INNOVATOR ETFS TRUST BDEC
US EQTY BUF DEC · ETP · CUSIP 45782C557
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $53.19.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 39 |
| Q4 2022 | 63 |
| Q1 2023 | 70 |
| Q2 2023 | 65 |
| Q3 2023 | 65 |
| Q4 2023 | 84 |
| Q1 2024 | 88 |
| Q2 2024 | 87 |
| Q3 2024 | 86 |
| Q4 2024 | 94 |
| Q1 2025 | 98 |
| Q2 2025 | 101 |
| Q3 2025 | 103 |
| Q4 2025 | 111 |
| Q1 2026 | 112 |
| Q2 2026 | 120 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 11 | 44 |
| Q4 2024 | 51 | 28 |
| Q1 2025 | 42 | 34 |
| Q2 2025 | 29 | 40 |
| Q3 2025 | 20 | 49 |
| Q4 2025 | 57 | 32 |
| Q1 2026 | 29 | 45 |
| Q2 2026 | 25 | 52 |
Biggest buyers
| Penserra Capital Management LLC | Added | +78.0k |
| OSAIC HOLDINGS, INC. | Added | +39.3k |
| Cambridge Investment Research Advisors, Inc. | Added | +26.6k |
| Global Assets Advisory, LLC | New | +25.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +13.9k |
| Archer Investment Corp | Added | +10.6k |
| MML INVESTORS SERVICES, LLC | Added | +9.6k |
| CITADEL ADVISORS LLC | New | +8.4k |
| OLD MISSION CAPITAL LLC | Added | +7.9k |
| Dana Investment Advisors, Inc. | New | +5.5k |
Biggest sellers
| Brookstone Capital Management | Reduced | -616.5k |
| GTS FINANCIAL, LLC | Sold out | -69.1k |
| Lido Advisors, LLC | Reduced | -30.0k |
| Arkadios Wealth Advisors | Sold out | -22.9k |
| Kestra Advisory Services, LLC | Reduced | -7.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -7.1k |
| Wealthquest Corp | Sold out | -6.8k |
| FWG Investments, LLC. | Reduced | -6.8k |
| Chris Bulman Inc | Reduced | -6.8k |
| NovaPoint Capital, LLC | Reduced | -5.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.1%, 2026-07-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Penserra Capital Management LLC 0.20% of their portfolio | 497.4k $26.5m | Added +78.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 228.9k $12.2m | Added +39.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 189.7k $10.1m | Reduced -7.1k |
| Cerity Partners LLC 0.01% of their portfolio | 186.0k $9.9m | Added +4.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 102.8k $5.5m | Reduced -637 |
| Cresset Asset Management, LLC 0.02% of their portfolio | 95.8k $5.1m | Unchanged |
| Lido Advisors, LLC 0.02% of their portfolio | 93.2k $5.0m | Reduced -30.0k |
| Brookstone Capital Management 0.05% of their portfolio | 86.8k $4.6m | Reduced -616.5k |
| HighTower Advisors, LLC 0.00% of their portfolio | 79.9k $4.2m | Reduced -3.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 72.1k $3.8m | Reduced -1.5k |
| My Personal CFO, LLC 1.33% of their portfolio | 63.8k $3.4m | Reduced -2.3k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 60.5k $3.2m | Added +26.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 58.4k $3.1m | Added +1.0k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 55.7k $3.0m | Reduced -189 |
| TopTier Wealth Management, LLC 1.55% of their portfolio | 48.3k $2.6m | Reduced -691 |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 47.7k $2.5m | Added +9.6k |
| Chris Bulman Inc 0.87% of their portfolio | 44.6k $2.4m | Reduced -6.8k |
| NovaPoint Capital, LLC 0.48% of their portfolio | 43.1k $2.3m | Reduced -5.4k |
| Strategic Blueprint, LLC 0.11% of their portfolio | 41.3k $2.2m | Reduced -518 |
| LPL Financial LLC 0.00% of their portfolio | 38.7k $2.1m | Reduced -890 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 36.0k $1.9m | Reduced -7.2k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 34.1k $1.8m | Reduced -61 |
| Trek Financial, LLC 0.09% of their portfolio | 33.0k $1.8m | Unchanged |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.38% of their portfolio | 32.4k $1.7m | Unchanged |
| Krilogy Financial LLC 0.05% of their portfolio | 31.5k $1.7m | Unchanged |
| WealthPlan Investment Management, LLC 0.08% of their portfolio | 28.5k $1.5m | Reduced -1.0k |
| Global Assets Advisory, LLC 0.30% of their portfolio | 25.9k $1.4m | New |
| BCS Wealth Management 0.25% of their portfolio | 25.6k $1.4m | Reduced -1.1k |
| FSA Advisors, Inc. 0.62% of their portfolio | 25.6k $1.4m | Reduced -339 |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 24.2k $1.3m | Added +7.9k |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.06% of their portfolio | 23.1k $1.2m | Unchanged |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 22.7k $1.2m | Reduced -5.2k |
| SAGESPRING WEALTH PARTNERS, LLC 0.02% of their portfolio | 22.3k $1.2m | Unchanged |
| Lantz Financial LLC 0.21% of their portfolio | 22.0k $1.2m | Reduced -681 |
| Archer Investment Corp 0.11% of their portfolio | 21.1k $1.1m | Added +10.6k |
| Bellwether Advisors, LLC 0.14% of their portfolio | 17.9k $950.6k | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 14.2k $756.0k | Reduced -878 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 13.9k $741.5k | New |
| First Commonwealth Financial Corp /PA/ 0.10% of their portfolio | 13.9k $740.8k | Reduced -800 |
| WealthPLAN Partners, LLC 0.14% of their portfolio | 13.5k $717.0k | Reduced -2.5k |
| Three Seasons Wealth, LLC 0.06% of their portfolio | 13.3k $706.3k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 13.2k $701.3k | Added +1.3k |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 13.1k $697.2k | Reduced -352 |
| DHJJ Financial Advisors, Ltd. 0.20% of their portfolio | 13.0k $691.4k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.11% of their portfolio | 12.7k $678.2k | Reduced -125 |
| Mutual Advisors, LLC 0.01% of their portfolio | 12.5k $666.9k | Unchanged |
| PCA Investment Advisory Services Inc. 0.18% of their portfolio | 12.4k $660.5k | Reduced -2.2k |
| IMG Wealth Management, Inc. 0.36% of their portfolio | 12.2k $650.5k | Reduced -471 |
| AE Wealth Management LLC 0.00% of their portfolio | 11.9k $630.8k | Reduced -1 |
| Dynamic Advisor Solutions LLC 0.02% of their portfolio | 11.1k $590.2k | Reduced -1.0k |
| Stratos Wealth Advisors, LLC 0.03% of their portfolio | 10.5k $558.6k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 10.3k $548.2k | Reduced -240 |
| GWN SECURITIES INC. 0.09% of their portfolio | 10.2k $541.1k | Unchanged |
| Beacon Financial Advisory LLC 0.11% of their portfolio | 10.1k $535.4k | Reduced -1.4k |
| Sigma Planning Corp 0.01% of their portfolio | 9.9k $525.1k | Reduced -754 |
| Weaver Consulting Group 0.10% of their portfolio | 9.5k $507.3k | Unchanged |
| INTEGRITY ALLIANCE, LLC. 0.02% of their portfolio | 9.5k $507.0k | Reduced -232 |
| CoreCap Advisors, LLC 0.01% of their portfolio | 9.5k $503.1k | Reduced -20 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 9.1k $486.1k | Added +182 |
| Pinnacle Wealth Management Group, Inc. 0.22% of their portfolio | 9.0k $478.8k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 8.9k $472.0k | Added +4.1k |
| RESOLUTE WEALTH ADVISOR, INC. 0.23% of their portfolio | 8.6k $410.6k | Unchanged |
| HOLLENCREST CAPITAL MANAGEMENT 0.03% of their portfolio | 8.5k $453.0k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.4k $448.6k | New |
| CRA Financial Services, LLC 0.05% of their portfolio | 8.1k $433.3k | Unchanged |
| Valtinson Bruner Financial Planning LLC 0.10% of their portfolio | 7.8k $416.4k | Reduced -1.7k |
| Souders Financial Advisors 0.04% of their portfolio | 7.5k $400.3k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 7.2k $380.6k | Reduced -35 |
| AlphaStar Capital Management, LLC 0.02% of their portfolio | 7.2k $380.5k | Reduced -818 |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 7.1k $376.4k | Unchanged |
| WEALTHGARDEN F.S. LLC 0.20% of their portfolio | 6.7k $355.1k | Unchanged |
| RFG Advisory, LLC 0.01% of their portfolio | 6.6k $349.7k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 6.6k $351.4k | Unchanged |
| COFG Advisors, LLC 0.06% of their portfolio | 6.4k $341.7k | Unchanged |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 6.3k $336.0k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 6.3k $334.2k | Reduced -100 |
| Fragasso Financial Advisors Inc 0.02% of their portfolio | 6.1k $325.9k | Reduced -487 |
| Wheelhouse Advisory Group LLC 0.09% of their portfolio | 6.0k $320.3k | Unchanged |
| Grantvest Financial Group LLC 0.19% of their portfolio | 6.0k $320.0k | Unchanged |
| Creative Planning 0.00% of their portfolio | 5.6k $296.9k | Added +25 |
| SageView Advisory Group, LLC 0.01% of their portfolio | 5.6k $295.5k | Unchanged |
| Dana Investment Advisors, Inc. 0.01% of their portfolio | 5.5k $295.2k | New |
| Focus Financial Network, Inc. 0.01% of their portfolio | 5.2k $278.6k | Reduced -4.1k |
| Waterloo Capital, L.P. 0.02% of their portfolio | 5.2k $276.8k | Unchanged |
| Optimist Retirement Group LLC 0.11% of their portfolio | 5.2k $275.1k | Unchanged |
| Private Advisor Group, LLC 0.00% of their portfolio | 5.1k $271.3k | Unchanged |
| FWG Investments, LLC. 0.14% of their portfolio | 4.9k $258.9k | Reduced -6.8k |
| Orion Capital Management LLC 0.08% of their portfolio | 4.7k $250.1k | Unchanged |
| Commerce Advisors, LLC 0.13% of their portfolio | 4.7k $247.4k | Unchanged |
| Wood Tarver Financial Group, LLC 0.06% of their portfolio | 4.6k $243.0k | New |
| Kathmere Capital Management, LLC 0.01% of their portfolio | 4.5k $241.8k | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 4.4k $234.4k | Unchanged |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 4.3k $226.2k | Reduced -365 |
| COLTON GROOME FINANCIAL ADVISORS, LLC 0.05% of their portfolio | 4.1k $220.6k | New |
| Seros Financial, LLC 0.11% of their portfolio | 4.1k $216.4k | Reduced -510 |
| Share Andrew L. 0.11% of their portfolio | 4.0k $212.8k | New |
| Merit Financial Group, LLC 0.00% of their portfolio | 3.9k $208.1k | New |
| Main Street Financial Solutions, LLC 0.01% of their portfolio | 3.9k $205.6k | New |
| Blue Water Asset Management 0.07% of their portfolio | 3.8k $201.7k | New |
| WealthShield Partners, LLC 0.03% of their portfolio | 3.6k $192.4k | Unchanged |