Vault-13

INNOVATOR ETFS TRUST UDEC

US EQTY ULTRA B · ETP · CUSIP 45782C532

119 institutional holders +4 vs Q3 2025
5,891,8925.9m shares reported held*
$233.6mreported value*
15 new 29 added 37 reduced 17 sold out net bought ≈ $4.3m (+108.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.65.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 33Q4 22: 50Q1 23: 57Q2 23: 50Q3 23: 49Q4 23: 60Q1 24: 55Q2 24: 57Q3 24: 54Q4 24: 79Q1 25: 103Q2 25: 122Q3 25: 115Q4 25: 119119Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202233
Q4 202250
Q1 202357
Q2 202350
Q3 202349
Q4 202360
Q1 202455
Q2 202457
Q3 202454
Q4 202479
Q1 2025103
Q2 2025122
Q3 2025115
Q4 2025119

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q1 24: 16 bought or addedQ1 24: 26 cut or sold outQ2 24: 15 bought or addedQ2 24: 24 cut or sold outQ2 24Q3 24: 10 bought or addedQ3 24: 29 cut or sold outQ4 24: 45 bought or addedQ4 24: 17 cut or sold outQ4 24Q1 25: 63 bought or addedQ1 25: 27 cut or sold outQ2 25: 62 bought or addedQ2 25: 39 cut or sold outQ2 25Q3 25: 27 bought or addedQ3 25: 68 cut or sold outQ4 25: 44 bought or addedQ4 25: 54 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 20241626
Q2 20241524
Q3 20241029
Q4 20244517
Q1 20256327
Q2 20256239
Q3 20252768
Q4 20254454

Biggest buyers

Brookstone Capital Management Added +1,080,589+1.1m
JANE STREET GROUP, LLC New +41,275+41.3k
Gladstone Institutional Advisory LLC New +36,930+36.9k
Spire Wealth Management Added +34,316+34.3k
Ameritas Advisory Services, LLC Added +30,097+30.1k
MML INVESTORS SERVICES, LLC Added +21,738+21.7k
ENVESTNET ASSET MANAGEMENT INC Added +21,486+21.5k
AssuredPartners Investment Advisors, LLC Added +21,029+21.0k
Cambridge Investment Research Advisors, Inc. Added +19,734+19.7k
CENTRAL VALLEY ADVISORS, LLC Added +13,330+13.3k

Biggest sellers

WealthPlan Investment Management, LLC Reduced -265,002-265.0k
Family Legacy Financial Solutions, LLC Reduced -157,180-157.2k
Triumph Capital Management Reduced -107,538-107.5k
Mach-1 Financial Group, LLC Sold out -98,269-98.3k
Encompass More Asset Management Sold out -85,936-85.9k
ASHTON THOMAS SECURITIES, LLC Sold out -63,543-63.5k
Kellett Wealth Advisors, LLC Reduced -60,679-60.7k
WealthPLAN Partners, LLC Reduced -53,329-53.3k
JPMORGAN CHASE & CO Reduced -47,532-47.5k
Trek Financial, LLC Reduced -46,258-46.3k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution -18.9 pts · filed 2026-07-02 5.3% -18.9 pts 314.1k≈ $13.1m 2026-07-02

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.85% of their portfolio WHEATON, IL 1,875,2511.9m $74.3m $74.3m 0.85% Added +1.1m +1,080,589
2 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 355,540355.5k $14.1m $14.1m 0.02% Reduced -22.1k -22,147
3 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 217,178217.2k $8.6m $8.6m 0.00% Added +21.5k +21,486
4 LEGACY CAPITAL WEALTH MANAGEMENT, LLC 5.18% of their portfolio THE WOODLANDS, TX 215,636215.6k $8.5m $8.5m 5.18% First filing
5 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 214,389214.4k $8.5m $8.5m 0.00% Reduced -43.1k -43,117
6 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 193,863193.9k $7.7m $7.7m 0.01% Reduced -1.8k -1,824
7 Foundations Investment Advisors, LLC 0.08% of their portfolio PHOENIX, AZ 159,928159.9k $6.3m $6.3m 0.08% Added +12.7k +12,698
8 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio Westlake, OH 141,462141.5k $5.6m $5.6m 0.34% Reduced -10.4k -10,430
9 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 136,943136.9k $5.4m $5.4m 0.02% Added +8.8k +8,781
10 KFG WEALTH MANAGEMENT, LLC 0.52% of their portfolio GRANGER, IN 98,42998.4k $3.9m $3.9m 0.52% Reduced -28.2k -28,172
11 Integrity Advisory Solutions, LLC 0.56% of their portfolio DALLAS, TX 98,23698.2k $3.9m $3.9m 0.56% Reduced -33 -33
12 Trek Financial, LLC 0.22% of their portfolio Scottsdale, AZ 94,87394.9k $3.8m $3.8m 0.22% Reduced -46.3k -46,258
13 CENTRAL VALLEY ADVISORS, LLC 1.08% of their portfolio SACRAMENTO, CA 91,45191.5k $3.6m $3.6m 1.08% Added +13.3k +13,330
14 Berger Financial Group, Inc 0.20% of their portfolio PLYMOUTH, MN 88,42788.4k $3.5m $3.5m 0.20% Added +606 +606
15 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 86,72186.7k $3.4m $3.4m 0.01% Added +19.7k +19,734
16 MILESTONE ASSET MANAGEMENT, LLC 0.61% of their portfolio PITTSBURGH, PA 81,22581.2k $3.2m $3.2m 0.61% Reduced -4.0k -4,048
17 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 79,29379.3k $3.1m $3.1m 0.00% Added +9.7k +9,695
18 Spire Wealth Management 0.10% of their portfolio MCLEAN, VA 74,70774.7k $3.0m $3.0m 0.10% Added +34.3k +34,316
19 WealthPlan Investment Management, LLC 0.15% of their portfolio OMAHA, NE 61,16061.2k $2.4m $2.4m 0.15% Reduced -265.0k -265,002
20 MBL Wealth, LLC 0.19% of their portfolio CHARLOTTE, NC 59,04159.0k $2.3m $2.3m 0.19% Added +12.5k +12,484
21 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 58,46758.5k $2.3m $2.3m 0.00% Reduced -1.3k -1,294
22 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 54,77254.8k $2.2m $2.2m 0.00% Reduced -6.3k -6,288
23 IMG Wealth Management, Inc. 1.30% of their portfolio JACKSONVILLE, FL 51,81151.8k $2.1m $2.1m 1.30% Added +420 +420
24 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 49,32449.3k $2.0m $2.0m 0.00% Reduced -252 -252
25 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 46,96047.0k $1.9m $1.9m 0.00% Added +21.7k +21,738
26 Strategic Blueprint, LLC 0.11% of their portfolio ATLANTA, GA 45,42345.4k $1.8m $1.8m 0.11% Added +9.0k +8,977
27 AssuredPartners Investment Advisors, LLC 0.27% of their portfolio Tampa, FL 45,39545.4k $1.8m $1.8m 0.27% Added +21.0k +21,029
28 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 42,30842.3k $1.7m $1.7m 0.02% Added +5.6k +5,590
29 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 41,27541.3k $1.6m $1.6m 0.00% New
30 Arete Wealth Advisors, LLC 0.11% of their portfolio CHICAGO, IL 40,50740.5k $1.6m $1.6m 0.11% Reduced -5.1k -5,133
31 Castle Rock Wealth Management, LLC 0.34% of their portfolio WALNUT CREEK, CA 39,61139.6k $1.6m $1.6m 0.34% Unchanged
32 Gladstone Institutional Advisory LLC 0.06% of their portfolio Bedminster, NJ 36,93036.9k $1.5m $1.5m 0.06% New
33 Ameritas Advisory Services, LLC 0.05% of their portfolio Lincoln, NE 34,59734.6k $1.4m $1.4m 0.05% Added +30.1k +30,097
34 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 33,63033.6k $1.3m $1.3m 0.00% Unchanged
35 WealthPLAN Partners, LLC 0.17% of their portfolio OMAHA, NE 29,52029.5k $1.2m $1.2m 0.17% Reduced -53.3k -53,329
36 Sonoma Allocations LLC 0.35% of their portfolio SANTA ROSA, CA 26,25226.3k $1.1m $1.1m 0.35% Added +5.5k +5,493
37 Octavia Wealth Advisors, LLC 0.10% of their portfolio CINCINNATI, OH 26,18926.2k $1.0m $1.0m 0.10% Reduced -166 -166
38 FIDUCIARY FINANCIAL GROUP, LLC 0.14% of their portfolio SAN RAFAEL, CA 25,62225.6k $1.0m $1.0m 0.14% Added +7.1k +7,096
39 KESTRA PRIVATE WEALTH SERVICES, LLC 0.01% of their portfolio AUSTIN, TX 23,00023.0k $911.7k $911.7k 0.01% Reduced -1.9k -1,900
40 TrustBank 0.36% of their portfolio OLNEY, IL 21,79021.8k $863.8k $863.8k 0.36% First filing
41 Lakeridge Wealth Management LLC 0.34% of their portfolio MENTOR, OH 18,66818.7k $740.0k $740.0k 0.34% Added +153 +153
42 WealthShield Partners, LLC 0.08% of their portfolio CARY, NC 18,09618.1k $717.3k $717.3k 0.08% Added +401 +401
43 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 17,92317.9k $710.5k $710.5k 0.00% Added +1.1k +1,105
44 Signature Equity Partners, LLC 0.38% of their portfolio COLUMBUS, OH 17,55517.6k $695.9k $695.9k 0.38% First filing
45 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 17,17917.2k $681.0k $681.0k 0.00% Reduced -162 -162
46 Old Port Advisors 0.16% of their portfolio PORTLAND, ME 16,87516.9k $668.9k $668.9k 0.16% Unchanged
47 Diversify Advisory Services, LLC 0.02% of their portfolio SANDY, UT 16,60016.6k $663.3k $663.3k 0.02% Unchanged
48 SageView Advisory Group, LLC 0.02% of their portfolio Newport Beach, CA 16,52716.5k $655.1k $655.1k 0.02% Added +757 +757
49 Bravias Capital Group, LLC 0.39% of their portfolio ISELIN, NJ 16,32716.3k $647.2k $647.2k 0.39% Reduced -535 -535
50 Archer Investment Corp 0.13% of their portfolio Carmel, IN 15,02215.0k $595.5k $595.5k 0.13% Added +2.6k +2,649
51 Redwood Family Wealth LLC 0.57% of their portfolio ADDISON, TX 14,44714.4k $572.7k $572.7k 0.57% First filing
52 Garden State Investment Advisory Services LLC 0.14% of their portfolio Red Bank, NJ 14,40114.4k $570.9k $570.9k 0.14% Reduced -200 -200
53 Quantinno Capital Management LP 0.00% of their portfolio NEW YORK, NY 14,08414.1k $558.3k $558.3k 0.00% Unchanged
54 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 14,08414.1k $558.3k $558.3k 0.01% Unchanged
55 Family Legacy Financial Solutions, LLC 0.42% of their portfolio CARY, NC 13,90013.9k $551.0k $551.0k 0.42% Reduced -157.2k -157,180
56 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 13,72513.7k $544.1k $544.1k 0.01% Reduced -20.2k -20,188
57 NewCorp Financial Services, Inc. 0.48% of their portfolio ALPHARETTA, GA 13,61913.6k $539.9k $539.9k 0.48% First filing
58 NWF Advisory Services Inc. 0.06% of their portfolio Los Angeles, CA 13,50413.5k $535.3k $535.3k 0.06% Unchanged
59 PFG Advisors 0.03% of their portfolio Phoenix, AZ 13,12213.1k $520.2k $520.2k 0.03% New
60 Advus Financial Partners, LLC 0.13% of their portfolio WINTER PARK, FL 13,03013.0k $516.5k $516.5k 0.13% New
61 Allegiance Financial Group Advisory Services LLC 0.11% of their portfolio VIENNA, VA 12,98813.0k $514.8k $514.8k 0.11% Reduced -2.3k -2,310
62 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 12,96213.0k $517.4k $517.4k 0.00% Unchanged
63 MONEY CONCEPTS CAPITAL CORP 0.03% of their portfolio PALM BEACH GARDENS, FL 12,49812.5k $495.4k $495.4k 0.03% Added +2.5k +2,550
64 Coppell Advisory Solutions LLC 0.05% of their portfolio COPPELL, TX 12,36712.4k $492.2k $492.2k 0.05% Reduced -1.6k -1,575
65 Arkadios Wealth Advisors 0.01% of their portfolio ATLANTA, GA 12,18212.2k $482.9k $482.9k 0.01% New
66 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 11,64711.6k $461.7k $461.7k 0.01% Reduced -30.5k -30,452
67 Sovran Advisors, LLC 0.04% of their portfolio SAN DIEGO, CA 11,13711.1k $444.6k $444.6k 0.04% Reduced -203 -203
68 Triumph Capital Management 0.10% of their portfolio DENVER, CO 11,13311.1k $441.3k $441.3k 0.10% Reduced -107.5k -107,538
69 Blue Trust, Inc. 0.00% of their portfolio BRENTWOOD, TN 10,95010.9k $434.1k $434.1k 0.00% Unchanged
70 Summit Asset Management, LLC 0.06% of their portfolio MEMPHIS, TN 10,62510.6k $421.2k $421.2k 0.06% Unchanged
71 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 10,00010.0k $396.4k $396.4k 0.02% Unchanged
72 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 9,2929.3k $368.3k $368.3k 0.00% Unchanged
73 Compass Advisory Group LLC 0.10% of their portfolio MELVILLE, NY 9,2269.2k $365.7k $365.7k 0.10% Unchanged
74 William Mack & Associates, Inc. 0.17% of their portfolio TROY, MI 9,2239.2k $365.6k $365.6k 0.17% Unchanged
75 Wood Tarver Financial Group, LLC 0.10% of their portfolio BOISE, ID 9,0809.1k $359.0k $359.0k 0.10% Reduced -33 -33
76 Lantz Financial LLC 0.07% of their portfolio NAPERVILLE, IL 8,8228.8k $349.7k $349.7k 0.07% New
77 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 8,7988.8k $348.8k $348.8k 0.01% Added +2.0k +1,984
78 First Heartland Consultants, Inc. 0.02% of their portfolio LAKE ST. LOUIS, MO 8,3208.3k $329.8k $329.8k 0.02% Reduced -3.5k -3,450
79 Clearstead Advisors, LLC 0.00% of their portfolio CLEVELAND, OH 8,0418.0k $318.7k $318.7k 0.00% New
80 RED REEF ADVISORS LLC 0.32% of their portfolio BOCA RATON, FL 8,0148.0k $317.7k $317.7k 0.32% First filing
81 CENTAURUS FINANCIAL, INC. 0.01% of their portfolio ANAHEIM, CA 7,8857.9k $313.0k $313.0k 0.01% Reduced -10.5k -10,520
82 WEALTH ALLIANCE, LLC 0.03% of their portfolio MELLVILLE, NY 7,8667.9k $311.8k $311.8k 0.03% Unchanged
83 Cornerstone Wealth Group, LLC 0.02% of their portfolio HUNTERSVILLE, NC 7,8577.9k $311.5k $311.5k 0.02% Unchanged
84 Ausdal Financial Partners, Inc. 0.01% of their portfolio Davenport, IA 7,6427.6k $302.9k $302.9k 0.01% Reduced -434 -434
85 WPWealth LLP 0.05% of their portfolio FORT WORTH, TX 7,5207.5k $298.1k $298.1k 0.05% Unchanged
86 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 7,5057.5k $297.5k $297.5k 0.00% Unchanged
87 WorthPointe, LLC 0.08% of their portfolio La Jolla, CA 7,4827.5k $296.6k $296.6k 0.08% Unchanged
88 GREAT VALLEY ADVISOR GROUP, INC. 0.01% of their portfolio WILMINGTON, DE 7,3207.3k $290.0k $290.0k 0.01% Unchanged
89 WEDBUSH SECURITIES INC 0.01% of their portfolio PASADENA, CA 7,2677.3k $288.0k $288.0k 0.01% Reduced -1.5k -1,460
90 O'Connor Financial Group LLC 0.11% of their portfolio QUINCY, IL 7,2327.2k $288.3k $288.3k 0.11% New
91 FC Advisory LLC 0.08% of their portfolio WEST CHESTER, PA 7,0057.0k $277.7k $277.7k 0.08% Unchanged
92 Richard P Slaughter Associates Inc 0.06% of their portfolio AUSTIN, TX 6,9647.0k $276.1k $276.1k 0.06% Unchanged
93 Chris Bulman Inc 0.12% of their portfolio ROSEVILLE, CA 6,7666.8k $268.2k $268.2k 0.12% New
94 Maia Wealth LLC 0.04% of their portfolio DENVER, CO 6,5836.6k $260.7k $260.7k 0.04% Reduced -12 -12
95 Belpointe Asset Management LLC 0.01% of their portfolio RENO, NV 6,0926.1k $241.5k $241.5k 0.01% Unchanged
96 Kellett Wealth Advisors, LLC 0.13% of their portfolio CINCINNATI, OH 5,9235.9k $234.8k $234.8k 0.13% Reduced -60.7k -60,679
97 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 5,8665.9k $232.5k $232.5k 0.02% Unchanged
98 Bright Futures Wealth Management, LLC. 0.17% of their portfolio WEBSTER, NY 14580, NY 5,7265.7k $227.0k $227.0k 0.17% New
99 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 5,5225.5k $218.9k $218.9k 0.00% Reduced -6.5k -6,471
100 MTM FINANCIAL GROUP, LLC 0.10% of their portfolio BETHLEHEM, PA 5,4595.5k $216.4k $216.4k 0.10% Reduced -175 -175