Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

145 institutional holders -6 vs Q1 2023
16,592,97016.6m shares reported held*
$562.4mreported value*
8 new 19 added 70 reduced 17 sold out net sold ≈ $90.3m (-2.7m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.89.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145145Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 115 bought or addedQ4 22: 16 cut or sold outQ4 22Q1 23: 38 bought or addedQ1 23: 74 cut or sold outQ1 23Q2 23: 27 bought or addedQ2 23: 87 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 202211516
Q1 20233874
Q2 20232787

Biggest buyers

Requisite Capital Management, LLC New +1,040,793+1.0m
Outlook Wealth Advisors, LLC Added +215,668+215.7k
Penserra Capital Management LLC Added +53,498+53.5k
Cambridge Investment Research Advisors, Inc. Added +21,752+21.8k
IFP Advisors, Inc Added +17,763+17.8k
ROYAL BANK OF CANADA New +16,670+16.7k
TOWNSQUARE CAPITAL LLC Added +15,276+15.3k
JPMORGAN CHASE & CO Added +8,601+8.6k
LPL Financial LLC Added +4,445+4.4k
Fiduciary Alliance LLC New +2,302+2.3k

Biggest sellers

Stuart Chaussee & Associates, Inc. Reduced -2,683,900-2.7m
OLD MISSION CAPITAL LLC Reduced -181,961-182.0k
OSAIC HOLDINGS, INC. Reduced -153,647-153.6k
InterOcean Capital Group, LLC Reduced -96,775-96.8k
MAI Capital Management Reduced -92,137-92.1k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -60,643-60.6k
CAPTRUST FINANCIAL ADVISORS Reduced -53,138-53.1k
MML INVESTORS SERVICES, LLC Reduced -44,718-44.7k
Weaver Consulting Group Sold out -44,086-44.1k
Janney Montgomery Scott LLC Reduced -43,893-43.9k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,331,8085.3m $180.8m $180.8m 0.07% Reduced -42.1k -42,092
2 Stuart Chaussee & Associates, Inc. 30.85% of their portfolio BEVERLY HILLS, CA 2,890,9992.9m $98.0m $98.0m 30.85% Reduced -2.7m -2,683,900
3 Requisite Capital Management, LLC 8.97% of their portfolio DALLAS, TX 1,040,7931.0m $35.3m $35.3m 8.97% New
4 Penserra Capital Management LLC 0.41% of their portfolio ORINDA, CA 604,647604.6k $20.5m $20.5m 0.41% Added +53.5k +53,498
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 460,718460.7k $15.6m $15.6m 0.03% Reduced -60.6k -60,643
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 350,896350.9k $11.9m $11.9m 0.02% Reduced -153.6k -153,647
7 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 299,890299.9k $10.2m $10.2m 0.01% Added +4.4k +4,445
8 Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio ST. PETERSBURG, FL 255,852255.9k $8.7m $8.7m 0.02% Added +967 +967
9 Outlook Wealth Advisors, LLC 3.06% of their portfolio SHENANDOAH, TX 238,978239.0k $8.1m $8.1m 3.06% Added +215.7k +215,668
10 Cetera Advisors LLC 0.12% of their portfolio DENVER, CO 230,079230.1k $7.8m $7.8m 0.12% Reduced -8.1k -8,076
11 Steward Partners Investment Advisory, LLC 0.10% of their portfolio STAMFORD, CT 190,929190.9k $6.5m $6.5m 0.10% Reduced -1.6k -1,566
12 Brookstone Capital Management 0.12% of their portfolio WHEATON, IL 181,880181.9k $6.1m $6.1m 0.12% Reduced -2.2k -2,162
13 Berkshire Money Management, Inc. 0.78% of their portfolio DALTON, MA 159,129159.1k $5.4m $5.4m 0.78% Reduced -1.1k -1,117
14 Beacon Pointe Advisors, LLC 0.09% of their portfolio NEWPORT BEACH, CA 158,534158.5k $5.4m $5.4m 0.09% Reduced -3.3k -3,337
15 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 157,041157.0k $5.3m $5.3m 0.01% Reduced -24.6k -24,577
16 LINCOLN NATIONAL CORP 0.10% of their portfolio RADNOR, PA 143,671143.7k $4.9m $4.9m 0.10% Reduced -7.1k -7,126
17 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 137,428137.4k $4.7m $4.7m 0.00% Reduced -8.8k -8,752
18 Keystone Wealth Services, LLC 1.72% of their portfolio PALM DESERT, CA 136,128136.1k $4.6m $4.6m 1.72% Reduced -11.7k -11,700
19 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 129,371129.4k $4.4m $4.4m 0.02% Added +21.8k +21,752
20 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 123,623123.6k $4.2m $4.2m 0.01% Reduced -4.0k -4,008
21 Bellwether Advisors, LLC 1.13% of their portfolio LINCOLN, NE 113,366113.4k $3.8m $3.8m 1.13% Reduced -191 -191
22 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 106,828106.8k $3.6m $3.6m 0.01% Reduced -53.1k -53,138
23 COLDSTREAM CAPITAL MANAGEMENT INC 0.11% of their portfolio BELLEVUE, WA 106,319106.3k $3.6m $3.6m 0.11% Unchanged
24 Pillar Wealth Advisors, LLC 2.74% of their portfolio WESTTOWN, PA 96,76196.8k $3.3m $3.3m 2.74% Unchanged
25 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 90,08090.1k $3.1m $3.1m 0.02% Reduced -3.2k -3,214
26 MAI Capital Management 0.04% of their portfolio INDEPENDENCE, OH 89,00089.0k $3.0m $3.0m 0.04% Reduced -92.1k -92,137
27 NewEdge Advisors, LLC 0.03% of their portfolio NEW ORLEANS, LA 84,72684.7k $2.9m $2.9m 0.03% Reduced -689 -689
28 CoreCap Advisors, LLC 0.19% of their portfolio SOUTHFIELD, MI 77,52477.5k $2.6m $2.6m 0.19% First filing
29 Advisory Alpha, LLC 0.13% of their portfolio HOLLAND, MI 77,13177.1k $2.6m $2.6m 0.13% Unchanged
30 GILL CAPITAL PARTNERS, LLC 1.06% of their portfolio DENVER, CO 74,65674.7k $2.5m $2.5m 1.06% Reduced -17.6k -17,554
31 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 72,40272.4k $2.5m $2.5m 0.01% Reduced -43.9k -43,893
32 CRA Financial Services, LLC 0.62% of their portfolio NORTHFIELD, NJ 67,78267.8k $2.3m $2.3m 0.62% Reduced -22.6k -22,610
33 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.96% of their portfolio BETHLEHEM, PA 65,85465.9k $2.2m $2.2m 0.96% Unchanged
34 SFMG, LLC 0.23% of their portfolio PLANO, TX 64,48864.5k $2.2m $2.2m 0.23% Reduced -2.7k -2,685
35 WPWealth LLP 0.88% of their portfolio FORT WORTH, TX 60,54960.5k $2.1m $2.1m 0.88% Unchanged
36 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 60,30360.3k $2.0m $2.0m 0.01% Reduced -21.5k -21,489
37 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.52% of their portfolio BLUE BELL, PA 58,50658.5k $2.0m $2.0m 0.52% Reduced -59 -59
38 Financial Architects, Inc 0.29% of their portfolio MARLTON, NJ 57,25057.2k $1.9m $1.9m 0.29% Unchanged
39 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 56,79156.8k $1.9m $1.9m 0.02% Reduced -5.8k -5,815
40 Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio Springfield, MO 56,28756.3k $1.9m $1.9m 0.06% Reduced -3.3k -3,275
41 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 54,65054.6k $1.6m $1.6m 0.04% Added +17.8k +17,763
42 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 54,15154.2k $1.8m $1.8m 0.01% Reduced -44.7k -44,718
43 MTM FINANCIAL GROUP, LLC 1.55% of their portfolio BETHLEHEM, PA 54,00554.0k $1.8m $1.8m 1.55% Reduced -855 -855
44 OLD MISSION CAPITAL LLC 0.07% of their portfolio CHICAGO, IL 51,94851.9k $1.8m $1.8m 0.07% Reduced -182.0k -181,961
45 WEALTH ALLIANCE, LLC 0.26% of their portfolio MELLVILLE, NY 50,85950.9k $1.7m $1.7m 0.26% Unchanged
46 CORRADO ADVISORS, LLC 1.19% of their portfolio RAMSEY, NJ 50,02750.0k $1.7m $1.7m 1.19% Reduced -519 -519
47 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 46,28646.3k $1.6m $1.6m 0.03% Reduced -21.2k -21,176
48 TOWNSQUARE CAPITAL LLC 0.03% of their portfolio Lehi, UT 43,80243.8k $1.5m $1.5m 0.03% Added +15.3k +15,276
49 Steward Financial Group LLC 0.45% of their portfolio COLLEYVILLE, TX 41,78541.8k $1.4m $1.4m 0.45% Unchanged
50 RETIREMENT INCOME SOLUTIONS, INC 0.38% of their portfolio ANN ARBOR, MI 41,49241.5k $1.4m $1.4m 0.38% Unchanged
51 CW Advisors, LLC 0.03% of their portfolio BOSTON, MA 40,64340.6k $1.4m $1.4m 0.03% Unchanged
52 Truadvice, LLC 0.50% of their portfolio SARASOTA, FL 39,68839.7k $1.4m $1.4m 0.50% Added +440 +440
53 ATTICUS WEALTH MANAGEMENT, LLC 0.49% of their portfolio Palm Beach Gardens, FL 39,04739.0k $1.3m $1.3m 0.49% Unchanged
54 Cape Investment Advisory, Inc. 0.72% of their portfolio MCDONOUGH, GA 37,78037.8k $1.3m $1.3m 0.72% Unchanged
55 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 36,64436.6k $1.2m $1.2m 0.01% Reduced -33.0k -32,977
56 Apollon Wealth Management, LLC 0.06% of their portfolio MOUNT PLEASANT, SC 35,70035.7k $1.2m $1.2m 0.06% Reduced -200 -200
57 InterOcean Capital Group, LLC 0.04% of their portfolio NASHVILLE, TN 35,32035.3k $1.2m $1.2m 0.04% Reduced -96.8k -96,775
58 Southland Equity Partners LLC 0.40% of their portfolio WILDWOOD, MO 35,19935.2k $1.2m $1.2m 0.40% Added +824 +824
59 BCS Wealth Management 0.87% of their portfolio JOHNSON CITY, TN 34,95435.0k $1.2m $1.2m 0.87% Reduced -5.0k -5,017
60 Diligent Investors, LLC 0.35% of their portfolio REDLANDS, CA 34,80034.8k $1.2m $1.2m 0.35% Unchanged
61 Crown Wealth Group, LLC 0.89% of their portfolio Charlotte, NC 33,42133.4k $1.1m $1.1m 0.89% Reduced -3.6k -3,559
62 Sugarloaf Wealth Management, LLC 0.26% of their portfolio DULUTH, GA 32,29232.3k $1.1m $1.1m 0.26% Unchanged
63 Csenge Advisory Group 0.07% of their portfolio CLEARWATER, FL 31,62231.6k $1.1m $1.1m 0.07% Reduced -1.0k -1,000
64 WEDBUSH SECURITIES INC 0.05% of their portfolio PASADENA, CA 31,55431.6k $1.1m $1.1m 0.05% Added +4 +4
65 Global Strategic Investment Solutions, LLC 0.12% of their portfolio Scottsdale, AZ 27,51627.5k $933.1k $933.1k 0.12% Reduced -8.5k -8,467
66 Orion Capital Management LLC 0.59% of their portfolio CORONADO, CA 26,32826.3k $892.8k $892.8k 0.59% Reduced -100 -100
67 KFG WEALTH MANAGEMENT, LLC 0.52% of their portfolio GRANGER, IN 26,23826.2k $889.7k $889.7k 0.52% Reduced -3.9k -3,867
68 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 25,43625.4k $862.5k $862.5k 0.00% Unchanged
69 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 25,39025.4k $861.0k $861.0k 0.01% Unchanged
70 Cardinal Point Capital Management ULC 0.25% of their portfolio TORONTO, A6 24,35024.4k $825.7k $825.7k 0.25% Reduced -6.5k -6,530
71 Trek Financial, LLC 0.07% of their portfolio Scottsdale, AZ 23,39723.4k $793.4k $793.4k 0.07% Reduced -35 -35
72 Bedel Financial Consulting, Inc. 0.16% of their portfolio INDIANAPOLIS, IN 23,25023.2k $788.4k $788.4k 0.16% Unchanged
73 Castle Rock Wealth Management, LLC 0.27% of their portfolio WALNUT CREEK, CA 23,24923.2k $788.4k $788.4k 0.27% Reduced -5.6k -5,600
74 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 22,68222.7k $769.1k $769.1k 0.01% Reduced -865 -865
75 Focus Financial Network, Inc. 0.04% of their portfolio MINNEAPOLIS, MN 21,27721.3k $721.5k $721.5k 0.04% Reduced -484 -484
76 Koshinski Asset Management, Inc. 0.07% of their portfolio DECATUR, IL 19,13519.1k $648.9k $648.9k 0.07% Reduced -7.1k -7,090
77 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 17,50217.5k $593.5k $593.5k 0.00% Reduced -24.5k -24,506
78 THOROUGHBRED FINANCIAL SERVICES, LLC 0.08% of their portfolio BRENTWOOD, TN 17,10517.1k $580.0k $580.0k 0.08% Added +700 +700
79 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 16,67016.7k $565.0k $565.0k 0.00% New
80 Patriot Financial Group Insurance Agency, LLC 0.11% of their portfolio Westborough, MA 16,45216.5k $557.9k $557.9k 0.11% Unchanged
81 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 16,09216.1k $545.7k $545.7k 0.00% Added +2.1k +2,126
82 Ausdal Financial Partners, Inc. 0.07% of their portfolio Davenport, IA 15,90615.9k $539.4k $539.4k 0.07% Added +9 +9
83 BECK CAPITAL MANAGEMENT, LLC 0.21% of their portfolio AUSTIN, TX 15,44215.4k $523.6k $523.6k 0.21% Reduced -1.6k -1,580
84 CITY HOLDING CO 0.09% of their portfolio CHARLESTON, WV 14,73014.7k $499.3k $499.3k 0.09% Reduced -300 -300
85 SageView Advisory Group, LLC 0.03% of their portfolio Newport Beach, CA 14,59914.6k $495.1k $495.1k 0.03% Unchanged
86 DHJJ Financial Advisors, Ltd. 0.25% of their portfolio NAPERVILLE, IL 14,44514.4k $489.8k $489.8k 0.25% Unchanged
87 Valtinson Bruner Financial Planning LLC 0.25% of their portfolio NEW BRIGHTON, MN 13,76713.8k $466.8k $466.8k 0.25% Reduced -107 -107
88 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 13,58813.6k $460.8k $460.8k 0.06% Reduced -35 -35
89 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 12,95713.0k $439.4k $439.4k 0.00% Added +8.6k +8,601
90 Archer Investment Corp 0.15% of their portfolio Carmel, IN 12,80312.8k $434.1k $434.1k 0.15% Reduced -557 -557
91 BROWN WEALTH MANAGEMENT, LLC 0.22% of their portfolio NAPERVILLE, IL 12,79012.8k $433.7k $433.7k 0.22% First filing
92 Pinnacle Wealth Management Group, Inc. 0.37% of their portfolio PLYMOUTH, MI 12,64012.6k $428.6k $428.6k 0.37% Added +50 +50
93 GTS SECURITIES LLC 0.01% of their portfolio NEW YORK, NY 12,60012.6k $427.3k $427.3k 0.01% First filing
94 INTEGRAL INVESTMENT ADVISORS, INC. 0.28% of their portfolio TURLOCK, CA 12,38612.4k $420.0k $420.0k 0.28% Reduced -5.0k -5,049
95 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio CEDAR RAPIDS, IA 11,95812.0k $405.5k $405.5k 0.04% Reduced -574 -574
96 RESTON WEALTH MANAGEMENT LLC 0.19% of their portfolio Reston, VA 11,90011.9k $403.5k $403.5k 0.19% Unchanged
97 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 11,54911.5k $391.6k $391.6k 0.02% Unchanged
98 First Commonwealth Financial Corp /PA/ 0.13% of their portfolio Indiana, PA 11,36711.4k $385.5k $385.5k 0.13% Reduced -2.4k -2,436
99 B. Riley Wealth Advisors, Inc. 0.01% of their portfolio MEMPHIS, TN 11,02311.0k $373.8k $373.8k 0.01% Unchanged
100 Summit Wealth Partners, LLC 0.09% of their portfolio Orlando, FL 10,83910.8k $367.6k $367.6k 0.09% Reduced -594 -594