INNOVATOR ETFS TRUST BDEC
US EQTY BUF DEC · ETP · CUSIP 45782C557
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $45.11.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 39 |
| Q4 2022 | 63 |
| Q1 2023 | 70 |
| Q2 2023 | 65 |
| Q3 2023 | 65 |
| Q4 2023 | 84 |
| Q1 2024 | 88 |
| Q2 2024 | 87 |
| Q3 2024 | 86 |
| Q4 2024 | 94 |
| Q1 2025 | 98 |
| Q2 2025 | 101 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 16 | 36 |
| Q4 2023 | 47 | 25 |
| Q1 2024 | 26 | 38 |
| Q2 2024 | 14 | 42 |
| Q3 2024 | 11 | 44 |
| Q4 2024 | 51 | 28 |
| Q1 2025 | 42 | 34 |
| Q2 2025 | 29 | 40 |
Biggest buyers
| RAYMOND JAMES FINANCIAL INC | Added | +55.6k |
| OSAIC HOLDINGS, INC. | Added | +42.2k |
| Brookstone Capital Management | Added | +36.5k |
| CITADEL ADVISORS LLC | New | +12.9k |
| Foundations Investment Advisors, LLC | New | +9.9k |
| SageView Advisory Group, LLC | New | +5.6k |
| Atria Wealth Solutions, Inc. | New | +4.8k |
| Kathmere Capital Management, LLC | New | +4.6k |
| Chris Bulman Inc | Added | +4.6k |
| Seros Financial, LLC | New | +4.6k |
Biggest sellers
| GWN SECURITIES INC. | Reduced | -102.4k |
| Cresset Asset Management, LLC | Reduced | -23.9k |
| OLD MISSION CAPITAL LLC | Sold out | -23.6k |
| Penserra Capital Management LLC | Reduced | -19.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -15.0k |
| Cerity Partners LLC | Reduced | -9.3k |
| Stratos Wealth Partners, LTD. | Sold out | -8.5k |
| IMG Wealth Management, Inc. | Reduced | -5.5k |
| LPL Financial LLC | Reduced | -4.7k |
| Lion Street Advisors, LLC | Reduced | -4.4k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.1%, 2026-07-02)
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.37% of their portfolio | 631.9k $28.5m | Added +36.5k |
| Penserra Capital Management LLC 0.24% of their portfolio | 386.9k $17.5m | Reduced -19.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 235.5k $10.6m | Reduced -15.0k |
| OSAIC HOLDINGS, INC. 0.02% of their portfolio | 232.5k $10.5m | Added +42.2k |
| Cerity Partners LLC 0.01% of their portfolio | 138.4k $6.2m | Reduced -9.3k |
| Cresset Asset Management, LLC 0.02% of their portfolio | 95.8k $4.3m | Reduced -23.9k |
| HighTower Advisors, LLC 0.00% of their portfolio | 86.8k $3.9m | Reduced -795 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 84.3k $3.8m | Added +55.6k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 74.5k $3.4m | Reduced -4.2k |
| My Personal CFO, LLC 1.53% of their portfolio | 74.4k $3.4m | Added +42 |
| Cetera Investment Advisers 0.01% of their portfolio | 67.2k $3.0m | Added +658 |
| Bullseye Investment Management, LLC 1.47% of their portfolio | 57.9k $2.4m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 52.1k $2.4m | Reduced -1.5k |
| Chris Bulman Inc 1.30% of their portfolio | 50.5k $2.3m | Added +4.6k |
| NovaPoint Capital, LLC 0.70% of their portfolio | 50.3k $2.3m | Reduced -455 |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 46.2k $2.1m | Reduced -3.4k |
| LPL Financial LLC 0.00% of their portfolio | 39.1k $1.8m | Reduced -4.7k |
| Strategic Blueprint, LLC 0.08% of their portfolio | 37.7k $1.7m | Reduced -190 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 37.0k $1.7m | Added +4.4k |
| Trek Financial, LLC 0.11% of their portfolio | 36.7k $1.7m | Unchanged |
| Krilogy Financial LLC 0.09% of their portfolio | 35.0k $1.6m | Reduced -1.3k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 32.5k $1.5m | Reduced -381 |
| BCS Wealth Management 0.30% of their portfolio | 30.5k $1.4m | Added +557 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 30.2k $1.4m | Unchanged |
| FSA Advisors, Inc. 0.97% of their portfolio | 26.4k $1.2m | Added +36 |
| THOROUGHBRED FINANCIAL SERVICES, LLC 0.08% of their portfolio | 23.8k $1.1m | Reduced -1.5k |
| Arkadios Wealth Advisors 0.03% of their portfolio | 22.9k $1.0m | Added +226 |
| Snowden Capital Advisors LLC 0.03% of their portfolio | 22.4k $1.0m | Added +1.5k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 22.0k $995.1k | Added +533 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 18.3k $825.0k | Reduced -2.6k |
| First Commonwealth Financial Corp /PA/ 0.18% of their portfolio | 18.2k $820.2k | Unchanged |
| Bellwether Advisors, LLC 0.14% of their portfolio | 17.9k $806.9k | Unchanged |
| PCA Investment Advisory Services Inc. 0.34% of their portfolio | 17.9k $806.4k | Added +190 |
| Vantage Financial Partners, LLC 0.19% of their portfolio | 17.8k $804.7k | Reduced -1.8k |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 16.9k $764.9k | Reduced -569 |
| DHJJ Financial Advisors, Ltd. 0.28% of their portfolio | 16.9k $762.6k | Unchanged |
| Wealthquest Corp 0.06% of their portfolio | 16.6k $751.5k | Reduced -234 |
| Beacon Financial Advisory LLC 0.18% of their portfolio | 15.6k $706.1k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.13% of their portfolio | 13.7k $620.5k | Reduced -120 |
| Three Seasons Wealth, LLC 0.07% of their portfolio | 13.7k $617.9k | Unchanged |
| IMG Wealth Management, Inc. 0.47% of their portfolio | 13.3k $601.0k | Reduced -5.5k |
| Arax Advisory Partners 0.03% of their portfolio | 13.0k $587.0k | Reduced -351 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 12.9k $581.5k | New |
| Outlook Wealth Advisors, LLC 0.15% of their portfolio | 12.8k $579.6k | Unchanged |
| FWG Investments, LLC. 0.44% of their portfolio | 12.7k $572.9k | Reduced -922 |
| Sigma Planning Corp 0.02% of their portfolio | 12.2k $549.3k | Reduced -316 |
| KFG WEALTH MANAGEMENT, LLC 0.09% of their portfolio | 11.7k $529.0k | Unchanged |
| Lantz Financial LLC 0.13% of their portfolio | 11.6k $525.7k | Reduced -70 |
| Valtinson Bruner Financial Planning LLC 0.15% of their portfolio | 10.7k $482.4k | Reduced -1.4k |
| GWN SECURITIES INC. 0.09% of their portfolio | 10.3k $464.5k | Reduced -102.4k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 9.9k $448.1k | New |
| Weaver Consulting Group 0.12% of their portfolio | 9.3k $422.1k | Added +1.4k |
| Focus Financial Network, Inc. 0.02% of their portfolio | 9.3k $420.1k | Unchanged |
| CoreCap Advisors, LLC 0.02% of their portfolio | 9.2k $415.6k | Reduced -1.5k |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 9.1k $412.9k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 8.6k $389.1k | Unchanged |
| RESOLUTE WEALTH ADVISOR, INC. 0.23% of their portfolio | 8.6k $410.6k | First filing |
| Mutual Advisors, LLC 0.01% of their portfolio | 8.4k $389.3k | Unchanged |
| CRA Financial Services, LLC 0.06% of their portfolio | 8.4k $380.2k | Reduced -450 |
| Archer Investment Corp 0.08% of their portfolio | 7.8k $351.7k | Unchanged |
| Souders Financial Advisors 0.04% of their portfolio | 7.5k $339.8k | Unchanged |
| Share Andrew L. 0.23% of their portfolio | 7.5k $338.7k | Unchanged |
| Pinnacle Wealth Management Group, Inc. 0.19% of their portfolio | 7.3k $329.7k | Reduced -330 |
| Spire Wealth Management 0.01% of their portfolio | 7.1k $320.6k | Added +1 |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 6.9k $310.5k | Unchanged |
| WEALTHGARDEN F.S. LLC 0.25% of their portfolio | 6.7k $306.1k | Unchanged |
| Fragasso Financial Advisors Inc 0.02% of their portfolio | 6.6k $298.6k | Unchanged |
| RFG Advisory, LLC 0.01% of their portfolio | 6.6k $296.8k | Reduced -2.6k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 6.6k $296.2k | Added +1.6k |
| IFP Advisors, Inc 0.01% of their portfolio | 6.5k $292.4k | Added +61 |
| AE Wealth Management LLC 0.00% of their portfolio | 5.8k $261.3k | Reduced -227 |
| SageView Advisory Group, LLC 0.01% of their portfolio | 5.6k $256.0k | New |
| Waterloo Capital, L.P. 0.02% of their portfolio | 5.2k $235.0k | Unchanged |
| Optimist Retirement Group LLC 0.11% of their portfolio | 5.2k $233.5k | Unchanged |
| Orion Capital Management LLC 0.09% of their portfolio | 5.0k $225.8k | Unchanged |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 4.9k $219.2k | Unchanged |
| Atria Wealth Solutions, Inc. 0.00% of their portfolio | 4.8k $215.8k | New |
| Kathmere Capital Management, LLC 0.02% of their portfolio | 4.6k $208.5k | New |
| Seros Financial, LLC 0.13% of their portfolio | 4.6k $206.7k | New |
| Lion Street Advisors, LLC 0.06% of their portfolio | 4.5k $203.1k | Reduced -4.4k |
| Wood Tarver Financial Group, LLC 0.05% of their portfolio | 3.9k $174.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 3.8k $173.1k | Added +1.8k |
| Stuart Chaussee & Associates, Inc. 0.03% of their portfolio | 3.0k $135.8k | Added +2.7k |
| Sunbelt Securities, Inc. 0.01% of their portfolio | 3.0k $128.4k | Added +2.6k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.02% of their portfolio | 2.8k $126.4k | Added +2.1k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.4k $109.1k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 2.4k $108.0k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 2.4k $106.2k | Added +351 |
| WealthShield Partners, LLC 0.01% of their portfolio | 2.3k $103.9k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.3k $102.3k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 2.2k $98.4k | Unchanged |
| Financial Network Wealth Advisors LLC 0.08% of their portfolio | 1.4k $65.1k | Unchanged |
| Berkshire Money Management, Inc. 0.01% of their portfolio | 1.2k $55.6k | New |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 1.0k $46.1k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 761 $34.4k | Reduced -331 |
| Larson Financial Group LLC 0.00% of their portfolio | 374 $16.9k | Unchanged |
| AdvisorNet Financial, Inc 0.00% of their portfolio | 300 $13.5k | Reduced -367 |
| Integrity Financial Corp /WA 0.01% of their portfolio | 250 $11.3k | Reduced -79 |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 150 $6.8k | Reduced -916 |
| MORGAN STANLEY 0.00% of their portfolio | 141 $6.4k | Unchanged |