INNOVATOR ETFS TRUST UNOV
US EQTY ULTRA BU · ETP · CUSIP 45782C565
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.12.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 23 |
| Q4 2022 | 39 |
| Q1 2023 | 31 |
| Q2 2023 | 33 |
| Q3 2023 | 33 |
| Q4 2023 | 33 |
| Q1 2024 | 36 |
| Q2 2024 | 40 |
| Q3 2024 | 37 |
| Q4 2024 | 50 |
| Q1 2025 | 51 |
| Q2 2025 | 55 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 8 | 19 |
| Q4 2023 | 14 | 18 |
| Q1 2024 | 14 | 18 |
| Q2 2024 | 12 | 17 |
| Q3 2024 | 10 | 19 |
| Q4 2024 | 35 | 8 |
| Q1 2025 | 16 | 26 |
| Q2 2025 | 15 | 25 |
Biggest buyers
| RK Capital Management, LLC/FL | New | +107.1k |
| UBS Group AG | Added | +30.5k |
| OLD MISSION CAPITAL LLC | Added | +21.7k |
| HRT FINANCIAL LP | New | +19.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +16.4k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +12.7k |
| JANE STREET GROUP, LLC | New | +8.6k |
| RAYMOND JAMES FINANCIAL INC | New | +7.4k |
| OSAIC HOLDINGS, INC. | Added | +6.1k |
| CRA Financial Services, LLC | New | +5.9k |
Biggest sellers
| Brookstone Capital Management | Reduced | -1.6m |
| Talon Private Wealth, LLC | Reduced | -953.7k |
| IHT Wealth Management, LLC | Reduced | -15.5k |
| CITADEL ADVISORS LLC | Sold out | -12.5k |
| Buska Wealth Management, LLC | Reduced | -10.4k |
| Arkadios Wealth Advisors | Sold out | -10.2k |
| Spire Wealth Management | Reduced | -10.1k |
| ROTHSCHILD INVESTMENT LLC | Sold out | -3.0k |
| Continuum Advisory, LLC | Sold out | -2.5k |
| LPL Financial LLC | Reduced | -1.9k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.0%, 2026-06-03)
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio | 140.8k $5.1m | Added +12.7k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 133.1k $4.8m | Added +6.1k |
| RK Capital Management, LLC/FL 4.74% of their portfolio | 107.1k $3.9m | New |
| MGO ONE SEVEN LLC 0.12% of their portfolio | 99.6k $3.6m | Reduced -1.2k |
| Brookstone Capital Management 0.04% of their portfolio | 84.9k $3.1m | Reduced -1.6m |
| IHT Wealth Management, LLC 0.08% of their portfolio | 82.8k $3.0m | Reduced -15.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 67.7k $2.4m | Reduced -1.7k |
| KFG WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 52.4k $1.9m | Reduced -845 |
| CENTRAL VALLEY ADVISORS, LLC 0.60% of their portfolio | 48.8k $1.8m | Reduced -1.5k |
| OLD MISSION CAPITAL LLC 0.04% of their portfolio | 45.9k $1.7m | Added +21.7k |
| SageView Advisory Group, LLC 0.06% of their portfolio | 41.9k $1.5m | Reduced -1.0k |
| Buska Wealth Management, LLC 0.31% of their portfolio | 31.6k $1.1m | Reduced -10.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 31.0k $1.1m | Reduced -1.0k |
| UBS Group AG 0.00% of their portfolio | 30.7k $1.1m | Added +30.5k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 29.1k $1.1m | Reduced -134 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 27.1k $979.1k | Added +762 |
| Castle Rock Wealth Management, LLC 0.23% of their portfolio | 26.9k $981.4k | Reduced -806 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 23.3k $842.7k | Added +16.4k |
| AE Wealth Management LLC 0.01% of their portfolio | 22.4k $807.6k | Reduced -1.7k |
| Trek Financial, LLC 0.05% of their portfolio | 22.0k $795.4k | Unchanged |
| ATTICUS WEALTH MANAGEMENT, LLC 0.21% of their portfolio | 21.8k $786.1k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 21.0k $758.8k | Added +307 |
| HRT FINANCIAL LP 0.00% of their portfolio | 19.7k $710.0k | New |
| Spire Wealth Management 0.03% of their portfolio | 19.6k $708.4k | Reduced -10.1k |
| Arete Wealth Advisors, LLC 0.04% of their portfolio | 17.5k $631.0k | Reduced -877 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 15.2k $547.0k | Reduced -425 |
| LPL Financial LLC 0.00% of their portfolio | 14.8k $532.4k | Reduced -1.9k |
| Bison Wealth, LLC 0.04% of their portfolio | 14.7k $530.6k | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 14.5k $524.6k | Unchanged |
| Talon Private Wealth, LLC 0.06% of their portfolio | 13.0k $467.6k | Reduced -953.7k |
| Three Seasons Wealth, LLC 0.05% of their portfolio | 11.1k $401.3k | Unchanged |
| WorthPointe, LLC 0.15% of their portfolio | 9.7k $351.3k | Unchanged |
| VestGen Advisors, LLC 0.01% of their portfolio | 9.5k $343.8k | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 8.6k $309.4k | New |
| FINANCIAL MANAGEMENT NETWORK INC 0.05% of their portfolio | 8.4k $303.2k | Unchanged |
| IMG Wealth Management, Inc. 0.22% of their portfolio | 7.9k $286.8k | Reduced -557 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 7.4k $266.6k | New |
| Lakeridge Wealth Management LLC 0.11% of their portfolio | 6.9k $248.4k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 6.7k $244.0k | Unchanged |
| FC Advisory LLC 0.07% of their portfolio | 6.5k $234.6k | Unchanged |
| CRA Financial Services, LLC 0.03% of their portfolio | 5.9k $212.1k | New |
| Wood Tarver Financial Group, LLC 0.05% of their portfolio | 4.7k $168.0k | Reduced -109 |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.5k $163.0k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 2.9k $103.3k | Reduced -203 |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 2.8k $102.1k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.9k $68.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.4k $51.0k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.06% of their portfolio | 1.3k $48.2k | First filing |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 1.1k $39.7k | New |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 525 $18.9k | Unchanged |
| Archer Investment Corp 0.00% of their portfolio | 495 $17.9k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 450 $16.2k | New |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.00% of their portfolio | 450 $16.2k | New |
| Arax Advisory Partners 0.00% of their portfolio | 440 $15.9k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |