Vault-13

INNOVATOR ETFS TRUST PDEC

US EQTY PWR BUF · ETP · CUSIP 45782C540

206 institutional holders -10 vs Q2 2025
19,761,32119.8m shares reported held*
$830.0mreported value*
13 new 29 added 91 reduced 20 sold out net sold ≈ $50.7m (-1.2m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($356.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $42.00.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 140Q1 23: 150Q2 23: 150Q3 23: 140Q4 23: 171Q1 24: 172Q2 24: 174Q3 24: 165Q4 24: 207Q1 25: 210Q2 25: 216Q3 25: 206206Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 202286
Q4 2022140
Q1 2023150
Q2 2023150
Q3 2023140
Q4 2023171
Q1 2024172
Q2 2024174
Q3 2024165
Q4 2024207
Q1 2025210
Q2 2025216
Q3 2025206

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 23: 106 bought or addedQ4 23: 40 cut or sold outQ1 24: 45 bought or addedQ1 24: 81 cut or sold outQ1 24Q2 24: 39 bought or addedQ2 24: 86 cut or sold outQ3 24: 28 bought or addedQ3 24: 102 cut or sold outQ3 24Q4 24: 114 bought or addedQ4 24: 54 cut or sold outQ1 25: 86 bought or addedQ1 25: 89 cut or sold outQ1 25Q2 25: 74 bought or addedQ2 25: 88 cut or sold outQ3 25: 42 bought or addedQ3 25: 111 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 202310640
Q1 20244581
Q2 20243986
Q3 202428102
Q4 202411454
Q1 20258689
Q2 20257488
Q3 202542111

Biggest buyers

OLD MISSION CAPITAL LLC Added +605,610+605.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +393,372+393.4k
Soltis Investment Advisors LLC Added +244,128+244.1k
Pathstone Holdings, LLC Added +211,351+211.4k
OSAIC HOLDINGS, INC. Added +66,731+66.7k
LPL Financial LLC Added +55,398+55.4k
SageView Advisory Group, LLC Added +51,279+51.3k
Penserra Capital Management LLC Added +24,350+24.4k
HRT FINANCIAL LP New +20,590+20.6k
Phoenix Financial Ltd. Added +18,640+18.6k

Biggest sellers

Brookstone Capital Management Reduced -765,251-765.3k
Cerity Partners LLC Reduced -572,952-573.0k
HARBOUR INVESTMENTS, INC. Reduced -253,903-253.9k
WEST MICHIGAN ADVISORS, LLC Sold out -225,796-225.8k
ALLIANCEBERNSTEIN L.P. Reduced -156,775-156.8k
ENVESTNET ASSET MANAGEMENT INC Reduced -153,781-153.8k
RAYMOND JAMES FINANCIAL INC Reduced -99,347-99.3k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -87,815-87.8k
Foundations Investment Advisors, LLC Reduced -51,525-51.5k
HighTower Advisors, LLC Reduced -40,518-40.5k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 4,438,3334.4m $186.5m $186.5m 0.06% Reduced -156.8k -156,775
2 Penserra Capital Management LLC 0.75% of their portfolio ORINDA, CA 1,490,3311.5m $62.6m $62.6m 0.75% Added +24.4k +24,350
3 OSAIC HOLDINGS, INC. 0.07% of their portfolio SCOTTSDALE, AZ 1,274,7281.3m $52.8m $52.8m 0.07% Added +66.7k +66,731
4 NorthCoast Asset Management LLC 0.18% of their portfolio STAMFORD, CT 1,071,4521.1m $45.0m $45.0m 0.18% Reduced -15.9k -15,950
5 BLAIR WILLIAM & CO/IL 0.08% of their portfolio CHICAGO, IL 744,557744.6k $31.3m $31.3m 0.08% Reduced -22.0k -22,020
6 OLD MISSION CAPITAL LLC 0.95% of their portfolio CHICAGO, IL 632,032632.0k $26.6m $26.6m 0.95% Added +605.6k +605,610
7 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 590,840590.8k $24.8m $24.8m 0.03% Reduced -87.8k -87,815
8 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 535,623535.6k $22.5m $22.5m 0.01% Added +55.4k +55,398
9 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 502,623502.6k $21.1m $21.1m 0.02% Reduced -40.5k -40,518
10 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.02% of their portfolio BALA CYNWYD, PA 404,564404.6k $17.0m $17.0m 0.02% Added +393.4k +393,372
11 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 292,054292.1k $12.3m $12.3m 0.01% Added +16.2k +16,153
12 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 262,950262.9k $11.0m $11.0m 0.00% Reduced -153.8k -153,781
13 Soltis Investment Advisors LLC 0.73% of their portfolio ST. GEORGE, UT 251,780251.8k $10.6m $10.6m 0.73% Added +244.1k +244,128
14 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 236,501236.5k $9.9m $9.9m 0.05% Reduced -36.2k -36,163
15 Pathstone Holdings, LLC 0.04% of their portfolio ENGLEWOOD, NJ 211,351211.4k $9.3m $9.3m 0.04% Added +211.4k +211,351
16 Foundations Investment Advisors, LLC 0.13% of their portfolio PHOENIX, AZ 207,707207.7k $8.7m $8.7m 0.13% Reduced -51.5k -51,525
17 Bellwether Advisors, LLC 1.38% of their portfolio LINCOLN, NE 199,025199.0k $8.4m $8.4m 1.38% Reduced -5.7k -5,686
18 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 198,450198.4k $8.3m $8.3m 0.00% Reduced -99.3k -99,347
19 SageView Advisory Group, LLC 0.27% of their portfolio Newport Beach, CA 184,449184.4k $7.8m $7.8m 0.27% Added +51.3k +51,279
20 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 168,930168.9k $7.1m $7.1m 0.02% Reduced -27.5k -27,468
21 Brookstone Capital Management 0.08% of their portfolio WHEATON, IL 164,244164.2k $6.9m $6.9m 0.08% Reduced -765.3k -765,251
22 CRA Financial Services, LLC 0.94% of their portfolio NORTHFIELD, NJ 163,623163.6k $6.9m $6.9m 0.94% Reduced -4.8k -4,760
23 Global Strategic Investment Solutions, LLC 0.68% of their portfolio Scottsdale, AZ 161,138161.1k $6.8m $6.8m 0.68% Reduced -33.5k -33,523
24 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 160,414160.4k $6.7m $6.7m 0.06% Reduced -34.0k -34,026
25 Mariner, LLC 0.01% of their portfolio Overland Park, KS 155,112155.1k $6.5m $6.5m 0.01% Added +2.7k +2,712
26 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 148,947148.9k $6.3m $6.3m 0.01% Added +4.1k +4,056
27 Atria Investments, Inc 0.07% of their portfolio Charlotte, NC 143,737143.7k $6.0m $6.0m 0.07% Added +3.4k +3,355
28 Belpointe Asset Management LLC 0.22% of their portfolio RENO, NV 139,805139.8k $5.9m $5.9m 0.22% Reduced -9.1k -9,114
29 Capital Analysts, LLC 0.15% of their portfolio FORT WASHINGTON, PA 125,058125.1k $5.3m $5.3m 0.15% Unchanged
30 MBL Wealth, LLC 0.44% of their portfolio CHARLOTTE, NC 120,473120.5k $5.1m $5.1m 0.44% Added +4.2k +4,238
31 Outlook Wealth Advisors, LLC 1.16% of their portfolio SHENANDOAH, TX 110,513110.5k $4.6m $4.6m 1.16% Reduced -670 -670
32 CoreCap Advisors, LLC 0.17% of their portfolio SOUTHFIELD, MI 109,239109.2k $4.6m $4.6m 0.17% Reduced -1.3k -1,254
33 GILL CAPITAL PARTNERS, LLC 1.38% of their portfolio DENVER, CO 107,755107.8k $4.5m $4.5m 1.38% Reduced -6.5k -6,471
34 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 100,090100.1k $4.2m $4.2m 0.01% Reduced -21.4k -21,419
35 Trek Financial, LLC 0.25% of their portfolio Scottsdale, AZ 100,047100.0k $4.2m $4.2m 0.25% Reduced -1.2k -1,224
36 KFG WEALTH MANAGEMENT, LLC 0.59% of their portfolio GRANGER, IN 97,57897.6k $4.1m $4.1m 0.59% Reduced -1.1k -1,112
37 First Commonwealth Financial Corp /PA/ 0.66% of their portfolio Indiana, PA 93,19093.2k $3.9m $3.9m 0.66% Reduced -365 -365
38 Castle Rock Wealth Management, LLC 0.81% of their portfolio WALNUT CREEK, CA 86,97387.0k $3.7m $3.7m 0.81% Reduced -219 -219
39 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 84,54284.5k $3.6m $3.6m 0.01% Reduced -2.6k -2,636
40 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 81,35481.4k $3.4m $3.4m 0.04% Added +3.8k +3,751
41 Weaver Capital Management LLC 0.72% of their portfolio SUWANEE, GA 78,63478.6k $3.3m $3.3m 0.72% Reduced -4.0k -3,989
42 YARGER WEALTH STRATEGIES, LLC 1.44% of their portfolio WESTERVILLE, OH 74,95675.0k $3.1m $3.1m 1.44% Reduced -6.5k -6,505
43 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 71,46271.5k $3.0m $3.0m 0.00% Reduced -7.7k -7,684
44 CORRADO ADVISORS, LLC 1.61% of their portfolio RAMSEY, NJ 71,28371.3k $3.0m $3.0m 1.61% Reduced -147 -147
45 INDEPENDENT FINANCIAL GROUP, LLC 0.07% of their portfolio SAN DIEGO, CA 70,08470.1k $2.9m $2.9m 0.07% Reduced -994 -994
46 Noble Wealth Management PBC 1.57% of their portfolio GREENWOOD VILLAGE, CO 70,05470.1k $2.9m $2.9m 1.57% First filing
47 Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio Springfield, MO 69,15669.2k $2.9m $2.9m 0.06% Reduced -2.5k -2,452
48 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 68,65068.7k $2.9m $2.9m 0.02% Reduced -1 -1
49 Compass Advisory Group LLC 0.81% of their portfolio MELVILLE, NY 68,51468.5k $2.9m $2.9m 0.81% Added +200 +200
50 Pinnacle Wealth Management Group, Inc. 1.45% of their portfolio PLYMOUTH, MI 67,24067.2k $2.8m $2.8m 1.45% Reduced -400 -400
51 AlphaCore Capital LLC 0.09% of their portfolio LA JOLLA, CA 65,80065.8k $2.8m $2.8m 0.09% Unchanged
52 Southland Equity Partners LLC 0.55% of their portfolio WILDWOOD, MO 64,56364.6k $2.7m $2.7m 0.55% Reduced -3.1k -3,131
53 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 64,51864.5k $2.7m $2.7m 0.00% Reduced -573.0k -572,952
54 Diligent Investors, LLC 0.67% of their portfolio REDLANDS, CA 62,92862.9k $2.6m $2.6m 0.67% Reduced -50 -50
55 Jacobi Capital Management LLC 0.16% of their portfolio PITTSTON, PA 62,91662.9k $2.6m $2.6m 0.16% Unchanged
56 MILESTONE ASSET MANAGEMENT, LLC 0.47% of their portfolio PITTSBURGH, PA 58,46158.5k $2.5m $2.5m 0.47% Reduced -171 -171
57 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 57,22657.2k $2.4m $2.4m 0.01% Reduced -1.9k -1,850
58 HARBOUR INVESTMENTS, INC. 0.05% of their portfolio MADISON, WI 55,42655.4k $2.3m $2.3m 0.05% Reduced -253.9k -253,903
59 Weaver Consulting Group 0.58% of their portfolio HUNTINGTON BEACH, CA 54,59054.6k $2.3m $2.3m 0.58% Unchanged
60 SIGNATUREFD, LLC 0.04% of their portfolio ATLANTA, GA 54,07254.1k $2.3m $2.3m 0.04% Unchanged
61 Crown Wealth Group, LLC 0.66% of their portfolio Charlotte, NC 52,49452.5k $2.2m $2.2m 0.66% Added +8.3k +8,325
62 Farther Finance Advisors, LLC 0.03% of their portfolio SAN FRANCISCO, CA 50,99551.0k $2.1m $2.1m 0.03% Reduced -3.6k -3,582
63 MTM FINANCIAL GROUP, LLC 1.03% of their portfolio BETHLEHEM, PA 49,67149.7k $2.1m $2.1m 1.03% Reduced -65 -65
64 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 49,24149.2k $2.1m $2.1m 0.01% Unchanged
65 BCS Wealth Management 0.47% of their portfolio JOHNSON CITY, TN 49,23449.2k $2.1m $2.1m 0.47% Reduced -6.0k -5,979
66 ATTICUS WEALTH MANAGEMENT, LLC 0.51% of their portfolio Palm Beach Gardens, FL 47,72847.7k $2.0m $2.0m 0.51% Unchanged
67 Tradition Wealth Management, LLC 0.14% of their portfolio EDINA, MN 45,63045.6k $1.9m $1.9m 0.14% Reduced -1.1k -1,056
68 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 44,45544.5k $1.9m $1.9m 0.01% Reduced -15.3k -15,317
69 Concurrent Investment Advisors, LLC 0.03% of their portfolio Tampa, FL 44,20344.2k $1.9m $1.9m 0.03% Added +908 +908
70 Chris Bulman Inc 0.87% of their portfolio ROSEVILLE, CA 41,33041.3k $1.7m $1.7m 0.87% Reduced -8.8k -8,793
71 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.11% of their portfolio CEDAR RAPIDS, IA 40,18340.2k $1.7m $1.7m 0.11% Reduced -46 -46
72 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 39,09639.1k $1.6m $1.6m 0.04% Reduced -4.0k -3,980
73 RETIREMENT INCOME SOLUTIONS, INC 0.28% of their portfolio ANN ARBOR, MI 38,67738.7k $1.6m $1.6m 0.28% Unchanged
74 Phoenix Financial Ltd. 0.01% of their portfolio Givatayim, L3 37,28037.3k $1.6m $1.6m 0.01% Added +18.6k +18,640
75 WEALTH ALLIANCE, LLC 0.16% of their portfolio MELLVILLE, NY 36,98537.0k $1.6m $1.6m 0.16% Unchanged
76 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 35,75335.8k $1.5m $1.5m 0.02% Reduced -345 -345
77 PTM WEALTH MANAGEMENT, LLC 0.82% of their portfolio NORTH WALES, PA 32,48232.5k $1.4m $1.4m 0.82% Reduced -136 -136
78 BROWN WEALTH MANAGEMENT, LLC 0.36% of their portfolio NAPERVILLE, IL 30,33630.3k $1.3m $1.3m 0.36% Reduced -40.4k -40,399
79 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 30,30830.3k $1.3m $1.3m 0.01% Reduced -14.2k -14,154
80 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 29,39229.4k $1.2m $1.2m 0.16% Reduced -18 -18
81 Advisory Alpha, LLC 0.03% of their portfolio HOLLAND, MI 29,29629.3k $1.2m $1.2m 0.03% Reduced -380 -380
82 FSA Advisors, Inc. 0.97% of their portfolio TROY, MI 29,12029.1k $1.2m $1.2m 0.97% Reduced -1.3k -1,334
83 Ascent Wealth Partners, LLC 0.14% of their portfolio NEW HARTFORD, NY 28,73628.7k $1.2m $1.2m 0.14% Reduced -265 -265
84 MGO ONE SEVEN LLC 0.03% of their portfolio Beachwood, OH 28,54528.5k $1.2m $1.2m 0.03% Reduced -5.2k -5,200
85 Certified Advisory Corp 0.11% of their portfolio ALTAMONTE SPRINGS, FL 27,63327.6k $1.2m $1.2m 0.11% Reduced -1.3k -1,262
86 Long Island Wealth Management, Inc. 0.54% of their portfolio MELVILLE, NY 26,52426.5k $1.1m $1.1m 0.54% Unchanged
87 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 25,54725.5k $1.1m $1.1m 0.00% Added +15.4k +15,368
88 MMA ASSET MANAGEMENT LLC 0.35% of their portfolio New York, NY 24,92224.9k $1.0m $1.0m 0.35% Added +11.1k +11,148
89 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 24,65624.7k $1.0m $1.0m 0.00% Reduced -250 -250
90 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 23,91223.9k $1.0m $1.0m 0.05% Reduced -1.3k -1,283
91 Three Seasons Wealth, LLC 0.10% of their portfolio SALT LAKE CITY, UT 22,95022.9k $964.4k $964.4k 0.10% Unchanged
92 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 22,82322.8k $959.0k $959.0k 0.01% Unchanged
93 HB Wealth Management, LLC 0.01% of their portfolio Atlanta, GA 21,70121.7k $911.9k $911.9k 0.01% Unchanged
94 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 20,59020.6k $865.0k $865.0k 0.00% New
95 Orion Capital Management LLC 0.29% of their portfolio CORONADO, CA 19,89519.9k $836.0k $836.0k 0.29% Reduced -400 -400
96 Focus Partners Advisor Solutions, LLC 0.01% of their portfolio SAINT LOUIS, MO 19,47219.5k $831.5k $831.5k 0.01% Added +9.0k +8,997
97 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 19,31019.3k $811.4k $811.4k 0.03% Unchanged
98 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 19,21819.2k $807.5k $807.5k 0.02% Reduced -601 -601
99 CITY HOLDING CO 0.10% of their portfolio CHARLESTON, WV 18,87518.9k $793.1k $793.1k 0.10% Reduced -3.4k -3,375
100 Castellan Group 0.11% of their portfolio LOUISVILLE, KY 17,66117.7k $742.1k $742.1k 0.11% Unchanged