INNOVATOR ETFS TRUST PNOV
US EQTY PWR BUF · ETP · CUSIP 45782C573
142
institutional holders
+61 vs Q3 2022
19.8m
shares reported held*
$596.5mreported value*
60 new
55 added
10 reduced
6 sold out
net bought ≈ $475.9m (+15.8m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $30.16.
Trends to Q4 2022
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 81 |
| Q4 2022 | 142 |
Biggest buyers
| Stuart Chaussee & Associates, Inc. | New | +5.6m |
| ALLIANCEBERNSTEIN L.P. | Added | +4.9m |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +341.1k |
| LPL Financial LLC | New | +289.2k |
| OSAIC HOLDINGS, INC. | Added | +246.5k |
| Raymond James Financial Services Advisors, Inc. | Added | +237.6k |
| Cetera Advisors LLC | Added | +226.5k |
| Cetera Investment Advisers | Added | +217.5k |
| Brookstone Capital Management | New | +214.3k |
| MAI Capital Management | Added | +206.8k |
Biggest sellers
| Valtinson Bruner Financial Planning LLC | Reduced | -110.8k |
| OLD MISSION CAPITAL LLC | Sold out | -14.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -13.3k |
| Creative Planning | Sold out | -11.0k |
| Strategic Blueprint, LLC | Sold out | -10.1k |
| UBS Group AG | Sold out | -4.2k |
| Wealthquest Corp | Reduced | -4.0k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV | Sold out | -3.5k |
| Koshinski Asset Management, Inc. | Reduced | -1.9k |
| CITY HOLDING CO | Reduced | -1.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Brookstone Capital Management 13G · institution new · filed 2026-01-06 | 5.2% |
Holders, Q4 2022
| Manager | Shares | Change |
|---|---|---|
| Stuart Chaussee & Associates, Inc. 62.32% of their portfolio | 5.6m $168.7m | New |
| ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio | 5.4m $163.6m | Added +4.9m |
| OSAIC HOLDINGS, INC. 0.03% of their portfolio | 572.1k $17.3m | Added +246.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 539.8k $16.3m | Added +341.1k |
| Penserra Capital Management LLC 0.32% of their portfolio | 479.3k $14.5m | Added +63.7k |
| LPL Financial LLC 0.01% of their portfolio | 289.2k $8.7m | New |
| Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio | 265.2k $8.0m | Added +237.6k |
| Cetera Advisors LLC 0.14% of their portfolio | 253.0k $7.6m | Added +226.5k |
| MAI Capital Management 0.13% of their portfolio | 250.4k $7.6m | Added +206.8k |
| Cetera Investment Advisers 0.07% of their portfolio | 232.9k $7.0m | Added +217.5k |
| Brookstone Capital Management 0.13% of their portfolio | 214.3k $6.5m | New |
| HighTower Advisors, LLC 0.01% of their portfolio | 206.5k $6.2m | Added +170.1k |
| Steward Financial Group LLC 3.02% of their portfolio | 200.4k $6.1m | New |
| Steward Partners Investment Advisory, LLC 0.10% of their portfolio | 192.5k $5.8m | New |
| IFP Advisors, Inc 0.12% of their portfolio | 173.6k $4.5m | Added +153.8k |
| LINCOLN NATIONAL CORP 0.12% of their portfolio | 170.5k $5.1m | Added +55.9k |
| Beacon Pointe Advisors, LLC 0.10% of their portfolio | 163.4k $4.9m | Added +116.6k |
| Berkshire Money Management, Inc. 0.75% of their portfolio | 157.8k $4.8m | New |
| TRUSTCORE FINANCIAL SERVICES, LLC 0.42% of their portfolio | 156.9k $4.7m | Added +152.0k |
| Keystone Wealth Services, LLC 1.95% of their portfolio | 147.8k $4.5m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 147.4k $4.5m | Added +110.3k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 139.5k $4.2m | Added +99.4k |
| CRA Financial Services, LLC 1.33% of their portfolio | 134.4k $4.1m | Added +59.9k |
| InterOcean Capital Group, LLC 0.14% of their portfolio | 129.3k $3.9m | Added +24.9k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 121.0k $3.7m | Added +48.3k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 119.1k $3.6m | Added +57.3k |
| Bellwether Advisors, LLC 1.00% of their portfolio | 114.6k $3.5m | Added +32.8k |
| COLDSTREAM CAPITAL MANAGEMENT INC 0.12% of their portfolio | 106.0k $3.2m | First filing |
| MML INVESTORS SERVICES, LLC 0.02% of their portfolio | 101.2k $3.1m | Added +23.8k |
| GILL CAPITAL PARTNERS, LLC 1.38% of their portfolio | 96.8k $2.9m | Added +19.1k |
| Pillar Wealth Advisors, LLC 2.82% of their portfolio | 96.8k $2.9m | Added +5.3k |
| CoreCap Advisors, LLC 0.19% of their portfolio | 90.0k $2.7m | Added +29.4k |
| WPWealth LLP 1.41% of their portfolio | 89.5k $2.7m | First filing |
| NewEdge Advisors, LLC 0.07% of their portfolio | 89.2k $2.7m | New |
| Cetera Advisor Networks LLC 0.02% of their portfolio | 87.6k $2.6m | Added +69.6k |
| OneDigital Investment Advisors LLC 0.07% of their portfolio | 78.9k $2.4m | New |
| Advisory Alpha, LLC 0.16% of their portfolio | 77.1k $2.3m | Added +39.7k |
| AE Wealth Management LLC 0.02% of their portfolio | 73.6k $2.2m | Added +33.1k |
| SFMG, LLC 0.24% of their portfolio | 71.3k $2.2m | New |
| CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 1.06% of their portfolio | 65.9k $2.0m | New |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 63.7k $1.9m | Added +29.5k |
| Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio | 60.1k $1.8m | Added +34.1k |
| Financial Architects, Inc 0.30% of their portfolio | 58.9k $1.8m | New |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.58% of their portfolio | 58.6k $1.8m | Added +55.1k |
| MTM FINANCIAL GROUP, LLC 1.44% of their portfolio | 54.9k $1.7m | Added +6.2k |
| WEALTH ALLIANCE, LLC 0.27% of their portfolio | 50.9k $1.5m | New |
| CORRADO ADVISORS, LLC 1.07% of their portfolio | 50.8k $1.5m | Added +6.5k |
| Guild Investment Management, Inc. 2.35% of their portfolio | 45.4k $1.4m | New |
| CW Advisors, LLC 0.03% of their portfolio | 44.7k $1.3m | New |
| Weaver Consulting Group 0.68% of their portfolio | 44.1k $1.3m | New |
| Crown Wealth Group, LLC 1.22% of their portfolio | 43.0k $1.3m | New |
| BCS Wealth Management 0.54% of their portfolio | 42.9k $1.3m | Added +6.1k |
| Better Money Decisions, LLC 1.12% of their portfolio | 42.7k $1.3m | Added +4.4k |
| Lineweaver Wealth Advisors, LLC 0.38% of their portfolio | 41.8k $1.3m | Added +16.7k |
| RETIREMENT INCOME SOLUTIONS, INC 0.40% of their portfolio | 41.5k $1.3m | Reduced -111 |
| Truadvice, LLC 0.64% of their portfolio | 39.3k $1.2m | Reduced -15 |
| KFG WEALTH MANAGEMENT, LLC 1.21% of their portfolio | 39.1k $1.2m | First filing |
| ATTICUS WEALTH MANAGEMENT, LLC 0.48% of their portfolio | 39.0k $1.2m | New |
| ROVIN CAPITAL /UT/ /ADV 0.56% of their portfolio | 37.1k $1.1m | New |
| Global Strategic Investment Solutions, LLC 0.07% of their portfolio | 36.0k $1.1m | New |
| Apollon Wealth Management, LLC 0.08% of their portfolio | 35.9k $1.1m | Unchanged |
| Diligent Investors, LLC 0.34% of their portfolio | 34.8k $1.1m | Added +4.3k |
| Csenge Advisory Group 0.08% of their portfolio | 32.6k $984.9k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 32.4k $978.5k | Added +10.3k |
| Sugarloaf Wealth Management, LLC 0.24% of their portfolio | 32.3k $974.9k | New |
| LaSalle St. Investment Advisors, LLC 0.45% of their portfolio | 31.7k $956.0k | First filing |
| Cardinal Point Capital Management ULC 0.32% of their portfolio | 30.9k $932.3k | First filing |
| Koshinski Asset Management, Inc. 0.09% of their portfolio | 29.2k $882.8k | Reduced -1.9k |
| Castle Rock Wealth Management, LLC 0.41% of their portfolio | 28.8k $907.0k | New |
| John W. Brooker & Co., CPAs 0.57% of their portfolio | 28.7k $865.2k | New |
| Southland Equity Partners LLC 0.32% of their portfolio | 27.8k $840.2k | Added +794 |
| WEDBUSH SECURITIES INC 0.04% of their portfolio | 26.8k $810.0k | New |
| Capital Analysts, LLC 0.05% of their portfolio | 26.6k $803.0k | New |
| Orion Capital Management LLC 0.59% of their portfolio | 26.4k $797.9k | Added +22.2k |
| Range Financial Group LLC 0.52% of their portfolio | 25.5k $770.3k | New |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 25.4k $767.9k | New |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 24.2k $730.8k | Added +6.9k |
| Bedel Financial Consulting, Inc. 0.18% of their portfolio | 23.6k $713.0k | Unchanged |
| Trek Financial, LLC 0.07% of their portfolio | 23.4k $707.4k | New |
| Chicago Partners Investment Group LLC 0.04% of their portfolio | 22.8k $728.4k | Added +1.2k |
| Focus Financial Network, Inc. 0.05% of their portfolio | 21.8k $657.0k | Added +8.2k |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 21.6k $652.3k | Added +10.1k |
| BECK CAPITAL MANAGEMENT, LLC 0.24% of their portfolio | 18.9k $571.0k | New |
| CITY HOLDING CO 0.10% of their portfolio | 18.1k $547.8k | Reduced -1.4k |
| M Holdings Securities, Inc. 0.06% of their portfolio | 17.9k $541.0k | New |
| Krilogy Financial LLC 0.05% of their portfolio | 17.7k $535.4k | New |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.09% of their portfolio | 17.4k $525.0k | New |
| Patriot Financial Group Insurance Agency, LLC 0.11% of their portfolio | 16.7k $502.7k | Added +4.4k |
| Frisch Financial Group, Inc. 0.18% of their portfolio | 15.5k $468.0k | New |
| DHJJ Financial Advisors, Ltd. 0.26% of their portfolio | 15.0k $454.1k | Added +2.5k |
| SageView Advisory Group, LLC 0.04% of their portfolio | 14.6k $440.7k | First filing |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 14.0k $421.8k | New |
| Valtinson Bruner Financial Planning LLC 0.25% of their portfolio | 13.9k $426.9k | Reduced -110.8k |
| Arax Advisory Partners 0.06% of their portfolio | 13.7k $413.5k | Added +932 |
| Archer Investment Corp 0.16% of their portfolio | 13.4k $404.3k | Added +12.4k |
| First Commonwealth Financial Corp /PA/ 0.15% of their portfolio | 13.3k $400.5k | Added +3.0k |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio | 13.2k $398.0k | Added +267 |
| Capital Asset Advisory Services LLC 0.03% of their portfolio | 12.6k $379.4k | New |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio | 12.3k $372.2k | Added +3.9k |
| Summit Wealth Partners, LLC 0.10% of their portfolio | 12.2k $369.3k | New |