Vault-13

INNOVATOR ETFS TRUST PDEC

US EQTY PWR BUF · ETP · CUSIP 45782C540

210 institutional holders +3 vs Q4 2024
21,451,52621.5m shares reported held*
$806.9mreported value*
23 new 63 added 71 reduced 18 sold out net bought ≈ $28.2m (+750.6k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($343.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $37.61.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 86Q4 22: 140Q1 23: 150Q2 23: 150Q3 23: 140Q4 23: 171Q1 24: 172Q2 24: 174Q3 24: 165Q4 24: 207Q1 25: 210210Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 202286
Q4 2022140
Q1 2023150
Q2 2023150
Q3 2023140
Q4 2023171
Q1 2024172
Q2 2024174
Q3 2024165
Q4 2024207
Q1 2025210

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 23: 30 bought or addedQ2 23: 83 cut or sold outQ3 23: 27 bought or addedQ3 23: 79 cut or sold outQ3 23Q4 23: 106 bought or addedQ4 23: 40 cut or sold outQ1 24: 45 bought or addedQ1 24: 81 cut or sold outQ1 24Q2 24: 39 bought or addedQ2 24: 86 cut or sold outQ3 24: 28 bought or addedQ3 24: 102 cut or sold outQ3 24Q4 24: 114 bought or addedQ4 24: 54 cut or sold outQ1 25: 86 bought or addedQ1 25: 89 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20233083
Q3 20232779
Q4 202310640
Q1 20244581
Q2 20243986
Q3 202428102
Q4 202411454
Q1 20258689

Biggest buyers

LPL Financial LLC Added +236,096+236.1k
BLAIR WILLIAM & CO/IL Added +215,626+215.6k
Bellwether Advisors, LLC Added +160,738+160.7k
Belpointe Asset Management LLC Added +137,859+137.9k
Atria Investments, Inc New +109,176+109.2k
Mariner, LLC Added +107,411+107.4k
Noble Wealth Management PBC Added +82,445+82.4k
CRA Financial Services, LLC Added +68,318+68.3k
Outlook Wealth Advisors, LLC Added +58,514+58.5k
Cetera Investment Advisers Added +57,996+58.0k

Biggest sellers

ALLIANCEBERNSTEIN L.P. Reduced -647,200-647.2k
OSAIC HOLDINGS, INC. Reduced -100,874-100.9k
Weaver Capital Management LLC Reduced -90,207-90.2k
Heritage Wealth Partners, LLC Sold out -53,447-53.4k
Focus Partners Wealth Reduced -33,468-33.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -29,019-29.0k
NorthCoast Asset Management LLC Reduced -26,680-26.7k
Forvis Mazars Wealth Advisors, LLC Reduced -19,665-19.7k
Diligent Investors, LLC Reduced -16,694-16.7k
Global Strategic Investment Solutions, LLC Reduced -15,690-15.7k

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 4,650,4274.7m $174.9m $174.9m 0.06% Reduced -647.2k -647,200
2 OSAIC HOLDINGS, INC. 0.11% of their portfolio SCOTTSDALE, AZ 1,261,0891.3m $47.4m $47.4m 0.11% Reduced -100.9k -100,874
3 Penserra Capital Management LLC 0.84% of their portfolio ORINDA, CA 1,247,3451.2m $46.9m $46.9m 0.84% Added +43.2k +43,173
4 NorthCoast Asset Management LLC 0.20% of their portfolio STAMFORD, CT 1,043,2101.0m $39.2m $39.2m 0.20% Reduced -26.7k -26,680
5 Brookstone Capital Management 0.54% of their portfolio WHEATON, IL 999,404999.4k $37.6m $37.6m 0.54% Added +48.8k +48,825
6 BLAIR WILLIAM & CO/IL 0.10% of their portfolio CHICAGO, IL 850,373850.4k $32.0m $32.0m 0.10% Added +215.6k +215,626
7 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 643,762643.8k $24.2m $24.2m 0.03% Added +26.5k +26,500
8 STEPHENS INC /AR/ 0.34% of their portfolio LITTLE ROCK, AR 614,711614.7k $23.1m $23.1m 0.34% Reduced -3.8k -3,752
9 HighTower Advisors, LLC 0.03% of their portfolio CHICAGO, IL 575,797575.8k $21.6m $21.6m 0.03% Reduced -260 -260
10 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 473,453473.5k $17.8m $17.8m 0.01% Added +236.1k +236,096
11 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 374,801374.8k $14.1m $14.1m 0.00% Added +28.9k +28,854
12 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 273,827273.8k $10.3m $10.3m 0.02% Added +58.0k +57,996
13 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 267,679267.7k $10.1m $10.1m 0.00% Added +1.9k +1,945
14 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 257,248257.2k $9.7m $9.7m 0.05% Reduced -12.6k -12,606
15 Foundations Investment Advisors, LLC 0.17% of their portfolio PHOENIX, AZ 244,567244.6k $9.2m $9.2m 0.17% Added +2.5k +2,550
16 WEST MICHIGAN ADVISORS, LLC 2.79% of their portfolio HOLLAND, MI 223,765223.8k $8.4m $8.4m 2.79% Reduced -847 -847
17 Pathstone Holdings, LLC 0.04% of their portfolio ENGLEWOOD, NJ 211,511211.5k $8.3m $8.3m 0.04% Reduced -78 -78
18 Global Strategic Investment Solutions, LLC 0.91% of their portfolio Scottsdale, AZ 209,033209.0k $7.9m $7.9m 0.91% Reduced -15.7k -15,690
19 Cambridge Investment Research Advisors, Inc. 0.03% of their portfolio FAIRFIELD, IA 206,252206.3k $7.8m $7.8m 0.03% Added +15.5k +15,483
20 Beacon Pointe Advisors, LLC 0.09% of their portfolio NEWPORT BEACH, CA 202,824202.8k $7.6m $7.6m 0.09% Added +17.5k +17,541
21 Bellwether Advisors, LLC 1.58% of their portfolio LINCOLN, NE 201,633201.6k $7.6m $7.6m 1.58% Added +160.7k +160,738
22 Cresset Asset Management, LLC 0.04% of their portfolio Chicago, IL 191,897191.9k $7.2m $7.2m 0.04% Reduced -1.5k -1,518
23 CRA Financial Services, LLC 1.08% of their portfolio NORTHFIELD, NJ 168,433168.4k $6.3m $6.3m 1.08% Added +68.3k +68,318
24 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 149,922149.9k $5.6m $5.6m 0.01% Added +1.2k +1,203
25 Belpointe Asset Management LLC 0.29% of their portfolio RENO, NV 149,262149.3k $5.6m $5.6m 0.29% Added +137.9k +137,859
26 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 143,650143.7k $5.4m $5.4m 0.01% Reduced -11.6k -11,582
27 Capital Analysts, LLC 0.18% of their portfolio FORT WASHINGTON, PA 125,058125.1k $4.7m $4.7m 0.18% Unchanged
28 Mariner, LLC 0.01% of their portfolio Overland Park, KS 121,466121.5k $4.6m $4.6m 0.01% Added +107.4k +107,411
29 HB Wealth Management, LLC 0.04% of their portfolio Atlanta, GA 118,907118.9k $4.5m $4.5m 0.04% Added +496 +496
30 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 117,883117.9k $4.4m $4.4m 0.01% Reduced -8.6k -8,599
31 TOWNSQUARE CAPITAL LLC 0.05% of their portfolio Lehi, UT 115,796115.8k $4.4m $4.4m 0.05% Added +23.6k +23,641
32 GILL CAPITAL PARTNERS, LLC 1.51% of their portfolio DENVER, CO 115,576115.6k $4.3m $4.3m 1.51% Added +33.9k +33,913
33 Outlook Wealth Advisors, LLC 1.16% of their portfolio SHENANDOAH, TX 110,814110.8k $4.2m $4.2m 1.16% Added +58.5k +58,514
34 CoreCap Advisors, LLC 0.18% of their portfolio SOUTHFIELD, MI 110,318110.3k $4.1m $4.1m 0.18% Reduced -7.7k -7,680
35 Atria Investments, Inc 0.05% of their portfolio Charlotte, NC 109,176109.2k $4.1m $4.1m 0.05% New
36 Catalina Capital Group, LLC 2.68% of their portfolio Torrance, CA 106,897106.9k $4.0m $4.0m 2.68% Added +37.1k +37,139
37 MBL Wealth, LLC 0.39% of their portfolio CHARLOTTE, NC 103,240103.2k $3.9m $3.9m 0.39% Added +2.4k +2,370
38 HARBOUR INVESTMENTS, INC. 0.11% of their portfolio MADISON, WI 99,73599.7k $3.8m $3.8m 0.11% Added +1.9k +1,910
39 KFG WEALTH MANAGEMENT, LLC 0.66% of their portfolio GRANGER, IN 95,86795.9k $3.6m $3.6m 0.66% Added +8.9k +8,934
40 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 94,95195.0k $3.6m $3.6m 0.03% Added +25.3k +25,333
41 Weaver Capital Management LLC 0.95% of their portfolio SUWANEE, GA 94,80494.8k $3.6m $3.6m 0.95% Reduced -90.2k -90,207
42 Castle Rock Wealth Management, LLC 0.93% of their portfolio WALNUT CREEK, CA 91,81591.8k $3.5m $3.5m 0.93% Reduced -45 -45
43 First Commonwealth Financial Corp /PA/ 0.80% of their portfolio Indiana, PA 89,77289.8k $3.4m $3.4m 0.80% Added +52.8k +52,766
44 Trek Financial, LLC 0.24% of their portfolio Scottsdale, AZ 87,05487.1k $3.3m $3.3m 0.24% Added +32.7k +32,689
45 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 86,96287.0k $3.3m $3.3m 0.01% Added +3.1k +3,122
46 Noble Wealth Management PBC 2.13% of their portfolio GREENWOOD VILLAGE, CO 82,89582.9k $3.1m $3.1m 2.13% Added +82.4k +82,445
47 YARGER WEALTH STRATEGIES, LLC 1.80% of their portfolio WESTERVILLE, OH 81,89581.9k $3.1m $3.1m 1.80% Reduced -454 -454
48 Forvis Mazars Wealth Advisors, LLC 0.07% of their portfolio Springfield, MO 79,15579.2k $3.0m $3.0m 0.07% Reduced -19.7k -19,665
49 Siligmueller & Norvid Wealth Advisors LLC 1.24% of their portfolio GLEN ELLYN, IL 78,00178.0k $2.9m $2.9m 1.24% Added +10.7k +10,739
50 Compass Advisory Group LLC 0.97% of their portfolio MELVILLE, NY 74,41474.4k $2.8m $2.8m 0.97% Added +850 +850
51 Atria Wealth Solutions, Inc. 0.03% of their portfolio NEW YORK, NY 73,56573.6k $2.8m $2.8m 0.03% Added +5.6k +5,556
52 SageView Advisory Group, LLC 0.12% of their portfolio Newport Beach, CA 72,04072.0k $2.7m $2.7m 0.12% Added +28.8k +28,780
53 CORRADO ADVISORS, LLC 1.81% of their portfolio RAMSEY, NJ 71,90371.9k $2.7m $2.7m 1.81% Reduced -557 -557
54 INDEPENDENT FINANCIAL GROUP, LLC 0.09% of their portfolio SAN DIEGO, CA 71,37871.4k $2.7m $2.7m 0.09% Added +316 +316
55 BROWN WEALTH MANAGEMENT, LLC 0.91% of their portfolio NAPERVILLE, IL 70,76270.8k $2.7m $2.7m 0.91% Added +37.2k +37,176
56 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 68,65168.7k $2.6m $2.6m 0.02% Unchanged
57 Southland Equity Partners LLC 0.59% of their portfolio WILDWOOD, MO 67,76467.8k $2.5m $2.5m 0.59% Added +8.2k +8,204
58 Pinnacle Wealth Management Group, Inc. 1.74% of their portfolio PLYMOUTH, MI 66,54066.5k $2.5m $2.5m 1.74% Added +11.9k +11,885
59 AlphaCore Capital LLC 0.21% of their portfolio LA JOLLA, CA 65,80065.8k $2.5m $2.5m 0.21% Unchanged
60 Jacobi Capital Management LLC 0.18% of their portfolio PITTSTON, PA 64,11664.1k $2.4m $2.4m 0.18% Unchanged
61 Diligent Investors, LLC 0.59% of their portfolio REDLANDS, CA 63,96264.0k $2.4m $2.4m 0.59% Reduced -16.7k -16,694
62 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 62,83462.8k $2.4m $2.4m 0.01% Reduced -15.2k -15,181
63 MILESTONE ASSET MANAGEMENT, LLC 0.49% of their portfolio PITTSBURGH, PA 61,07961.1k $2.3m $2.3m 0.49% Reduced -4.7k -4,663
64 Farther Finance Advisors, LLC 0.06% of their portfolio SAN FRANCISCO, CA 59,56159.6k $2.2m $2.2m 0.06% Reduced -4.9k -4,940
65 SIGNATUREFD, LLC 0.04% of their portfolio ATLANTA, GA 54,07254.1k $2.0m $2.0m 0.04% Unchanged
66 Weaver Consulting Group 0.60% of their portfolio HUNTINGTON BEACH, CA 52,83252.8k $2.0m $2.0m 0.60% Reduced -146 -146
67 Talon Private Wealth, LLC 0.26% of their portfolio THE VILLAGES, FL 52,30652.3k $2.0m $2.0m 0.26% Added +9.8k +9,789
68 Chris Bulman Inc 1.23% of their portfolio ROSEVILLE, CA 51,65451.7k $1.9m $1.9m 1.23% Reduced -2.7k -2,686
69 BCS Wealth Management 0.50% of their portfolio JOHNSON CITY, TN 51,44951.4k $1.9m $1.9m 0.50% Reduced -10.1k -10,052
70 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 50,90050.9k $1.9m $1.9m 0.00% Reduced -29.0k -29,019
71 MTM FINANCIAL GROUP, LLC 1.10% of their portfolio BETHLEHEM, PA 49,82749.8k $1.9m $1.9m 1.10% Added +575 +575
72 ATTICUS WEALTH MANAGEMENT, LLC 0.59% of their portfolio Palm Beach Gardens, FL 47,72847.7k $1.8m $1.8m 0.59% Unchanged
73 Tradition Wealth Management, LLC 0.16% of their portfolio EDINA, MN 46,91746.9k $1.8m $1.8m 0.16% Added +8.6k +8,600
74 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 45,27245.3k $1.7m $1.7m 0.01% Reduced -443 -443
75 Concurrent Investment Advisors, LLC 0.04% of their portfolio Tampa, FL 43,04543.0k $1.6m $1.6m 0.04% Added +5.4k +5,394
76 IFP Advisors, Inc 0.05% of their portfolio TAMPA, FL 42,53742.5k $1.6m $1.6m 0.05% Added +4.3k +4,284
77 Frisch Financial Group, Inc. 0.42% of their portfolio MELVILLE, NY 39,35139.4k $1.5m $1.5m 0.42% New
78 RETIREMENT INCOME SOLUTIONS, INC 0.30% of their portfolio ANN ARBOR, MI 38,67738.7k $1.5m $1.5m 0.30% Added +2.6k +2,617
79 PTM WEALTH MANAGEMENT, LLC 1.38% of their portfolio NORTH WALES, PA 37,16737.2k $1.3m $1.3m 1.38% First filing
80 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.11% of their portfolio CEDAR RAPIDS, IA 37,09037.1k $1.4m $1.4m 0.11% Added +2.4k +2,350
81 WEALTH ALLIANCE, LLC 0.17% of their portfolio MELLVILLE, NY 36,98537.0k $1.4m $1.4m 0.17% Unchanged
82 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 35,93935.9k $1.4m $1.4m 0.03% Unchanged
83 B. Riley Wealth Advisors, Inc. 0.04% of their portfolio MEMPHIS, TN 34,04534.0k $1.3m $1.3m 0.04% Reduced -3.9k -3,868
84 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 33,58633.6k $1.3m $1.3m 0.01% Added +6.5k +6,545
85 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 32,08832.1k $1.2m $1.2m 0.00% Reduced -33.5k -33,468
86 FSA Advisors, Inc. 0.91% of their portfolio TROY, MI 30,43330.4k $1.1m $1.1m 0.91% Added +11.5k +11,517
87 Certified Advisory Corp 0.13% of their portfolio ALTAMONTE SPRINGS, FL 30,38230.4k $1.1m $1.1m 0.13% Reduced -214 -214
88 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 29,50029.5k $1.1m $1.1m 0.00% Unchanged
89 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 29,16629.2k $1.1m $1.1m 0.04% Reduced -85 -85
90 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 28,96129.0k $1.1m $1.1m 0.00% New
91 Patriot Financial Group Insurance Agency, LLC 0.14% of their portfolio Westborough, MA 28,67028.7k $1.1m $1.1m 0.14% Added +15 +15
92 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 27,90127.9k $1.0m $1.0m 0.01% Added +215 +215
93 Long Island Wealth Management, Inc. 0.61% of their portfolio MELVILLE, NY 26,52426.5k $997.3k $997.3k 0.61% Added +770 +770
94 Visionary Wealth Advisors 0.06% of their portfolio O'FALLON, IL 25,80925.8k $970.4k $970.4k 0.06% Reduced -653 -653
95 Ascent Wealth Partners, LLC 0.13% of their portfolio NEW HARTFORD, NY 25,03625.0k $941.4k $941.4k 0.13% Added +4.2k +4,231
96 CITY HOLDING CO 0.13% of their portfolio CHARLESTON, WV 24,74824.7k $930.3k $930.3k 0.13% Reduced -1.3k -1,330
97 Three Seasons Wealth, LLC 0.43% of their portfolio SALT LAKE CITY, UT 22,95022.9k $862.9k $862.9k 0.43% Unchanged
98 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 22,82322.8k $858.1k $858.1k 0.01% Reduced -2.5k -2,450
99 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 21,11421.1k $793.9k $793.9k 0.02% Reduced -8.5k -8,526
100 Continuum Advisory, LLC 0.10% of their portfolio EAGLE, ID 21,10321.1k $793.5k $793.5k 0.10% Added +3.1k +3,072