Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

151 institutional holders +4 vs Q4 2023
18,909,16718.9m shares reported held*
$672.1mreported value*
11 new 17 added 72 reduced 8 sold out net sold ≈ $17.3m (-531.5k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $35.54.

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151151Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 115 bought or addedQ4 22: 16 cut or sold outQ4 22Q1 23: 38 bought or addedQ1 23: 74 cut or sold outQ1 23Q2 23: 27 bought or addedQ2 23: 87 cut or sold outQ2 23Q3 23: 21 bought or addedQ3 23: 88 cut or sold outQ3 23Q4 23: 78 bought or addedQ4 23: 44 cut or sold outQ4 23Q1 24: 28 bought or addedQ1 24: 80 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 202211516
Q1 20233874
Q2 20232787
Q3 20232188
Q4 20237844
Q1 20242880

Biggest buyers

Cetera Investment Advisers Added +265,053+265.1k
Kestra Advisory Services, LLC Added +123,249+123.2k
JANE STREET GROUP, LLC New +112,322+112.3k
RFG Advisory, LLC Added +82,736+82.7k
Penserra Capital Management LLC Added +70,455+70.5k
LPL Financial LLC Added +56,617+56.6k
CITADEL ADVISORS LLC New +22,698+22.7k
WOLVERINE TRADING, LLC New +11,897+11.9k
Sigma Planning Corp Added +10,957+11.0k
Maltin Wealth Management, Inc. New +10,093+10.1k

Biggest sellers

Outlook Wealth Advisors, LLC Reduced -223,111-223.1k
Cetera Advisors LLC Sold out -215,186-215.2k
ALLIANCEBERNSTEIN L.P. Reduced -130,321-130.3k
TOWNSQUARE CAPITAL LLC Reduced -109,808-109.8k
Cetera Advisor Networks LLC Sold out -74,156-74.2k
NewEdge Advisors, LLC Reduced -59,559-59.6k
Stuart Chaussee & Associates, Inc. Reduced -50,570-50.6k
AE Wealth Management LLC Reduced -49,944-49.9k
SageView Advisory Group, LLC Reduced -47,481-47.5k
Cambridge Investment Research Advisors, Inc. Reduced -45,403-45.4k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.08% of their portfolio NASHVILLE, TN 6,188,8206.2m $220.0m $220.0m 0.08% Reduced -130.3k -130,321
2 Stuart Chaussee & Associates, Inc. 38.94% of their portfolio BEVERLY HILLS, CA 3,809,1583.8m $135.4m $135.4m 38.94% Reduced -50.6k -50,570
3 Requisite Capital Management, LLC 7.38% of their portfolio DALLAS, TX 951,942951.9k $33.8m $33.8m 7.38% Reduced -45.4k -45,363
4 Penserra Capital Management LLC 0.41% of their portfolio ORINDA, CA 920,753920.8k $32.7m $32.7m 0.41% Added +70.5k +70,455
5 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 443,170443.2k $15.8m $15.8m 0.01% Added +56.6k +56,617
6 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 413,563413.6k $14.7m $14.7m 0.02% Added +3.1k +3,098
7 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 314,186314.2k $11.2m $11.2m 0.02% Reduced -27.3k -27,321
8 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 290,918290.9k $10.3m $10.3m 0.02% Added +265.1k +265,053
9 Buska Wealth Management, LLC 4.38% of their portfolio WAUSAU, WI 280,837280.8k $10.0m $10.0m 4.38% First filing
10 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 260,289260.3k $9.3m $9.3m 0.01% Reduced -3.6k -3,626
11 Caprock Group, LLC 0.53% of their portfolio BOISE, ID 259,784259.8k $9.2m $9.2m 0.53% Reduced -31.3k -31,251
12 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 233,199233.2k $8.3m $8.3m 0.06% Added +123.2k +123,249
13 Strategic Wealth Partners Group, LLC 0.74% of their portfolio DEERFIELD, IL 187,526187.5k $6.7m $6.7m 0.74% Reduced -3.3k -3,281
14 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 187,449187.4k $6.7m $6.7m 0.07% Reduced -8.4k -8,376
15 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 184,507184.5k $6.6m $6.6m 0.01% Reduced -22.4k -22,353
16 LINCOLN NATIONAL CORP 0.07% of their portfolio RADNOR, PA 132,971133.0k $4.7m $4.7m 0.07% Reduced -6.8k -6,779
17 Keystone Wealth Services, LLC 1.51% of their portfolio PALM DESERT, CA 130,897130.9k $4.7m $4.7m 1.51% Reduced -1 -1
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 126,231126.2k $4.5m $4.5m 0.00% Reduced -5.8k -5,821
19 Brookstone Capital Management 0.08% of their portfolio WHEATON, IL 125,822125.8k $4.5m $4.5m 0.08% Reduced -12.2k -12,168
20 JANE STREET GROUP, LLC 0.01% of their portfolio NEW YORK, NY 112,322112.3k $4.0m $4.0m 0.01% New
21 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 111,978112.0k $4.0m $4.0m 0.01% Reduced -2.8k -2,846
22 Bellwether Advisors, LLC 0.85% of their portfolio LINCOLN, NE 108,993109.0k $3.9m $3.9m 0.85% Reduced -441 -441
23 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 105,543105.5k $3.8m $3.8m 0.01% Reduced -242 -242
24 CoreCap Advisors, LLC 0.19% of their portfolio SOUTHFIELD, MI 98,98499.0k $3.5m $3.5m 0.19% Reduced -1.5k -1,465
25 TOWNSQUARE CAPITAL LLC 0.05% of their portfolio Lehi, UT 98,84298.8k $3.5m $3.5m 0.05% Reduced -109.8k -109,808
26 Pillar Wealth Advisors, LLC 2.57% of their portfolio WESTTOWN, PA 95,57795.6k $3.4m $3.4m 2.57% Reduced -392 -392
27 RFG Advisory, LLC 0.11% of their portfolio BIRMINGHAM, AL 92,69392.7k $3.3m $3.3m 0.11% Added +82.7k +82,736
28 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 74,98075.0k $2.7m $2.7m 0.01% Reduced -12.0k -11,969
29 Advisory Alpha, LLC 0.11% of their portfolio HOLLAND, MI 72,40672.4k $2.6m $2.6m 0.11% Reduced -3.7k -3,740
30 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.88% of their portfolio BETHLEHEM, PA 70,22470.2k $2.5m $2.5m 0.88% Unchanged
31 MTM FINANCIAL GROUP, LLC 1.58% of their portfolio BETHLEHEM, PA 66,95167.0k $2.4m $2.4m 1.58% Reduced -73 -73
32 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 64,45464.5k $2.3m $2.3m 0.01% Reduced -45.4k -45,403
33 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 63,05163.1k $2.2m $2.2m 0.01% Reduced -7.5k -7,458
34 ATTICUS WEALTH MANAGEMENT, LLC 0.67% of their portfolio Palm Beach Gardens, FL 57,35557.4k $2.0m $2.0m 0.67% Unchanged
35 McAlister, Sweet & Associates, Inc. 1.59% of their portfolio HOUSTON, TX 56,95957.0k $2.0m $2.0m 1.59% Added +8.2k +8,166
36 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 54,94054.9k $2.0m $2.0m 0.02% Reduced -4.6k -4,613
37 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 54,71554.7k $1.9m $1.9m 0.05% Reduced -1.2k -1,201
38 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.41% of their portfolio BLUE BELL, PA 54,01354.0k $1.9m $1.9m 0.41% Reduced -1.2k -1,181
39 CORRADO ADVISORS, LLC 1.23% of their portfolio RAMSEY, NJ 52,64752.6k $1.9m $1.9m 1.23% Reduced -1.6k -1,637
40 Three Seasons Wealth, LLC 1.28% of their portfolio SALT LAKE CITY, UT 51,40851.4k $1.8m $1.8m 1.28% Reduced -1.5k -1,500
41 WEALTH ALLIANCE, LLC 0.24% of their portfolio MELLVILLE, NY 50,85950.9k $1.8m $1.8m 0.24% Unchanged
42 WPWealth LLP 0.46% of their portfolio FORT WORTH, TX 49,91549.9k $1.8m $1.8m 0.46% Reduced -1.3k -1,303
43 GILL CAPITAL PARTNERS, LLC 0.71% of their portfolio DENVER, CO 49,63049.6k $1.8m $1.8m 0.71% Reduced -7.0k -6,960
44 CRA Financial Services, LLC 0.36% of their portfolio NORTHFIELD, NJ 46,38246.4k $1.6m $1.6m 0.36% Reduced -4.4k -4,405
45 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 46,09746.1k $1.6m $1.6m 0.00% Reduced -11.3k -11,287
46 SFMG, LLC 0.13% of their portfolio PLANO, TX 44,01944.0k $1.6m $1.6m 0.13% Reduced -13.0k -13,011
47 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 42,23942.2k $1.5m $1.5m 0.02% Reduced -49.9k -49,944
48 RETIREMENT INCOME SOLUTIONS, INC 0.33% of their portfolio ANN ARBOR, MI 41,18841.2k $1.5m $1.5m 0.33% Unchanged
49 Prairie Wealth Advisors, Inc. 0.67% of their portfolio OMAHA, NE 40,08840.1k $1.4m $1.4m 0.67% First filing
50 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 39,86639.9k $1.4m $1.4m 0.01% Reduced -59.6k -59,559
51 Southland Equity Partners LLC 0.40% of their portfolio WILDWOOD, MO 39,69239.7k $1.4m $1.4m 0.40% Added +3.0k +3,013
52 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 39,59139.6k $1.4m $1.4m 0.01% Reduced -1.2k -1,190
53 Castle Rock Wealth Management, LLC 0.35% of their portfolio WALNUT CREEK, CA 36,16336.2k $1.3m $1.3m 0.35% Reduced -836 -836
54 Apollon Wealth Management, LLC 0.04% of their portfolio MOUNT PLEASANT, SC 35,70035.7k $1.3m $1.3m 0.04% Unchanged
55 KFG WEALTH MANAGEMENT, LLC 0.52% of their portfolio GRANGER, IN 35,69535.7k $1.3m $1.3m 0.52% Reduced -1.1k -1,134
56 Cape Investment Advisory, Inc. 0.59% of their portfolio MCDONOUGH, GA 35,60035.6k $1.3m $1.3m 0.59% Reduced -2.1k -2,100
57 BCS Wealth Management 0.39% of their portfolio JOHNSON CITY, TN 34,56034.6k $1.2m $1.2m 0.39% Unchanged
58 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 33,59833.6k $1.2m $1.2m 0.00% Reduced -495 -495
59 Sugarloaf Wealth Management, LLC 0.25% of their portfolio DULUTH, GA 33,29233.3k $1.2m $1.2m 0.25% Unchanged
60 InterOcean Capital Group, LLC 0.03% of their portfolio NASHVILLE, TN 31,98032.0k $1.1m $1.1m 0.03% Unchanged
61 Fragasso Financial Advisors Inc 0.10% of their portfolio SEWICKLEY, PA 31,95432.0k $1.1m $1.1m 0.10% Reduced -1.5k -1,493
62 ARS Wealth Advisors Group, LLC 0.15% of their portfolio St. Petersburg, FL 31,79831.8k $1.1m $1.1m 0.15% Reduced -402 -402
63 Diligent Investors, LLC 0.27% of their portfolio REDLANDS, CA 30,30030.3k $1.1m $1.1m 0.27% Unchanged
64 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 29,71129.7k $1.1m $1.1m 0.00% Added +10.0k +10,043
65 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 29,43229.4k $1.0m $1.0m 0.12% Unchanged
66 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 28,73628.7k $1.0m $1.0m 0.02% Reduced -200 -200
67 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 27,53127.5k $978.7k $978.7k 0.16% Added +300 +300
68 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 26,22826.2k $932.4k $932.4k 0.00% Unchanged
69 SageView Advisory Group, LLC 0.04% of their portfolio Newport Beach, CA 24,56724.6k $869.2k $869.2k 0.04% Reduced -47.5k -47,481
70 Bedel Financial Consulting, Inc. 0.13% of their portfolio INDIANAPOLIS, IN 23,25023.2k $826.5k $826.5k 0.13% Unchanged
71 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 22,89722.9k $814.0k $814.0k 0.06% Reduced -5.6k -5,600
72 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 22,69822.7k $806.9k $806.9k 0.00% New
73 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 22,36222.4k $795.0k $795.0k 0.04% Reduced -1.9k -1,919
74 Orion Capital Management LLC 0.42% of their portfolio CORONADO, CA 22,23722.2k $790.5k $790.5k 0.42% Reduced -299 -299
75 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 21,84021.8k $776.0k $776.0k 0.03% Reduced -485 -485
76 Crown Wealth Group, LLC 0.38% of their portfolio Charlotte, NC 20,78420.8k $738.9k $738.9k 0.38% Reduced -3.1k -3,117
77 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 19,45519.5k $691.6k $691.6k 0.01% Unchanged
78 Focus Financial Network, Inc. 0.03% of their portfolio MINNEAPOLIS, MN 18,67218.7k $658.7k $658.7k 0.03% First filing
79 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 18,57618.6k $660.4k $660.4k 0.01% Unchanged
80 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 17,09017.1k $607.6k $607.6k 0.02% Added +11.0k +10,957
81 Clear Point Advisors Inc. 0.47% of their portfolio MELVILLE, NY 16,06416.1k $571.1k $571.1k 0.47% Reduced -75 -75
82 First Commonwealth Financial Corp /PA/ 0.15% of their portfolio Indiana, PA 15,68015.7k $557.4k $557.4k 0.15% Reduced -1.0k -1,029
83 Cardinal Point Capital Management ULC 0.10% of their portfolio TORONTO, A6 15,46015.5k $549.6k $549.6k 0.10% Unchanged
84 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.05% of their portfolio CEDAR RAPIDS, IA 15,13315.1k $538.0k $538.0k 0.05% Unchanged
85 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 14,56014.6k $517.6k $517.6k 0.05% Reduced -343 -343
86 CITY HOLDING CO 0.08% of their portfolio CHARLESTON, WV 14,30014.3k $508.2k $508.2k 0.08% Unchanged
87 Outlook Wealth Advisors, LLC 0.16% of their portfolio SHENANDOAH, TX 14,13614.1k $502.5k $502.5k 0.16% Reduced -223.1k -223,111
88 BECK CAPITAL MANAGEMENT, LLC 0.14% of their portfolio AUSTIN, TX 13,65813.7k $485.5k $485.5k 0.14% Reduced -530 -530
89 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 13,27713.3k $472.0k $472.0k 0.00% Unchanged
90 Berkshire Money Management, Inc. 0.06% of their portfolio DALTON, MA 13,23613.2k $470.5k $470.5k 0.06% Reduced -878 -878
91 Valtinson Bruner Financial Planning LLC 0.20% of their portfolio NEW BRIGHTON, MN 13,18713.2k $468.8k $468.8k 0.20% Unchanged
92 YARGER WEALTH STRATEGIES, LLC 0.31% of their portfolio WESTERVILLE, OH 12,99913.0k $462.1k $462.1k 0.31% Reduced -606 -606
93 COLDSTREAM CAPITAL MANAGEMENT INC 0.01% of their portfolio BELLEVUE, WA 12,58612.6k $447.4k $447.4k 0.01% Unchanged
94 CYPRESS FINANCIAL PLANNING LLC 0.20% of their portfolio HADDON HEIGHTS, NJ 12,55312.6k $446.3k $446.3k 0.20% Added +5.1k +5,117
95 Weaver Capital Management LLC 0.15% of their portfolio SUWANEE, GA 12,25012.2k $435.5k $435.5k 0.15% Reduced -32 -32
96 Continuum Advisory, LLC 0.06% of their portfolio EAGLE, ID 11,90011.9k $426.5k $426.5k 0.06% Added +1.6k +1,640
97 WOLVERINE TRADING, LLC 0.00% of their portfolio CHICAGO, IL 11,89711.9k $422.9k $422.9k 0.00% New
98 Koshinski Asset Management, Inc. 0.04% of their portfolio DECATUR, IL 11,49311.5k $408.6k $408.6k 0.04% Reduced -6.4k -6,406
99 FSA Advisors, Inc. 0.41% of their portfolio TROY, MI 10,85010.8k $385.7k $385.7k 0.41% Reduced -166 -166
100 Pinnacle Wealth Management Group, Inc. 0.29% of their portfolio PLYMOUTH, MI 10,80010.8k $383.9k $383.9k 0.29% Reduced -3.8k -3,840