Vault-13

INNOVATOR ETFS TRUST PDEC

US EQTY PWR BUF · ETP · CUSIP 45782C540

172 institutional holders +1 vs Q4 2023
18,859,29318.9m shares reported held*
$690.1mreported value*
14 new 31 added 69 reduced 12 sold out net sold ≈ $17.8m (-485.4k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.59.

Trends to Q1 2024

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 86Q4 22: 140Q1 23: 150Q2 23: 150Q3 23: 140Q4 23: 171Q1 24: 172172Q3 22Q1 23Q3 23Q1 24
Numbers
QuarterHolders
Q3 202286
Q4 2022140
Q1 2023150
Q2 2023150
Q3 2023140
Q4 2023171
Q1 2024172

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 112 bought or addedQ4 22: 19 cut or sold outQ4 22Q1 23: 78 bought or addedQ1 23: 44 cut or sold outQ1 23Q2 23: 30 bought or addedQ2 23: 83 cut or sold outQ2 23Q3 23: 27 bought or addedQ3 23: 79 cut or sold outQ3 23Q4 23: 106 bought or addedQ4 23: 40 cut or sold outQ4 23Q1 24: 45 bought or addedQ1 24: 81 cut or sold outQ1 24
Numbers
QuarterBought or addedCut or sold out
Q4 202211219
Q1 20237844
Q2 20233083
Q3 20232779
Q4 202310640
Q1 20244581

Biggest buyers

Cetera Investment Advisers Added +211,130+211.1k
Foundations Investment Advisors, LLC Added +139,508+139.5k
LPL Financial LLC Added +116,742+116.7k
WealthPlan Investment Management, LLC Added +91,448+91.4k
Kestra Advisory Services, LLC Added +91,070+91.1k
Penserra Capital Management LLC Added +72,286+72.3k
RFG Advisory, LLC New +56,901+56.9k
JANE STREET GROUP, LLC Added +33,710+33.7k
Ameritas Advisory Services, LLC New +26,748+26.7k
WealthPLAN Partners, LLC Added +22,564+22.6k

Biggest sellers

Brookstone Capital Management Reduced -259,924-259.9k
MAI Capital Management Reduced -223,013-223.0k
ALLIANCEBERNSTEIN L.P. Reduced -142,171-142.2k
Cetera Advisor Networks LLC Sold out -120,025-120.0k
Cetera Advisors LLC Sold out -113,765-113.8k
TOWNSQUARE CAPITAL LLC Reduced -63,119-63.1k
Strategic Wealth Partners Group, LLC Reduced -60,575-60.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -59,454-59.5k
AE Wealth Management LLC Reduced -51,117-51.1k
Tradition Wealth Management, LLC Reduced -45,601-45.6k

Holders, Q1 2024

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,235,5225.2m $191.6m $191.6m 0.07% Reduced -142.2k -142,171
2 Strategic Wealth Partners Group, LLC 4.37% of their portfolio DEERFIELD, IL 1,083,1411.1m $39.6m $39.6m 4.37% Reduced -60.6k -60,575
3 Brookstone Capital Management 0.67% of their portfolio WHEATON, IL 1,030,3651.0m $37.7m $37.7m 0.67% Reduced -259.9k -259,924
4 Penserra Capital Management LLC 0.43% of their portfolio ORINDA, CA 942,005942.0k $34.5m $34.5m 0.43% Added +72.3k +72,286
5 Cetera Investment Advisers 0.06% of their portfolio SCHAUMBURG, IL 643,391643.4k $23.5m $23.5m 0.06% Added +211.1k +211,130
6 HighTower Advisors, LLC 0.04% of their portfolio CHICAGO, IL 615,683615.7k $22.5m $22.5m 0.04% Reduced -3.0k -2,968
7 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 557,662557.7k $20.4m $20.4m 0.03% Reduced -14.5k -14,546
8 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 532,753532.8k $19.5m $19.5m 0.04% Reduced -28.0k -28,034
9 STEPHENS INC /AR/ 0.22% of their portfolio LITTLE ROCK, AR 384,703384.7k $14.1m $14.1m 0.22% Reduced -1.4k -1,405
10 BLAIR WILLIAM & CO/IL 0.04% of their portfolio CHICAGO, IL 378,698378.7k $13.9m $13.9m 0.04% Reduced -364 -364
11 MBL Wealth, LLC 1.50% of their portfolio CHARLOTTE, NC 360,679360.7k $13.2m $13.2m 1.50% Reduced -11.5k -11,480
12 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 336,854336.9k $12.3m $12.3m 0.00% Added +4.9k +4,853
13 Global Strategic Investment Solutions, LLC 1.44% of their portfolio Scottsdale, AZ 336,487336.5k $12.3m $12.3m 1.44% Reduced -7.1k -7,098
14 TRUIST FINANCIAL CORP 0.02% of their portfolio CHARLOTTE, NC 294,611294.6k $10.8m $10.8m 0.02% Added +9.1k +9,051
15 Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio ST. PETERSBURG, FL 282,601282.6k $10.3m $10.3m 0.02% Added +1.9k +1,929
16 LINCOLN NATIONAL CORP 0.15% of their portfolio RADNOR, PA 263,664263.7k $9.6m $9.6m 0.15% Reduced -2.2k -2,215
17 Kestra Advisory Services, LLC 0.06% of their portfolio AUSTIN, TX 260,467260.5k $9.5m $9.5m 0.06% Added +91.1k +91,070
18 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 208,766208.8k $7.6m $7.6m 0.00% Added +116.7k +116,742
19 Foundations Investment Advisors, LLC 0.20% of their portfolio PHOENIX, AZ 207,591207.6k $7.6m $7.6m 0.20% Added +139.5k +139,508
20 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 194,600194.6k $7.1m $7.1m 0.08% Reduced -12.4k -12,425
21 Weaver Capital Management LLC 2.46% of their portfolio SUWANEE, GA 193,912193.9k $7.1m $7.1m 2.46% Reduced -1.1k -1,138
22 TOWNSQUARE CAPITAL LLC 0.09% of their portfolio Lehi, UT 174,980175.0k $6.4m $6.4m 0.09% Reduced -63.1k -63,119
23 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 159,293159.3k $5.8m $5.8m 0.02% Reduced -8.2k -8,161
24 WealthPlan Investment Management, LLC 0.84% of their portfolio OMAHA, NE 151,140151.1k $5.5m $5.5m 0.84% Added +91.4k +91,448
25 Forvis Mazars Wealth Advisors, LLC 0.11% of their portfolio Springfield, MO 119,397119.4k $4.4m $4.4m 0.11% Reduced -6.0k -5,959
26 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 119,283119.3k $4.4m $4.4m 0.01% Reduced -7.9k -7,913
27 GILL CAPITAL PARTNERS, LLC 1.74% of their portfolio DENVER, CO 118,655118.7k $4.3m $4.3m 1.74% Reduced -1.7k -1,655
28 AE Wealth Management LLC 0.05% of their portfolio TOPEKA, KS 111,235111.2k $4.1m $4.1m 0.05% Reduced -51.1k -51,117
29 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 109,564109.6k $4.0m $4.0m 0.02% Reduced -42 -42
30 Castle Rock Wealth Management, LLC 0.94% of their portfolio WALNUT CREEK, CA 95,22995.2k $3.4m $3.4m 0.94% Reduced -676 -676
31 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 89,73289.7k $3.3m $3.3m 0.01% Reduced -2.6k -2,565
32 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 82,36482.4k $3.0m $3.0m 0.01% Added +64 +64
33 WealthPLAN Partners, LLC 0.31% of their portfolio OMAHA, NE 81,69381.7k $3.0m $3.0m 0.31% Added +22.6k +22,564
34 YARGER WEALTH STRATEGIES, LLC 2.02% of their portfolio WESTERVILLE, OH 81,06581.1k $3.0m $3.0m 2.02% Reduced -6.3k -6,289
35 KFG WEALTH MANAGEMENT, LLC 1.18% of their portfolio GRANGER, IN 78,38878.4k $2.9m $2.9m 1.18% Added +978 +978
36 Sigma Planning Corp 0.09% of their portfolio ANN ARBOR, MI 76,10376.1k $2.8m $2.8m 0.09% Added +15.5k +15,459
37 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 74,17874.2k $2.7m $2.7m 0.02% Added +1.2k +1,162
38 Compass Advisory Group LLC 1.19% of their portfolio MELVILLE, NY 73,57273.6k $2.7m $2.7m 1.19% Reduced -900 -900
39 MILESTONE ASSET MANAGEMENT, LLC 0.76% of their portfolio PITTSBURGH, PA 72,75272.8k $2.7m $2.7m 0.76% Reduced -254 -254
40 Steward Partners Investment Advisory, LLC 0.03% of their portfolio STAMFORD, CT 69,46869.5k $2.5m $2.5m 0.03% Reduced -827 -827
41 CoreCap Advisors, LLC 0.13% of their portfolio SOUTHFIELD, MI 68,98269.0k $2.5m $2.5m 0.13% Reduced -32.4k -32,352
42 Bellwether Advisors, LLC 0.53% of their portfolio LINCOLN, NE 66,05066.0k $2.4m $2.4m 0.53% Added +112 +112
43 AlphaCore Capital LLC 0.64% of their portfolio LA JOLLA, CA 65,80065.8k $2.4m $2.4m 0.64% Unchanged
44 Pillar Wealth Advisors, LLC 1.77% of their portfolio WESTTOWN, PA 64,11664.1k $2.3m $2.3m 1.77% Reduced -771 -771
45 INDEPENDENT FINANCIAL GROUP, LLC 0.10% of their portfolio SAN DIEGO, CA 61,84861.8k $2.3m $2.3m 0.10% Reduced -276 -276
46 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 61,73661.7k $2.3m $2.3m 0.00% Added +33.7k +33,710
47 RFG Advisory, LLC 0.07% of their portfolio BIRMINGHAM, AL 56,90156.9k $2.1m $2.1m 0.07% New
48 BCS Wealth Management 0.65% of their portfolio JOHNSON CITY, TN 55,00055.0k $2.0m $2.0m 0.65% Reduced -946 -946
49 Outlook Wealth Advisors, LLC 0.59% of their portfolio SHENANDOAH, TX 51,81851.8k $1.9m $1.9m 0.59% Reduced -964 -964
50 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 51,63151.6k $1.9m $1.9m 0.02% Reduced -306 -306
51 RETIREMENT INCOME SOLUTIONS, INC 0.43% of their portfolio ANN ARBOR, MI 51,27251.3k $1.9m $1.9m 0.43% Unchanged
52 Diligent Investors, LLC 0.47% of their portfolio REDLANDS, CA 51,23251.2k $1.9m $1.9m 0.47% Unchanged
53 CRA Financial Services, LLC 0.41% of their portfolio NORTHFIELD, NJ 51,08651.1k $1.9m $1.9m 0.41% Reduced -3.0k -3,000
54 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 49,93249.9k $1.8m $1.8m 0.01% Reduced -1 -1
55 CORRADO ADVISORS, LLC 1.20% of their portfolio RAMSEY, NJ 49,90749.9k $1.8m $1.8m 1.20% Reduced -1.5k -1,516
56 MTM FINANCIAL GROUP, LLC 1.18% of their portfolio BETHLEHEM, PA 48,64548.6k $1.8m $1.8m 1.18% Added +552 +552
57 ATTICUS WEALTH MANAGEMENT, LLC 0.57% of their portfolio Palm Beach Gardens, FL 47,72847.7k $1.7m $1.7m 0.57% Unchanged
58 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 47,14247.1k $1.7m $1.7m 0.02% Reduced -223.0k -223,013
59 Weaver Consulting Group 0.59% of their portfolio HUNTINGTON BEACH, CA 43,46643.5k $1.6m $1.6m 0.59% Unchanged
60 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 42,22542.2k $1.5m $1.5m 0.00% Reduced -5.2k -5,194
61 CITY HOLDING CO 0.19% of their portfolio CHARLESTON, WV 34,12834.1k $1.2m $1.2m 0.19% Reduced -2.5k -2,480
62 BROWN WEALTH MANAGEMENT, LLC 0.51% of their portfolio NAPERVILLE, IL 33,74833.7k $1.2m $1.2m 0.51% Unchanged
63 Pinnacle Wealth Management Group, Inc. 0.91% of their portfolio PLYMOUTH, MI 33,57033.6k $1.2m $1.2m 0.91% Unchanged
64 Trek Financial, LLC 0.10% of their portfolio Scottsdale, AZ 33,08733.1k $1.2m $1.2m 0.10% Added +6.3k +6,278
65 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 33,03833.0k $1.2m $1.2m 0.00% Reduced -5.5k -5,500
66 WEALTH ALLIANCE, LLC 0.14% of their portfolio MELLVILLE, NY 29,49929.5k $1.1m $1.1m 0.14% Unchanged
67 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 29,25729.3k $1.1m $1.1m 0.02% Unchanged
68 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 29,23729.2k $1.1m $1.1m 0.02% Reduced -4.7k -4,744
69 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 27,71227.7k $1.0m $1.0m 0.02% Added +158 +158
70 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 27,56027.6k $1.0m $1.0m 0.04% Reduced -135 -135
71 Ameritas Advisory Services, LLC 0.04% of their portfolio Lincoln, NE 26,74826.7k $975.6k $975.6k 0.04% New
72 Keystone Wealth Services, LLC 0.32% of their portfolio PALM DESERT, CA 26,50526.5k $970.0k $970.0k 0.32% Unchanged
73 Patriot Financial Group Insurance Agency, LLC 0.15% of their portfolio Westborough, MA 26,38726.4k $965.7k $965.7k 0.15% Added +1.9k +1,900
74 Southland Equity Partners LLC 0.27% of their portfolio WILDWOOD, MO 26,32126.3k $963.3k $963.3k 0.27% Unchanged
75 WILBANKS SMITH & THOMAS ASSET MANAGEMENT LLC 0.03% of their portfolio NORFOLK, VA 26,14726.1k $956.9k $956.9k 0.03% Unchanged
76 Tradition Wealth Management, LLC 0.10% of their portfolio EDINA, MN 26,08526.1k $954.7k $954.7k 0.10% Reduced -45.6k -45,601
77 Capital Analysts, LLC 0.04% of their portfolio FORT WASHINGTON, PA 25,94925.9k $949.0k $949.0k 0.04% Unchanged
78 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 25,82125.8k $945.0k $945.0k 0.08% Reduced -6.4k -6,387
79 Long Island Wealth Management, Inc. 0.66% of their portfolio MELVILLE, NY 25,54425.5k $935.0k $935.0k 0.66% Reduced -9.8k -9,765
80 M Holdings Securities, Inc. 0.15% of their portfolio PORTLAND, OR 23,93123.9k $876.0k $876.0k 0.15% Added +13.5k +13,498
81 ARS Wealth Advisors Group, LLC 0.11% of their portfolio St. Petersburg, FL 23,27523.3k $851.8k $851.8k 0.11% Unchanged
82 WEDBUSH SECURITIES INC 0.03% of their portfolio PASADENA, CA 22,24722.2k $814.0k $814.0k 0.03% Reduced -3.7k -3,671
83 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 22,24022.2k $813.9k $813.9k 0.05% Added +2.1k +2,095
84 Three Seasons Wealth, LLC 0.56% of their portfolio SALT LAKE CITY, UT 21,90021.9k $799.4k $799.4k 0.56% Unchanged
85 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 21,71521.7k $794.7k $794.7k 0.00% Reduced -59.5k -59,454
86 CreativeOne Wealth, LLC 0.03% of their portfolio OVERLAND PARK, KS 21,37721.4k $782.0k $782.0k 0.03% Reduced -526 -526
87 Continuum Advisory, LLC 0.12% of their portfolio EAGLE, ID 21,06121.1k $774.2k $774.2k 0.12% Reduced -1.2k -1,172
88 Strategic Blueprint, LLC 0.05% of their portfolio ATLANTA, GA 20,97521.0k $767.6k $767.6k 0.05% Reduced -42 -42
89 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 20,91120.9k $765.3k $765.3k 0.01% Reduced -1.3k -1,305
90 Horan Capital Advisors, LLC. 0.27% of their portfolio CINCINNATI, OH 20,63620.6k $755.2k $755.2k 0.27% Reduced -38.7k -38,691
91 Orion Capital Management LLC 0.40% of their portfolio CORONADO, CA 20,50020.5k $750.3k $750.3k 0.40% Unchanged
92 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 20,06620.1k $734.0k $734.0k 0.00% Added +17.3k +17,345
93 AdvisorNet Financial, Inc 0.07% of their portfolio MINNETONKA, MN 19,99820.0k $731.9k $731.9k 0.07% Unchanged
94 FSA Advisors, Inc. 0.76% of their portfolio TROY, MI 19,47519.5k $712.7k $712.7k 0.76% Added +390 +390
95 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 19,45019.4k $711.8k $711.8k 0.00% Added +638 +638
96 WPWealth LLP 0.18% of their portfolio FORT WORTH, TX 19,10919.1k $699.3k $699.3k 0.18% Reduced -5.9k -5,883
97 IFP Advisors, Inc 0.03% of their portfolio TAMPA, FL 19,09619.1k $698.9k $698.9k 0.03% Unchanged
98 Sugarloaf Wealth Management, LLC 0.14% of their portfolio DULUTH, GA 18,28318.3k $669.1k $669.1k 0.14% Unchanged
99 Csenge Advisory Group 0.04% of their portfolio CLEARWATER, FL 18,18618.2k $665.6k $665.6k 0.04% Unchanged
100 SageView Advisory Group, LLC 0.03% of their portfolio Newport Beach, CA 16,83116.8k $631.0k $631.0k 0.03% New