Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

127 institutional holders -18 vs Q2 2023
15,659,40715.7m shares reported held*
$517.7mreported value*
2 new 19 added 69 reduced 19 sold out net sold ≈ $29.5m (-898.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.06.

Trends to Q3 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127127Q3 22Q4 22Q1 23Q2 23Q3 23
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 115 bought or addedQ4 22: 16 cut or sold outQ4 22Q1 23: 38 bought or addedQ1 23: 74 cut or sold outQ1 23Q2 23: 27 bought or addedQ2 23: 87 cut or sold outQ2 23Q3 23: 21 bought or addedQ3 23: 88 cut or sold outQ3 23
Numbers
QuarterBought or addedCut or sold out
Q4 202211516
Q1 20233874
Q2 20232787
Q3 20232188

Biggest buyers

Penserra Capital Management LLC Added +70,305+70.3k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +58,999+59.0k
JPMORGAN CHASE & CO Added +45,547+45.5k
LPL Financial LLC Added +24,966+25.0k
TOWNSQUARE CAPITAL LLC Added +24,943+24.9k
OSAIC HOLDINGS, INC. Added +17,966+18.0k
HighTower Advisors, LLC Added +16,292+16.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +13,694+13.7k
ROYAL BANK OF CANADA Added +13,259+13.3k
CITADEL ADVISORS LLC Added +9,925+9.9k

Biggest sellers

Steward Partners Investment Advisory, LLC Reduced -172,353-172.4k
Berkshire Money Management, Inc. Reduced -144,909-144.9k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -126,674-126.7k
Brookstone Capital Management Reduced -96,227-96.2k
ALLIANCEBERNSTEIN L.P. Reduced -62,423-62.4k
LINCOLN NATIONAL CORP Reduced -58,211-58.2k
CORRADO ADVISORS, LLC Sold out -50,027-50.0k
OLD MISSION CAPITAL LLC Reduced -45,475-45.5k
ENVESTNET ASSET MANAGEMENT INC Reduced -34,035-34.0k
IFP Advisors, Inc Reduced -29,663-29.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q3 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,269,3855.3m $174.2m $174.2m 0.07% Reduced -62.4k -62,423
2 Stuart Chaussee & Associates, Inc. 31.65% of their portfolio BEVERLY HILLS, CA 2,879,8112.9m $95.2m $95.2m 31.65% Reduced -11.2k -11,188
3 Requisite Capital Management, LLC 8.73% of their portfolio DALLAS, TX 1,038,3661.0m $34.3m $34.3m 8.73% Reduced -2.4k -2,427
4 Penserra Capital Management LLC 0.46% of their portfolio ORINDA, CA 674,952675.0k $22.3m $22.3m 0.46% Added +70.3k +70,305
5 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 368,862368.9k $12.2m $12.2m 0.02% Added +18.0k +17,966
6 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 334,044334.0k $11.0m $11.0m 0.02% Reduced -126.7k -126,674
7 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 324,856324.9k $10.7m $10.7m 0.01% Added +25.0k +24,966
8 Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio ST. PETERSBURG, FL 252,843252.8k $8.4m $8.4m 0.02% Reduced -3.0k -3,009
9 Outlook Wealth Advisors, LLC 3.03% of their portfolio SHENANDOAH, TX 240,108240.1k $7.9m $7.9m 3.03% Added +1.1k +1,130
10 Cetera Advisors LLC 0.11% of their portfolio DENVER, CO 220,329220.3k $7.3m $7.3m 0.11% Reduced -9.8k -9,750
11 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 173,333173.3k $5.7m $5.7m 0.01% Added +16.3k +16,292
12 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 157,708157.7k $5.2m $5.2m 0.07% Reduced -826 -826
13 Keystone Wealth Services, LLC 1.67% of their portfolio PALM DESERT, CA 133,227133.2k $4.4m $4.4m 1.67% Reduced -2.9k -2,901
14 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 124,089124.1k $4.1m $4.1m 0.02% Reduced -5.3k -5,282
15 Bellwether Advisors, LLC 1.00% of their portfolio LINCOLN, NE 111,392111.4k $3.7m $3.7m 1.00% Reduced -2.0k -1,974
16 COLDSTREAM CAPITAL MANAGEMENT INC 0.11% of their portfolio BELLEVUE, WA 106,014106.0k $3.5m $3.5m 0.11% Reduced -305 -305
17 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 104,970105.0k $3.5m $3.5m 0.01% Reduced -1.9k -1,858
18 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 104,865104.9k $3.5m $3.5m 0.01% Reduced -18.8k -18,758
19 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 103,393103.4k $3.4m $3.4m 0.00% Reduced -34.0k -34,035
20 Pillar Wealth Advisors, LLC 2.77% of their portfolio WESTTOWN, PA 96,76196.8k $3.2m $3.2m 2.77% Unchanged
21 Brookstone Capital Management 0.06% of their portfolio WHEATON, IL 85,65385.7k $2.8m $2.8m 0.06% Reduced -96.2k -96,227
22 LINCOLN NATIONAL CORP 0.06% of their portfolio RADNOR, PA 85,46085.5k $2.8m $2.8m 0.06% Reduced -58.2k -58,211
23 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 84,38984.4k $2.8m $2.8m 0.01% Added +59.0k +58,999
24 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 82,22882.2k $2.7m $2.7m 0.02% Reduced -7.9k -7,852
25 NewEdge Advisors, LLC 0.03% of their portfolio NEW ORLEANS, LA 81,74881.7k $2.7m $2.7m 0.03% Reduced -3.0k -2,978
26 Advisory Alpha, LLC 0.13% of their portfolio HOLLAND, MI 77,13177.1k $2.5m $2.5m 0.13% Unchanged
27 CoreCap Advisors, LLC 0.18% of their portfolio SOUTHFIELD, MI 74,85574.9k $2.5m $2.5m 0.18% Reduced -2.7k -2,669
28 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.93% of their portfolio BETHLEHEM, PA 70,22470.2k $2.3m $2.3m 0.93% Added +4.4k +4,370
29 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 69,36569.4k $2.3m $2.3m 0.01% Reduced -3.0k -3,037
30 TOWNSQUARE CAPITAL LLC 0.04% of their portfolio Lehi, UT 68,74568.7k $2.3m $2.3m 0.04% Added +24.9k +24,943
31 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 61,71961.7k $2.0m $2.0m 0.01% Added +1.4k +1,416
32 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 61,06961.1k $2.0m $2.0m 0.03% Reduced -27.9k -27,931
33 WPWealth LLP 0.77% of their portfolio FORT WORTH, TX 60,54960.5k $2.0m $2.0m 0.77% Unchanged
34 SFMG, LLC 0.20% of their portfolio PLANO, TX 59,88859.9k $2.0m $2.0m 0.20% Reduced -4.6k -4,600
35 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 58,50458.5k $1.9m $1.9m 0.00% Added +45.5k +45,547
36 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 57,54157.5k $1.9m $1.9m 0.02% Added +750 +750
37 GILL CAPITAL PARTNERS, LLC 0.83% of their portfolio DENVER, CO 56,93556.9k $1.9m $1.9m 0.83% Reduced -17.7k -17,721
38 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.49% of their portfolio BLUE BELL, PA 54,47254.5k $1.8m $1.8m 0.49% Reduced -4.0k -4,034
39 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 54,35254.4k $1.8m $1.8m 0.05% Reduced -1.9k -1,935
40 MTM FINANCIAL GROUP, LLC 1.48% of their portfolio BETHLEHEM, PA 53,76753.8k $1.8m $1.8m 1.48% Reduced -238 -238
41 CRA Financial Services, LLC 0.49% of their portfolio NORTHFIELD, NJ 53,55753.6k $1.8m $1.8m 0.49% Reduced -14.2k -14,225
42 WEALTH ALLIANCE, LLC 0.27% of their portfolio MELLVILLE, NY 50,85950.9k $1.7m $1.7m 0.27% Unchanged
43 Steward Financial Group LLC 0.44% of their portfolio COLLEYVILLE, TX 41,78541.8k $1.4m $1.4m 0.44% Unchanged
44 RETIREMENT INCOME SOLUTIONS, INC 0.38% of their portfolio ANN ARBOR, MI 40,60140.6k $1.3m $1.3m 0.38% Reduced -891 -891
45 CW Advisors, LLC 0.03% of their portfolio BOSTON, MA 39,16339.2k $1.3m $1.3m 0.03% Reduced -1.5k -1,480
46 Truadvice, LLC 0.51% of their portfolio SARASOTA, FL 39,04839.0k $1.3m $1.3m 0.51% Reduced -640 -640
47 ATTICUS WEALTH MANAGEMENT, LLC 0.49% of their portfolio Palm Beach Gardens, FL 39,04739.0k $1.3m $1.3m 0.49% Unchanged
48 Cape Investment Advisory, Inc. 0.71% of their portfolio MCDONOUGH, GA 37,70037.7k $1.2m $1.2m 0.71% Reduced -80 -80
49 Apollon Wealth Management, LLC 0.06% of their portfolio MOUNT PLEASANT, SC 35,70035.7k $1.2m $1.2m 0.06% Unchanged
50 InterOcean Capital Group, LLC 0.04% of their portfolio NASHVILLE, TN 35,32035.3k $1.2m $1.2m 0.04% Unchanged
51 Southland Equity Partners LLC 0.40% of their portfolio WILDWOOD, MO 35,19935.2k $1.2m $1.2m 0.40% Unchanged
52 BCS Wealth Management 0.44% of their portfolio JOHNSON CITY, TN 32,30932.3k $1.1m $1.1m 0.44% Reduced -2.6k -2,645
53 Diligent Investors, LLC 0.33% of their portfolio REDLANDS, CA 32,30032.3k $1.1m $1.1m 0.33% Reduced -2.5k -2,500
54 Crown Wealth Group, LLC 0.80% of their portfolio Charlotte, NC 32,06032.1k $1.1m $1.1m 0.80% Reduced -1.4k -1,361
55 WEDBUSH SECURITIES INC 0.05% of their portfolio PASADENA, CA 32,01932.0k $1.1m $1.1m 0.05% Added +465 +465
56 Csenge Advisory Group 0.07% of their portfolio CLEARWATER, FL 31,16431.2k $1.0m $1.0m 0.07% Reduced -458 -458
57 Sugarloaf Wealth Management, LLC 0.26% of their portfolio DULUTH, GA 30,79230.8k $1.0m $1.0m 0.26% Reduced -1.5k -1,500
58 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 29,92929.9k $989.0k $989.0k 0.00% Added +13.3k +13,259
59 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 28,28628.3k $935.1k $935.1k 0.02% Reduced -18.0k -18,000
60 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 27,85827.9k $921.0k $921.0k 0.01% Reduced -26.3k -26,293
61 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 27,51627.5k $909.7k $909.7k 0.12% Unchanged
62 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 26,46526.5k $874.9k $874.9k 0.01% Reduced -10.2k -10,179
63 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 26,01726.0k $860.1k $860.1k 0.00% Added +9.9k +9,925
64 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 24,98725.0k $826.1k $826.1k 0.04% Reduced -29.7k -29,663
65 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 24,82024.8k $820.5k $820.5k 0.00% Reduced -616 -616
66 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 23,88623.9k $789.7k $789.7k 0.00% Added +13.7k +13,694
67 Trek Financial, LLC 0.07% of their portfolio Scottsdale, AZ 23,39723.4k $773.5k $773.5k 0.07% Unchanged
68 KFG WEALTH MANAGEMENT, LLC 0.42% of their portfolio GRANGER, IN 23,39423.4k $773.4k $773.4k 0.42% Reduced -2.8k -2,844
69 BEDEL FINANCIAL CONSULTING INC 0.16% of their portfolio INDIANAPOLIS, IN 23,25023.2k $768.6k $768.6k 0.16% First filing
70 Bedel Financial Consulting, Inc. 0.16% of their portfolio INDIANAPOLIS, IN 23,25023.2k $768.6k $768.6k 0.16% Unchanged
71 Castle Rock Wealth Management, LLC 0.26% of their portfolio WALNUT CREEK, CA 23,24923.2k $769.2k $769.2k 0.26% Unchanged
72 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 22,68222.7k $749.9k $749.9k 0.01% Unchanged
73 Orion Capital Management LLC 0.48% of their portfolio CORONADO, CA 22,53622.5k $745.0k $745.0k 0.48% Reduced -3.8k -3,792
74 Focus Financial Network, Inc. 0.04% of their portfolio MINNEAPOLIS, MN 20,39220.4k $674.2k $674.2k 0.04% Reduced -885 -885
75 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 18,57618.6k $614.1k $614.1k 0.01% Reduced -172.4k -172,353
76 Clearstead Advisors, LLC 0.02% of their portfolio CLEVELAND, OH 18,50018.5k $611.6k $611.6k 0.02% Added +9.2k +9,250
77 Koshinski Asset Management, Inc. 0.06% of their portfolio DECATUR, IL 16,76016.8k $554.1k $554.1k 0.06% Reduced -2.4k -2,375
78 Patriot Financial Group Insurance Agency, LLC 0.11% of their portfolio Westborough, MA 16,50216.5k $545.6k $545.6k 0.11% Added +50 +50
79 Cardinal Point Capital Management ULC 0.13% of their portfolio TORONTO, A6 15,46015.5k $511.1k $511.1k 0.13% Reduced -8.9k -8,890
80 BECK CAPITAL MANAGEMENT, LLC 0.19% of their portfolio AUSTIN, TX 15,27415.3k $505.0k $505.0k 0.19% Reduced -168 -168
81 CITY HOLDING CO 0.09% of their portfolio CHARLESTON, WV 14,45014.4k $477.6k $477.6k 0.09% Reduced -280 -280
82 Berkshire Money Management, Inc. 0.07% of their portfolio DALTON, MA 14,22014.2k $470.1k $470.1k 0.07% Reduced -144.9k -144,909
83 SageView Advisory Group, LLC 0.03% of their portfolio Newport Beach, CA 13,91913.9k $460.2k $460.2k 0.03% Reduced -680 -680
84 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 13,57213.6k $448.7k $448.7k 0.06% Reduced -16 -16
85 Valtinson Bruner Financial Planning LLC 0.24% of their portfolio NEW BRIGHTON, MN 13,18713.2k $436.0k $436.0k 0.24% Reduced -580 -580
86 BROWN WEALTH MANAGEMENT, LLC 0.20% of their portfolio NAPERVILLE, IL 12,79012.8k $422.8k $422.8k 0.20% Unchanged
87 Pinnacle Wealth Management Group, Inc. 0.38% of their portfolio PLYMOUTH, MI 12,64012.6k $417.9k $417.9k 0.38% Unchanged
88 tru Independence LLC 0.14% of their portfolio PORTLAND, OR 12,30712.3k $406.9k $406.9k 0.14% Added +1.7k +1,742
89 Archer Investment Corp 0.14% of their portfolio Carmel, IN 11,66611.7k $385.7k $385.7k 0.14% Reduced -1.1k -1,137
90 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio CEDAR RAPIDS, IA 11,30811.3k $373.8k $373.8k 0.04% Reduced -650 -650
91 First Commonwealth Financial Corp /PA/ 0.12% of their portfolio Indiana, PA 11,28111.3k $372.9k $372.9k 0.12% Reduced -86 -86
92 Summit Wealth Partners, LLC 0.09% of their portfolio Orlando, FL 10,83910.8k $358.3k $358.3k 0.09% Unchanged
93 John W. Brooker & Co., CPAs 0.22% of their portfolio OAKLAND, CA 10,68310.7k $353.2k $353.2k 0.22% Unchanged
94 B. Riley Wealth Advisors, Inc. 0.01% of their portfolio MEMPHIS, TN 10,67310.7k $352.8k $352.8k 0.01% Reduced -350 -350
95 Somerset Trust Co 0.15% of their portfolio SOMERSET, PA 9,99310.0k $330.4k $330.4k 0.15% Unchanged
96 Main Street Financial Solutions, LLC 0.05% of their portfolio NEWTOWN, PA 9,8009.8k $324.0k $324.0k 0.05% Unchanged
97 Arkadios Wealth Advisors 0.03% of their portfolio ATLANTA, GA 9,1559.2k $302.7k $302.7k 0.03% Reduced -875 -875
98 Ausdal Financial Partners, Inc. 0.04% of their portfolio Davenport, IA 8,8918.9k $293.9k $293.9k 0.04% Reduced -7.0k -7,015
99 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 8,6808.7k $287.0k $287.0k 0.01% Reduced -1.2k -1,210
100 WorthPointe, LLC 0.17% of their portfolio La Jolla, CA 8,4498.4k $279.3k $279.3k 0.17% Unchanged