INNOVATOR ETFS TRUST UNOV
US EQTY ULTRA BU · ETP · CUSIP 45782C565
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $40.16.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 23 |
| Q4 2022 | 39 |
| Q1 2023 | 31 |
| Q2 2023 | 33 |
| Q3 2023 | 33 |
| Q4 2023 | 33 |
| Q1 2024 | 36 |
| Q2 2024 | 40 |
| Q3 2024 | 37 |
| Q4 2024 | 50 |
| Q1 2025 | 51 |
| Q2 2025 | 55 |
| Q3 2025 | 52 |
| Q4 2025 | 68 |
| Q1 2026 | 70 |
| Q2 2026 | 77 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 10 | 19 |
| Q4 2024 | 35 | 8 |
| Q1 2025 | 16 | 26 |
| Q2 2025 | 15 | 25 |
| Q3 2025 | 11 | 28 |
| Q4 2025 | 43 | 21 |
| Q1 2026 | 22 | 32 |
| Q2 2026 | 25 | 35 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +24.0k |
| SteelPeak Wealth, LLC | New | +20.3k |
| Cambridge Investment Research Advisors, Inc. | Added | +18.9k |
| LPL Financial LLC | Added | +17.4k |
| Atria Investments, Inc | New | +16.9k |
| HRT FINANCIAL LP | New | +14.1k |
| MML INVESTORS SERVICES, LLC | Added | +7.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +7.0k |
| Sigma Planning Corp | New | +5.3k |
| FOUNDERS FINANCIAL SECURITIES LLC | New | +5.1k |
Biggest sellers
| Brookstone Capital Management | Reduced | -1.6m |
| RAYMOND JAMES FINANCIAL INC | Reduced | -140.4k |
| GOLDMAN SACHS GROUP INC | Sold out | -23.3k |
| IHT Wealth Management, LLC | Reduced | -14.8k |
| Arkadios Wealth Advisors | Sold out | -14.5k |
| MONEY CONCEPTS CAPITAL CORP | Reduced | -13.2k |
| Kestra Advisory Services, LLC | Reduced | -9.6k |
| CITADEL ADVISORS LLC | Reduced | -9.2k |
| Chris Bulman Inc | Sold out | -6.6k |
| Madison Wealth Partners, Inc | Sold out | -6.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.0%, 2026-06-03)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% of their portfolio | 160.0k $6.4m | Added +7.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 136.9k $5.5m | Reduced -6.0k |
| IFP Advisors, Inc 0.07% of their portfolio | 96.1k $3.9m | Added +1.3k |
| Brookstone Capital Management 0.03% of their portfolio | 78.9k $3.2m | Reduced -1.6m |
| CENTRAL VALLEY ADVISORS, LLC 0.81% of their portfolio | 78.5k $3.2m | Reduced -2.5k |
| Kellett Wealth Advisors, LLC 1.31% of their portfolio | 70.1k $2.8m | Reduced -714 |
| Spire Wealth Management 0.08% of their portfolio | 63.0k $2.5m | Reduced -746 |
| RK Capital Management, LLC/FL 0.14% of their portfolio | 62.1k $2.5m | Reduced -4.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 59.6k $2.4m | Reduced -1.4k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 58.5k $2.4m | Reduced -9.6k |
| 4J Wealth Management LLC 1.08% of their portfolio | 54.6k $2.2m | Reduced -2.2k |
| HighTower Advisors, LLC 0.00% of their portfolio | 49.0k $2.0m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 45.6k $1.8m | Added +2.9k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 44.5k $1.8m | Added +18.9k |
| KFG WEALTH MANAGEMENT, LLC 0.19% of their portfolio | 42.9k $1.7m | Reduced -1.5k |
| AE Wealth Management LLC 0.01% of their portfolio | 42.8k $1.7m | Reduced -1.2k |
| LPL Financial LLC 0.00% of their portfolio | 41.0k $1.6m | Added +17.4k |
| Trek Financial, LLC 0.08% of their portfolio | 39.7k $1.6m | Unchanged |
| O'Connor Financial Group LLC 0.51% of their portfolio | 35.9k $1.4m | Reduced -65 |
| IHT Wealth Management, LLC 0.03% of their portfolio | 32.5k $1.3m | Reduced -14.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 28.6k $1.1m | Reduced -3.5k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 27.7k $1.1m | Added +7.1k |
| Creative Planning 0.00% of their portfolio | 25.7k $1.0m | Added +84 |
| Castle Rock Wealth Management, LLC 0.19% of their portfolio | 24.6k $990.5k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 24.0k $964.2k | New |
| Triumph Capital Management 0.17% of their portfolio | 23.9k $961.6k | Added +1.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 23.9k $960.6k | Reduced -152 |
| SageView Advisory Group, LLC 0.03% of their portfolio | 23.6k $946.0k | Unchanged |
| Berger Financial Group, Inc 0.04% of their portfolio | 21.9k $877.7k | Unchanged |
| ATTICUS WEALTH MANAGEMENT, LLC 0.21% of their portfolio | 21.8k $874.6k | Unchanged |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 21.8k $873.6k | Reduced -634 |
| SteelPeak Wealth, LLC 0.02% of their portfolio | 20.3k $814.2k | New |
| Lantz Financial LLC 0.13% of their portfolio | 17.0k $684.2k | Reduced -51 |
| Atria Investments, Inc 0.01% of their portfolio | 16.9k $677.5k | New |
| HRT FINANCIAL LP 0.00% of their portfolio | 14.1k $568.0k | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 14.1k $566.9k | Reduced -225 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 13.8k $554.7k | Reduced -9.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 13.8k $552.6k | Reduced -140.4k |
| Arete Wealth Advisors, LLC 0.04% of their portfolio | 13.5k $542.6k | Reduced -602 |
| IMG Wealth Management, Inc. 0.28% of their portfolio | 12.7k $511.2k | Reduced -94 |
| CWC Advisors, LLC. 0.22% of their portfolio | 12.5k $500.4k | Added +13 |
| Three Seasons Wealth, LLC 0.04% of their portfolio | 11.1k $446.5k | Unchanged |
| Buska Wealth Management, LLC 0.15% of their portfolio | 10.5k $420.2k | Reduced -3.2k |
| Cornerstone Wealth Group, LLC 0.02% of their portfolio | 10.3k $412.8k | Unchanged |
| MONEY CONCEPTS CAPITAL CORP 0.02% of their portfolio | 9.5k $381.6k | Reduced -13.2k |
| WealthShield Partners, LLC 0.06% of their portfolio | 9.4k $377.2k | Reduced -1.9k |
| ATX Financial Planning, LLC 0.24% of their portfolio | 9.2k $369.2k | Added +1.1k |
| FINANCIAL MANAGEMENT NETWORK INC 0.05% of their portfolio | 8.0k $320.0k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 7.9k $318.8k | Reduced -240 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 7.3k $293.2k | Unchanged |
| Lakeridge Wealth Management LLC 0.10% of their portfolio | 6.9k $276.3k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 6.2k $249.0k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 5.3k $211.8k | New |
| DHJJ Financial Advisors, Ltd. 0.06% of their portfolio | 5.3k $211.5k | Reduced -265 |
| FC Advisory LLC 0.06% of their portfolio | 5.2k $210.2k | Reduced -1.6k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.01% of their portfolio | 5.1k $206.3k | New |
| WorthPointe, LLC 0.05% of their portfolio | 5.1k $206.0k | New |
| AXXCESS WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 5.0k $202.5k | New |
| CRA Financial Services, LLC 0.02% of their portfolio | 5.0k $201.8k | New |
| Bison Wealth, LLC 0.02% of their portfolio | 5.0k $202.3k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.4k $176.4k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.3k $172.0k | Reduced -251 |
| Archer Investment Corp 0.01% of their portfolio | 3.8k $154.1k | Added +1.9k |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 2.7k $108.4k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 2.6k $106.0k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 2.6k $103.6k | Unchanged |
| Continuum Advisory, LLC 0.01% of their portfolio | 2.5k $101.3k | New |
| Noble Wealth Management PBC 0.04% of their portfolio | 2.2k $88.4k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 2.1k $83.0k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 2.0k $82.0k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.9k $78.0k | Added +478 |
| MORGAN STANLEY 0.00% of their portfolio | 1.4k $58.1k | Added +467 |
| EVOLUTION WEALTH MANAGEMENT INC. 0.03% of their portfolio | 1.3k $53.7k | Unchanged |
| Regatta Research & Money Management 0.04% of their portfolio | 1.0k $40.6k | First filing |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 160 $6.4k | Unchanged |
| COMPASS FINANCIAL MANAGEMENT LLC 0.00% of their portfolio | 127 $5.1k | First filing |
| ASSETMARK, INC 0.00% of their portfolio | 43 $1.7k | Unchanged |