Vault-13

INNOVATOR ETFS TRUST PDEC

US EQTY PWR BUF · ETP · CUSIP 45782C540

171 institutional holders +31 vs Q3 2023
19,358,84319.4m shares reported held*
$679.6mreported value*
34 new 72 added 33 reduced 7 sold out net bought ≈ $178.2m (+5.1m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($202.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $35.11.

Trends to Q4 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 86Q4 22: 140Q1 23: 150Q2 23: 150Q3 23: 140Q4 23: 171171Q3 22Q4 22Q1 23Q2 23Q3 23Q4 23
Numbers
QuarterHolders
Q3 202286
Q4 2022140
Q1 2023150
Q2 2023150
Q3 2023140
Q4 2023171

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 112 bought or addedQ4 22: 19 cut or sold outQ4 22Q1 23: 78 bought or addedQ1 23: 44 cut or sold outQ1 23Q2 23: 30 bought or addedQ2 23: 83 cut or sold outQ2 23Q3 23: 27 bought or addedQ3 23: 79 cut or sold outQ3 23Q4 23: 106 bought or addedQ4 23: 40 cut or sold outQ4 23
Numbers
QuarterBought or addedCut or sold out
Q4 202211219
Q1 20237844
Q2 20233083
Q3 20232779
Q4 202310640

Biggest buyers

ALLIANCEBERNSTEIN L.P. Added +1,956,220+2.0m
Brookstone Capital Management Added +726,110+726.1k
BLAIR WILLIAM & CO/IL New +379,062+379.1k
MAI Capital Management Added +244,953+245.0k
OSAIC HOLDINGS, INC. Added +189,667+189.7k
COMMONWEALTH EQUITY SERVICES, LLC Added +188,442+188.4k
Penserra Capital Management LLC Added +184,743+184.7k
TOWNSQUARE CAPITAL LLC Added +122,849+122.8k
Raymond James Financial Services Advisors, Inc. Added +115,441+115.4k
Kestra Advisory Services, LLC Added +95,078+95.1k

Biggest sellers

Crown Wealth Group, LLC Reduced -311,344-311.3k
Soltis Investment Advisors LLC Reduced -93,339-93.3k
Compass Advisory Group LLC Reduced -86,172-86.2k
CITADEL ADVISORS LLC Sold out -70,468-70.5k
Global Strategic Investment Solutions, LLC Reduced -54,918-54.9k
CORRADO ADVISORS, LLC Reduced -33,097-33.1k
Sageworth Trust Co Sold out -27,664-27.7k
Sigma Planning Corp Reduced -7,829-7.8k
Bellwether Advisors, LLC Reduced -7,599-7.6k
BCGM Wealth Management, LLC Reduced -7,152-7.2k

Holders, Q4 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,377,6935.4m $188.8m $188.8m 0.07% Added +2.0m +1,956,220
2 Brookstone Capital Management 0.88% of their portfolio WHEATON, IL 1,290,2891.3m $45.3m $45.3m 0.88% Added +726.1k +726,110
3 Strategic Wealth Partners Group, LLC 5.06% of their portfolio DEERFIELD, IL 1,143,7161.1m $40.1m $40.1m 5.06% Added +69.3k +69,265
4 Penserra Capital Management LLC 0.57% of their portfolio ORINDA, CA 869,719869.7k $30.5m $30.5m 0.57% Added +184.7k +184,743
5 HighTower Advisors, LLC 0.04% of their portfolio CHICAGO, IL 618,651618.7k $21.7m $21.7m 0.04% Added +40.9k +40,861
6 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 572,208572.2k $20.1m $20.1m 0.04% Added +188.4k +188,442
7 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 560,787560.8k $19.7m $19.7m 0.03% Added +189.7k +189,667
8 Cetera Investment Advisers 0.12% of their portfolio SCHAUMBURG, IL 432,261432.3k $15.2m $15.2m 0.12% Added +16.5k +16,500
9 STEPHENS INC /AR/ 0.23% of their portfolio LITTLE ROCK, AR 386,108386.1k $13.6m $13.6m 0.23% Reduced -6.4k -6,400
10 BLAIR WILLIAM & CO/IL 0.05% of their portfolio CHICAGO, IL 379,062379.1k $13.3m $13.3m 0.05% New
11 MBL Wealth, LLC 1.63% of their portfolio CHARLOTTE, NC 372,159372.2k $13.1m $13.1m 1.63% Added +2.9k +2,886
12 Global Strategic Investment Solutions, LLC 1.49% of their portfolio Scottsdale, AZ 343,585343.6k $12.1m $12.1m 1.49% Reduced -54.9k -54,918
13 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 332,001332.0k $11.7m $11.7m 0.00% Added +30.5k +30,540
14 TRUIST FINANCIAL CORP 0.02% of their portfolio CHARLOTTE, NC 285,560285.6k $10.0m $10.0m 0.02% Added +28.8k +28,796
15 Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio ST. PETERSBURG, FL 280,672280.7k $9.9m $9.9m 0.02% Added +115.4k +115,441
16 MAI Capital Management 0.13% of their portfolio INDEPENDENCE, OH 270,155270.2k $9.5m $9.5m 0.13% Added +245.0k +244,953
17 LINCOLN NATIONAL CORP 0.16% of their portfolio RADNOR, PA 265,879265.9k $9.3m $9.3m 0.16% Added +44.7k +44,749
18 TOWNSQUARE CAPITAL LLC 0.14% of their portfolio Lehi, UT 238,099238.1k $8.4m $8.4m 0.14% Added +122.8k +122,849
19 Beacon Pointe Advisors, LLC 0.09% of their portfolio NEWPORT BEACH, CA 207,025207.0k $7.3m $7.3m 0.09% Added +61.4k +61,416
20 Weaver Capital Management LLC 2.77% of their portfolio SUWANEE, GA 195,050195.1k $6.8m $6.8m 2.77% First filing
21 Kestra Advisory Services, LLC 0.05% of their portfolio AUSTIN, TX 169,397169.4k $5.9m $5.9m 0.05% Added +95.1k +95,078
22 Cambridge Investment Research Advisors, Inc. 0.03% of their portfolio FAIRFIELD, IA 167,454167.5k $5.9m $5.9m 0.03% Added +32.8k +32,783
23 AE Wealth Management LLC 0.03% of their portfolio TOPEKA, KS 162,352162.4k $5.8m $5.8m 0.03% Added +51.1k +51,057
24 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 127,196127.2k $4.5m $4.5m 0.01% Added +19.1k +19,073
25 Forvis Mazars Wealth Advisors, LLC 0.12% of their portfolio Springfield, MO 125,356125.4k $4.4m $4.4m 0.12% Reduced -1.6k -1,622
26 GILL CAPITAL PARTNERS, LLC 1.78% of their portfolio DENVER, CO 120,310120.3k $4.2m $4.2m 1.78% Added +60.2k +60,161
27 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 120,025120.0k $4.2m $4.2m 0.02% Added +32.9k +32,925
28 Cetera Advisors LLC 0.06% of their portfolio DENVER, CO 113,765113.8k $4.0m $4.0m 0.06% Added +18.0k +17,952
29 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 109,606109.6k $3.8m $3.8m 0.02% First filing
30 CoreCap Advisors, LLC 0.23% of their portfolio SOUTHFIELD, MI 101,334101.3k $3.6m $3.6m 0.23% Added +48.7k +48,709
31 Castle Rock Wealth Management, LLC 1.01% of their portfolio WALNUT CREEK, CA 95,90595.9k $3.3m $3.3m 1.01% Added +74.6k +74,563
32 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 92,29792.3k $3.2m $3.2m 0.01% Added +19.8k +19,765
33 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 92,02492.0k $3.2m $3.2m 0.00% Added +51.2k +51,246
34 YARGER WEALTH STRATEGIES, LLC 2.47% of their portfolio WESTERVILLE, OH 87,35487.4k $3.1m $3.1m 2.47% Added +11.8k +11,813
35 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 82,30082.3k $2.9m $2.9m 0.01% Added +13.6k +13,577
36 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 81,16981.2k $2.8m $2.8m 0.00% Added +48.7k +48,723
37 KFG WEALTH MANAGEMENT, LLC 1.24% of their portfolio GRANGER, IN 77,41077.4k $2.7m $2.7m 1.24% Added +4.9k +4,931
38 Compass Advisory Group LLC 1.25% of their portfolio MELVILLE, NY 74,47274.5k $2.6m $2.6m 1.25% Reduced -86.2k -86,172
39 NewEdge Advisors, LLC 0.02% of their portfolio NEW ORLEANS, LA 73,01673.0k $2.6m $2.6m 0.02% Added +20.7k +20,705
40 MILESTONE ASSET MANAGEMENT, LLC 0.84% of their portfolio PITTSBURGH, PA 73,00673.0k $2.6m $2.6m 0.84% Reduced -3.3k -3,323
41 Tradition Wealth Management, LLC 0.26% of their portfolio EDINA, MN 71,68671.7k $2.5m $2.5m 0.26% Added +651 +651
42 Steward Partners Investment Advisory, LLC 0.03% of their portfolio STAMFORD, CT 70,29570.3k $2.5m $2.5m 0.03% Unchanged
43 Foundations Investment Advisors, LLC 0.07% of their portfolio PHOENIX, AZ 68,08368.1k $2.4m $2.4m 0.07% Reduced -2.5k -2,474
44 Bellwether Advisors, LLC 0.57% of their portfolio LINCOLN, NE 65,93865.9k $2.3m $2.3m 0.57% Reduced -7.6k -7,599
45 AlphaCore Capital LLC 0.34% of their portfolio LA JOLLA, CA 65,80065.8k $2.3m $2.3m 0.34% Unchanged
46 Pillar Wealth Advisors, LLC 1.75% of their portfolio WESTTOWN, PA 64,88764.9k $2.3m $2.3m 1.75% Unchanged
47 INDEPENDENT FINANCIAL GROUP, LLC 0.12% of their portfolio SAN DIEGO, CA 62,12462.1k $2.2m $2.2m 0.12% Added +4.5k +4,500
48 Sigma Planning Corp 0.17% of their portfolio ANN ARBOR, MI 60,64460.6k $2.1m $2.1m 0.17% Reduced -7.8k -7,829
49 WealthPlan Investment Management, LLC 0.34% of their portfolio OMAHA, NE 59,69259.7k $2.1m $2.1m 0.34% New
50 Horan Capital Advisors, LLC. 0.76% of their portfolio CINCINNATI, OH 59,32759.3k $2.1m $2.1m 0.76% Reduced -775 -775
51 WealthPLAN Partners, LLC 0.21% of their portfolio OMAHA, NE 59,12959.1k $2.1m $2.1m 0.21% New
52 BCS Wealth Management 0.72% of their portfolio JOHNSON CITY, TN 55,94655.9k $2.0m $2.0m 0.72% Added +11.2k +11,230
53 CRA Financial Services, LLC 0.46% of their portfolio NORTHFIELD, NJ 54,08654.1k $1.9m $1.9m 0.46% Reduced -3.9k -3,895
54 Outlook Wealth Advisors, LLC 0.65% of their portfolio SHENANDOAH, TX 52,78252.8k $1.9m $1.9m 0.65% Reduced -14 -14
55 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 51,93751.9k $1.8m $1.8m 0.02% Added +44.9k +44,925
56 CORRADO ADVISORS, LLC 1.48% of their portfolio RAMSEY, NJ 51,42351.4k $1.8m $1.8m 1.48% Reduced -33.1k -33,097
57 RETIREMENT INCOME SOLUTIONS, INC 0.45% of their portfolio ANN ARBOR, MI 51,27251.3k $1.8m $1.8m 0.45% Unchanged
58 Diligent Investors, LLC 0.49% of their portfolio REDLANDS, CA 51,23251.2k $1.8m $1.8m 0.49% Added +41.9k +41,885
59 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 49,93349.9k $1.8m $1.8m 0.01% New
60 MTM FINANCIAL GROUP, LLC 1.23% of their portfolio BETHLEHEM, PA 48,09348.1k $1.7m $1.7m 1.23% Added +7.3k +7,271
61 ATTICUS WEALTH MANAGEMENT, LLC 0.59% of their portfolio Palm Beach Gardens, FL 47,72847.7k $1.7m $1.7m 0.59% Added +17.0k +16,978
62 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 47,41947.4k $1.7m $1.7m 0.00% Added +26.1k +26,090
63 Weaver Consulting Group 0.62% of their portfolio HUNTINGTON BEACH, CA 43,46643.5k $1.5m $1.5m 0.62% Added +5.5k +5,525
64 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 38,53838.5k $1.4m $1.4m 0.00% New
65 CITY HOLDING CO 0.21% of their portfolio CHARLESTON, WV 36,60836.6k $1.3m $1.3m 0.21% Added +11.6k +11,633
66 Long Island Wealth Management, Inc. 0.88% of their portfolio MELVILLE, NY 35,30935.3k $1.2m $1.2m 0.88% First filing
67 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 33,98134.0k $1.2m $1.2m 0.03% Reduced -2.8k -2,769
68 BROWN WEALTH MANAGEMENT, LLC 0.52% of their portfolio NAPERVILLE, IL 33,74833.7k $1.2m $1.2m 0.52% Added +9.2k +9,219
69 Pinnacle Wealth Management Group, Inc. 0.97% of their portfolio PLYMOUTH, MI 33,57033.6k $1.2m $1.2m 0.97% Added +8.5k +8,500
70 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.10% of their portfolio CEDAR RAPIDS, IA 32,20832.2k $1.1m $1.1m 0.10% Added +14.2k +14,219
71 WEALTH ALLIANCE, LLC 0.15% of their portfolio MELLVILLE, NY 29,49929.5k $1.0m $1.0m 0.15% Added +111 +111
72 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 29,25729.3k $1.0m $1.0m 0.02% Added +19.7k +19,738
73 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 28,02628.0k $983.7k $983.7k 0.00% New
74 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 27,69527.7k $972.1k $972.1k 0.04% Reduced -3.2k -3,186
75 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 27,55427.6k $967.1k $967.1k 0.02% Added +2.6k +2,640
76 Trek Financial, LLC 0.08% of their portfolio Scottsdale, AZ 26,80926.8k $941.0k $941.0k 0.08% New
77 Keystone Wealth Services, LLC 0.32% of their portfolio PALM DESERT, CA 26,50526.5k $930.3k $930.3k 0.32% Added +4.0k +3,985
78 Southland Equity Partners LLC 0.29% of their portfolio WILDWOOD, MO 26,32126.3k $923.9k $923.9k 0.29% Added +3.9k +3,918
79 WILBANKS SMITH & THOMAS ASSET MANAGEMENT LLC 0.03% of their portfolio NORFOLK, VA 26,14726.1k $917.8k $917.8k 0.03% Unchanged
80 PERSONAL CFO SOLUTIONS, LLC 0.16% of their portfolio CHESTER, NJ 25,96526.0k $911.4k $911.4k 0.16% New
81 Capital Analysts, LLC 0.05% of their portfolio FORT WASHINGTON, PA 25,94925.9k $911.0k $911.0k 0.05% Added +154 +154
82 WEDBUSH SECURITIES INC 0.04% of their portfolio PASADENA, CA 25,91825.9k $910.0k $910.0k 0.04% Added +7.5k +7,536
83 WPWealth LLP 0.27% of their portfolio FORT WORTH, TX 24,99225.0k $877.2k $877.2k 0.27% Added +15.3k +15,253
84 Patriot Financial Group Insurance Agency, LLC 0.16% of their portfolio Westborough, MA 24,48724.5k $859.5k $859.5k 0.16% Added +10.7k +10,700
85 ARS Wealth Advisors Group, LLC 0.12% of their portfolio St. Petersburg, FL 23,27523.3k $817.0k $817.0k 0.12% New
86 Continuum Advisory, LLC 0.11% of their portfolio EAGLE, ID 22,23322.2k $780.4k $780.4k 0.11% New
87 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 22,21622.2k $779.8k $779.8k 0.01% Reduced -1.7k -1,681
88 CreativeOne Wealth, LLC 0.05% of their portfolio OVERLAND PARK, KS 21,90321.9k $769.0k $769.0k 0.05% New
89 Three Seasons Wealth, LLC 0.68% of their portfolio SALT LAKE CITY, UT 21,90021.9k $768.7k $768.7k 0.68% New
90 Crown Wealth Group, LLC 0.46% of their portfolio Charlotte, NC 21,68221.7k $761.0k $761.0k 0.46% Reduced -311.3k -311,344
91 Strategic Blueprint, LLC 0.06% of their portfolio ATLANTA, GA 21,01721.0k $737.7k $737.7k 0.06% Reduced -3.1k -3,103
92 Orion Capital Management LLC 0.42% of their portfolio CORONADO, CA 20,50020.5k $719.5k $719.5k 0.42% Unchanged
93 Sound View Wealth Advisors Group, LLC 0.08% of their portfolio SAVANNAH, GA 20,27020.3k $711.5k $711.5k 0.08% Unchanged
94 Visionary Wealth Advisors 0.05% of their portfolio O'FALLON, IL 20,14520.1k $707.1k $707.1k 0.05% Added +2.8k +2,789
95 AdvisorNet Financial, Inc 0.06% of their portfolio MINNETONKA, MN 19,99820.0k $701.9k $701.9k 0.06% Added +16.4k +16,416
96 WEALTHSOURCE PARTNERS, LLC 0.05% of their portfolio SAN LUIS OBISPO, CA 19,95019.9k $700.2k $700.2k 0.05% Reduced -200 -200
97 IFP Advisors, Inc 0.03% of their portfolio TAMPA, FL 19,09619.1k $670.3k $670.3k 0.03% Added +288 +288
98 FSA Advisors, Inc. 0.83% of their portfolio TROY, MI 19,08519.1k $669.9k $669.9k 0.83% First filing
99 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 18,81218.8k $660.3k $660.3k 0.00% Unchanged
100 Sugarloaf Wealth Management, LLC 0.15% of their portfolio DULUTH, GA 18,28318.3k $641.7k $641.7k 0.15% Added +6.6k +6,580