INNOVATOR ETFS TRUST UNOV
US EQTY ULTRA BU · ETP · CUSIP 45782C565
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.89.
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 23 |
| Q4 2022 | 39 |
| Q1 2023 | 31 |
| Q2 2023 | 33 |
| Q3 2023 | 33 |
| Q4 2023 | 33 |
| Q1 2024 | 36 |
| Q2 2024 | 40 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 22 | 11 |
| Q1 2023 | 8 | 20 |
| Q2 2023 | 7 | 15 |
| Q3 2023 | 8 | 19 |
| Q4 2023 | 14 | 18 |
| Q1 2024 | 14 | 18 |
| Q2 2024 | 12 | 17 |
Biggest buyers
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +48.1k |
| JPMORGAN CHASE & CO | New | +20.1k |
| SageView Advisory Group, LLC | New | +13.5k |
| OLD MISSION CAPITAL LLC | New | +6.7k |
| ENVESTNET ASSET MANAGEMENT INC | New | +6.6k |
| MML INVESTORS SERVICES, LLC | New | +6.3k |
| Triad Wealth Partners, LLC | New | +2.2k |
| ROYAL BANK OF CANADA | Added | +1.6k |
| Buska Wealth Management, LLC | Added | +1.1k |
| Arete Wealth Advisors, LLC | Added | +650 |
Biggest sellers
| JANE STREET GROUP, LLC | Reduced | -92.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -11.4k |
| OSAIC HOLDINGS, INC. | Reduced | -8.0k |
| RFG Advisory, LLC | Sold out | -7.0k |
| Brookstone Capital Management | Reduced | -5.5k |
| Spire Wealth Management | Reduced | -3.4k |
| Cetera Investment Advisers | Reduced | -2.1k |
| Raymond James Financial Services Advisors, Inc. | Reduced | -2.1k |
| CWM, LLC | Sold out | -2.0k |
| AE Wealth Management LLC | Reduced | -1.9k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.0%, 2026-06-03)
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 124.5k $4.1m | Reduced -8.0k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio | 91.6k $3.1m | Added +48.1k |
| Brookstone Capital Management 0.04% of their portfolio | 79.4k $2.7m | Reduced -5.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 65.3k $2.2m | Unchanged |
| Buska Wealth Management, LLC 0.60% of their portfolio | 45.1k $1.5m | Added +1.1k |
| KFG WEALTH MANAGEMENT, LLC 0.45% of their portfolio | 34.4k $1.1m | Reduced -4 |
| Castle Rock Wealth Management, LLC 0.24% of their portfolio | 28.6k $953.7k | Reduced -302 |
| Arete Wealth Advisors, LLC 0.07% of their portfolio | 23.9k $797.0k | Added +650 |
| ATTICUS WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 21.8k $725.7k | Unchanged |
| AE Wealth Management LLC 0.01% of their portfolio | 21.5k $717.4k | Reduced -1.9k |
| Spire Wealth Management 0.02% of their portfolio | 21.2k $707.0k | Reduced -3.4k |
| CENTRAL VALLEY ADVISORS, LLC 0.15% of their portfolio | 20.9k $340.5k | Reduced -16 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 20.3k $675.6k | Reduced -92.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 20.1k $670.4k | New |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 16.2k $540.4k | Reduced -2.1k |
| Cetera Investment Advisers 0.00% of their portfolio | 14.0k $465.4k | Reduced -2.1k |
| SageView Advisory Group, LLC 0.02% of their portfolio | 13.5k $448.7k | New |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 10.9k $363.9k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 10.3k $345.0k | Unchanged |
| Archer Investment Corp 0.10% of their portfolio | 10.3k $342.9k | Reduced -837 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 9.4k $313.6k | Added +1 |
| LPL Financial LLC 0.00% of their portfolio | 9.1k $304.9k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 9.0k $299.0k | Reduced -11.4k |
| Soltis Investment Advisors LLC 0.03% of their portfolio | 8.4k $278.4k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 8.1k $269.0k | Added +1.6k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 7.6k $252.2k | Unchanged |
| CRA Financial Services, LLC 0.05% of their portfolio | 7.5k $250.8k | Unchanged |
| Lakeridge Wealth Management LLC 0.14% of their portfolio | 6.9k $229.3k | Unchanged |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 6.7k $222.6k | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 6.6k $218.3k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 6.3k $210.0k | New |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 4.5k $151.0k | Unchanged |
| Continuum Advisory, LLC 0.01% of their portfolio | 2.5k $82.0k | Reduced -74 |
| Triad Wealth Partners, LLC 0.04% of their portfolio | 2.2k $74.4k | New |
| CoreCap Advisors, LLC 0.01% of their portfolio | 1.8k $60.2k | Reduced -301 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.6k $53.1k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.02% of their portfolio | 1.4k $45.7k | Reduced -238 |
| UBS Group AG 0.00% of their portfolio | 250 $8.3k | Added +184 |
| Arax Advisory Partners 0.00% of their portfolio | 60 $2.0k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |