Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

184 institutional holders +2 vs Q1 2025
13,685,11713.7m shares reported held*
$540.9mreported value*
15 new 26 added 76 reduced 13 sold out net sold ≈ $140.3m (-3.6m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.53.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151Q2 24: 146Q3 24: 141Q4 24: 178Q1 25: 182Q2 25: 184184Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151
Q2 2024146
Q3 2024141
Q4 2024178
Q1 2025182
Q2 2025184

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 23: 21 bought or addedQ3 23: 88 cut or sold outQ4 23: 78 bought or addedQ4 23: 44 cut or sold outQ4 23Q1 24: 28 bought or addedQ1 24: 80 cut or sold outQ2 24: 22 bought or addedQ2 24: 74 cut or sold outQ2 24Q3 24: 22 bought or addedQ3 24: 87 cut or sold outQ4 24: 93 bought or addedQ4 24: 46 cut or sold outQ4 24Q1 25: 42 bought or addedQ1 25: 98 cut or sold outQ2 25: 41 bought or addedQ2 25: 89 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20232188
Q4 20237844
Q1 20242880
Q2 20242274
Q3 20242287
Q4 20249346
Q1 20254298
Q2 20254189

Biggest buyers

Penserra Capital Management LLC Added +188,411+188.4k
Merit Financial Group, LLC New +50,146+50.1k
OSAIC HOLDINGS, INC. Added +47,753+47.8k
OneDigital Investment Advisors LLC Added +45,259+45.3k
Focus Partners Advisor Solutions, LLC New +37,745+37.7k
Beacon Pointe Advisors, LLC Added +33,140+33.1k
NORTHERN TRUST CORP New +26,622+26.6k
UBS Group AG Added +22,864+22.9k
MGO ONE SEVEN LLC New +19,245+19.2k
OLD MISSION CAPITAL LLC Added +18,507+18.5k

Biggest sellers

Stuart Chaussee & Associates, Inc. Reduced -2,493,818-2.5m
Brookstone Capital Management Reduced -766,597-766.6k
ALLIANCEBERNSTEIN L.P. Reduced -315,731-315.7k
Buska Wealth Management, LLC Reduced -82,440-82.4k
Talon Private Wealth, LLC Sold out -53,964-54.0k
Cetera Investment Advisers Reduced -44,981-45.0k
LPL Financial LLC Reduced -33,134-33.1k
B. Riley Wealth Advisors, Inc. Sold out -26,825-26.8k
WPWealth LLP Reduced -26,622-26.6k
RFG Advisory, LLC Reduced -26,341-26.3k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 4,597,4474.6m $181.7m $181.7m 0.06% Reduced -315.7k -315,731
2 Penserra Capital Management LLC 0.82% of their portfolio ORINDA, CA 1,483,2621.5m $58.6m $58.6m 0.82% Added +188.4k +188,411
3 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 446,141446.1k $17.6m $17.6m 0.02% Reduced -16.8k -16,798
4 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 411,671411.7k $16.3m $16.3m 0.03% Added +47.8k +47,753
5 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 286,142286.1k $11.3m $11.3m 0.00% Reduced -33.1k -33,134
6 Beacon Pointe Advisors, LLC 0.11% of their portfolio NEWPORT BEACH, CA 262,425262.4k $10.4m $10.4m 0.11% Added +33.1k +33,140
7 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 256,295256.3k $10.1m $10.1m 0.00% Reduced -1.2k -1,197
8 NorthCoast Asset Management LLC 0.04% of their portfolio STAMFORD, CT 236,152236.2k $9.3m $9.3m 0.04% Reduced -3.3k -3,267
9 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 229,776229.8k $9.1m $9.1m 0.00% Added +7.6k +7,570
10 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 219,244219.2k $8.7m $8.7m 0.01% Reduced -45.0k -44,981
11 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 217,392217.4k $8.6m $8.6m 0.04% Added +4.0k +4,037
12 Buska Wealth Management, LLC 2.27% of their portfolio WAUSAU, WI 210,385210.4k $8.3m $8.3m 2.27% Reduced -82.4k -82,440
13 Stuart Chaussee & Associates, Inc. 1.75% of their portfolio BEVERLY HILLS, CA 196,949196.9k $7.8m $7.8m 1.75% Reduced -2.5m -2,493,818
14 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 167,698167.7k $6.6m $6.6m 0.01% Reduced -11.1k -11,064
15 Concurrent Investment Advisors, LLC 0.12% of their portfolio Tampa, FL 155,302155.3k $6.1m $6.1m 0.12% Added +8.2k +8,194
16 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 149,330149.3k $5.9m $5.9m 0.01% Added +14.3k +14,345
17 Luminist Capital LLC 5.66% of their portfolio GRAND RAPIDS, MI 144,429144.4k $5.7m $5.7m 5.66% Reduced -12.9k -12,868
18 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 137,015137.0k $5.4m $5.4m 0.07% Reduced -766.6k -766,597
19 Three Seasons Wealth, LLC 0.61% of their portfolio SALT LAKE CITY, UT 134,926134.9k $5.3m $5.3m 0.61% Unchanged
20 CoreCap Advisors, LLC 0.18% of their portfolio SOUTHFIELD, MI 116,178116.2k $4.6m $4.6m 0.18% Added +1.3k +1,333
21 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 101,896101.9k $4.0m $4.0m 0.01% Reduced -21.3k -21,305
22 Bellwether Advisors, LLC 0.67% of their portfolio LINCOLN, NE 98,54598.5k $3.9m $3.9m 0.67% Reduced -75 -75
23 GILL CAPITAL PARTNERS, LLC 1.25% of their portfolio DENVER, CO 98,20998.2k $3.9m $3.9m 1.25% Reduced -3.1k -3,115
24 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 91,75391.8k $3.6m $3.6m 0.01% Reduced -2.6k -2,625
25 Comprehensive Financial Consultants Institutional, Inc. 1.14% of their portfolio Bloomington, IN 87,52387.5k $3.5m $3.5m 1.14% Unchanged
26 SageView Advisory Group, LLC 0.12% of their portfolio Newport Beach, CA 80,25380.3k $3.2m $3.2m 0.12% Added +6.7k +6,731
27 Keystone Wealth Services, LLC 0.72% of their portfolio PALM DESERT, CA 76,05176.1k $3.0m $3.0m 0.72% Unchanged
28 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.21% of their portfolio CEDAR RAPIDS, IA 76,01776.0k $3.0m $3.0m 0.21% Reduced -1.4k -1,362
29 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 74,59374.6k $2.9m $2.9m 0.03% Added +45.3k +45,259
30 McAlister, Sweet & Associates, Inc. 2.60% of their portfolio HOUSTON, TX 74,24174.2k $2.9m $2.9m 2.60% Reduced -30 -30
31 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.53% of their portfolio BETHLEHEM, PA 70,22470.2k $2.8m $2.8m 0.53% Unchanged
32 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 69,45569.5k $2.7m $2.7m 0.01% Added +593 +593
33 Jacobi Capital Management LLC 0.18% of their portfolio PITTSTON, PA 67,58267.6k $2.7m $2.7m 0.18% Reduced -7.5k -7,500
34 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 65,84165.8k $2.6m $2.6m 0.01% Added +459 +459
35 KFG WEALTH MANAGEMENT, LLC 0.36% of their portfolio GRANGER, IN 56,85856.9k $2.2m $2.2m 0.36% Added +158 +158
36 ATTICUS WEALTH MANAGEMENT, LLC 0.60% of their portfolio Palm Beach Gardens, FL 56,35856.4k $2.2m $2.2m 0.60% Unchanged
37 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 55,53555.5k $2.2m $2.2m 0.02% Reduced -882 -882
38 WEALTH ALLIANCE, LLC 0.24% of their portfolio MELLVILLE, NY 54,90054.9k $2.2m $2.2m 0.24% Unchanged
39 MTM FINANCIAL GROUP, LLC 1.09% of their portfolio BETHLEHEM, PA 50,61550.6k $2.0m $2.0m 1.09% Reduced -325 -325
40 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 50,31950.3k $2.0m $2.0m 0.05% Added +18.5k +18,507
41 Merit Financial Group, LLC 0.02% of their portfolio ALPHARETTA, GA 50,14650.1k $2.0m $2.0m 0.02% New
42 Southland Equity Partners LLC 0.42% of their portfolio WILDWOOD, MO 48,80748.8k $1.9m $1.9m 0.42% Unchanged
43 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 47,82647.8k $1.9m $1.9m 0.00% Reduced -21.9k -21,889
44 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.31% of their portfolio BLUE BELL, PA 47,22447.2k $1.9m $1.9m 0.31% Reduced -672 -672
45 CRA Financial Services, LLC 0.28% of their portfolio NORTHFIELD, NJ 46,26846.3k $1.8m $1.8m 0.28% Reduced -750 -750
46 BCS Wealth Management 0.34% of their portfolio JOHNSON CITY, TN 40,08240.1k $1.6m $1.6m 0.34% Reduced -2.6k -2,637
47 RETIREMENT INCOME SOLUTIONS, INC 0.29% of their portfolio ANN ARBOR, MI 39,63939.6k $1.6m $1.6m 0.29% Unchanged
48 Prairie Wealth Advisors, Inc. 0.66% of their portfolio OMAHA, NE 39,13539.1k $1.5m $1.5m 0.66% Reduced -205 -205
49 Bison Wealth, LLC 0.12% of their portfolio ATLANTA, GA 38,58938.6k $1.5m $1.5m 0.12% Unchanged
50 Focus Partners Advisor Solutions, LLC 0.02% of their portfolio SAINT LOUIS, MO 37,74537.7k $1.5m $1.5m 0.02% New
51 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 37,48737.5k $1.5m $1.5m 0.02% Added +2.7k +2,675
52 Castle Rock Wealth Management, LLC 0.34% of their portfolio WALNUT CREEK, CA 36,31036.3k $1.5m $1.5m 0.34% Reduced -2.9k -2,868
53 Allegiance Financial Group Advisory Services LLC 0.38% of their portfolio VIENNA, VA 36,28836.3k $1.4m $1.4m 0.38% Unchanged
54 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 33,98034.0k $1.3m $1.3m 0.04% Reduced -125 -125
55 Cape Investment Advisory, Inc. 0.49% of their portfolio MCDONOUGH, GA 33,90033.9k $1.3m $1.3m 0.49% Reduced -100 -100
56 Trek Financial, LLC 0.09% of their portfolio Scottsdale, AZ 33,61633.6k $1.3m $1.3m 0.09% Added +619 +619
57 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 33,58833.6k $1.3m $1.3m 0.00% Reduced -2 -2
58 Fragasso Financial Advisors Inc 0.09% of their portfolio SEWICKLEY, PA 31,95432.0k $1.3m $1.3m 0.09% Unchanged
59 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 31,85331.9k $1.3m $1.3m 0.00% Reduced -310 -310
60 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 31,79231.8k $1.3m $1.3m 0.00% Unchanged
61 Patriot Financial Group Insurance Agency, LLC 0.14% of their portfolio Westborough, MA 30,71630.7k $1.2m $1.2m 0.14% Reduced -98 -98
62 Diligent Investors, LLC 0.27% of their portfolio REDLANDS, CA 29,00029.0k $1.1m $1.1m 0.27% Unchanged
63 Spire Wealth Management 0.04% of their portfolio MCLEAN, VA 28,77928.8k $1.1m $1.1m 0.04% Unchanged
64 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 28,61428.6k $1.1m $1.1m 0.00% Unchanged
65 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 28,29028.3k $1.1m $1.1m 0.12% Reduced -38 -38
66 UBS Group AG 0.00% of their portfolio ZURICH, V8 27,24527.2k $1.1m $1.1m 0.00% Added +22.9k +22,864
67 IFP Advisors, Inc 0.03% of their portfolio TAMPA, FL 27,19027.2k $1.1m $1.1m 0.03% Reduced -4.7k -4,676
68 Farther Finance Advisors, LLC 0.02% of their portfolio SAN FRANCISCO, CA 27,15927.2k $1.1m $1.1m 0.02% Added +875 +875
69 RFG Advisory, LLC 0.03% of their portfolio BIRMINGHAM, AL 27,13127.1k $1.1m $1.1m 0.03% Reduced -26.3k -26,341
70 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 26,62226.6k $1.1m $1.1m 0.00% New
71 First Commonwealth Financial Corp /PA/ 0.21% of their portfolio Indiana, PA 24,66324.7k $974.7k $974.7k 0.21% Reduced -3.3k -3,340
72 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 24,65324.7k $974.3k $974.3k 0.01% Reduced -263 -263
73 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 24,26824.3k $959.1k $959.1k 0.02% Unchanged
74 Weaver Capital Management LLC 0.23% of their portfolio SUWANEE, GA 23,44723.4k $926.6k $926.6k 0.23% Reduced -19 -19
75 WPWealth LLP 0.17% of their portfolio FORT WORTH, TX 23,29323.3k $920.5k $920.5k 0.17% Reduced -26.6k -26,622
76 Bedel Financial Consulting, Inc. 0.13% of their portfolio INDIANAPOLIS, IN 23,25023.2k $918.8k $918.8k 0.13% Unchanged
77 Orion Capital Management LLC 0.34% of their portfolio CORONADO, CA 22,61222.6k $893.6k $893.6k 0.34% Reduced -105 -105
78 CORRADO ADVISORS, LLC 0.54% of their portfolio RAMSEY, NJ 22,34522.3k $883.1k $883.1k 0.54% Unchanged
79 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 22,24122.2k $879.0k $879.0k 0.02% Reduced -2.2k -2,222
80 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 22,00122.0k $869.5k $869.5k 0.00% Reduced -4.4k -4,447
81 U.S. Capital Wealth Advisors, LLC 0.02% of their portfolio AUSTIN, TX 21,64321.6k $855.3k $855.3k 0.02% Reduced -245 -245
82 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 20,86220.9k $803.8k $803.8k 0.04% Unchanged
83 Chris Bulman Inc 0.47% of their portfolio ROSEVILLE, CA 20,78120.8k $821.3k $821.3k 0.47% Reduced -7.0k -7,011
84 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 20,76720.8k $820.7k $820.7k 0.02% Reduced -73 -73
85 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 19,85319.9k $784.6k $784.6k 0.01% Unchanged
86 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 19,76419.8k $781.1k $781.1k 0.01% Reduced -1.5k -1,504
87 MGO ONE SEVEN LLC 0.02% of their portfolio Beachwood, OH 19,24519.2k $760.6k $760.6k 0.02% New
88 Ascent Wealth Partners, LLC 0.09% of their portfolio NEW HARTFORD, NY 17,70517.7k $699.7k $699.7k 0.09% Unchanged
89 FSA Advisors, Inc. 0.56% of their portfolio TROY, MI 17,50017.5k $691.6k $691.6k 0.56% Added +702 +702
90 Crown Wealth Group, LLC 0.26% of their portfolio Charlotte, NC 17,18817.2k $679.3k $679.3k 0.26% Unchanged
91 AXXCESS WEALTH MANAGEMENT, LLC 0.02% of their portfolio CARLSBAD, CA 16,31916.3k $644.9k $644.9k 0.02% Added +1.3k +1,306
92 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 15,36915.4k $607.4k $607.4k 0.00% New
93 Siligmueller & Norvid Wealth Advisors LLC 0.23% of their portfolio GLEN ELLYN, IL 15,21315.2k $604.8k $604.8k 0.23% Unchanged
94 SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio FRANKLIN, TN 14,42414.4k $570.0k $570.0k 0.01% Reduced -1.7k -1,746
95 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 14,02214.0k $561.5k $561.5k 0.01% Unchanged
96 Clear Point Advisors Inc. 0.46% of their portfolio MELVILLE, NY 13,67213.7k $540.3k $540.3k 0.46% Unchanged
97 Dakota Wealth Management 0.01% of their portfolio PALM BEACH GARDENS, FL 13,40013.4k $529.6k $529.6k 0.01% Unchanged
98 LEIGH BALDWIN & CO., LLC 0.34% of their portfolio CAZENOVIA, NY 13,20013.2k $521.7k $521.7k 0.34% Reduced -100 -100
99 Koshinski Asset Management, Inc. 0.04% of their portfolio DECATUR, IL 13,13913.1k $519.3k $519.3k 0.04% Unchanged
100 BECK CAPITAL MANAGEMENT, LLC 0.13% of their portfolio AUSTIN, TX 13,00413.0k $513.9k $513.9k 0.13% Reduced -16 -16