Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

177 institutional holders -7 vs Q2 2025
11,950,38712.0m shares reported held*
$490.6mreported value*
8 new 15 added 90 reduced 11 sold out net sold ≈ $69.0m (-1.7m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.4m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $41.06.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151Q2 24: 146Q3 24: 141Q4 24: 178Q1 25: 182Q2 25: 184Q3 25: 177177Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151
Q2 2024146
Q3 2024141
Q4 2024178
Q1 2025182
Q2 2025184
Q3 2025177

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 23: 78 bought or addedQ4 23: 44 cut or sold outQ1 24: 28 bought or addedQ1 24: 80 cut or sold outQ1 24Q2 24: 22 bought or addedQ2 24: 74 cut or sold outQ3 24: 22 bought or addedQ3 24: 87 cut or sold outQ3 24Q4 24: 93 bought or addedQ4 24: 46 cut or sold outQ1 25: 42 bought or addedQ1 25: 98 cut or sold outQ1 25Q2 25: 41 bought or addedQ2 25: 89 cut or sold outQ3 25: 23 bought or addedQ3 25: 101 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20237844
Q1 20242880
Q2 20242274
Q3 20242287
Q4 20249346
Q1 20254298
Q2 20254189
Q3 202523101

Biggest buyers

OSAIC HOLDINGS, INC. Added +116,365+116.4k
Requisite Capital Management, LLC New +44,908+44.9k
MORGAN STANLEY Added +34,780+34.8k
Focus Partners Advisor Solutions, LLC Added +33,647+33.6k
MERCER GLOBAL ADVISORS INC /ADV Added +32,872+32.9k
IHT Wealth Management, LLC New +25,013+25.0k
Penserra Capital Management LLC Added +24,635+24.6k
OLD MISSION CAPITAL LLC Added +22,864+22.9k
HighTower Advisors, LLC Added +9,302+9.3k
TWO SIGMA SECURITIES, LLC New +6,364+6.4k

Biggest sellers

ALLIANCEBERNSTEIN L.P. Reduced -908,827-908.8k
Concurrent Investment Advisors, LLC Reduced -134,866-134.9k
Luminist Capital LLC Reduced -96,985-97.0k
RAYMOND JAMES FINANCIAL INC Reduced -93,696-93.7k
SageView Advisory Group, LLC Sold out -80,253-80.3k
ENVESTNET ASSET MANAGEMENT INC Reduced -76,423-76.4k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -61,696-61.7k
TRUIST FINANCIAL CORP Reduced -44,985-45.0k
Buska Wealth Management, LLC Reduced -41,110-41.1k
Bison Wealth, LLC Sold out -38,589-38.6k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,688,6203.7m $151.5m $151.5m 0.05% Reduced -908.8k -908,827
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,507,8971.5m $61.9m $61.9m 0.74% Added +24.6k +24,635
3 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 528,036528.0k $21.6m $21.6m 0.03% Added +116.4k +116,365
4 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 408,026408.0k $16.8m $16.8m 0.02% Reduced -38.1k -38,115
5 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 284,494284.5k $11.7m $11.7m 0.00% Reduced -1.6k -1,648
6 NorthCoast Asset Management LLC 0.04% of their portfolio STAMFORD, CT 233,241233.2k $9.6m $9.6m 0.04% Reduced -2.9k -2,911
7 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 232,395232.4k $9.5m $9.5m 0.08% Reduced -30.0k -30,030
8 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 224,134224.1k $9.2m $9.2m 0.01% Added +4.9k +4,890
9 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 203,639203.6k $8.4m $8.4m 0.04% Reduced -13.8k -13,753
10 Stuart Chaussee & Associates, Inc. 1.74% of their portfolio BEVERLY HILLS, CA 194,699194.7k $8.0m $8.0m 1.74% Reduced -2.2k -2,250
11 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 177,000177.0k $7.3m $7.3m 0.01% Added +9.3k +9,302
12 Buska Wealth Management, LLC 2.09% of their portfolio WAUSAU, WI 169,275169.3k $7.0m $7.0m 2.09% Reduced -41.1k -41,110
13 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 162,599162.6k $6.7m $6.7m 0.00% Reduced -93.7k -93,696
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 153,353153.4k $6.3m $6.3m 0.00% Reduced -76.4k -76,423
15 Three Seasons Wealth, LLC 0.55% of their portfolio SALT LAKE CITY, UT 134,926134.9k $5.5m $5.5m 0.55% Unchanged
16 Brookstone Capital Management 0.06% of their portfolio WHEATON, IL 116,449116.4k $4.8m $4.8m 0.06% Reduced -20.6k -20,566
17 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 104,345104.3k $4.3m $4.3m 0.01% Reduced -45.0k -44,985
18 CoreCap Advisors, LLC 0.15% of their portfolio SOUTHFIELD, MI 103,812103.8k $4.3m $4.3m 0.15% Reduced -12.4k -12,366
19 Bellwether Advisors, LLC 0.65% of their portfolio LINCOLN, NE 95,82695.8k $3.9m $3.9m 0.65% Reduced -2.7k -2,719
20 GILL CAPITAL PARTNERS, LLC 1.20% of their portfolio DENVER, CO 95,33995.3k $3.9m $3.9m 1.20% Reduced -2.9k -2,870
21 Comprehensive Financial Consultants Institutional, Inc. 1.10% of their portfolio Bloomington, IN 86,77686.8k $3.6m $3.6m 1.10% Reduced -747 -747
22 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 81,60081.6k $3.4m $3.4m 0.01% Reduced -10.2k -10,153
23 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.19% of their portfolio CEDAR RAPIDS, IA 75,27575.3k $3.1m $3.1m 0.19% Reduced -742 -742
24 McAlister, Sweet & Associates, Inc. 2.00% of their portfolio HOUSTON, TX 73,79973.8k $3.0m $3.0m 2.00% Reduced -442 -442
25 OLD MISSION CAPITAL LLC 0.11% of their portfolio CHICAGO, IL 73,18373.2k $3.0m $3.0m 0.11% Added +22.9k +22,864
26 Focus Partners Advisor Solutions, LLC 0.03% of their portfolio SAINT LOUIS, MO 71,39271.4k $3.0m $3.0m 0.03% Added +33.6k +33,647
27 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 71,17171.2k $2.9m $2.9m 0.01% Added +5.3k +5,330
28 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 70,90170.9k $2.9m $2.9m 0.03% Reduced -3.7k -3,692
29 Keystone Wealth Services, LLC 0.63% of their portfolio PALM DESERT, CA 70,81370.8k $2.9m $2.9m 0.63% Reduced -5.2k -5,238
30 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 66,46066.5k $2.7m $2.7m 0.00% Added +32.9k +32,872
31 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 63,93863.9k $2.6m $2.6m 0.01% Reduced -5.5k -5,517
32 Jacobi Capital Management LLC 0.15% of their portfolio PITTSTON, PA 59,15759.2k $2.4m $2.4m 0.15% Reduced -8.4k -8,425
33 KFG WEALTH MANAGEMENT, LLC 0.33% of their portfolio GRANGER, IN 55,30155.3k $2.3m $2.3m 0.33% Reduced -1.6k -1,557
34 ATTICUS WEALTH MANAGEMENT, LLC 0.57% of their portfolio Palm Beach Gardens, FL 55,02855.0k $2.3m $2.3m 0.57% Reduced -1.3k -1,330
35 WEALTH ALLIANCE, LLC 0.22% of their portfolio MELLVILLE, NY 51,79151.8k $2.1m $2.1m 0.22% Reduced -3.1k -3,109
36 MTM FINANCIAL GROUP, LLC 1.02% of their portfolio BETHLEHEM, PA 50,59350.6k $2.1m $2.1m 1.02% Reduced -22 -22
37 Southland Equity Partners LLC 0.41% of their portfolio WILDWOOD, MO 48,80748.8k $2.0m $2.0m 0.41% Unchanged
38 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 48,31048.3k $2.0m $2.0m 0.02% Reduced -1.8k -1,836
39 Luminist Capital LLC 1.68% of their portfolio GRAND RAPIDS, MI 47,44447.4k $1.9m $1.9m 1.68% Reduced -97.0k -96,985
40 CRA Financial Services, LLC 0.26% of their portfolio NORTHFIELD, NJ 45,85845.9k $1.9m $1.9m 0.26% Reduced -410 -410
41 Requisite Capital Management, LLC 0.31% of their portfolio DALLAS, TX 44,90844.9k $1.8m $1.8m 0.31% New
42 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.27% of their portfolio BLUE BELL, PA 43,67843.7k $1.8m $1.8m 0.27% Reduced -3.5k -3,546
43 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 43,25143.3k $1.8m $1.8m 0.01% Reduced -12.3k -12,284
44 Prairie Wealth Advisors, Inc. 0.68% of their portfolio OMAHA, NE 40,62640.6k $1.7m $1.7m 0.68% Added +1.5k +1,491
45 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 40,20040.2k $1.7m $1.7m 0.00% Reduced -61.7k -61,696
46 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 40,06940.1k $1.6m $1.6m 0.00% Added +34.8k +34,780
47 RETIREMENT INCOME SOLUTIONS, INC 0.28% of their portfolio ANN ARBOR, MI 39,63939.6k $1.6m $1.6m 0.28% Unchanged
48 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 38,32438.3k $1.6m $1.6m 0.02% Added +837 +837
49 BCS Wealth Management 0.34% of their portfolio JOHNSON CITY, TN 36,52236.5k $1.5m $1.5m 0.34% Reduced -3.6k -3,560
50 Allegiance Financial Group Advisory Services LLC 0.34% of their portfolio VIENNA, VA 36,28836.3k $1.5m $1.5m 0.34% Unchanged
51 Castle Rock Wealth Management, LLC 0.33% of their portfolio WALNUT CREEK, CA 36,13536.1k $1.5m $1.5m 0.33% Reduced -175 -175
52 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.25% of their portfolio BETHLEHEM, PA 35,11235.1k $1.4m $1.4m 0.25% Reduced -35.1k -35,112
53 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 33,98034.0k $1.4m $1.4m 0.04% Unchanged
54 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 31,79231.8k $1.3m $1.3m 0.00% Unchanged
55 Trek Financial, LLC 0.08% of their portfolio Scottsdale, AZ 30,91630.9k $1.3m $1.3m 0.08% Reduced -2.7k -2,700
56 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 30,62330.6k $1.3m $1.3m 0.16% Reduced -93 -93
57 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 29,35329.4k $1.2m $1.2m 0.00% Reduced -2.5k -2,500
58 Spire Wealth Management 0.04% of their portfolio MCLEAN, VA 28,77928.8k $1.2m $1.2m 0.04% Unchanged
59 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 28,29028.3k $1.2m $1.2m 0.12% Unchanged
60 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 27,62727.6k $1.1m $1.1m 0.02% Added +496 +496
61 Farther Finance Advisors, LLC 0.02% of their portfolio SAN FRANCISCO, CA 27,25427.3k $1.1m $1.1m 0.02% Added +95 +95
62 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 25,34525.3k $1.0m $1.0m 0.00% Reduced -3.3k -3,269
63 IHT Wealth Management, LLC 0.03% of their portfolio Chicago, IL 25,01325.0k $1.0m $1.0m 0.03% New
64 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 24,65324.7k $1.0m $1.0m 0.00% Unchanged
65 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 24,26824.3k $996.4k $996.4k 0.02% Unchanged
66 Weaver Capital Management LLC 0.21% of their portfolio SUWANEE, GA 23,37323.4k $959.7k $959.7k 0.21% Reduced -74 -74
67 WPWealth LLP 0.16% of their portfolio FORT WORTH, TX 23,29323.3k $956.4k $956.4k 0.16% Unchanged
68 Bedel Financial Consulting, Inc. 0.12% of their portfolio INDIANAPOLIS, IN 22,75022.8k $934.1k $934.1k 0.12% Reduced -500 -500
69 Orion Capital Management LLC 0.32% of their portfolio CORONADO, CA 22,53722.5k $925.4k $925.4k 0.32% Reduced -75 -75
70 Diligent Investors, LLC 0.23% of their portfolio REDLANDS, CA 22,50022.5k $923.9k $923.9k 0.23% Reduced -6.5k -6,500
71 CORRADO ADVISORS, LLC 0.49% of their portfolio RAMSEY, NJ 22,28322.3k $914.9k $914.9k 0.49% Reduced -62 -62
72 Fragasso Financial Advisors Inc 0.06% of their portfolio SEWICKLEY, PA 22,15422.2k $912.0k $912.0k 0.06% Reduced -9.8k -9,800
73 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 22,00122.0k $903.4k $903.4k 0.00% Unchanged
74 U.S. Capital Wealth Advisors, LLC 0.02% of their portfolio AUSTIN, TX 21,64321.6k $888.7k $888.7k 0.02% Unchanged
75 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 20,86220.9k $856.6k $856.6k 0.04% Unchanged
76 Chris Bulman Inc 0.43% of their portfolio ROSEVILLE, CA 20,77320.8k $852.9k $852.9k 0.43% Reduced -8 -8
77 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 20,66920.7k $848.7k $848.7k 0.02% Reduced -98 -98
78 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 20,43620.4k $839.1k $839.1k 0.01% Reduced -134.9k -134,866
79 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 20,18520.2k $828.8k $828.8k 0.02% Reduced -2.1k -2,056
80 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 19,60319.6k $804.9k $804.9k 0.00% Reduced -250 -250
81 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 19,24719.2k $790.3k $790.3k 0.01% Reduced -517 -517
82 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 18,82918.8k $773.1k $773.1k 0.00% Reduced -7.8k -7,793
83 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 17,80117.8k $730.9k $730.9k 0.00% Reduced -30.0k -30,025
84 Ascent Wealth Partners, LLC 0.08% of their portfolio NEW HARTFORD, NY 17,70517.7k $727.0k $727.0k 0.08% Unchanged
85 Crown Wealth Group, LLC 0.21% of their portfolio Charlotte, NC 17,04317.0k $699.8k $699.8k 0.21% Reduced -145 -145
86 FSA Advisors, Inc. 0.55% of their portfolio TROY, MI 17,04317.0k $699.8k $699.8k 0.55% Reduced -457 -457
87 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 16,05716.1k $659.3k $659.3k 0.01% Reduced -262 -262
88 First Commonwealth Financial Corp /PA/ 0.10% of their portfolio Indiana, PA 15,12515.1k $621.0k $621.0k 0.10% Reduced -9.5k -9,538
89 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 13,88913.9k $570.3k $570.3k 0.01% Reduced -133 -133
90 IFP Advisors, Inc 0.01% of their portfolio TAMPA, FL 13,78913.8k $566.2k $566.2k 0.01% Reduced -13.4k -13,401
91 Clear Point Advisors Inc. 0.44% of their portfolio MELVILLE, NY 13,67213.7k $561.4k $561.4k 0.44% Unchanged
92 Dakota Wealth Management 0.01% of their portfolio PALM BEACH GARDENS, FL 13,40013.4k $550.2k $550.2k 0.01% Unchanged
93 LEIGH BALDWIN & CO., LLC 0.31% of their portfolio CAZENOVIA, NY 13,20013.2k $542.0k $542.0k 0.31% Unchanged
94 BECK CAPITAL MANAGEMENT, LLC 0.12% of their portfolio AUSTIN, TX 12,95513.0k $531.9k $531.9k 0.12% Reduced -49 -49
95 PTM WEALTH MANAGEMENT, LLC 0.31% of their portfolio NORTH WALES, PA 12,69912.7k $522.6k $522.6k 0.31% Unchanged
96 Jessup Wealth Management, Inc 0.19% of their portfolio DAYTON, OH 12,44812.4k $511.1k $511.1k 0.19% Unchanged
97 Quest 10 Wealth Builders, Inc. 0.47% of their portfolio Fuquay-Varina, VA 12,34812.3k $507.0k $507.0k 0.47% Unchanged
98 Continuum Advisory, LLC 0.05% of their portfolio EAGLE, ID 12,02812.0k $493.9k $493.9k 0.05% Unchanged
99 Berkshire Money Management, Inc. 0.05% of their portfolio DALTON, MA 11,87111.9k $487.4k $487.4k 0.05% Unchanged
100 SFMG, LLC 0.03% of their portfolio PLANO, TX 11,32611.3k $465.0k $465.0k 0.03% Unchanged