INNOVATOR ETFS TRUST BDEC
US EQTY BUF DEC · ETP · CUSIP 45782C557
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $47.91.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 39 |
| Q4 2022 | 63 |
| Q1 2023 | 70 |
| Q2 2023 | 65 |
| Q3 2023 | 65 |
| Q4 2023 | 84 |
| Q1 2024 | 88 |
| Q2 2024 | 87 |
| Q3 2024 | 86 |
| Q4 2024 | 94 |
| Q1 2025 | 98 |
| Q2 2025 | 101 |
| Q3 2025 | 103 |
| Q4 2025 | 111 |
| Q1 2026 | 112 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 14 | 42 |
| Q3 2024 | 11 | 44 |
| Q4 2024 | 51 | 28 |
| Q1 2025 | 42 | 34 |
| Q2 2025 | 29 | 40 |
| Q3 2025 | 20 | 49 |
| Q4 2025 | 57 | 32 |
| Q1 2026 | 29 | 45 |
Biggest buyers
| Brookstone Capital Management | Added | +48.6k |
| Penserra Capital Management LLC | Added | +41.9k |
| Cerity Partners LLC | Added | +37.5k |
| Dynamic Advisor Solutions LLC | New | +12.1k |
| Kestra Advisory Services, LLC | Added | +9.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +9.8k |
| RAYMOND JAMES FINANCIAL INC | Added | +8.9k |
| AlphaStar Capital Management, LLC | New | +8.0k |
| Snowden Capital Advisors LLC | Added | +6.6k |
| Lantz Financial LLC | Added | +6.2k |
Biggest sellers
| JANE STREET GROUP, LLC | Sold out | -78.7k |
| OSAIC HOLDINGS, INC. | Reduced | -53.5k |
| BCS Wealth Management | Reduced | -28.0k |
| MML INVESTORS SERVICES, LLC | Reduced | -27.7k |
| Global Assets Advisory, LLC | Sold out | -25.9k |
| Cetera Investment Advisers | Reduced | -12.1k |
| GTS SECURITIES LLC | Sold out | -11.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -10.3k |
| CoreCap Advisors, LLC | Reduced | -9.0k |
| My Personal CFO, LLC | Reduced | -8.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.1%, 2026-07-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.39% of their portfolio | 703.4k $33.8m | Added +48.6k |
| Penserra Capital Management LLC 0.24% of their portfolio | 419.5k $20.1m | Added +41.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 196.8k $9.4m | Reduced -3.1k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 189.6k $9.1m | Reduced -53.5k |
| Cerity Partners LLC 0.01% of their portfolio | 181.4k $8.7m | Added +37.5k |
| Lido Advisors, LLC 0.02% of their portfolio | 123.1k $5.9m | Reduced -900 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 103.4k $5.0m | Added +8.9k |
| Cresset Asset Management, LLC 0.02% of their portfolio | 95.8k $4.6m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 83.8k $4.0m | Reduced -460 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 73.6k $3.5m | Added +9.8k |
| GTS FINANCIAL, LLC 2.29% of their portfolio | 69.1k $2.9m | First filing |
| My Personal CFO, LLC 1.39% of their portfolio | 66.2k $3.2m | Reduced -8.2k |
| Cetera Investment Advisers 0.00% of their portfolio | 57.4k $2.8m | Reduced -12.1k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 55.9k $2.7m | Reduced -4.9k |
| Chris Bulman Inc 1.08% of their portfolio | 51.4k $2.5m | Added +815 |
| TopTier Wealth Management, LLC 1.45% of their portfolio | 49.0k $2.4m | Reduced -302 |
| NovaPoint Capital, LLC 0.58% of their portfolio | 48.5k $2.3m | Added +140 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 43.2k $2.1m | Added +9.9k |
| Strategic Blueprint, LLC 0.12% of their portfolio | 41.8k $2.0m | Added +680 |
| LPL Financial LLC 0.00% of their portfolio | 39.6k $1.9m | Reduced -5.1k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 38.1k $1.8m | Reduced -27.7k |
| Snowden Capital Advisors LLC 0.04% of their portfolio | 34.2k $1.6m | Added +6.6k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 33.9k $1.6m | Reduced -2.3k |
| Trek Financial, LLC 0.08% of their portfolio | 33.0k $1.6m | Reduced -6.1k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 32.4k $1.6m | Unchanged |
| Krilogy Financial LLC 0.05% of their portfolio | 31.5k $1.6m | Reduced -2.0k |
| WealthPlan Investment Management, LLC 0.08% of their portfolio | 29.5k $1.4m | Reduced -2.5k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 27.9k $1.3m | Added +2.6k |
| BCS Wealth Management 0.26% of their portfolio | 26.7k $1.3m | Reduced -28.0k |
| FSA Advisors, Inc. 0.82% of their portfolio | 25.9k $1.2m | Added +173 |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.07% of their portfolio | 23.1k $1.1m | Unchanged |
| Arkadios Wealth Advisors 0.02% of their portfolio | 22.9k $1.1m | Reduced -752 |
| Lantz Financial LLC 0.23% of their portfolio | 22.7k $1.1m | Added +6.2k |
| SAGESPRING WEALTH PARTNERS, LLC 0.02% of their portfolio | 22.3k $1.1m | Unchanged |
| Bellwether Advisors, LLC 0.15% of their portfolio | 17.9k $857.7k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.4k $785.2k | Added +6.0k |
| WealthPLAN Partners, LLC 0.15% of their portfolio | 16.0k $769.0k | Reduced -6.5k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 15.1k $725.0k | Reduced -200 |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 14.7k $706.8k | Unchanged |
| PCA Investment Advisory Services Inc. 0.23% of their portfolio | 14.6k $702.2k | Added +1 |
| Outlook Wealth Advisors, LLC 0.16% of their portfolio | 13.5k $645.9k | Unchanged |
| Three Seasons Wealth, LLC 0.24% of their portfolio | 13.3k $637.2k | Reduced -408 |
| DHJJ Financial Advisors, Ltd. 0.21% of their portfolio | 13.0k $623.8k | Reduced -1.0k |
| MILESTONE ASSET MANAGEMENT, LLC 0.11% of their portfolio | 12.9k $617.9k | Unchanged |
| IMG Wealth Management, Inc. 0.39% of their portfolio | 12.7k $609.5k | Reduced -502 |
| Mutual Advisors, LLC 0.01% of their portfolio | 12.5k $601.7k | Added +406 |
| Dynamic Advisor Solutions LLC 0.02% of their portfolio | 12.1k $582.2k | New |
| Arax Advisory Partners 0.02% of their portfolio | 11.9k $572.6k | Reduced -400 |
| AE Wealth Management LLC 0.00% of their portfolio | 11.9k $569.2k | Added +90 |
| FWG Investments, LLC. 0.36% of their portfolio | 11.7k $561.4k | Reduced -1.0k |
| Beacon Financial Advisory LLC 0.12% of their portfolio | 11.4k $548.9k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 10.6k $509.9k | Reduced -42 |
| Archer Investment Corp 0.11% of their portfolio | 10.6k $507.5k | Unchanged |
| Spire Wealth Management 0.02% of their portfolio | 10.5k $506.1k | Unchanged |
| Stratos Wealth Advisors, LLC 0.03% of their portfolio | 10.5k $504.0k | Unchanged |
| GWN SECURITIES INC. 0.09% of their portfolio | 10.2k $488.2k | Unchanged |
| INTEGRITY ALLIANCE, LLC. 0.02% of their portfolio | 9.8k $468.6k | Reduced -1.5k |
| Valtinson Bruner Financial Planning LLC 0.13% of their portfolio | 9.5k $457.9k | Unchanged |
| Weaver Consulting Group 0.11% of their portfolio | 9.5k $457.7k | Unchanged |
| CoreCap Advisors, LLC 0.02% of their portfolio | 9.5k $454.9k | Reduced -9.0k |
| Focus Financial Network, Inc. 0.02% of their portfolio | 9.3k $446.5k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.21% of their portfolio | 9.0k $432.0k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 9.0k $429.8k | Reduced -4.7k |
| RESOLUTE WEALTH ADVISOR, INC. 0.23% of their portfolio | 8.6k $410.6k | First filing |
| HOLLENCREST CAPITAL MANAGEMENT 0.02% of their portfolio | 8.5k $408.7k | Unchanged |
| CRA Financial Services, LLC 0.05% of their portfolio | 8.1k $391.0k | Reduced -275 |
| AlphaStar Capital Management, LLC 0.03% of their portfolio | 8.0k $382.6k | New |
| Souders Financial Advisors 0.04% of their portfolio | 7.5k $361.2k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 7.2k $345.0k | Added +4.5k |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 7.1k $339.6k | Unchanged |
| Wealthquest Corp 0.01% of their portfolio | 6.8k $338.8k | Unchanged |
| WEALTHGARDEN F.S. LLC 0.22% of their portfolio | 6.7k $320.4k | Unchanged |
| Fragasso Financial Advisors Inc 0.02% of their portfolio | 6.6k $320.5k | Reduced -559 |
| RFG Advisory, LLC 0.01% of their portfolio | 6.6k $315.5k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 6.6k $316.8k | Reduced -3.0k |
| COFG Advisors, LLC 0.08% of their portfolio | 6.4k $308.3k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 6.4k $306.3k | Reduced -200 |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 6.3k $303.2k | Reduced -209 |
| Wheelhouse Advisory Group LLC 0.10% of their portfolio | 6.0k $289.0k | New |
| Grantvest Financial Group LLC 0.19% of their portfolio | 6.0k $288.7k | Unchanged |
| Creative Planning 0.00% of their portfolio | 5.6k $266.6k | New |
| SageView Advisory Group, LLC 0.01% of their portfolio | 5.6k $266.6k | Unchanged |
| Waterloo Capital, L.P. 0.02% of their portfolio | 5.2k $249.7k | Unchanged |
| Optimist Retirement Group LLC 0.11% of their portfolio | 5.2k $248.2k | Unchanged |
| Private Advisor Group, LLC 0.00% of their portfolio | 5.1k $244.8k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.9k $228.4k | New |
| Orion Capital Management LLC 0.08% of their portfolio | 4.7k $225.6k | Unchanged |
| Commerce Advisors, LLC 0.19% of their portfolio | 4.7k $223.2k | First filing |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 4.6k $221.6k | New |
| Seros Financial, LLC 0.14% of their portfolio | 4.6k $219.7k | Unchanged |
| Kathmere Capital Management, LLC 0.01% of their portfolio | 4.5k $218.1k | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 4.4k $211.4k | Unchanged |
| WealthShield Partners, LLC 0.02% of their portfolio | 3.6k $173.6k | Unchanged |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 3.5k $168.6k | Added +3.1k |
| Advisory Services Network, LLC 0.00% of their portfolio | 3.1k $150.7k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 3.0k $143.9k | Reduced -53 |
| Pinnacle Wealth Planning Services, Inc. 0.01% of their portfolio | 2.7k $131.1k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.5k $119.5k | Reduced -101 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.4k $116.7k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 2.4k $115.0k | Unchanged |