Vault-13

INNOVATOR ETFS TRUST UDEC

US EQTY ULTRA B · ETP · CUSIP 45782C532

113 institutional holders -6 vs Q4 2025
6,830,3306.8m shares reported held*
$265.6mreported value*
8 new 21 added 47 reduced 15 sold out net bought ≈ $461.1k (+11.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.89.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 33Q4 22: 50Q1 23: 57Q2 23: 50Q3 23: 49Q4 23: 60Q1 24: 55Q2 24: 57Q3 24: 54Q4 24: 79Q1 25: 103Q2 25: 122Q3 25: 115Q4 25: 119Q1 26: 113113Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 202233
Q4 202250
Q1 202357
Q2 202350
Q3 202349
Q4 202360
Q1 202455
Q2 202457
Q3 202454
Q4 202479
Q1 2025103
Q2 2025122
Q3 2025115
Q4 2025119
Q1 2026113

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 15 bought or addedQ2 24: 24 cut or sold outQ3 24: 10 bought or addedQ3 24: 29 cut or sold outQ3 24Q4 24: 45 bought or addedQ4 24: 17 cut or sold outQ1 25: 63 bought or addedQ1 25: 27 cut or sold outQ1 25Q2 25: 62 bought or addedQ2 25: 39 cut or sold outQ3 25: 27 bought or addedQ3 25: 68 cut or sold outQ3 25Q4 25: 44 bought or addedQ4 25: 54 cut or sold outQ1 26: 29 bought or addedQ1 26: 62 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20241524
Q3 20241029
Q4 20244517
Q1 20256327
Q2 20256239
Q3 20252768
Q4 20254454
Q1 20262962

Biggest buyers

Sovran Advisors, LLC Added +128,293+128.3k
Virtue Capital Management, LLC New +43,287+43.3k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +38,992+39.0k
MONEY CONCEPTS CAPITAL CORP Added +23,762+23.8k
CITADEL ADVISORS LLC New +20,005+20.0k
OLD MISSION CAPITAL LLC New +17,571+17.6k
Creative Planning New +16,527+16.5k
DIVERSIFY WEALTH MANAGEMENT, LLC New +14,900+14.9k
MBL Wealth, LLC Added +12,557+12.6k
Brookstone Capital Management Added +11,206+11.2k

Biggest sellers

Integrity Advisory Solutions, LLC Sold out -98,236-98.2k
JANE STREET GROUP, LLC Sold out -41,275-41.3k
Diversify Advisory Services, LLC Sold out -16,600-16.6k
Cetera Investment Advisers Reduced -13,952-14.0k
Allegiance Financial Group Advisory Services LLC Sold out -12,988-13.0k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Sold out -12,962-13.0k
Coppell Advisory Solutions LLC Sold out -12,367-12.4k
Signature Equity Partners, LLC Reduced -9,915-9.9k
MML INVESTORS SERVICES, LLC Reduced -9,314-9.3k
WealthPlan Investment Management, LLC Reduced -9,099-9.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution -18.9 pts · filed 2026-07-02 5.3% -18.9 pts 314.1k≈ $13.1m 2026-07-02

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.84% of their portfolio WHEATON, IL 1,886,4571.9m $73.3m $73.3m 0.84% Added +11.2k +11,206
2 Talon Private Wealth, LLC 4.78% of their portfolio THE VILLAGES, FL 926,565926.6k $36.0m $36.0m 4.78% First filing
3 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 350,793350.8k $13.6m $13.6m 0.02% Reduced -4.7k -4,747
4 LEGACY CAPITAL WEALTH MANAGEMENT, LLC 5.12% of their portfolio THE WOODLANDS, TX 225,553225.6k $8.8m $8.8m 5.12% Added +9.9k +9,917
5 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 216,664216.7k $8.4m $8.4m 0.00% Added +2.3k +2,275
6 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 216,595216.6k $8.4m $8.4m 0.00% Reduced -583 -583
7 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 203,630203.6k $7.9m $7.9m 0.01% Added +9.8k +9,767
8 Foundations Investment Advisors, LLC 0.08% of their portfolio PHOENIX, AZ 156,839156.8k $6.1m $6.1m 0.08% Reduced -3.1k -3,089
9 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio Westlake, OH 149,099149.1k $5.8m $5.8m 0.33% Added +7.6k +7,637
10 Sovran Advisors, LLC 0.45% of their portfolio SAN DIEGO, CA 139,430139.4k $5.7m $5.7m 0.45% Added +128.3k +128,293
11 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 133,655133.7k $5.2m $5.2m 0.02% Reduced -3.3k -3,288
12 KFG WEALTH MANAGEMENT, LLC 0.51% of their portfolio GRANGER, IN 101,177101.2k $3.9m $3.9m 0.51% Added +2.7k +2,748
13 CENTRAL VALLEY ADVISORS, LLC 0.97% of their portfolio SACRAMENTO, CA 91,34891.3k $3.5m $3.5m 0.97% Reduced -103 -103
14 Trek Financial, LLC 0.19% of their portfolio Scottsdale, AZ 90,89090.9k $3.5m $3.5m 0.19% Reduced -4.0k -3,983
15 Berger Financial Group, Inc 0.19% of their portfolio PLYMOUTH, MN 88,38588.4k $3.4m $3.4m 0.19% Reduced -42 -42
16 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 82,15682.2k $3.2m $3.2m 0.01% Reduced -4.6k -4,565
17 MILESTONE ASSET MANAGEMENT, LLC 0.54% of their portfolio PITTSBURGH, PA 75,69975.7k $2.9m $2.9m 0.54% Reduced -5.5k -5,526
18 MBL Wealth, LLC 0.21% of their portfolio CHARLOTTE, NC 71,59871.6k $2.8m $2.8m 0.21% Added +12.6k +12,557
19 Spire Wealth Management 0.09% of their portfolio MCLEAN, VA 66,15066.2k $2.6m $2.6m 0.09% Reduced -8.6k -8,557
20 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 65,34165.3k $2.5m $2.5m 0.00% Reduced -14.0k -13,952
21 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 58,36358.4k $2.3m $2.3m 0.00% Reduced -104 -104
22 WealthPlan Investment Management, LLC 0.11% of their portfolio OMAHA, NE 52,06152.1k $2.0m $2.0m 0.11% Reduced -9.1k -9,099
23 IMG Wealth Management, Inc. 1.27% of their portfolio JACKSONVILLE, FL 51,27551.3k $2.0m $2.0m 1.27% Reduced -536 -536
24 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 47,52247.5k $1.8m $1.8m 0.00% Reduced -7.2k -7,250
25 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 46,11646.1k $1.8m $1.8m 0.00% Reduced -3.2k -3,208
26 AssuredPartners Investment Advisors, LLC 0.19% of their portfolio Tampa, FL 45,06745.1k $1.8m $1.8m 0.19% Reduced -328 -328
27 Strategic Blueprint, LLC 0.10% of their portfolio ATLANTA, GA 44,59944.6k $1.7m $1.7m 0.10% Reduced -824 -824
28 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 44,51444.5k $1.7m $1.7m 0.00% Added +39.0k +38,992
29 Virtue Capital Management, LLC 0.25% of their portfolio BRENTWOOD, TN 43,28743.3k $1.7m $1.7m 0.25% New
30 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 41,90841.9k $1.6m $1.6m 0.02% Reduced -400 -400
31 Arete Wealth Advisors, LLC 0.12% of their portfolio CHICAGO, IL 40,48640.5k $1.6m $1.6m 0.12% Reduced -21 -21
32 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 37,64637.6k $1.5m $1.5m 0.00% Reduced -9.3k -9,314
33 Castle Rock Wealth Management, LLC 0.32% of their portfolio WALNUT CREEK, CA 37,32037.3k $1.5m $1.5m 0.32% Reduced -2.3k -2,291
34 MONEY CONCEPTS CAPITAL CORP 0.08% of their portfolio PALM BEACH GARDENS, FL 36,26036.3k $1.4m $1.4m 0.08% Added +23.8k +23,762
35 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 33,63033.6k $1.3m $1.3m 0.00% Unchanged
36 Gladstone Institutional Advisory LLC 0.04% of their portfolio Bedminster, NJ 28,63028.6k $1.1m $1.1m 0.04% Reduced -8.3k -8,300
37 Ameritas Advisory Services, LLC 0.04% of their portfolio Lincoln, NE 26,73626.7k $1.0m $1.0m 0.04% Reduced -7.9k -7,861
38 Octavia Wealth Advisors, LLC 0.10% of their portfolio CINCINNATI, OH 26,18926.2k $1.0m $1.0m 0.10% Unchanged
39 Sonoma Allocations LLC 0.35% of their portfolio SANTA ROSA, CA 25,81625.8k $1.0m $1.0m 0.35% Reduced -436 -436
40 FIDUCIARY FINANCIAL GROUP, LLC 0.13% of their portfolio SAN RAFAEL, CA 25,62225.6k $995.2k $995.2k 0.13% Unchanged
41 WealthPLAN Partners, LLC 0.16% of their portfolio OMAHA, NE 21,04221.0k $817.3k $817.3k 0.16% Reduced -8.5k -8,478
42 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 20,00520.0k $777.0k $777.0k 0.00% New
43 Lantz Financial LLC 0.15% of their portfolio NAPERVILLE, IL 18,83818.8k $731.7k $731.7k 0.15% Added +10.0k +10,016
44 Lakeridge Wealth Management LLC 0.31% of their portfolio MENTOR, OH 18,53118.5k $719.7k $719.7k 0.31% Reduced -137 -137
45 WealthShield Partners, LLC 0.08% of their portfolio CARY, NC 18,09618.1k $702.8k $702.8k 0.08% Unchanged
46 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 17,57117.6k $682.5k $682.5k 0.02% New
47 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 17,42317.4k $676.7k $676.7k 0.00% Reduced -500 -500
48 TrustBank 0.26% of their portfolio OLNEY, IL 17,04017.0k $661.8k $661.8k 0.26% Reduced -4.8k -4,750
49 Old Port Advisors 0.15% of their portfolio PORTLAND, ME 16,87516.9k $655.4k $655.4k 0.15% Unchanged
50 Creative Planning 0.00% of their portfolio OVERLAND PARK, KS 16,52716.5k $641.9k $641.9k 0.00% New
51 SageView Advisory Group, LLC 0.02% of their portfolio Newport Beach, CA 16,52716.5k $641.9k $641.9k 0.02% Unchanged
52 Bravias Capital Group, LLC 0.41% of their portfolio ISELIN, NJ 16,01616.0k $622.1k $622.1k 0.41% Reduced -311 -311
53 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 14,98715.0k $582.1k $582.1k 0.00% Reduced -2.2k -2,192
54 DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio SANDY, UT 14,90014.9k $605.6k $605.6k 0.01% New
55 KESTRA PRIVATE WEALTH SERVICES, LLC 0.01% of their portfolio AUSTIN, TX 14,40014.4k $559.3k $559.3k 0.01% Reduced -8.6k -8,600
56 Garden State Investment Advisory Services LLC 0.13% of their portfolio Red Bank, NJ 14,31114.3k $555.8k $555.8k 0.13% Reduced -90 -90
57 Quantinno Capital Management LP 0.00% of their portfolio NEW YORK, NY 14,08414.1k $547.0k $547.0k 0.00% Unchanged
58 AXXCESS WEALTH MANAGEMENT, LLC 0.02% of their portfolio CARLSBAD, CA 14,08414.1k $547.0k $547.0k 0.02% Unchanged
59 Family Legacy Financial Solutions, LLC 0.44% of their portfolio CARY, NC 13,90013.9k $542.1k $542.1k 0.44% Unchanged
60 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 13,78713.8k $535.5k $535.5k 0.01% Added +62 +62
61 Arkadios Wealth Advisors 0.01% of their portfolio ATLANTA, GA 13,53913.5k $525.9k $525.9k 0.01% Added +1.4k +1,357
62 NWF Advisory Services Inc. 0.06% of their portfolio Los Angeles, CA 13,50413.5k $524.5k $524.5k 0.06% Unchanged
63 PFG Advisors 0.02% of their portfolio Phoenix, AZ 13,17713.2k $511.8k $511.8k 0.02% Added +55 +55
64 Advus Financial Partners, LLC 0.13% of their portfolio WINTER PARK, FL 13,08513.1k $508.2k $508.2k 0.13% Added +55 +55
65 Archer Investment Corp 0.10% of their portfolio Carmel, IN 12,21112.2k $474.3k $474.3k 0.10% Reduced -2.8k -2,811
66 Redwood Family Wealth LLC 0.46% of their portfolio ADDISON, TX 12,07712.1k $469.1k $469.1k 0.46% Reduced -2.4k -2,370
67 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 10,95611.0k $425.5k $425.5k 0.01% Added +2.2k +2,158
68 Blue Trust, Inc. 0.00% of their portfolio BRENTWOOD, TN 10,95010.9k $425.3k $425.3k 0.00% Unchanged
69 NewCorp Financial Services, Inc. 0.36% of their portfolio ALPHARETTA, GA 10,67910.7k $414.8k $414.8k 0.36% Reduced -2.9k -2,940
70 Summit Asset Management, LLC 0.06% of their portfolio MEMPHIS, TN 10,62510.6k $412.7k $412.7k 0.06% Unchanged
71 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 10,00110.0k $388.4k $388.4k 0.01% Reduced -1.6k -1,646
72 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 10,00010.0k $388.4k $388.4k 0.02% Unchanged
73 William Mack & Associates, Inc. 0.20% of their portfolio TROY, MI 9,2239.2k $358.2k $358.2k 0.20% Unchanged
74 Compass Advisory Group LLC 0.10% of their portfolio MELVILLE, NY 9,2009.2k $357.3k $357.3k 0.10% Reduced -26 -26
75 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 8,6608.7k $336.4k $336.4k 0.00% Reduced -632 -632
76 Clearstead Advisors, LLC 0.00% of their portfolio CLEVELAND, OH 8,2918.3k $322.0k $322.0k 0.00% Added +250 +250
77 First Heartland Consultants, Inc. 0.02% of their portfolio LAKE ST. LOUIS, MO 8,0248.0k $311.7k $311.7k 0.02% Reduced -296 -296
78 CENTAURUS FINANCIAL, INC. 0.01% of their portfolio ANAHEIM, CA 7,8857.9k $306.0k $306.0k 0.01% Unchanged
79 WEALTH ALLIANCE, LLC 0.03% of their portfolio MELLVILLE, NY 7,8667.9k $305.5k $305.5k 0.03% Unchanged
80 Cornerstone Wealth Group, LLC 0.02% of their portfolio HUNTERSVILLE, NC 7,8577.9k $317.7k $317.7k 0.02% Unchanged
81 Wood Tarver Financial Group, LLC 0.08% of their portfolio BOISE, ID 7,8257.8k $303.0k $303.0k 0.08% Reduced -1.3k -1,255
82 Ausdal Financial Partners, Inc. 0.01% of their portfolio Davenport, IA 7,6427.6k $296.8k $296.8k 0.01% Unchanged
83 Signature Equity Partners, LLC 0.16% of their portfolio COLUMBUS, OH 7,6407.6k $296.7k $296.7k 0.16% Reduced -9.9k -9,915
84 WPWealth LLP 0.04% of their portfolio FORT WORTH, TX 7,5207.5k $292.1k $292.1k 0.04% Unchanged
85 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 7,5057.5k $291.5k $291.5k 0.00% Unchanged
86 WorthPointe, LLC 0.08% of their portfolio La Jolla, CA 7,4827.5k $290.6k $290.6k 0.08% Unchanged
87 Triumph Capital Management 0.06% of their portfolio DENVER, CO 7,3527.4k $285.6k $285.6k 0.06% Reduced -3.8k -3,781
88 GREAT VALLEY ADVISOR GROUP, INC. 0.01% of their portfolio WILMINGTON, DE 7,3207.3k $284.0k $284.0k 0.01% Unchanged
89 WEDBUSH SECURITIES INC 0.01% of their portfolio PASADENA, CA 7,2677.3k $282.0k $282.0k 0.01% Unchanged
90 O'Connor Financial Group LLC 0.11% of their portfolio QUINCY, IL 7,2327.2k $280.9k $280.9k 0.11% Unchanged
91 RED REEF ADVISORS LLC 0.28% of their portfolio BOCA RATON, FL 7,0007.0k $271.9k $271.9k 0.28% Reduced -1.0k -1,014
92 Richard P Slaughter Associates Inc 0.06% of their portfolio AUSTIN, TX 6,9647.0k $270.5k $270.5k 0.06% Unchanged
93 Bright Futures Wealth Management, LLC. 0.18% of their portfolio WEBSTER, NY 14580, NY 6,7216.7k $261.0k $261.0k 0.18% Added +995 +995
94 Chris Bulman Inc 0.11% of their portfolio ROSEVILLE, CA 6,3306.3k $245.9k $245.9k 0.11% Reduced -436 -436
95 Belpointe Asset Management LLC 0.01% of their portfolio RENO, NV 5,9475.9k $231.0k $231.0k 0.01% Reduced -145 -145
96 Kellett Wealth Advisors, LLC 0.13% of their portfolio CINCINNATI, OH 5,9445.9k $230.9k $230.9k 0.13% Added +21 +21
97 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 5,8665.9k $227.8k $227.8k 0.02% Unchanged
98 FC Advisory LLC 0.06% of their portfolio WEST CHESTER, PA 5,4895.5k $213.2k $213.2k 0.06% Reduced -1.5k -1,516
99 MTM FINANCIAL GROUP, LLC 0.10% of their portfolio BETHLEHEM, PA 5,4595.5k $212.0k $212.0k 0.10% Unchanged
100 Beacon Pointe Advisors, LLC 0.00% of their portfolio NEWPORT BEACH, CA 5,4365.4k $211.1k $211.1k 0.00% New