Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

212 institutional holders +0 vs Q1 2026
16,612,64816.6m shares reported held*
$719.1mreported value*
15 new 18 added 103 reduced 11 sold out net sold ≈ $53.1m (-1.2m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $43.29.

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 81Q4 22: 142Q1 23: 151Q2 23: 145Q3 23: 127Q4 23: 147Q1 24: 151Q2 24: 146Q3 24: 141Q4 24: 178Q1 25: 182Q2 25: 184Q3 25: 177Q4 25: 228Q1 26: 212Q2 26: 212212Q3 22Q3 23Q3 24Q3 25Q2 26
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151
Q2 2023145
Q3 2023127
Q4 2023147
Q1 2024151
Q2 2024146
Q3 2024141
Q4 2024178
Q1 2025182
Q2 2025184
Q3 2025177
Q4 2025228
Q1 2026212
Q2 2026212

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 24: 22 bought or addedQ3 24: 87 cut or sold outQ4 24: 93 bought or addedQ4 24: 46 cut or sold outQ4 24Q1 25: 42 bought or addedQ1 25: 98 cut or sold outQ2 25: 41 bought or addedQ2 25: 89 cut or sold outQ2 25Q3 25: 23 bought or addedQ3 25: 101 cut or sold outQ4 25: 132 bought or addedQ4 25: 56 cut or sold outQ4 25Q1 26: 39 bought or addedQ1 26: 121 cut or sold outQ2 26: 33 bought or addedQ2 26: 114 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20242287
Q4 20249346
Q1 20254298
Q2 20254189
Q3 202523101
Q4 202513256
Q1 202639121
Q2 202633114

Biggest buyers

Penserra Capital Management LLC Added +107,442+107.4k
Cambridge Investment Research Advisors, Inc. Added +49,710+49.7k
HRT FINANCIAL LP New +39,475+39.5k
OSAIC HOLDINGS, INC. Added +25,059+25.1k
AXXCESS WEALTH MANAGEMENT, LLC New +22,370+22.4k
Quantinno Capital Management LP New +18,082+18.1k
Advisory Alpha, LLC Added +17,765+17.8k
TOUNJIAN ADVISORY PARTNERS, LLC New +16,931+16.9k
CITADEL ADVISORS LLC Added +15,263+15.3k
Freedom Investment Management, Inc. Added +14,926+14.9k

Biggest sellers

Brookstone Capital Management Reduced -730,773-730.8k
ALLIANCEBERNSTEIN L.P. Reduced -139,055-139.1k
RAYMOND JAMES FINANCIAL INC Reduced -78,730-78.7k
Sherry Group, Inc. Reduced -70,180-70.2k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -58,100-58.1k
MAI Capital Management Reduced -54,481-54.5k
Cetera Investment Advisers Reduced -47,877-47.9k
Cerity Partners LLC Reduced -45,482-45.5k
Patriot Financial Group Insurance Agency, LLC Reduced -36,795-36.8k
CORRADO ADVISORS, LLC Sold out -34,530-34.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,197,3405.2m $212.4m $212.4m 0.07% Reduced -139.1k -139,055
2 Penserra Capital Management LLC 0.57% of their portfolio ORINDA, CA 1,674,5211.7m $74.3m $74.3m 0.57% Added +107.4k +107,442
3 Berkshire Money Management, Inc. 2.47% of their portfolio DALTON, MA 608,729608.7k $27.0m $27.0m 2.47% Added +10.0k +9,951
4 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 598,159598.2k $26.5m $26.5m 0.03% Added +25.1k +25,059
5 Brookstone Capital Management 0.22% of their portfolio WHEATON, IL 503,746503.7k $22.3m $22.3m 0.22% Reduced -730.8k -730,773
6 Focus Partners Wealth 0.02% of their portfolio ST LOUIS, MO 404,195404.2k $17.9m $17.9m 0.02% Reduced -12.3k -12,285
7 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 379,841379.8k $16.8m $16.8m 0.02% Reduced -58.1k -58,100
8 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 376,834376.8k $16.7m $16.7m 0.00% Added +9.7k +9,731
9 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 350,340350.3k $15.5m $15.5m 0.05% Reduced -1.9k -1,893
10 Foundations Investment Advisors, LLC 0.14% of their portfolio PHOENIX, AZ 314,558314.6k $14.0m $14.0m 0.14% Reduced -14.7k -14,692
11 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 298,072298.1k $13.2m $13.2m 0.01% Reduced -47.9k -47,877
12 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 264,300264.3k $11.7m $11.7m 0.00% Reduced -78.7k -78,730
13 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 262,014262.0k $11.6m $11.6m 0.01% Unchanged
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 255,479255.5k $11.3m $11.3m 0.00% Reduced -4.1k -4,132
15 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 253,353253.4k $11.2m $11.2m 0.05% Reduced -13.8k -13,763
16 Lido Advisors, LLC 0.03% of their portfolio Los Angeles, CA 182,919182.9k $8.1m $8.1m 0.03% Reduced -1.9k -1,880
17 Bellwether Advisors, LLC 0.89% of their portfolio LINCOLN, NE 134,829134.8k $6.0m $6.0m 0.89% Unchanged
18 Three Seasons Wealth, LLC 0.51% of their portfolio SALT LAKE CITY, UT 126,302126.3k $5.6m $5.6m 0.51% Reduced -282 -282
19 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 124,100124.1k $5.5m $5.5m 0.01% Added +49.7k +49,710
20 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 120,666120.7k $5.4m $5.4m 0.01% Reduced -291 -291
21 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.25% of their portfolio CEDAR RAPIDS, IA 117,120117.1k $5.2m $5.2m 0.25% Reduced -1.0k -1,002
22 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 116,320116.3k $5.2m $5.2m 0.02% Reduced -161 -161
23 CoreCap Advisors, LLC 0.15% of their portfolio SOUTHFIELD, MI 116,283116.3k $5.2m $5.2m 0.15% Reduced -1.2k -1,159
24 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 100,754100.8k $4.5m $4.5m 0.01% Reduced -2.4k -2,400
25 CRA Financial Services, LLC 0.50% of their portfolio NORTHFIELD, NJ 98,26498.3k $4.4m $4.4m 0.50% Reduced -700 -700
26 GILL CAPITAL PARTNERS, LLC 1.14% of their portfolio DENVER, CO 97,46097.5k $4.3m $4.3m 1.14% Reduced -5.4k -5,374
27 Sherry Group, Inc. 3.79% of their portfolio MOUNTAIN HOME, AR 85,01785.0k $3.9m $3.9m 3.79% Reduced -70.2k -70,180
28 Keating Financial Advisory Services, Inc. 0.48% of their portfolio MANHATTAN, KS 82,77982.8k $3.7m $3.7m 0.48% Reduced -1.1k -1,074
29 Cassady Wealth & Retirement Planning, LLC 1.65% of their portfolio HENDERSON, NV 79,78679.8k $3.5m $3.5m 1.65% Reduced -85 -85
30 Comprehensive Financial Consultants Institutional, Inc. 0.90% of their portfolio Bloomington, IN 76,44976.4k $3.4m $3.4m 0.90% Reduced -1.2k -1,239
31 Buska Wealth Management, LLC 1.14% of their portfolio WAUSAU, WI 71,33771.3k $3.2m $3.2m 1.14% Reduced -20.1k -20,061
32 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 71,23871.2k $3.2m $3.2m 0.00% Unchanged
33 Advisory Alpha, LLC 0.07% of their portfolio HOLLAND, MI 68,52568.5k $3.0m $3.0m 0.07% Added +17.8k +17,765
34 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 68,35568.4k $2.0m $2.0m 0.00% Reduced -9.1k -9,091
35 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 68,11568.1k $3.0m $3.0m 0.03% Reduced -5.6k -5,631
36 KFG WEALTH MANAGEMENT, LLC 0.32% of their portfolio GRANGER, IN 63,75963.8k $2.8m $2.8m 0.32% Reduced -2.6k -2,631
37 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 56,18756.2k $2.5m $2.5m 0.01% Reduced -1.7k -1,703
38 Dakota Wealth Management 0.05% of their portfolio PALM BEACH GARDENS, FL 56,16256.2k $2.5m $2.5m 0.05% Reduced -2.4k -2,431
39 WEALTH ALLIANCE, LLC 0.21% of their portfolio MELLVILLE, NY 55,29955.3k $2.5m $2.5m 0.21% Unchanged
40 ATTICUS WEALTH MANAGEMENT, LLC 0.58% of their portfolio Palm Beach Gardens, FL 54,62854.6k $2.4m $2.4m 0.58% Reduced -400 -400
41 Keystone Wealth Services, LLC 0.45% of their portfolio PALM DESERT, CA 54,48854.5k $2.4m $2.4m 0.45% Reduced -4.9k -4,902
42 Merit Financial Group, LLC 0.01% of their portfolio ALPHARETTA, GA 51,56451.6k $2.3m $2.3m 0.01% Reduced -3.2k -3,185
43 MTM FINANCIAL GROUP, LLC 0.98% of their portfolio BETHLEHEM, PA 51,45451.5k $2.3m $2.3m 0.98% Reduced -296 -296
44 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 48,77748.8k $2.2m $2.2m 0.01% Reduced -54.5k -54,481
45 Southland Equity Partners LLC 0.38% of their portfolio WILDWOOD, MO 48,43448.4k $2.1m $2.1m 0.38% Reduced -373 -373
46 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 47,45247.5k $2.1m $2.1m 0.00% Reduced -611 -611
47 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 47,00847.0k $2.1m $2.1m 0.03% Reduced -2.8k -2,761
48 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 46,91146.9k $2.1m $2.1m 0.04% Reduced -6.4k -6,438
49 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 44,86544.9k $2.0m $2.0m 0.01% Reduced -20.5k -20,527
50 Diligent Investors, LLC 0.43% of their portfolio REDLANDS, CA 43,68243.7k $1.9m $1.9m 0.43% Reduced -200 -200
51 Cape Investment Advisory, Inc. 0.49% of their portfolio MCDONOUGH, GA 41,70041.7k $1.8m $1.8m 0.49% Unchanged
52 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.22% of their portfolio BLUE BELL, PA 39,48739.5k $1.8m $1.8m 0.22% Reduced -2.0k -1,968
53 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 39,47539.5k $1.8m $1.8m 0.00% New
54 RETIREMENT INCOME SOLUTIONS, INC 0.27% of their portfolio ANN ARBOR, MI 38,00038.0k $1.6m $1.6m 0.27% Reduced -1.6k -1,639
55 BCS Wealth Management 0.30% of their portfolio JOHNSON CITY, TN 37,49337.5k $1.7m $1.7m 0.30% Added +480 +480
56 Jacobi Capital Management LLC 0.08% of their portfolio PITTSTON, PA 35,89335.9k $1.6m $1.6m 0.08% Unchanged
57 Chris Bulman Inc 0.58% of their portfolio ROSEVILLE, CA 35,60335.6k $1.6m $1.6m 0.58% Reduced -5.2k -5,215
58 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 35,46035.5k $1.6m $1.6m 0.00% Added +2.9k +2,900
59 Ascent Wealth Partners, LLC 0.16% of their portfolio NEW HARTFORD, NY 35,33235.3k $1.6m $1.6m 0.16% Unchanged
60 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 35,29335.3k $1.6m $1.6m 0.16% Reduced -36.8k -36,795
61 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 0.20% of their portfolio BETHLEHEM, PA 35,11235.1k $1.6m $1.6m 0.20% Unchanged
62 Allegiance Financial Group Advisory Services LLC 0.27% of their portfolio VIENNA, VA 35,08635.1k $1.6m $1.6m 0.27% Unchanged
63 Freedom Investment Management, Inc. 0.43% of their portfolio SOUTH WINDSOR, CT 34,96235.0k $1.6m $1.6m 0.43% Added +14.9k +14,926
64 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 33,73133.7k $1.5m $1.5m 0.05% Reduced -680 -680
65 Castle Rock Wealth Management, LLC 0.28% of their portfolio WALNUT CREEK, CA 32,45232.5k $1.4m $1.4m 0.28% Unchanged
66 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 31,62431.6k $1.4m $1.4m 0.00% Added +15.3k +15,263
67 Capital Analysts, LLC 0.03% of their portfolio FORT WASHINGTON, PA 31,54131.5k $1.4m $1.4m 0.03% Unchanged
68 Bison Wealth, LLC 0.12% of their portfolio ATLANTA, GA 29,74829.7k $1.3m $1.3m 0.12% Unchanged
69 First Commonwealth Financial Corp /PA/ 0.17% of their portfolio Indiana, PA 27,88727.9k $1.2m $1.2m 0.17% Added +1.8k +1,764
70 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 27,63427.6k $1.2m $1.2m 0.00% Reduced -14.7k -14,703
71 Rothschild Wealth LLC 0.10% of their portfolio OAK BROOK, IL 27,12427.1k $1.2m $1.2m 0.10% Unchanged
72 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 27,06927.1k $1.2m $1.2m 0.00% Reduced -45.5k -45,482
73 WPWealth LLP 0.18% of their portfolio FORT WORTH, TX 26,95827.0k $1.2m $1.2m 0.18% Unchanged
74 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 26,77726.8k $1.2m $1.2m 0.06% Reduced -862 -862
75 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 26,49926.5k $1.2m $1.2m 0.03% Reduced -23 -23
76 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 25,44525.4k $1.1m $1.1m 0.01% Reduced -3.4k -3,361
77 Farther Finance Advisors, LLC 0.01% of their portfolio SAN FRANCISCO, CA 25,26525.3k $1.1m $1.1m 0.01% Reduced -1.9k -1,935
78 NorthCrest Asset Manangement, LLC 0.03% of their portfolio PLYMOUTH, MN 23,69323.7k $1.1m $1.1m 0.03% Unchanged
79 Bedel Financial Consulting, Inc. 0.10% of their portfolio INDIANAPOLIS, IN 23,66723.7k $1.0m $1.0m 0.10% Unchanged
80 AXXCESS WEALTH MANAGEMENT, LLC 0.02% of their portfolio CARLSBAD, CA 22,37022.4k $992.1k $992.1k 0.02% New
81 Orion Capital Management LLC 0.31% of their portfolio CORONADO, CA 22,21222.2k $985.1k $985.1k 0.31% Reduced -200 -200
82 Fragasso Financial Advisors Inc 0.05% of their portfolio SEWICKLEY, PA 22,15422.2k $982.5k $982.5k 0.05% Unchanged
83 Arax Advisory Partners 0.01% of their portfolio NEW YORK, NY 21,71521.7k $963.1k $963.1k 0.01% Added +13.8k +13,769
84 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 21,52221.5k $954.5k $954.5k 0.01% Reduced -114 -114
85 Archer Investment Corp 0.09% of their portfolio Carmel, IN 21,33221.3k $946.1k $946.1k 0.09% Added +10.7k +10,666
86 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 20,76220.8k $920.8k $920.8k 0.04% Unchanged
87 Global Strategic Investment Solutions, LLC 0.08% of their portfolio Scottsdale, AZ 20,46420.5k $907.6k $907.6k 0.08% Reduced -5 -5
88 INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio SAN DIEGO, CA 20,35620.4k $902.8k $902.8k 0.02% Added +771 +771
89 FSA Advisors, Inc. 0.41% of their portfolio TROY, MI 20,15320.2k $893.8k $893.8k 0.41% Reduced -226 -226
90 BFI Wealth Solutions, LLC 0.66% of their portfolio DALLAS, TX 20,00620.0k $887.3k $887.3k 0.66% Reduced -2.4k -2,354
91 Jessup Wealth Management, Inc 0.26% of their portfolio DAYTON, OH 19,69319.7k $873.4k $873.4k 0.26% Unchanged
92 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 19,23919.2k $853.2k $853.2k 0.00% Unchanged
93 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 18,82918.8k $835.1k $835.1k 0.00% Unchanged
94 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 18,67018.7k $828.0k $828.0k 0.01% Unchanged
95 Quantinno Capital Management LP 0.00% of their portfolio NEW YORK, NY 18,08218.1k $801.9k $801.9k 0.00% New
96 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 17,17817.2k $761.8k $761.8k 0.00% Unchanged
97 Savvy Advisors, Inc. 0.02% of their portfolio NEW YORK, NY 17,08317.1k $757.6k $757.6k 0.02% Reduced -1.5k -1,478
98 TOUNJIAN ADVISORY PARTNERS, LLC 0.32% of their portfolio FORT MYERS, FL 16,93116.9k $750.9k $750.9k 0.32% New
99 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 16,59116.6k $735.8k $735.8k 0.00% Reduced -4.9k -4,931
100 AdvisorNet Financial, Inc 0.03% of their portfolio MINNETONKA, MN 16,24316.2k $720.4k $720.4k 0.03% Reduced -1.4k -1,431