Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

228 institutional holders +51 vs Q3 2025
18,865,62818.9m shares reported held*
$789.8mreported value*
49 new 83 added 43 reduced 13 sold out net bought ≈ $273.2m (+6.5m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($409.4k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $41.87.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151Q2 24: 146Q3 24: 141Q4 24: 178Q1 25: 182Q2 25: 184Q3 25: 177Q4 25: 228228Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151
Q2 2024146
Q3 2024141
Q4 2024178
Q1 2025182
Q2 2025184
Q3 2025177
Q4 2025228

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q1 24: 28 bought or addedQ1 24: 80 cut or sold outQ2 24: 22 bought or addedQ2 24: 74 cut or sold outQ2 24Q3 24: 22 bought or addedQ3 24: 87 cut or sold outQ4 24: 93 bought or addedQ4 24: 46 cut or sold outQ4 24Q1 25: 42 bought or addedQ1 25: 98 cut or sold outQ2 25: 41 bought or addedQ2 25: 89 cut or sold outQ2 25Q3 25: 23 bought or addedQ3 25: 101 cut or sold outQ4 25: 132 bought or addedQ4 25: 56 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 20242880
Q2 20242274
Q3 20242287
Q4 20249346
Q1 20254298
Q2 20254189
Q3 202523101
Q4 202513256

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +1,872,374+1.9m
Brookstone Capital Management Added +1,131,213+1.1m
Steward Partners Investment Advisory, LLC Added +691,246+691.2k
Focus Partners Wealth Added +400,183+400.2k
Foundations Investment Advisors, LLC Added +309,616+309.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +284,196+284.2k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +244,457+244.5k
RAYMOND JAMES FINANCIAL INC Added +198,247+198.2k
Lido Advisors, LLC New +190,169+190.2k
Kestra Advisory Services, LLC Added +161,981+162.0k

Biggest sellers

NorthCoast Asset Management LLC Sold out -233,241-233.2k
Stuart Chaussee & Associates, Inc. Sold out -194,699-194.7k
McAlister, Sweet & Associates, Inc. Sold out -73,799-73.8k
OLD MISSION CAPITAL LLC Sold out -73,183-73.2k
Focus Partners Advisor Solutions, LLC Sold out -71,392-71.4k
Keystone Wealth Services, LLC Sold out -70,813-70.8k
Luminist Capital LLC Sold out -47,444-47.4k
Buska Wealth Management, LLC Reduced -44,956-45.0k
Requisite Capital Management, LLC Sold out -44,908-44.9k
Prairie Wealth Advisors, Inc. Reduced -40,626-40.6k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,560,9945.6m $232.3m $232.3m 0.07% Added +1.9m +1,872,374
2 Penserra Capital Management LLC 0.73% of their portfolio ORINDA, CA 1,478,3931.5m $61.8m $61.8m 0.73% Reduced -29.5k -29,504
3 Brookstone Capital Management 0.60% of their portfolio WHEATON, IL 1,247,6621.2m $52.1m $52.1m 0.60% Added +1.1m +1,131,213
4 Steward Partners Investment Advisory, LLC 0.16% of their portfolio STAMFORD, CT 710,849710.8k $29.7m $29.7m 0.16% Added +691.2k +691,246
5 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 676,694676.7k $28.3m $28.3m 0.04% Added +148.7k +148,658
6 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 496,549496.5k $20.7m $20.7m 0.03% Added +88.5k +88,523
7 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 429,536429.5k $17.9m $17.9m 0.02% Added +400.2k +400,183
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 374,716374.7k $15.7m $15.7m 0.00% Added +90.2k +90,222
9 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 365,620365.6k $15.3m $15.3m 0.06% Added +162.0k +161,981
10 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 360,846360.8k $15.1m $15.1m 0.00% Added +198.2k +198,247
11 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 356,898356.9k $14.9m $14.9m 0.02% Added +132.8k +132,764
12 Foundations Investment Advisors, LLC 0.19% of their portfolio PHOENIX, AZ 347,940347.9k $14.5m $14.5m 0.19% Added +309.6k +309,616
13 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio BALA CYNWYD, PA 301,997302.0k $12.6m $12.6m 0.02% Added +284.2k +284,196
14 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.02% of their portfolio PLYMOUTH, MN 284,657284.7k $12.0m $12.0m 0.02% Added +244.5k +244,457
15 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 262,906262.9k $11.0m $11.0m 0.01% Added +85.9k +85,906
16 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 248,892248.9k $10.4m $10.4m 0.07% Added +16.5k +16,497
17 Lido Advisors, LLC 0.03% of their portfolio Los Angeles, CA 190,169190.2k $7.9m $7.9m 0.03% New
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 186,474186.5k $7.8m $7.8m 0.00% Added +33.1k +33,121
19 Bellwether Advisors, LLC 0.90% of their portfolio LINCOLN, NE 135,200135.2k $5.6m $5.6m 0.90% Added +39.4k +39,374
20 Three Seasons Wealth, LLC 0.52% of their portfolio SALT LAKE CITY, UT 130,776130.8k $5.5m $5.5m 0.52% Reduced -4.2k -4,150
21 Buska Wealth Management, LLC 1.92% of their portfolio WAUSAU, WI 124,319124.3k $5.2m $5.2m 1.92% Reduced -45.0k -44,956
22 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.27% of their portfolio CEDAR RAPIDS, IA 120,884120.9k $5.1m $5.1m 0.27% Added +45.6k +45,609
23 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 120,314120.3k $5.0m $5.0m 0.01% Added +16.0k +15,969
24 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 119,553119.6k $5.0m $5.0m 0.01% Added +55.6k +55,615
25 CoreCap Advisors, LLC 0.17% of their portfolio SOUTHFIELD, MI 119,283119.3k $5.0m $5.0m 0.17% Added +15.5k +15,471
26 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 118,266118.3k $4.9m $4.9m 0.02% Added +93.6k +93,613
27 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 110,831110.8k $4.6m $4.6m 0.03% Added +67.6k +67,580
28 GILL CAPITAL PARTNERS, LLC 1.33% of their portfolio DENVER, CO 104,976105.0k $4.4m $4.4m 1.33% Added +9.6k +9,637
29 CRA Financial Services, LLC 0.54% of their portfolio NORTHFIELD, NJ 99,20799.2k $4.1m $4.1m 0.54% Added +53.3k +53,349
30 Keating Financial Advisory Services, Inc. 0.48% of their portfolio MANHATTAN, KS 85,31985.3k $3.6m $3.6m 0.48% First filing
31 Comprehensive Financial Consultants Institutional, Inc. 1.01% of their portfolio Bloomington, IN 79,96080.0k $3.3m $3.3m 1.01% Reduced -6.8k -6,816
32 Cassady Wealth & Retirement Planning, LLC 2.18% of their portfolio HENDERSON, NV 79,87179.9k $3.3m $3.3m 2.18% First filing
33 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 76,68976.7k $3.2m $3.2m 0.00% New
34 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 75,61275.6k $3.2m $3.2m 0.03% Added +4.7k +4,711
35 Sherry Group, Inc. 3.29% of their portfolio MOUNTAIN HOME, AR 74,90574.9k $3.1m $3.1m 3.29% First filing
36 BCS Wealth Management 0.31% of their portfolio JOHNSON CITY, TN 74,28674.3k $3.1m $3.1m 0.31% Added +37.8k +37,764
37 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 74,19274.2k $3.1m $3.1m 0.01% Added +3.0k +3,021
38 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 72,17072.2k $3.0m $3.0m 0.01% Reduced -9.4k -9,430
39 KFG WEALTH MANAGEMENT, LLC 0.37% of their portfolio GRANGER, IN 66,65666.7k $2.8m $2.8m 0.37% Added +11.4k +11,355
40 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 66,46066.5k $2.8m $2.8m 0.00% Unchanged
41 Dakota Wealth Management 0.05% of their portfolio PALM BEACH GARDENS, FL 61,25061.2k $2.6m $2.6m 0.05% Added +47.9k +47,850
42 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 58,98559.0k $2.5m $2.5m 0.01% Added +27.2k +27,193
43 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 55,40455.4k $2.3m $2.3m 0.05% Added +41.6k +41,615
44 WEALTH ALLIANCE, LLC 0.23% of their portfolio MELLVILLE, NY 55,29955.3k $2.3m $2.3m 0.23% Added +3.5k +3,508
45 ATTICUS WEALTH MANAGEMENT, LLC 0.57% of their portfolio Palm Beach Gardens, FL 55,02855.0k $2.3m $2.3m 0.57% Unchanged
46 MTM FINANCIAL GROUP, LLC 1.06% of their portfolio BETHLEHEM, PA 53,29853.3k $2.2m $2.2m 1.06% Added +2.7k +2,705
47 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 51,96152.0k $2.2m $2.2m 0.02% Added +3.7k +3,651
48 Advisory Alpha, LLC 0.06% of their portfolio HOLLAND, MI 50,86050.9k $2.1m $2.1m 0.06% Added +16.9k +16,880
49 Jacobi Capital Management LLC 0.12% of their portfolio PITTSTON, PA 50,28950.3k $2.1m $2.1m 0.12% Reduced -8.9k -8,868
50 Southland Equity Partners LLC 0.40% of their portfolio WILDWOOD, MO 48,80748.8k $2.0m $2.0m 0.40% Unchanged
51 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 44,16044.2k $1.8m $1.8m 0.01% Added +22.2k +22,159
52 Diligent Investors, LLC 0.45% of their portfolio REDLANDS, CA 43,98244.0k $1.8m $1.8m 0.45% Added +21.5k +21,482
53 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.26% of their portfolio BLUE BELL, PA 42,24542.2k $1.8m $1.8m 0.26% Reduced -1.4k -1,433
54 WPWealth LLP 0.28% of their portfolio FORT WORTH, TX 42,24542.2k $1.8m $1.8m 0.28% Added +19.0k +18,952
55 Chris Bulman Inc 0.78% of their portfolio ROSEVILLE, CA 42,06742.1k $1.8m $1.8m 0.78% Added +21.3k +21,294
56 Cape Investment Advisory, Inc. 0.53% of their portfolio MCDONOUGH, GA 41,00041.0k $1.7m $1.7m 0.53% New
57 HRT FINANCIAL LP 0.01% of their portfolio NEW YORK, NY 40,34840.3k $1.7m $1.7m 0.01% New
58 RETIREMENT INCOME SOLUTIONS, INC 0.28% of their portfolio ANN ARBOR, MI 39,63939.6k $1.7m $1.7m 0.28% Unchanged
59 Mariner, LLC 0.00% of their portfolio Overland Park, KS 38,34638.3k $1.6m $1.6m 0.00% New
60 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 35,73835.7k $1.5m $1.5m 0.18% Added +5.1k +5,115
61 CORRADO ADVISORS, LLC 0.75% of their portfolio RAMSEY, NJ 35,59735.6k $1.5m $1.5m 0.75% Added +13.3k +13,314
62 Ascent Wealth Partners, LLC 0.17% of their portfolio NEW HARTFORD, NY 35,33435.3k $1.5m $1.5m 0.17% Added +17.6k +17,629
63 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.24% of their portfolio BETHLEHEM, PA 35,11235.1k $1.5m $1.5m 0.24% Unchanged
64 Allegiance Financial Group Advisory Services LLC 0.31% of their portfolio VIENNA, VA 35,08635.1k $1.5m $1.5m 0.31% Reduced -1.2k -1,202
65 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 34,41134.4k $1.4m $1.4m 0.05% Added +5.6k +5,632
66 Castle Rock Wealth Management, LLC 0.29% of their portfolio WALNUT CREEK, CA 32,45232.5k $1.4m $1.4m 0.29% Reduced -3.7k -3,683
67 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 32,16132.2k $1.3m $1.3m 0.03% Added +23.2k +23,185
68 Trek Financial, LLC 0.08% of their portfolio Scottsdale, AZ 31,98032.0k $1.3m $1.3m 0.08% Added +1.1k +1,064
69 Capital Analysts, LLC 0.04% of their portfolio FORT WASHINGTON, PA 31,54131.5k $1.3m $1.3m 0.04% Added +30.5k +30,476
70 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 30,17930.2k $1.3m $1.3m 0.00% Added +4.8k +4,834
71 Bison Wealth, LLC 0.14% of their portfolio ATLANTA, GA 29,74829.7k $1.2m $1.2m 0.14% New
72 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 28,80628.8k $1.2m $1.2m 0.02% New
73 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 28,18428.2k $1.2m $1.2m 0.12% Reduced -106 -106
74 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 27,29927.3k $1.1m $1.1m 0.01% Added +45 +45
75 Rothschild Wealth LLC 0.11% of their portfolio OAK BROOK, IL 27,12427.1k $1.1m $1.1m 0.11% New
76 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 26,69526.7k $1.1m $1.1m 0.03% Added +6.0k +6,026
77 NorthCrest Asset Manangement, LLC 0.02% of their portfolio PLYMOUTH, MN 26,63326.6k $1.1m $1.1m 0.02% New
78 U.S. Capital Wealth Advisors, LLC 0.03% of their portfolio AUSTIN, TX 26,55926.6k $1.1m $1.1m 0.03% Added +4.9k +4,916
79 First Commonwealth Financial Corp /PA/ 0.18% of their portfolio Indiana, PA 26,18626.2k $1.1m $1.1m 0.18% Added +11.1k +11,061
80 RPS ADVISORY SOLUTIONS LLC 0.50% of their portfolio LOUISVILLE, KY 25,57825.6k $1.1m $1.1m 0.50% Added +17.7k +17,690
81 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 24,69824.7k $1.0m $1.0m 0.00% Reduced -15.4k -15,371
82 SYON CAPITAL LLC 0.05% of their portfolio SAN FRANCISCO, CA 24,43224.4k $1.0m $1.0m 0.05% New
83 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 24,27824.3k $1.0m $1.0m 0.02% Added +10 +10
84 Bedel Financial Consulting, Inc. 0.11% of their portfolio INDIANAPOLIS, IN 23,66723.7k $988.8k $988.8k 0.11% Added +917 +917
85 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 23,47623.5k $980.8k $980.8k 0.01% Added +4.2k +4,229
86 Orion Capital Management LLC 0.32% of their portfolio CORONADO, CA 22,43722.4k $937.4k $937.4k 0.32% Reduced -100 -100
87 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 22,15422.2k $925.6k $925.6k 0.06% Unchanged
88 BFI Wealth Solutions, LLC 0.88% of their portfolio DALLAS, TX 22,06022.1k $921.7k $921.7k 0.88% First filing
89 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 21,63621.6k $904.0k $904.0k 0.01% Added +1.2k +1,200
90 Freedom Investment Management, Inc. 0.25% of their portfolio SOUTH WINDSOR, CT 20,97321.0k $876.3k $876.3k 0.25% New
91 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 20,86220.9k $871.6k $871.6k 0.04% Unchanged
92 FSA Advisors, Inc. 0.59% of their portfolio TROY, MI 20,43720.4k $853.9k $853.9k 0.59% Added +3.4k +3,394
93 Jessup Wealth Management, Inc 0.27% of their portfolio DAYTON, OH 19,69319.7k $822.8k $822.8k 0.27% Added +7.2k +7,245
94 INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio SAN DIEGO, CA 19,58519.6k $818.3k $818.3k 0.02% Added +10.7k +10,672
95 Private Advisor Group, LLC 0.00% of their portfolio MORRISTOWN, NJ 19,04519.0k $795.7k $795.7k 0.00% New
96 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 18,82918.8k $786.7k $786.7k 0.00% Unchanged
97 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 18,67018.7k $780.0k $780.0k 0.01% Added +4.8k +4,781
98 TopTier Wealth Management, LLC 0.51% of their portfolio MUSKEGO, WI 17,95118.0k $750.0k $750.0k 0.51% First filing
99 AdvisorNet Financial, Inc 0.04% of their portfolio MINNETONKA, MN 17,67417.7k $738.4k $738.4k 0.04% Added +15.6k +15,605
100 Blue Water Asset Management 0.26% of their portfolio GRAND RAPIDS, MI 17,37317.4k $725.8k $725.8k 0.26% First filing