Vault-13

INNOVATOR ETFS TRUST UNOV

US EQTY ULTRA BU · ETP · CUSIP 45782C565

70 institutional holders +2 vs Q4 2025
4,578,0344.6m shares reported held*
$170.6mreported value*
8 new 14 added 25 reduced 7 sold out net bought ≈ $1.0m (+28.1k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $37.28.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

0255075Q3 22: 23Q4 22: 39Q1 23: 31Q2 23: 33Q3 23: 33Q4 23: 33Q1 24: 36Q2 24: 40Q3 24: 37Q4 24: 50Q1 25: 51Q2 25: 55Q3 25: 52Q4 25: 68Q1 26: 7070Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 202223
Q4 202239
Q1 202331
Q2 202333
Q3 202333
Q4 202333
Q1 202436
Q2 202440
Q3 202437
Q4 202450
Q1 202551
Q2 202555
Q3 202552
Q4 202568
Q1 202670

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q2 24: 12 bought or addedQ2 24: 17 cut or sold outQ3 24: 10 bought or addedQ3 24: 19 cut or sold outQ3 24Q4 24: 35 bought or addedQ4 24: 8 cut or sold outQ1 25: 16 bought or addedQ1 25: 26 cut or sold outQ1 25Q2 25: 15 bought or addedQ2 25: 25 cut or sold outQ3 25: 11 bought or addedQ3 25: 28 cut or sold outQ3 25Q4 25: 43 bought or addedQ4 25: 21 cut or sold outQ1 26: 22 bought or addedQ1 26: 32 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20241217
Q3 20241019
Q4 2024358
Q1 20251626
Q2 20251525
Q3 20251128
Q4 20254321
Q1 20262232

Biggest buyers

RAYMOND JAMES FINANCIAL INC Added +137,138+137.1k
Creative Planning New +25,607+25.6k
GOLDMAN SACHS GROUP INC New +23,252+23.3k
CITADEL ADVISORS LLC New +22,966+23.0k
MONEY CONCEPTS CAPITAL CORP New +22,668+22.7k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +17,586+17.6k
Brookstone Capital Management Added +11,635+11.6k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Added +8,937+8.9k
CAPTRUST FINANCIAL ADVISORS New +6,200+6.2k
Madison Wealth Partners, Inc New +6,193+6.2k

Biggest sellers

4J Wealth Management LLC Reduced -78,683-78.7k
MGO ONE SEVEN LLC Sold out -60,561-60.6k
IHT Wealth Management, LLC Reduced -22,212-22.2k
OLD MISSION CAPITAL LLC Sold out -20,633-20.6k
Cetera Investment Advisers Reduced -18,745-18.7k
MML INVESTORS SERVICES, LLC Reduced -15,464-15.5k
Kellett Wealth Advisors, LLC Reduced -10,131-10.1k
OSAIC HOLDINGS, INC. Reduced -6,637-6.6k
WorthPointe, LLC Sold out -6,591-6.6k
Sigma Planning Corp Sold out -5,275-5.3k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (3.0%, 2026-06-03)

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.73% of their portfolio WHEATON, IL 1,707,2361.7m $63.6m $63.6m 0.73% Added +11.6k +11,635
2 Talon Private Wealth, LLC 4.79% of their portfolio THE VILLAGES, FL 966,804966.8k $36.0m $36.0m 4.79% First filing
3 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 154,169154.2k $5.7m $5.7m 0.00% Added +137.1k +137,138
4 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.32% of their portfolio Westlake, OH 152,967153.0k $5.7m $5.7m 0.32% Added +8.9k +8,937
5 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 142,887142.9k $5.3m $5.3m 0.01% Reduced -6.6k -6,637
6 IFP Advisors, Inc 0.07% of their portfolio TAMPA, FL 94,80194.8k $3.5m $3.5m 0.07% Reduced -27 -27
7 CENTRAL VALLEY ADVISORS, LLC 0.82% of their portfolio SACRAMENTO, CA 80,98481.0k $3.0m $3.0m 0.82% Reduced -1.2k -1,234
8 Kellett Wealth Advisors, LLC 1.43% of their portfolio CINCINNATI, OH 70,76970.8k $2.6m $2.6m 1.43% Reduced -10.1k -10,131
9 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 68,18268.2k $2.5m $2.5m 0.01% Added +2.8k +2,773
10 RK Capital Management, LLC/FL 5.71% of their portfolio Weston, FL 66,63766.6k $2.5m $2.5m 5.71% Unchanged
11 Spire Wealth Management 0.08% of their portfolio MCLEAN, VA 63,71663.7k $2.4m $2.4m 0.08% Reduced -9 -9
12 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 60,94560.9k $2.3m $2.3m 0.00% Reduced -2.5k -2,456
13 4J Wealth Management LLC 1.20% of their portfolio MCLEAN, VA 56,84856.8k $2.1m $2.1m 1.20% Reduced -78.7k -78,683
14 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 48,95249.0k $1.8m $1.8m 0.00% Unchanged
15 IHT Wealth Management, LLC 0.04% of their portfolio Chicago, IL 47,25047.2k $1.8m $1.8m 0.04% Reduced -22.2k -22,212
16 KFG WEALTH MANAGEMENT, LLC 0.21% of their portfolio GRANGER, IN 44,36144.4k $1.7m $1.7m 0.21% Reduced -2.4k -2,398
17 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 44,05544.1k $1.6m $1.6m 0.01% Reduced -715 -715
18 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 42,62942.6k $1.6m $1.6m 0.00% Added +1.1k +1,095
19 Trek Financial, LLC 0.08% of their portfolio Scottsdale, AZ 39,66539.7k $1.5m $1.5m 0.08% Reduced -2.7k -2,700
20 O'Connor Financial Group LLC 0.55% of their portfolio QUINCY, IL 35,97236.0k $1.3m $1.3m 0.55% Unchanged
21 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 32,07732.1k $1.2m $1.2m 0.00% Added +17.6k +17,586
22 Creative Planning 0.00% of their portfolio OVERLAND PARK, KS 25,60725.6k $954.4k $954.4k 0.00% New
23 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 25,58425.6k $954.0k $954.0k 0.00% Added +795 +795
24 Castle Rock Wealth Management, LLC 0.20% of their portfolio WALNUT CREEK, CA 24,64924.6k $922.0k $922.0k 0.20% Unchanged
25 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 24,07224.1k $897.2k $897.2k 0.00% Reduced -18.7k -18,745
26 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 23,59423.6k $879.3k $879.3k 0.00% Reduced -183 -183
27 SageView Advisory Group, LLC 0.03% of their portfolio Newport Beach, CA 23,55623.6k $877.9k $877.9k 0.03% Unchanged
28 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 23,25223.3k $866.6k $866.6k 0.00% New
29 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 22,96623.0k $855.9k $855.9k 0.00% New
30 MONEY CONCEPTS CAPITAL CORP 0.05% of their portfolio PALM BEACH GARDENS, FL 22,66822.7k $844.8k $844.8k 0.05% New
31 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 22,38822.4k $834.4k $834.4k 0.01% Added +363 +363
32 Triumph Capital Management 0.17% of their portfolio DENVER, CO 22,18122.2k $826.7k $826.7k 0.17% Added +917 +917
33 Berger Financial Group, Inc 0.05% of their portfolio PLYMOUTH, MN 21,85521.9k $814.5k $814.5k 0.05% Reduced -185 -185
34 ATTICUS WEALTH MANAGEMENT, LLC 0.22% of their portfolio Palm Beach Gardens, FL 21,77821.8k $811.7k $811.7k 0.22% Unchanged
35 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 20,62020.6k $768.5k $768.5k 0.00% Reduced -15.5k -15,464
36 Lantz Financial LLC 0.13% of their portfolio NAPERVILLE, IL 17,08717.1k $636.8k $636.8k 0.13% Unchanged
37 Arkadios Wealth Advisors 0.01% of their portfolio ATLANTA, GA 14,52414.5k $541.3k $541.3k 0.01% Added +1.4k +1,418
38 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 14,34114.3k $534.5k $534.5k 0.00% Reduced -6 -6
39 Arete Wealth Advisors, LLC 0.04% of their portfolio CHICAGO, IL 14,12014.1k $526.2k $526.2k 0.04% Reduced -16 -16
40 Buska Wealth Management, LLC 0.20% of their portfolio WAUSAU, WI 13,66313.7k $509.2k $509.2k 0.20% Reduced -4.7k -4,733
41 IMG Wealth Management, Inc. 0.30% of their portfolio JACKSONVILLE, FL 12,82212.8k $477.9k $477.9k 0.30% Unchanged
42 CWC Advisors, LLC. 0.22% of their portfolio LAKE OSWEGO, OR 12,44612.4k $463.9k $463.9k 0.22% Added +1.2k +1,170
43 WealthShield Partners, LLC 0.05% of their portfolio CARY, NC 11,25711.3k $419.5k $419.5k 0.05% Reduced -1.0k -1,009
44 Three Seasons Wealth, LLC 0.16% of their portfolio SALT LAKE CITY, UT 11,11711.1k $414.3k $414.3k 0.16% Unchanged
45 Cornerstone Wealth Group, LLC 0.03% of their portfolio HUNTERSVILLE, NC 10,28010.3k $399.3k $399.3k 0.03% Reduced -262 -262
46 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 8,1788.2k $304.8k $304.8k 0.00% Unchanged
47 ATX Financial Planning, LLC 0.23% of their portfolio AUSTIN, TX 8,1138.1k $302.4k $302.4k 0.23% Reduced -1.8k -1,810
48 FINANCIAL MANAGEMENT NETWORK INC 0.05% of their portfolio MISSION VIEJO, CA 7,9508.0k $303.0k $303.0k 0.05% Reduced -415 -415
49 INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio SAN DIEGO, CA 7,3007.3k $272.1k $272.1k 0.01% Unchanged
50 Lakeridge Wealth Management LLC 0.11% of their portfolio MENTOR, OH 6,8816.9k $256.5k $256.5k 0.11% Unchanged
51 FC Advisory LLC 0.07% of their portfolio WEST CHESTER, PA 6,8456.8k $255.1k $255.1k 0.07% Added +180 +180
52 Chris Bulman Inc 0.11% of their portfolio ROSEVILLE, CA 6,5976.6k $245.9k $245.9k 0.11% Reduced -453 -453
53 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 6,2006.2k $231.1k $231.1k 0.00% New
54 Madison Wealth Partners, Inc 0.04% of their portfolio MADISON, WI 6,1936.2k $230.8k $230.8k 0.04% New
55 DHJJ Financial Advisors, Ltd. 0.07% of their portfolio NAPERVILLE, IL 5,5325.5k $206.2k $206.2k 0.07% Unchanged
56 CENTAURUS FINANCIAL, INC. 0.01% of their portfolio ANAHEIM, CA 4,5254.5k $169.0k $169.0k 0.01% Unchanged
57 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 4,3934.4k $163.7k $163.7k 0.00% Added +3.4k +3,365
58 Aptus Capital Advisors, LLC 0.00% of their portfolio FAIRHOPE, AL 2,7002.7k $100.6k $100.6k 0.00% Unchanged
59 GUARDIAN WEALTH ADVISORS, LLC / NC 0.01% of their portfolio RALEIGH, NC 2,7002.7k $100.6k $100.6k 0.01% New
60 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 2,6392.6k $98.0k $98.0k 0.00% Unchanged
61 AdvisorNet Financial, Inc 0.00% of their portfolio MINNETONKA, MN 2,5792.6k $96.1k $96.1k 0.00% Reduced -249 -249
62 Noble Wealth Management PBC 0.04% of their portfolio GREENWOOD VILLAGE, CO 2,2002.2k $82.0k $82.0k 0.04% Unchanged
63 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 2,0422.0k $76.1k $76.1k 0.00% Unchanged
64 Archer Investment Corp 0.02% of their portfolio Carmel, IN 1,9191.9k $71.5k $71.5k 0.02% Unchanged
65 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 1,4641.5k $54.6k $54.6k 0.00% Added +233 +233
66 EVOLUTION WEALTH MANAGEMENT INC. 0.04% of their portfolio FORT MYERS, FL 1,3361.3k $49.8k $49.8k 0.04% Unchanged
67 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 980980 $36.5k $36.5k 0.00% Unchanged
68 UBS Group AG 0.00% of their portfolio ZURICH, V8 232232 $8.6k $8.6k 0.00% Reduced -174 -174
69 Keating Financial Advisory Services, Inc. 0.00% of their portfolio MANHATTAN, KS 160160 $6.0k $6.0k 0.00% Unchanged
70 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 4343 $1.6k $1.6k 0.00% New