Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

182 institutional holders +4 vs Q4 2024
17,235,94417.2m shares reported held*
$641.5mreported value*
16 new 26 added 86 reduced 12 sold out net sold ≈ $23.1m (-619.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $37.22.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151Q2 24: 146Q3 24: 141Q4 24: 178Q1 25: 182182Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151
Q2 2024146
Q3 2024141
Q4 2024178
Q1 2025182

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 23: 27 bought or addedQ2 23: 87 cut or sold outQ3 23: 21 bought or addedQ3 23: 88 cut or sold outQ3 23Q4 23: 78 bought or addedQ4 23: 44 cut or sold outQ1 24: 28 bought or addedQ1 24: 80 cut or sold outQ1 24Q2 24: 22 bought or addedQ2 24: 74 cut or sold outQ3 24: 22 bought or addedQ3 24: 87 cut or sold outQ3 24Q4 24: 93 bought or addedQ4 24: 46 cut or sold outQ1 25: 42 bought or addedQ1 25: 98 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20232787
Q3 20232188
Q4 20237844
Q1 20242880
Q2 20242274
Q3 20242287
Q4 20249346
Q1 20254298

Biggest buyers

Luminist Capital LLC New +157,297+157.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +53,276+53.3k
Penserra Capital Management LLC Added +44,820+44.8k
LPL Financial LLC Added +43,027+43.0k
SageView Advisory Group, LLC Added +28,758+28.8k
Cetera Investment Advisers Added +19,184+19.2k
LifeWealth Investments, LLC New +18,988+19.0k
SAGESPRING WEALTH PARTNERS, LLC New +16,170+16.2k
AXXCESS WEALTH MANAGEMENT, LLC New +15,013+15.0k
JPMORGAN CHASE & CO New +14,160+14.2k

Biggest sellers

ALLIANCEBERNSTEIN L.P. Reduced -305,426-305.4k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -225,147-225.1k
RAYMOND JAMES FINANCIAL INC Reduced -78,383-78.4k
Requisite Capital Management, LLC Sold out -69,770-69.8k
Stuart Chaussee & Associates, Inc. Reduced -64,197-64.2k
Brookstone Capital Management Reduced -60,982-61.0k
OSAIC HOLDINGS, INC. Reduced -40,269-40.3k
Focus Partners Wealth Reduced -33,163-33.2k
ARS Wealth Advisors Group, LLC Sold out -26,924-26.9k
Beacon Pointe Advisors, LLC Reduced -26,146-26.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 4,913,1784.9m $182.9m $182.9m 0.07% Reduced -305.4k -305,426
2 Stuart Chaussee & Associates, Inc. 24.95% of their portfolio BEVERLY HILLS, CA 2,690,7672.7m $100.2m $100.2m 24.95% Reduced -64.2k -64,197
3 Penserra Capital Management LLC 0.86% of their portfolio ORINDA, CA 1,294,8511.3m $48.2m $48.2m 0.86% Added +44.8k +44,820
4 Brookstone Capital Management 0.48% of their portfolio WHEATON, IL 903,612903.6k $33.6m $33.6m 0.48% Reduced -61.0k -60,982
5 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 462,939462.9k $17.2m $17.2m 0.02% Reduced -11.8k -11,754
6 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 363,918363.9k $13.5m $13.5m 0.03% Reduced -40.3k -40,269
7 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 319,276319.3k $11.9m $11.9m 0.00% Added +43.0k +43,027
8 Buska Wealth Management, LLC 3.42% of their portfolio WAUSAU, WI 292,825292.8k $10.9m $10.9m 3.42% Reduced -8.1k -8,061
9 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 264,225264.2k $9.8m $9.8m 0.02% Added +19.2k +19,184
10 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 257,492257.5k $9.6m $9.6m 0.00% Reduced -78.4k -78,383
11 NorthCoast Asset Management LLC 0.04% of their portfolio STAMFORD, CT 239,419239.4k $8.9m $8.9m 0.04% Reduced -3.7k -3,713
12 Beacon Pointe Advisors, LLC 0.10% of their portfolio NEWPORT BEACH, CA 229,285229.3k $8.5m $8.5m 0.10% Reduced -26.1k -26,146
13 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 222,206222.2k $8.3m $8.3m 0.00% Added +10.8k +10,815
14 Kestra Advisory Services, LLC 0.04% of their portfolio AUSTIN, TX 213,355213.4k $7.9m $7.9m 0.04% Reduced -10.3k -10,349
15 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 178,762178.8k $6.7m $6.7m 0.01% Reduced -8.9k -8,913
16 Luminist Capital LLC 6.30% of their portfolio GRAND RAPIDS, MI 157,297157.3k $5.9m $5.9m 6.30% New
17 Concurrent Investment Advisors, LLC 0.13% of their portfolio Tampa, FL 147,108147.1k $5.5m $5.5m 0.13% Reduced -486 -486
18 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 134,985135.0k $5.0m $5.0m 0.01% Added +1.1k +1,069
19 Three Seasons Wealth, LLC 2.49% of their portfolio SALT LAKE CITY, UT 134,926134.9k $5.0m $5.0m 2.49% Unchanged
20 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 123,201123.2k $4.6m $4.6m 0.01% Reduced -225.1k -225,147
21 CoreCap Advisors, LLC 0.19% of their portfolio SOUTHFIELD, MI 114,845114.8k $4.3m $4.3m 0.19% Added +1.3k +1,264
22 GILL CAPITAL PARTNERS, LLC 1.31% of their portfolio DENVER, CO 101,324101.3k $3.8m $3.8m 1.31% Reduced -5.1k -5,123
23 Bellwether Advisors, LLC 0.77% of their portfolio LINCOLN, NE 98,62098.6k $3.7m $3.7m 0.77% Added +2.1k +2,116
24 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 94,37894.4k $3.5m $3.5m 0.01% Reduced -6.4k -6,389
25 Comprehensive Financial Consultants Institutional, Inc. 1.16% of their portfolio Bloomington, IN 87,52387.5k $3.3m $3.3m 1.16% Reduced -6.9k -6,853
26 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.22% of their portfolio CEDAR RAPIDS, IA 77,37977.4k $2.9m $2.9m 0.22% Reduced -422 -422
27 Keystone Wealth Services, LLC 0.77% of their portfolio PALM DESERT, CA 76,05176.1k $2.8m $2.8m 0.77% Reduced -2.3k -2,252
28 Jacobi Capital Management LLC 0.21% of their portfolio PITTSTON, PA 75,08275.1k $2.8m $2.8m 0.21% Reduced -5.4k -5,439
29 McAlister, Sweet & Associates, Inc. 2.09% of their portfolio HOUSTON, TX 74,27174.3k $2.8m $2.8m 2.09% Added +625 +625
30 SageView Advisory Group, LLC 0.12% of their portfolio Newport Beach, CA 73,52273.5k $2.7m $2.7m 0.12% Added +28.8k +28,758
31 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.54% of their portfolio BETHLEHEM, PA 70,22470.2k $2.6m $2.6m 0.54% Unchanged
32 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 69,71569.7k $2.6m $2.6m 0.00% Added +53.3k +53,276
33 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 68,86268.9k $2.6m $2.6m 0.01% Reduced -2.2k -2,154
34 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 65,38265.4k $2.4m $2.4m 0.01% Reduced -3.7k -3,660
35 KFG WEALTH MANAGEMENT, LLC 0.38% of their portfolio GRANGER, IN 56,70056.7k $2.1m $2.1m 0.38% Added +11.4k +11,447
36 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 56,41756.4k $2.1m $2.1m 0.02% Reduced -6.8k -6,797
37 ATTICUS WEALTH MANAGEMENT, LLC 0.68% of their portfolio Palm Beach Gardens, FL 56,35856.4k $2.1m $2.1m 0.68% Unchanged
38 WEALTH ALLIANCE, LLC 0.25% of their portfolio MELLVILLE, NY 54,90054.9k $2.0m $2.0m 0.25% Unchanged
39 Talon Private Wealth, LLC 0.27% of their portfolio THE VILLAGES, FL 53,96454.0k $2.0m $2.0m 0.27% Added +9.3k +9,284
40 RFG Advisory, LLC 0.05% of their portfolio BIRMINGHAM, AL 53,47253.5k $2.0m $2.0m 0.05% Reduced -2.7k -2,696
41 MTM FINANCIAL GROUP, LLC 1.11% of their portfolio BETHLEHEM, PA 50,94050.9k $1.9m $1.9m 1.11% Unchanged
42 WPWealth LLP 0.37% of their portfolio FORT WORTH, TX 49,91549.9k $1.9m $1.9m 0.37% Unchanged
43 Southland Equity Partners LLC 0.42% of their portfolio WILDWOOD, MO 48,80748.8k $1.8m $1.8m 0.42% Added +12.0k +12,036
44 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.34% of their portfolio BLUE BELL, PA 47,89647.9k $1.8m $1.8m 0.34% Reduced -242 -242
45 CRA Financial Services, LLC 0.30% of their portfolio NORTHFIELD, NJ 47,01847.0k $1.8m $1.8m 0.30% Added +1.2k +1,205
46 BCS Wealth Management 0.41% of their portfolio JOHNSON CITY, TN 42,71942.7k $1.6m $1.6m 0.41% Reduced -4.1k -4,080
47 RETIREMENT INCOME SOLUTIONS, INC 0.31% of their portfolio ANN ARBOR, MI 39,63939.6k $1.5m $1.5m 0.31% Reduced -579 -579
48 Prairie Wealth Advisors, Inc. 0.72% of their portfolio OMAHA, NE 39,34039.3k $1.5m $1.5m 0.72% Reduced -4 -4
49 Castle Rock Wealth Management, LLC 0.39% of their portfolio WALNUT CREEK, CA 39,17839.2k $1.5m $1.5m 0.39% Unchanged
50 Bison Wealth, LLC 0.13% of their portfolio ATLANTA, GA 38,58938.6k $1.4m $1.4m 0.13% Reduced -74 -74
51 Allegiance Financial Group Advisory Services LLC 0.41% of their portfolio VIENNA, VA 36,28836.3k $1.4m $1.4m 0.41% Unchanged
52 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 34,81234.8k $1.3m $1.3m 0.02% Added +3.8k +3,760
53 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 34,10534.1k $1.3m $1.3m 0.04% Reduced -3.5k -3,529
54 Cape Investment Advisory, Inc. 0.50% of their portfolio MCDONOUGH, GA 34,00034.0k $1.3m $1.3m 0.50% Unchanged
55 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 33,59033.6k $1.3m $1.3m 0.00% Unchanged
56 Trek Financial, LLC 0.09% of their portfolio Scottsdale, AZ 32,99733.0k $1.2m $1.2m 0.09% Reduced -320 -320
57 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 32,16332.2k $1.2m $1.2m 0.00% Reduced -33.2k -33,163
58 Fragasso Financial Advisors Inc 0.09% of their portfolio SEWICKLEY, PA 31,95432.0k $1.2m $1.2m 0.09% Unchanged
59 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 31,86631.9k $1.2m $1.2m 0.04% Reduced -1.2k -1,250
60 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 31,81231.8k $1.2m $1.2m 0.02% Reduced -2.5k -2,473
61 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 31,79231.8k $1.2m $1.2m 0.00% Unchanged
62 Patriot Financial Group Insurance Agency, LLC 0.15% of their portfolio Westborough, MA 30,81430.8k $1.1m $1.1m 0.15% Added +150 +150
63 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 29,33429.3k $1.1m $1.1m 0.01% Reduced -102 -102
64 Diligent Investors, LLC 0.26% of their portfolio REDLANDS, CA 29,00029.0k $1.1m $1.1m 0.26% Reduced -50 -50
65 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 28,77928.8k $1.1m $1.1m 0.03% Reduced -4 -4
66 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 28,61428.6k $1.1m $1.1m 0.00% Reduced -405 -405
67 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 28,32828.3k $1.1m $1.1m 0.12% Reduced -5 -5
68 First Commonwealth Financial Corp /PA/ 0.25% of their portfolio Indiana, PA 28,00328.0k $1.0m $1.0m 0.25% Added +5.2k +5,235
69 Chris Bulman Inc 0.65% of their portfolio ROSEVILLE, CA 27,79227.8k $1.0m $1.0m 0.65% Reduced -586 -586
70 B. Riley Wealth Advisors, Inc. 0.03% of their portfolio MEMPHIS, TN 26,82526.8k $998.4k $998.4k 0.03% Reduced -4.2k -4,201
71 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 26,44826.4k $984.4k $984.4k 0.00% Reduced -3.5k -3,526
72 Farther Finance Advisors, LLC 0.03% of their portfolio SAN FRANCISCO, CA 26,28426.3k $981.1k $981.1k 0.03% Reduced -1.7k -1,690
73 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 24,91624.9k $927.4k $927.4k 0.01% Reduced -9.3k -9,327
74 Forvis Mazars Wealth Advisors, LLC 0.02% of their portfolio Springfield, MO 24,46324.5k $910.5k $910.5k 0.02% Reduced -17.4k -17,403
75 Apollon Wealth Management, LLC 0.02% of their portfolio MOUNT PLEASANT, SC 24,26824.3k $903.3k $903.3k 0.02% Reduced -3.5k -3,500
76 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 23,73223.7k $883.3k $883.3k 0.03% Added +13.7k +13,697
77 Weaver Capital Management LLC 0.23% of their portfolio SUWANEE, GA 23,46623.5k $873.4k $873.4k 0.23% Reduced -671 -671
78 Bedel Financial Consulting, Inc. 0.12% of their portfolio INDIANAPOLIS, IN 23,25023.2k $867.3k $867.3k 0.12% Unchanged
79 Orion Capital Management LLC 0.36% of their portfolio CORONADO, CA 22,71722.7k $845.5k $845.5k 0.36% Reduced -25 -25
80 CORRADO ADVISORS, LLC 0.56% of their portfolio RAMSEY, NJ 22,34522.3k $831.7k $831.7k 0.56% Reduced -219 -219
81 U.S. Capital Wealth Advisors, LLC 0.02% of their portfolio AUSTIN, TX 21,88821.9k $814.7k $814.7k 0.02% Added +1.4k +1,416
82 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 21,26821.3k $791.6k $791.6k 0.01% Reduced -13.0k -13,026
83 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 20,86220.9k $750.6k $750.6k 0.04% Reduced -1.5k -1,500
84 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 20,84020.8k $775.7k $775.7k 0.02% Reduced -3.4k -3,449
85 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 19,85319.9k $738.9k $738.9k 0.01% Unchanged
86 LifeWealth Investments, LLC 0.16% of their portfolio WINTER GARDEN, FL 18,98819.0k $706.7k $706.7k 0.16% New
87 Ascent Wealth Partners, LLC 0.09% of their portfolio NEW HARTFORD, NY 17,70517.7k $659.0k $659.0k 0.09% Unchanged
88 Crown Wealth Group, LLC 0.33% of their portfolio Charlotte, NC 17,18817.2k $639.7k $639.7k 0.33% Reduced -2.5k -2,460
89 FSA Advisors, Inc. 0.50% of their portfolio TROY, MI 16,79816.8k $625.2k $625.2k 0.50% Added +6.0k +6,028
90 SAGESPRING WEALTH PARTNERS, LLC 0.02% of their portfolio FRANKLIN, TN 16,17016.2k $601.8k $601.8k 0.02% New
91 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 15,61715.6k $581.3k $581.3k 0.01% Reduced -111 -111
92 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 15,48915.5k $576.5k $576.5k 0.00% Unchanged
93 Siligmueller & Norvid Wealth Advisors LLC 0.24% of their portfolio GLEN ELLYN, IL 15,21315.2k $566.2k $566.2k 0.24% Unchanged
94 AXXCESS WEALTH MANAGEMENT, LLC 0.02% of their portfolio CARLSBAD, CA 15,01315.0k $558.8k $558.8k 0.02% New
95 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 14,16014.2k $527.0k $527.0k 0.00% New
96 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 14,02214.0k $521.9k $521.9k 0.01% Reduced -854 -854
97 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 13,78713.8k $513.2k $513.2k 0.00% Added +848 +848
98 Berkshire Money Management, Inc. 0.06% of their portfolio DALTON, MA 13,77613.8k $512.7k $512.7k 0.06% Unchanged
99 Clear Point Advisors Inc. 0.46% of their portfolio MELVILLE, NY 13,67213.7k $508.9k $508.9k 0.46% Reduced -2.0k -2,000
100 Dakota Wealth Management 0.01% of their portfolio PALM BEACH GARDENS, FL 13,40013.4k $498.7k $498.7k 0.01% Unchanged