Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

147 institutional holders +20 vs Q3 2023
19,308,90919.3m shares reported held*
$662.6mreported value*
26 new 52 added 37 reduced 7 sold out net bought ≈ $125.6m (+3.7m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.32.

Trends to Q4 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147147Q3 22Q4 22Q1 23Q2 23Q3 23Q4 23
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 115 bought or addedQ4 22: 16 cut or sold outQ4 22Q1 23: 38 bought or addedQ1 23: 74 cut or sold outQ1 23Q2 23: 27 bought or addedQ2 23: 87 cut or sold outQ2 23Q3 23: 21 bought or addedQ3 23: 88 cut or sold outQ3 23Q4 23: 78 bought or addedQ4 23: 44 cut or sold outQ4 23
Numbers
QuarterBought or addedCut or sold out
Q4 202211516
Q1 20233874
Q2 20232787
Q3 20232188
Q4 20237844

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +1,049,756+1.0m
Stuart Chaussee & Associates, Inc. Added +979,917+979.9k
Caprock Group, LLC New +291,035+291.0k
Strategic Wealth Partners Group, LLC Added +189,479+189.5k
Asset Management Resources, LLC New +187,390+187.4k
Penserra Capital Management LLC Added +175,346+175.3k
TOWNSQUARE CAPITAL LLC Added +139,905+139.9k
COMMONWEALTH EQUITY SERVICES, LLC Added +76,421+76.4k
LPL Financial LLC Added +61,697+61.7k
SageView Advisory Group, LLC Added +58,129+58.1k

Biggest sellers

COLDSTREAM CAPITAL MANAGEMENT INC Reduced -93,428-93.4k
JPMORGAN CHASE & CO Sold out -58,504-58.5k
Requisite Capital Management, LLC Reduced -41,061-41.1k
CW Advisors, LLC Sold out -39,163-39.2k
ROYAL BANK OF CANADA Reduced -29,633-29.6k
OSAIC HOLDINGS, INC. Reduced -27,355-27.4k
CITADEL ADVISORS LLC Sold out -26,017-26.0k
WEDBUSH SECURITIES INC Reduced -23,448-23.4k
IFP Advisors, Inc Reduced -16,029-16.0k
Cambridge Investment Research Advisors, Inc. Reduced -14,232-14.2k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q4 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.08% of their portfolio NASHVILLE, TN 6,319,1416.3m $217.6m $217.6m 0.08% Added +1.0m +1,049,756
2 Stuart Chaussee & Associates, Inc. 38.80% of their portfolio BEVERLY HILLS, CA 3,859,7283.9m $132.9m $132.9m 38.80% Added +979.9k +979,917
3 Requisite Capital Management, LLC 8.69% of their portfolio DALLAS, TX 997,305997.3k $34.3m $34.3m 8.69% Reduced -41.1k -41,061
4 Penserra Capital Management LLC 0.55% of their portfolio ORINDA, CA 850,298850.3k $29.3m $29.3m 0.55% Added +175.3k +175,346
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 410,465410.5k $14.1m $14.1m 0.03% Added +76.4k +76,421
6 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 386,553386.6k $13.3m $13.3m 0.01% Added +61.7k +61,697
7 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 341,507341.5k $11.8m $11.8m 0.02% Reduced -27.4k -27,355
8 Caprock Group, LLC 0.64% of their portfolio BOISE, ID 291,035291.0k $10.0m $10.0m 0.64% New
9 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 263,915263.9k $9.1m $9.1m 0.01% Added +11.1k +11,072
10 Outlook Wealth Advisors, LLC 2.86% of their portfolio SHENANDOAH, TX 237,247237.2k $8.2m $8.2m 2.86% Reduced -2.9k -2,861
11 Cetera Advisors LLC 0.10% of their portfolio DENVER, CO 215,186215.2k $7.4m $7.4m 0.10% Reduced -5.1k -5,143
12 TOWNSQUARE CAPITAL LLC 0.12% of their portfolio Lehi, UT 208,650208.7k $7.2m $7.2m 0.12% Added +139.9k +139,905
13 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 206,860206.9k $7.1m $7.1m 0.01% Added +33.5k +33,527
14 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 195,825195.8k $6.7m $6.7m 0.08% Added +38.1k +38,117
15 Strategic Wealth Partners Group, LLC 0.83% of their portfolio DEERFIELD, IL 190,807190.8k $6.6m $6.6m 0.83% Added +189.5k +189,479
16 Asset Management Resources, LLC 3.67% of their portfolio HYANNIS, MA 187,390187.4k $6.5m $6.5m 3.67% New
17 LINCOLN NATIONAL CORP 0.08% of their portfolio RADNOR, PA 139,750139.8k $4.8m $4.8m 0.08% Added +54.3k +54,290
18 Brookstone Capital Management 0.09% of their portfolio WHEATON, IL 137,990138.0k $4.8m $4.8m 0.09% Added +52.3k +52,337
19 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 132,052132.1k $4.5m $4.5m 0.00% Added +28.7k +28,659
20 Keystone Wealth Services, LLC 1.55% of their portfolio PALM DESERT, CA 130,898130.9k $4.5m $4.5m 1.55% Reduced -2.3k -2,329
21 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 114,824114.8k $4.0m $4.0m 0.01% Added +10.0k +9,959
22 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 109,950110.0k $3.8m $3.8m 0.03% Added +52.4k +52,409
23 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 109,857109.9k $3.8m $3.8m 0.02% Reduced -14.2k -14,232
24 Bellwether Advisors, LLC 0.93% of their portfolio LINCOLN, NE 109,434109.4k $3.8m $3.8m 0.93% Reduced -2.0k -1,958
25 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 105,785105.8k $3.6m $3.6m 0.01% Added +815 +815
26 CoreCap Advisors, LLC 0.22% of their portfolio SOUTHFIELD, MI 100,449100.4k $3.5m $3.5m 0.22% Added +25.6k +25,594
27 NewEdge Advisors, LLC 0.03% of their portfolio NEW ORLEANS, LA 99,42599.4k $3.5m $3.5m 0.03% Added +17.7k +17,677
28 Pillar Wealth Advisors, LLC 2.55% of their portfolio WESTTOWN, PA 95,96996.0k $3.3m $3.3m 2.55% Reduced -792 -792
29 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 92,18392.2k $3.2m $3.2m 0.02% Added +10.0k +9,955
30 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 86,94986.9k $3.0m $3.0m 0.01% Added +2.6k +2,560
31 Advisory Alpha, LLC 0.12% of their portfolio HOLLAND, MI 76,14676.1k $2.6m $2.6m 0.12% Reduced -985 -985
32 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 74,15674.2k $2.6m $2.6m 0.01% Added +12.4k +12,437
33 SageView Advisory Group, LLC 0.00% of their portfolio Newport Beach, CA 72,04872.0k $2.1k $2.1k 0.00% Added +58.1k +58,129
34 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 70,50970.5k $2.4m $2.4m 0.01% Added +1.1k +1,144
35 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.91% of their portfolio BETHLEHEM, PA 70,22470.2k $2.4m $2.4m 0.91% Unchanged
36 MTM FINANCIAL GROUP, LLC 1.69% of their portfolio BETHLEHEM, PA 67,02467.0k $2.3m $2.3m 1.69% Added +13.3k +13,257
37 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 59,55359.6k $2.1m $2.1m 0.03% Reduced -1.5k -1,516
38 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 57,38457.4k $2.0m $2.0m 0.00% Added +32.6k +32,564
39 ATTICUS WEALTH MANAGEMENT, LLC 0.70% of their portfolio Palm Beach Gardens, FL 57,35557.4k $2.0m $2.0m 0.70% Added +18.3k +18,308
40 SFMG, LLC 0.18% of their portfolio PLANO, TX 57,03057.0k $2.0m $2.0m 0.18% Reduced -2.9k -2,858
41 GILL CAPITAL PARTNERS, LLC 0.82% of their portfolio DENVER, CO 56,59056.6k $1.9m $1.9m 0.82% Reduced -345 -345
42 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 55,91655.9k $1.9m $1.9m 0.05% Added +1.6k +1,564
43 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.45% of their portfolio BLUE BELL, PA 55,19455.2k $1.9m $1.9m 0.45% Added +722 +722
44 CORRADO ADVISORS, LLC 1.53% of their portfolio RAMSEY, NJ 54,28454.3k $1.9m $1.9m 1.53% New
45 Three Seasons Wealth, LLC 1.60% of their portfolio SALT LAKE CITY, UT 52,90852.9k $1.8m $1.8m 1.60% New
46 WPWealth LLP 0.55% of their portfolio FORT WORTH, TX 51,21851.2k $1.8m $1.8m 0.55% Reduced -9.3k -9,331
47 WEALTH ALLIANCE, LLC 0.25% of their portfolio MELLVILLE, NY 50,85950.9k $1.8m $1.8m 0.25% Unchanged
48 CRA Financial Services, LLC 0.43% of their portfolio NORTHFIELD, NJ 50,78750.8k $1.7m $1.7m 0.43% Reduced -2.8k -2,770
49 McAlister, Sweet & Associates, Inc. 1.56% of their portfolio HOUSTON, TX 48,79348.8k $1.7m $1.7m 1.56% New
50 RETIREMENT INCOME SOLUTIONS, INC 0.35% of their portfolio ANN ARBOR, MI 41,18841.2k $1.4m $1.4m 0.35% Added +587 +587
51 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 40,78140.8k $1.4m $1.4m 0.01% Added +12.9k +12,923
52 Cape Investment Advisory, Inc. 0.63% of their portfolio MCDONOUGH, GA 37,70037.7k $1.3m $1.3m 0.63% Unchanged
53 Castle Rock Wealth Management, LLC 0.38% of their portfolio WALNUT CREEK, CA 36,99937.0k $1.3m $1.3m 0.38% Added +13.8k +13,750
54 KFG WEALTH MANAGEMENT, LLC 0.58% of their portfolio GRANGER, IN 36,82936.8k $1.3m $1.3m 0.58% Added +13.4k +13,435
55 Southland Equity Partners LLC 0.39% of their portfolio WILDWOOD, MO 36,67936.7k $1.3m $1.3m 0.39% Added +1.5k +1,480
56 Apollon Wealth Management, LLC 0.04% of their portfolio MOUNT PLEASANT, SC 35,70035.7k $1.2m $1.2m 0.04% Unchanged
57 BCS Wealth Management 0.44% of their portfolio JOHNSON CITY, TN 34,56034.6k $1.2m $1.2m 0.44% Added +2.3k +2,251
58 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 34,09334.1k $1.2m $1.2m 0.00% New
59 Fragasso Financial Advisors Inc 0.10% of their portfolio SEWICKLEY, PA 33,44733.4k $1.2m $1.2m 0.10% New
60 Sugarloaf Wealth Management, LLC 0.28% of their portfolio DULUTH, GA 33,29233.3k $1.1m $1.1m 0.28% Added +2.5k +2,500
61 ARS Wealth Advisors Group, LLC 0.16% of their portfolio St. Petersburg, FL 32,20032.2k $1.1m $1.1m 0.16% New
62 InterOcean Capital Group, LLC 0.03% of their portfolio NASHVILLE, TN 31,98032.0k $1.1m $1.1m 0.03% Reduced -3.3k -3,340
63 Diligent Investors, LLC 0.29% of their portfolio REDLANDS, CA 30,30030.3k $1.0m $1.0m 0.29% Reduced -2.0k -2,000
64 Global Strategic Investment Solutions, LLC 0.13% of their portfolio Scottsdale, AZ 29,43229.4k $1.0m $1.0m 0.13% Added +1.9k +1,916
65 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 28,93628.9k $996.6k $996.6k 0.02% Added +650 +650
66 Trek Financial, LLC 0.09% of their portfolio Scottsdale, AZ 28,49728.5k $981.4k $981.4k 0.09% Added +5.1k +5,100
67 tru Independence LLC 0.30% of their portfolio PORTLAND, OR 28,33628.3k $975.9k $975.9k 0.30% Added +16.0k +16,029
68 Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio Westborough, MA 27,23127.2k $937.8k $937.8k 0.18% Added +10.7k +10,729
69 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 26,22826.2k $903.3k $903.3k 0.01% New
70 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 25,86525.9k $890.8k $890.8k 0.01% Reduced -600 -600
71 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 25,00025.0k $861.0k $861.0k 0.00% New
72 Csenge Advisory Group 0.05% of their portfolio CLEARWATER, FL 24,28124.3k $836.2k $836.2k 0.05% Reduced -6.9k -6,883
73 Crown Wealth Group, LLC 0.50% of their portfolio Charlotte, NC 23,90123.9k $823.1k $823.1k 0.50% Reduced -8.2k -8,159
74 Bedel Financial Consulting, Inc. 0.15% of their portfolio INDIANAPOLIS, IN 23,25023.2k $800.7k $800.7k 0.15% Unchanged
75 Orion Capital Management LLC 0.46% of their portfolio CORONADO, CA 22,53622.5k $776.1k $776.1k 0.46% Unchanged
76 CreativeOne Wealth, LLC 0.05% of their portfolio OVERLAND PARK, KS 22,32522.3k $769.0k $769.0k 0.05% New
77 FOCUS FINANCIAL NETWORK INC /ADV 0.03% of their portfolio Minneapolis, MN 20,44220.4k $704.0k $704.0k 0.03% First filing
78 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 19,66819.7k $677.4k $677.4k 0.00% Reduced -4.2k -4,218
79 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 19,45519.5k $675.1k $675.1k 0.02% Added +17.2k +17,205
80 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 18,57618.6k $639.8k $639.8k 0.01% Unchanged
81 Koshinski Asset Management, Inc. 0.09% of their portfolio DECATUR, IL 17,89917.9k $616.4k $616.4k 0.09% Added +1.1k +1,139
82 First Commonwealth Financial Corp /PA/ 0.18% of their portfolio Indiana, PA 16,70916.7k $575.5k $575.5k 0.18% Added +5.4k +5,428
83 Clear Point Advisors Inc. 0.49% of their portfolio MELVILLE, NY 16,13916.1k $555.8k $555.8k 0.49% First filing
84 Cardinal Point Capital Management ULC 0.13% of their portfolio TORONTO, A6 15,46015.5k $532.4k $532.4k 0.13% Unchanged
85 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.05% of their portfolio CEDAR RAPIDS, IA 15,13315.1k $521.2k $521.2k 0.05% Added +3.8k +3,825
86 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 14,90314.9k $513.3k $513.3k 0.06% Added +1.3k +1,331
87 Pinnacle Wealth Management Group, Inc. 0.41% of their portfolio PLYMOUTH, MI 14,64014.6k $504.2k $504.2k 0.41% Added +2.0k +2,000
88 CITY HOLDING CO 0.08% of their portfolio CHARLESTON, WV 14,30014.3k $492.3k $492.3k 0.08% Reduced -150 -150
89 BECK CAPITAL MANAGEMENT, LLC 0.17% of their portfolio AUSTIN, TX 14,18814.2k $488.6k $488.6k 0.17% Reduced -1.1k -1,086
90 Berkshire Money Management, Inc. 0.06% of their portfolio DALTON, MA 14,11414.1k $486.1k $486.1k 0.06% Reduced -106 -106
91 YARGER WEALTH STRATEGIES, LLC 0.38% of their portfolio WESTERVILLE, OH 13,60513.6k $468.6k $468.6k 0.38% New
92 AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio DALLAS, TX 13,27713.3k $457.3k $457.3k 0.00% Reduced -9.4k -9,405
93 Valtinson Bruner Financial Planning LLC 0.23% of their portfolio NEW BRIGHTON, MN 13,18713.2k $454.2k $454.2k 0.23% Unchanged
94 BROWN WEALTH MANAGEMENT, LLC 0.19% of their portfolio NAPERVILLE, IL 12,76712.8k $439.7k $439.7k 0.19% Reduced -23 -23
95 COLDSTREAM CAPITAL MANAGEMENT INC 0.01% of their portfolio BELLEVUE, WA 12,58612.6k $433.5k $433.5k 0.01% Reduced -93.4k -93,428
96 Weaver Capital Management LLC 0.17% of their portfolio SUWANEE, GA 12,28212.3k $423.0k $423.0k 0.17% First filing
97 FSA Advisors, Inc. 0.47% of their portfolio TROY, MI 11,01611.0k $379.4k $379.4k 0.47% First filing
98 Summit Wealth Partners, LLC 0.09% of their portfolio Orlando, FL 10,83910.8k $373.3k $373.3k 0.09% Unchanged
99 John W. Brooker & Co., CPAs 0.21% of their portfolio OAKLAND, CA 10,68310.7k $367.9k $367.9k 0.21% Unchanged
100 Archer Investment Corp 0.12% of their portfolio Carmel, IN 10,66610.7k $367.3k $367.3k 0.12% Reduced -1.0k -1,000