INNOVATOR ETFS TRUST PDEC
US EQTY PWR BUF · ETP · CUSIP 45782C540
231
institutional holders
+25 vs Q3 2025
18.9m
shares reported held*
$820.0mreported value*
25 new
85 added
60 reduced
18 sold out
net sold ≈ $57.5m (-1.3m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($634.1k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $43.40.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 140 |
| Q1 2023 | 150 |
| Q2 2023 | 150 |
| Q3 2023 | 140 |
| Q4 2023 | 171 |
| Q1 2024 | 172 |
| Q2 2024 | 174 |
| Q3 2024 | 165 |
| Q4 2024 | 207 |
| Q1 2025 | 210 |
| Q2 2025 | 216 |
| Q3 2025 | 206 |
| Q4 2025 | 231 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 45 | 81 |
| Q2 2024 | 39 | 86 |
| Q3 2024 | 28 | 102 |
| Q4 2024 | 114 | 54 |
| Q1 2025 | 86 | 89 |
| Q2 2025 | 74 | 88 |
| Q3 2025 | 42 | 111 |
| Q4 2025 | 110 | 78 |
Biggest buyers
| Focus Partners Wealth | Added | +1.1m |
| Brookstone Capital Management | Added | +676.7k |
| Caprock Group, LLC | New | +259.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +130.5k |
| Catalina Capital Group, LLC | New | +117.6k |
| LPL Financial LLC | Added | +93.1k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +70.9k |
| RAYMOND JAMES FINANCIAL INC | Added | +59.9k |
| Cetera Investment Advisers | Added | +56.3k |
| BCS Wealth Management | Added | +55.8k |
Biggest sellers
| ALLIANCEBERNSTEIN L.P. | Reduced | -1.2m |
| NorthCoast Asset Management LLC | Sold out | -1.1m |
| OLD MISSION CAPITAL LLC | Sold out | -632.0k |
| OSAIC HOLDINGS, INC. | Reduced | -488.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -362.8k |
| SageView Advisory Group, LLC | Reduced | -181.1k |
| Foundations Investment Advisors, LLC | Reduced | -161.6k |
| Crown Wealth Group, LLC | Reduced | -47.3k |
| Penserra Capital Management LLC | Reduced | -40.3k |
| Capital Analysts, LLC | Reduced | -40.1k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 3.3m $142.0m | Reduced -1.2m |
| Penserra Capital Management LLC 0.75% of their portfolio | 1.5m $62.9m | Reduced -40.3k |
| Focus Partners Wealth 0.06% of their portfolio | 1.1m $48.3m | Added +1.1m |
| Brookstone Capital Management 0.42% of their portfolio | 840.9k $36.5m | Added +676.7k |
| OSAIC HOLDINGS, INC. 0.05% of their portfolio | 786.6k $34.1m | Reduced -488.1k |
| BLAIR WILLIAM & CO/IL 0.09% of their portfolio | 755.5k $32.8m | Added +10.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 661.7k $28.7m | Added +70.9k |
| LPL Financial LLC 0.01% of their portfolio | 628.8k $27.3m | Added +93.1k |
| HighTower Advisors, LLC 0.02% of their portfolio | 521.0k $22.6m | Added +18.4k |
| Cetera Investment Advisers 0.02% of their portfolio | 348.3k $15.1m | Added +56.3k |
| Kestra Advisory Services, LLC 0.05% of their portfolio | 264.4k $11.5m | Added +27.9k |
| Soltis Investment Advisors LLC 0.76% of their portfolio | 264.1k $11.5m | Added +12.4k |
| Caprock Group, LLC 0.24% of their portfolio | 259.8k $11.3m | New |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 258.4k $11.2m | Added +59.9k |
| Bellwether Advisors, LLC 1.72% of their portfolio | 248.8k $10.8m | Added +49.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 229.7k $10.0m | Reduced -33.3k |
| Pathstone Holdings, LLC 0.04% of their portfolio | 211.3k $9.5m | Reduced -80 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 202.0k $8.8m | Added +130.5k |
| Beacon Pointe Advisors, LLC 0.05% of their portfolio | 177.0k $7.7m | Added +16.5k |
| Belpointe Asset Management LLC 0.24% of their portfolio | 154.9k $6.7m | Added +15.1k |
| Global Strategic Investment Solutions, LLC 0.65% of their portfolio | 153.3k $6.7m | Reduced -7.8k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 153.1k $6.6m | Added +4.1k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 140.1k $6.1m | Added +55.6k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 137.2k $6.0m | Reduced -31.8k |
| CRA Financial Services, LLC 0.77% of their portfolio | 135.2k $5.9m | Reduced -28.4k |
| CoreCap Advisors, LLC 0.20% of their portfolio | 131.7k $5.7m | Added +22.5k |
| MBL Wealth, LLC 0.45% of their portfolio | 130.2k $5.6m | Added +9.7k |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 124.6k $5.4m | Added +24.5k |
| Mariner, LLC 0.01% of their portfolio | 123.0k $5.3m | Reduced -32.1k |
| Catalina Capital Group, LLC 3.13% of their portfolio | 117.6k $5.1m | New |
| GILL CAPITAL PARTNERS, LLC 1.53% of their portfolio | 116.1k $5.0m | Added +8.4k |
| Outlook Wealth Advisors, LLC 1.09% of their portfolio | 110.9k $4.8m | Added +368 |
| Atria Investments, Inc 0.05% of their portfolio | 107.6k $4.7m | Reduced -36.2k |
| First Commonwealth Financial Corp /PA/ 0.76% of their portfolio | 106.4k $4.6m | Added +13.2k |
| BCS Wealth Management 0.46% of their portfolio | 105.0k $4.6m | Added +55.8k |
| Trek Financial, LLC 0.23% of their portfolio | 93.0k $4.0m | Reduced -7.0k |
| Capital Analysts, LLC 0.10% of their portfolio | 84.9k $3.7m | Reduced -40.1k |
| OneDigital Investment Advisors LLC 0.04% of their portfolio | 84.4k $3.7m | Added +3.0k |
| Castle Rock Wealth Management, LLC 0.79% of their portfolio | 83.9k $3.7m | Reduced -3.1k |
| Keating Financial Advisory Services, Inc. 0.47% of their portfolio | 80.7k $3.5m | First filing |
| CORRADO ADVISORS, LLC 1.72% of their portfolio | 79.1k $3.4m | Added +7.8k |
| KFG WEALTH MANAGEMENT, LLC 0.46% of their portfolio | 78.7k $3.4m | Reduced -18.9k |
| Cassady Wealth & Retirement Planning, LLC 2.21% of their portfolio | 78.0k $3.4m | First filing |
| INDEPENDENT FINANCIAL GROUP, LLC 0.07% of their portfolio | 76.4k $3.3m | Added +6.3k |
| YARGER WEALTH STRATEGIES, LLC 1.38% of their portfolio | 74.2k $3.2m | Reduced -726 |
| Compass Advisory Group LLC 0.85% of their portfolio | 72.7k $3.2m | Added +4.2k |
| Pinnacle Wealth Management Group, Inc. 1.57% of their portfolio | 72.3k $3.1m | Added +5.0k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 69.8k $3.0m | Added +1.2k |
| MAI Capital Management 0.02% of their portfolio | 68.9k $3.0m | Added +24.5k |
| Weaver Capital Management LLC 0.63% of their portfolio | 68.7k $3.0m | Reduced -10.0k |
| Cerity Partners LLC 0.00% of their portfolio | 66.3k $2.9m | Added +1.8k |
| Diligent Investors, LLC 0.70% of their portfolio | 66.1k $2.9m | Added +3.1k |
| AlphaCore Capital LLC 0.06% of their portfolio | 65.8k $2.9m | Unchanged |
| Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio | 64.9k $2.8m | Reduced -4.3k |
| Jacobi Capital Management LLC 0.16% of their portfolio | 62.9k $2.7m | Unchanged |
| Southland Equity Partners LLC 0.52% of their portfolio | 60.9k $2.6m | Reduced -3.7k |
| Noble Wealth Management PBC 1.28% of their portfolio | 58.7k $2.5m | Reduced -11.3k |
| Chris Bulman Inc 1.11% of their portfolio | 57.7k $2.5m | Added +16.4k |
| NewEdge Advisors, LLC 0.01% of their portfolio | 57.3k $2.5m | Added +28 |
| Fortune Financial Group, Inc. 2.43% of their portfolio | 56.7k $2.5m | First filing |
| MILESTONE ASSET MANAGEMENT, LLC 0.46% of their portfolio | 55.9k $2.4m | Reduced -2.6k |
| Weaver Consulting Group 0.58% of their portfolio | 55.1k $2.4m | Added +516 |
| SIGNATUREFD, LLC 0.04% of their portfolio | 54.1k $2.3m | Unchanged |
| Cresset Asset Management, LLC 0.01% of their portfolio | 51.9k $2.3m | Added +2.7k |
| HARBOUR INVESTMENTS, INC. 0.04% of their portfolio | 50.1k $2.2m | Reduced -5.3k |
| MTM FINANCIAL GROUP, LLC 1.03% of their portfolio | 49.8k $2.2m | Added +143 |
| Tradition Wealth Management, LLC 0.15% of their portfolio | 48.6k $2.1m | Added +3.0k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.51% of their portfolio | 47.6k $2.1m | Reduced -90 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 46.4k $2.0m | Added +39.9k |
| Concurrent Investment Advisors, LLC 0.02% of their portfolio | 46.3k $2.0m | Added +2.1k |
| Foundations Investment Advisors, LLC 0.03% of their portfolio | 46.2k $2.0m | Reduced -161.6k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 44.5k $1.9m | Added +28.3k |
| Farther Finance Advisors, LLC 0.02% of their portfolio | 44.2k $1.9m | Reduced -6.7k |
| RED REEF ADVISORS LLC 1.90% of their portfolio | 43.1k $1.9m | First filing |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 41.8k $1.8m | Reduced -362.8k |
| AE Wealth Management LLC 0.01% of their portfolio | 41.6k $1.8m | Added +11.3k |
| RETIREMENT GUYS FORMULA LLC 0.79% of their portfolio | 40.1k $1.7m | New |
| Liberty Atlantic Advisors LLC 1.69% of their portfolio | 39.7k $1.7m | First filing |
| SAGESPRING WEALTH PARTNERS, LLC 0.03% of their portfolio | 39.1k $1.7m | Added +23.2k |
| WEALTH ALLIANCE, LLC 0.16% of their portfolio | 38.7k $1.7m | Added +1.7k |
| Advisory Services Network, LLC 0.02% of their portfolio | 37.0k $1.6m | Added +1.2k |
| Ascent Wealth Partners, LLC 0.16% of their portfolio | 32.9k $1.4m | Added +4.2k |
| PTM WEALTH MANAGEMENT, LLC 0.80% of their portfolio | 32.4k $1.4m | Reduced -38 |
| IFP Advisors, Inc 0.03% of their portfolio | 32.4k $1.4m | Reduced -6.7k |
| Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio | 30.9k $1.3m | Added +1.5k |
| RETIREMENT INCOME SOLUTIONS, INC 0.22% of their portfolio | 29.7k $1.3m | Reduced -9.0k |
| FSA Advisors, Inc. 0.89% of their portfolio | 29.4k $1.3m | Added +265 |
| MGO ONE SEVEN LLC 0.03% of their portfolio | 29.4k $1.3m | Added +809 |
| Forty-three Eighteen Advisors, LLC 0.99% of their portfolio | 29.3k $1.3m | First filing |
| Arkadios Wealth Advisors 0.02% of their portfolio | 26.6k $1.2m | Added +20.7k |
| Long Island Wealth Management, Inc. 0.54% of their portfolio | 26.5k $1.2m | Unchanged |
| Valmark Advisers, Inc. 0.01% of their portfolio | 25.9k $1.1m | Added +3.1k |
| SILVER OAK SECURITIES, INCORPORATED 0.08% of their portfolio | 25.7k $1.1m | Added +16.8k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 25.5k $1.1m | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.06% of their portfolio | 25.3k $1.1m | Reduced -14.8k |
| Visionary Wealth Advisors 0.05% of their portfolio | 23.4k $1.0m | Reduced -477 |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 23.4k $1.0m | Added +4.2k |
| Three Seasons Wealth, LLC 0.09% of their portfolio | 22.9k $995.6k | Unchanged |
| First City Capital Management, Inc. 0.52% of their portfolio | 22.5k $975.2k | Added +17.6k |
| HB Wealth Management, LLC 0.01% of their portfolio | 21.7k $941.4k | Unchanged |