1,548
48 Advisory Alpha, LLC 0.06% of their portfolio HOLLAND, MI 50,76050.8k $2.1m $2.1m 0.06% Reduced -100 -100
49 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 49,76949.8k $2.0m $2.0m 0.03% Added +25.5k +25,491
50 Southland Equity Partners LLC 0.39% of their portfolio WILDWOOD, MO 48,80748.8k $2.0m $2.0m 0.39% Unchanged
51 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 48,06348.1k $2.0m $2.0m 0.00% Reduced -18.4k -18,397
52 Diligent Investors, LLC 0.44% of their portfolio REDLANDS, CA 43,88243.9k $1.8m $1.8m 0.44% Reduced -100 -100
53 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 42,33742.3k $1.7m $1.7m 0.00% Reduced -259.7k -259,660
54 Cape Investment Advisory, Inc. 0.57% of their portfolio MCDONOUGH, GA 41,70041.7k $1.7m $1.7m 0.57% Added +700 +700
55 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.24% of their portfolio BLUE BELL, PA 41,45541.5k $1.7m $1.7m 0.24% Reduced -790 -790
56 Chris Bulman Inc 0.73% of their portfolio ROSEVILLE, CA 40,81840.8k $1.7m $1.7m 0.73% Reduced -1.2k -1,249
57 Mariner, LLC 0.00% of their portfolio Overland Park, KS 40,32440.3k $1.6m $1.6m 0.00% Added +2.0k +1,978
58 RETIREMENT INCOME SOLUTIONS, INC 0.28% of their portfolio ANN ARBOR, MI 39,63939.6k $1.6m $1.6m 0.28% Unchanged
59 BCS Wealth Management 0.31% of their portfolio JOHNSON CITY, TN 37,01337.0k $1.5m $1.5m 0.31% Reduced -37.3k -37,273
60 Jacobi Capital Management LLC 0.08% of their portfolio PITTSTON, PA 35,89335.9k $1.5m $1.5m 0.08% Reduced -14.4k -14,396
61 Ascent Wealth Partners, LLC 0.17% of their portfolio NEW HARTFORD, NY 35,33235.3k $1.4m $1.4m 0.17% Reduced -2 -2
62 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.22% of their portfolio BETHLEHEM, PA 35,11235.1k $1.4m $1.4m 0.22% Unchanged
63 Allegiance Financial Group Advisory Services LLC 0.29% of their portfolio VIENNA, VA 35,08635.1k $1.4m $1.4m 0.29% Unchanged
64 CORRADO ADVISORS, LLC 0.74% of their portfolio RAMSEY, NJ 34,53034.5k $1.4m $1.4m 0.74% Reduced -1.1k -1,067
65 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 34,41134.4k $1.4m $1.4m 0.05% Unchanged
66 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 33,53733.5k $1.4m $1.4m 0.02% Added +1.4k +1,376
67 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 32,56032.6k $1.3m $1.3m 0.00% Added +2.4k +2,381
68 Castle Rock Wealth Management, LLC 0.29% of their portfolio WALNUT CREEK, CA 32,45232.5k $1.3m $1.3m 0.29% Unchanged
69 Capital Analysts, LLC 0.03% of their portfolio FORT WASHINGTON, PA 31,54131.5k $1.3m $1.3m 0.03% Unchanged
70 Bison Wealth, LLC 0.13% of their portfolio ATLANTA, GA 29,74829.7k $1.3m $1.3m 0.13% Unchanged
71 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 28,80628.8k $1.2m $1.2m 0.02% Unchanged
72 Talon Private Wealth, LLC 0.16% of their portfolio THE VILLAGES, FL 28,73028.7k $1.2m $1.2m 0.16% First filing
73 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 27,63927.6k $1.1m $1.1m 0.06% Reduced -4.3k -4,341
74 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 27,20027.2k $1.1m $1.1m 0.01% Reduced -99 -99
75 Rothschild Wealth LLC 0.10% of their portfolio OAK BROOK, IL 27,12427.1k $1.1m $1.1m 0.10% Unchanged
76 WPWealth LLP 0.17% of their portfolio FORT WORTH, TX 26,95827.0k $1.1m $1.1m 0.17% Reduced -15.3k -15,287
77 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 26,52226.5k $1.1m $1.1m 0.03% Reduced -173 -173
78 First Commonwealth Financial Corp /PA/ 0.17% of their portfolio Indiana, PA 26,12326.1k $1.1m $1.1m 0.17% Reduced -63 -63
79 NorthCrest Asset Manangement, LLC 0.03% of their portfolio PLYMOUTH, MN 23,69323.7k $973.8k $973.8k 0.03% Reduced -2.9k -2,940
80 Bedel Financial Consulting, Inc. 0.11% of their portfolio INDIANAPOLIS, IN 23,66723.7k $967.0k $967.0k 0.11% Unchanged
81 Orion Capital Management LLC 0.32% of their portfolio CORONADO, CA 22,41222.4k $915.8k $915.8k 0.32% Reduced -25 -25
82 BFI Wealth Solutions, LLC 0.88% of their portfolio DALLAS, TX 22,36022.4k $921.9k $921.9k 0.88% Added +300 +300
83 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 22,15422.2k $913.0k $913.0k 0.06% Unchanged
84 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 21,63621.6k $884.0k $884.0k 0.01% Unchanged
85 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 21,52221.5k $879.4k $879.4k 0.00% Reduced -2.0k -1,954
86 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 20,76220.8k $848.3k $848.3k 0.04% Reduced -100 -100
87 Global Strategic Investment Solutions, LLC 0.08% of their portfolio Scottsdale, AZ 20,46920.5k $836.4k $836.4k 0.08% Reduced -7.7k -7,715
88 FSA Advisors, Inc. 0.55% of their portfolio TROY, MI 20,37920.4k $832.7k $832.7k 0.55% Reduced -58 -58
89 Freedom Investment Management, Inc. 0.24% of their portfolio SOUTH WINDSOR, CT 20,03620.0k $818.7k $818.7k 0.24% Reduced -937 -937
90 Jessup Wealth Management, Inc 0.29% of their portfolio DAYTON, OH 19,69319.7k $804.7k $804.7k 0.29% Unchanged
91 INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio SAN DIEGO, CA 19,58519.6k $800.2k $800.2k 0.02% Unchanged
92 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 19,23919.2k $786.1k $786.1k 0.00% Reduced -691.6k -691,610
93 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 18,82918.8k $769.4k $769.4k 0.00% Unchanged
94 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 18,67018.7k $762.9k $762.9k 0.01% Unchanged
95 Savvy Advisors, Inc. 0.02% of their portfolio NEW YORK, NY 18,56118.6k $758.4k $758.4k 0.02% Added +12.9k +12,936
96 Private Advisor Group, LLC 0.00% of their portfolio MORRISTOWN, NJ 18,49518.5k $755.7k $755.7k 0.00% Reduced -550 -550
97 TopTier Wealth Management, LLC 0.45% of their portfolio MUSKEGO, WI 17,87317.9k $730.3k $730.3k 0.45% Reduced -78 -78
98 AdvisorNet Financial, Inc 0.04% of their portfolio MINNETONKA, MN 17,67417.7k $722.2k $722.2k 0.04% Unchanged
99 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 17,17817.2k $701.9k $701.9k 0.00% Reduced -7.5k -7,520
100 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 16,36116.4k $668.5k $668.5k 0.00% New