Vault-13

INNOVATOR ETFS TRUST PDEC

US EQTY PWR BUF · ETP · CUSIP 45782C540

216 institutional holders +6 vs Q1 2025
21,039,36421.0m shares reported held*
$850.8mreported value*
18 new 56 added 75 reduced 13 sold out net sold ≈ $13.8m (-345.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($340.5k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $40.44.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 140Q1 23: 150Q2 23: 150Q3 23: 140Q4 23: 171Q1 24: 172Q2 24: 174Q3 24: 165Q4 24: 207Q1 25: 210Q2 25: 216216Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202286
Q4 2022140
Q1 2023150
Q2 2023150
Q3 2023140
Q4 2023171
Q1 2024172
Q2 2024174
Q3 2024165
Q4 2024207
Q1 2025210
Q2 2025216

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q3 23: 27 bought or addedQ3 23: 79 cut or sold outQ4 23: 106 bought or addedQ4 23: 40 cut or sold outQ4 23Q1 24: 45 bought or addedQ1 24: 81 cut or sold outQ2 24: 39 bought or addedQ2 24: 86 cut or sold outQ2 24Q3 24: 28 bought or addedQ3 24: 102 cut or sold outQ4 24: 114 bought or addedQ4 24: 54 cut or sold outQ4 24Q1 25: 86 bought or addedQ1 25: 89 cut or sold outQ2 25: 74 bought or addedQ2 25: 88 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20232779
Q4 202310640
Q1 20244581
Q2 20243986
Q3 202428102
Q4 202411454
Q1 20258689
Q2 20257488

Biggest buyers

Cerity Partners LLC Added +607,970+608.0k
Penserra Capital Management LLC Added +218,636+218.6k
HARBOUR INVESTMENTS, INC. Added +209,594+209.6k
SageView Advisory Group, LLC Added +61,130+61.1k
NorthCoast Asset Management LLC Added +44,192+44.2k
OneDigital Investment Advisors LLC Added +44,017+44.0k
ENVESTNET ASSET MANAGEMENT INC Added +41,930+41.9k
Crown Wealth Group, LLC Added +37,994+38.0k
UBS Group AG Added +36,230+36.2k
COMMONWEALTH EQUITY SERVICES, LLC Added +34,893+34.9k

Biggest sellers

STEPHENS INC /AR/ Sold out -614,711-614.7k
Pathstone Holdings, LLC Reduced -211,511-211.5k
Cresset Asset Management, LLC Reduced -142,656-142.7k
TOWNSQUARE CAPITAL LLC Reduced -99,436-99.4k
HB Wealth Management, LLC Reduced -97,206-97.2k
Catalina Capital Group, LLC Reduced -86,103-86.1k
BLAIR WILLIAM & CO/IL Reduced -83,796-83.8k
Brookstone Capital Management Reduced -69,909-69.9k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -64,504-64.5k
ALLIANCEBERNSTEIN L.P. Reduced -55,319-55.3k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 4,595,1084.6m $183.9m $183.9m 0.06% Reduced -55.3k -55,319
2 Penserra Capital Management LLC 0.82% of their portfolio ORINDA, CA 1,465,9811.5m $58.7m $58.7m 0.82% Added +218.6k +218,636
3 OSAIC HOLDINGS, INC. 0.09% of their portfolio SCOTTSDALE, AZ 1,207,9971.2m $48.3m $48.3m 0.09% Reduced -53.1k -53,092
4 NorthCoast Asset Management LLC 0.19% of their portfolio STAMFORD, CT 1,087,4021.1m $43.5m $43.5m 0.19% Added +44.2k +44,192
5 Brookstone Capital Management 0.49% of their portfolio WHEATON, IL 929,495929.5k $37.2m $37.2m 0.49% Reduced -69.9k -69,909
6 BLAIR WILLIAM & CO/IL 0.09% of their portfolio CHICAGO, IL 766,577766.6k $30.7m $30.7m 0.09% Reduced -83.8k -83,796
7 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 678,655678.7k $27.2m $27.2m 0.04% Added +34.9k +34,893
8 Cerity Partners LLC 0.05% of their portfolio NEW YORK, NY 637,470637.5k $25.5m $25.5m 0.05% Added +608.0k +607,970
9 HighTower Advisors, LLC 0.03% of their portfolio CHICAGO, IL 543,141543.1k $21.7m $21.7m 0.03% Reduced -32.7k -32,656
10 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 480,225480.2k $19.2m $19.2m 0.01% Added +6.8k +6,772
11 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 416,731416.7k $16.6m $16.6m 0.00% Added +41.9k +41,930
12 HARBOUR INVESTMENTS, INC. 0.31% of their portfolio MADISON, WI 309,329309.3k $12.4m $12.4m 0.31% Added +209.6k +209,594
13 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 297,797297.8k $11.9m $11.9m 0.00% Added +30.1k +30,118
14 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 275,901275.9k $11.0m $11.0m 0.02% Added +2.1k +2,074
15 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 272,664272.7k $10.9m $10.9m 0.05% Added +15.4k +15,416
16 Foundations Investment Advisors, LLC 0.16% of their portfolio PHOENIX, AZ 259,232259.2k $10.4m $10.4m 0.16% Added +14.7k +14,665
17 WEST MICHIGAN ADVISORS, LLC 2.55% of their portfolio HOLLAND, MI 225,796225.8k $9.0m $9.0m 2.55% Added +2.0k +2,031
18 Bellwether Advisors, LLC 1.40% of their portfolio LINCOLN, NE 204,711204.7k $8.2m $8.2m 1.40% Added +3.1k +3,078
19 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 196,398196.4k $7.9m $7.9m 0.02% Reduced -9.9k -9,854
20 Global Strategic Investment Solutions, LLC 0.83% of their portfolio Scottsdale, AZ 194,661194.7k $7.8m $7.8m 0.83% Reduced -14.4k -14,372
21 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 194,440194.4k $7.8m $7.8m 0.08% Reduced -8.4k -8,384
22 CRA Financial Services, LLC 1.03% of their portfolio NORTHFIELD, NJ 168,383168.4k $6.7m $6.7m 1.03% Reduced -50 -50
23 Mariner, LLC 0.01% of their portfolio Overland Park, KS 152,400152.4k $6.1m $6.1m 0.01% Added +30.9k +30,934
24 Belpointe Asset Management LLC 0.25% of their portfolio RENO, NV 148,919148.9k $6.0m $6.0m 0.25% Reduced -343 -343
25 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 144,891144.9k $5.8m $5.8m 0.01% Reduced -5.0k -5,031
26 Atria Investments, Inc 0.07% of their portfolio Charlotte, NC 140,382140.4k $5.6m $5.6m 0.07% Added +31.2k +31,206
27 SageView Advisory Group, LLC 0.21% of their portfolio Newport Beach, CA 133,170133.2k $5.4m $5.4m 0.21% Added +61.1k +61,130
28 Capital Analysts, LLC 0.17% of their portfolio FORT WASHINGTON, PA 125,058125.1k $5.0m $5.0m 0.17% Unchanged
29 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 121,509121.5k $4.9m $4.9m 0.01% Added +3.6k +3,626
30 MBL Wealth, LLC 0.45% of their portfolio CHARLOTTE, NC 116,235116.2k $4.7m $4.7m 0.45% Added +13.0k +12,995
31 GILL CAPITAL PARTNERS, LLC 1.47% of their portfolio DENVER, CO 114,226114.2k $4.6m $4.6m 1.47% Reduced -1.4k -1,350
32 Outlook Wealth Advisors, LLC 1.14% of their portfolio SHENANDOAH, TX 111,183111.2k $4.4m $4.4m 1.14% Added +369 +369
33 CoreCap Advisors, LLC 0.18% of their portfolio SOUTHFIELD, MI 110,493110.5k $4.4m $4.4m 0.18% Added +175 +175
34 Trek Financial, LLC 0.27% of their portfolio Scottsdale, AZ 101,271101.3k $4.1m $4.1m 0.27% Added +14.2k +14,217
35 KFG WEALTH MANAGEMENT, LLC 0.63% of their portfolio GRANGER, IN 98,69098.7k $3.9m $3.9m 0.63% Added +2.8k +2,823
36 First Commonwealth Financial Corp /PA/ 0.81% of their portfolio Indiana, PA 93,55593.6k $3.7m $3.7m 0.81% Added +3.8k +3,783
37 Castle Rock Wealth Management, LLC 0.82% of their portfolio WALNUT CREEK, CA 87,19287.2k $3.5m $3.5m 0.82% Reduced -4.6k -4,623
38 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 87,17887.2k $3.5m $3.5m 0.01% Added +216 +216
39 Weaver Capital Management LLC 0.81% of their portfolio SUWANEE, GA 82,62382.6k $3.3m $3.3m 0.81% Reduced -12.2k -12,181
40 YARGER WEALTH STRATEGIES, LLC 1.70% of their portfolio WESTERVILLE, OH 81,46181.5k $3.3m $3.3m 1.70% Reduced -434 -434
41 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 79,14679.1k $3.2m $3.2m 0.01% Reduced -64.5k -64,504
42 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 77,60377.6k $3.1m $3.1m 0.03% Added +44.0k +44,017
43 Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio Springfield, MO 71,60871.6k $2.9m $2.9m 0.06% Reduced -7.5k -7,547
44 CORRADO ADVISORS, LLC 1.75% of their portfolio RAMSEY, NJ 71,43071.4k $2.9m $2.9m 1.75% Reduced -473 -473
45 INDEPENDENT FINANCIAL GROUP, LLC 0.08% of their portfolio SAN DIEGO, CA 71,07871.1k $2.8m $2.8m 0.08% Reduced -300 -300
46 BROWN WEALTH MANAGEMENT, LLC 0.88% of their portfolio NAPERVILLE, IL 70,73570.7k $2.8m $2.8m 0.88% Reduced -27 -27
47 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 68,65168.7k $2.7m $2.7m 0.02% Unchanged
48 Compass Advisory Group LLC 0.86% of their portfolio MELVILLE, NY 68,31468.3k $2.7m $2.7m 0.86% Reduced -6.1k -6,100
49 Southland Equity Partners LLC 0.59% of their portfolio WILDWOOD, MO 67,69467.7k $2.7m $2.7m 0.59% Reduced -70 -70
50 Pinnacle Wealth Management Group, Inc. 1.55% of their portfolio PLYMOUTH, MI 67,64067.6k $2.7m $2.7m 1.55% Added +1.1k +1,100
51 Atria Wealth Solutions, Inc. 0.06% of their portfolio NEW YORK, NY 65,92565.9k $2.6m $2.6m 0.06% Reduced -7.6k -7,640
52 AlphaCore Capital LLC 0.10% of their portfolio LA JOLLA, CA 65,80065.8k $2.6m $2.6m 0.10% Unchanged
53 Diligent Investors, LLC 0.60% of their portfolio REDLANDS, CA 62,97863.0k $2.5m $2.5m 0.60% Reduced -984 -984
54 Jacobi Capital Management LLC 0.17% of their portfolio PITTSTON, PA 62,91662.9k $2.5m $2.5m 0.17% Reduced -1.2k -1,200
55 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 59,77259.8k $2.4m $2.4m 0.02% Reduced -35.2k -35,179
56 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 59,07659.1k $2.4m $2.4m 0.01% Reduced -3.8k -3,758
57 MILESTONE ASSET MANAGEMENT, LLC 0.50% of their portfolio PITTSBURGH, PA 58,63258.6k $2.3m $2.3m 0.50% Reduced -2.4k -2,447
58 BCS Wealth Management 0.48% of their portfolio JOHNSON CITY, TN 55,21355.2k $2.2m $2.2m 0.48% Added +3.8k +3,764
59 Weaver Consulting Group 0.60% of their portfolio HUNTINGTON BEACH, CA 54,59054.6k $2.2m $2.2m 0.60% Added +1.8k +1,758
60 Farther Finance Advisors, LLC 0.04% of their portfolio SAN FRANCISCO, CA 54,57754.6k $2.2m $2.2m 0.04% Reduced -5.0k -4,984
61 SIGNATUREFD, LLC 0.04% of their portfolio ATLANTA, GA 54,07254.1k $2.2m $2.2m 0.04% Unchanged
62 Chris Bulman Inc 1.14% of their portfolio ROSEVILLE, CA 50,12350.1k $2.0m $2.0m 1.14% Reduced -1.5k -1,531
63 MTM FINANCIAL GROUP, LLC 1.08% of their portfolio BETHLEHEM, PA 49,73649.7k $2.0m $2.0m 1.08% Reduced -91 -91
64 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 49,24149.2k $2.0m $2.0m 0.01% Reduced -142.7k -142,656
65 Talon Private Wealth, LLC 0.27% of their portfolio THE VILLAGES, FL 48,43548.4k $1.9m $1.9m 0.27% Reduced -3.9k -3,871
66 ATTICUS WEALTH MANAGEMENT, LLC 0.52% of their portfolio Palm Beach Gardens, FL 47,72847.7k $1.9m $1.9m 0.52% Unchanged
67 Tradition Wealth Management, LLC 0.15% of their portfolio EDINA, MN 46,68646.7k $1.9m $1.9m 0.15% Reduced -231 -231
68 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 44,46244.5k $1.8m $1.8m 0.01% Reduced -810 -810
69 Crown Wealth Group, LLC 0.66% of their portfolio Charlotte, NC 44,16944.2k $1.8m $1.8m 0.66% Added +38.0k +37,994
70 Concurrent Investment Advisors, LLC 0.03% of their portfolio Tampa, FL 43,29543.3k $1.7m $1.7m 0.03% Added +250 +250
71 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 43,07643.1k $1.7m $1.7m 0.05% Added +539 +539
72 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.11% of their portfolio CEDAR RAPIDS, IA 40,22940.2k $1.6m $1.6m 0.11% Added +3.1k +3,139
73 Frisch Financial Group, Inc. 0.38% of their portfolio MELVILLE, NY 38,80238.8k $1.6m $1.6m 0.38% Reduced -549 -549
74 RETIREMENT INCOME SOLUTIONS, INC 0.28% of their portfolio ANN ARBOR, MI 38,67738.7k $1.5m $1.5m 0.28% Unchanged
75 WEALTH ALLIANCE, LLC 0.17% of their portfolio MELLVILLE, NY 36,98537.0k $1.5m $1.5m 0.17% Unchanged
76 UBS Group AG 0.00% of their portfolio ZURICH, V8 36,55636.6k $1.5m $1.5m 0.00% Added +36.2k +36,230
77 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 36,09836.1k $1.5m $1.5m 0.02% Added +159 +159
78 MGO ONE SEVEN LLC 0.04% of their portfolio Beachwood, OH 33,74533.7k $1.4m $1.4m 0.04% New
79 PTM WEALTH MANAGEMENT, LLC 0.87% of their portfolio NORTH WALES, PA 32,61832.6k $1.3m $1.3m 0.87% Reduced -4.5k -4,549
80 FSA Advisors, Inc. 0.99% of their portfolio TROY, MI 30,45430.5k $1.2m $1.2m 0.99% Added +21 +21
81 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 29,67629.7k $1.2m $1.2m 0.04% Added +510 +510
82 Patriot Financial Group Insurance Agency, LLC 0.14% of their portfolio Westborough, MA 29,41029.4k $1.2m $1.2m 0.14% Added +740 +740
83 Ascent Wealth Partners, LLC 0.14% of their portfolio NEW HARTFORD, NY 29,00129.0k $1.2m $1.2m 0.14% Added +4.0k +3,965
84 Certified Advisory Corp 0.12% of their portfolio ALTAMONTE SPRINGS, FL 28,89528.9k $1.2m $1.2m 0.12% Reduced -1.5k -1,487
85 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 28,35628.4k $1.1m $1.1m 0.01% Added +455 +455
86 Long Island Wealth Management, Inc. 0.55% of their portfolio MELVILLE, NY 26,52426.5k $1.1m $1.1m 0.55% Unchanged
87 OLD MISSION CAPITAL LLC 0.03% of their portfolio CHICAGO, IL 26,42226.4k $1.1m $1.1m 0.03% New
88 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 25,19525.2k $1.0m $1.0m 0.05% Reduced -614 -614
89 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 24,90624.9k $996.5k $996.5k 0.00% Reduced -7.2k -7,182
90 Siligmueller & Norvid Wealth Advisors LLC 0.38% of their portfolio GLEN ELLYN, IL 24,06724.1k $968.1k $968.1k 0.38% Reduced -53.9k -53,934
91 Three Seasons Wealth, LLC 0.11% of their portfolio SALT LAKE CITY, UT 22,95022.9k $918.2k $918.2k 0.11% Unchanged
92 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 22,82322.8k $913.1k $913.1k 0.01% Unchanged
93 CITY HOLDING CO 0.12% of their portfolio CHARLESTON, WV 22,25022.2k $890.0k $890.0k 0.12% Reduced -2.5k -2,498
94 HB Wealth Management, LLC 0.01% of their portfolio Atlanta, GA 21,70121.7k $868.3k $868.3k 0.01% Reduced -97.2k -97,206
95 Catalina Capital Group, LLC 0.56% of their portfolio Torrance, CA 20,79420.8k $832.0k $832.0k 0.56% Reduced -86.1k -86,103
96 Orion Capital Management LLC 0.31% of their portfolio CORONADO, CA 20,29520.3k $812.0k $812.0k 0.31% Reduced -5 -5
97 Continuum Advisory, LLC 0.10% of their portfolio EAGLE, ID 20,20420.2k $808.4k $808.4k 0.10% Reduced -899 -899
98 Arkadios Wealth Advisors 0.02% of their portfolio ATLANTA, GA 19,86219.9k $794.7k $794.7k 0.02% Added +2.4k +2,426
99 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 19,81919.8k $793.0k $793.0k 0.02% Reduced -377 -377
100 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 19,31019.3k $772.6k $772.6k 0.03% Unchanged