Vault-13

INNOVATOR ETFS TRUST UDEC

US EQTY ULTRA B · ETP · CUSIP 45782C532

115 institutional holders -7 vs Q2 2025
5,542,2115.5m shares reported held*
$212.5mreported value*
9 new 18 added 52 reduced 16 sold out net sold ≈ $110.0m (-2.9m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $38.35.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 33Q4 22: 50Q1 23: 57Q2 23: 50Q3 23: 49Q4 23: 60Q1 24: 55Q2 24: 57Q3 24: 54Q4 24: 79Q1 25: 103Q2 25: 122Q3 25: 115115Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 202233
Q4 202250
Q1 202357
Q2 202350
Q3 202349
Q4 202360
Q1 202455
Q2 202457
Q3 202454
Q4 202479
Q1 2025103
Q2 2025122
Q3 2025115

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 23: 31 bought or addedQ4 23: 22 cut or sold outQ1 24: 16 bought or addedQ1 24: 26 cut or sold outQ1 24Q2 24: 15 bought or addedQ2 24: 24 cut or sold outQ3 24: 10 bought or addedQ3 24: 29 cut or sold outQ3 24Q4 24: 45 bought or addedQ4 24: 17 cut or sold outQ1 25: 63 bought or addedQ1 25: 27 cut or sold outQ1 25Q2 25: 62 bought or addedQ2 25: 39 cut or sold outQ3 25: 27 bought or addedQ3 25: 68 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20233122
Q1 20241626
Q2 20241524
Q3 20241029
Q4 20244517
Q1 20256327
Q2 20256239
Q3 20252768

Biggest buyers

Mach-1 Financial Group, LLC New +98,269+98.3k
Ashton Thomas Private Wealth, LLC New +45,899+45.9k
JPMORGAN CHASE & CO Added +34,682+34.7k
WealthPlan Investment Management, LLC Added +20,205+20.2k
Cetera Investment Advisers Added +19,440+19.4k
Quantinno Capital Management LP New +14,084+14.1k
AXXCESS WEALTH MANAGEMENT, LLC New +14,084+14.1k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Added +12,783+12.8k
Focus Partners Advisor Solutions, LLC Added +9,666+9.7k
CITADEL ADVISORS LLC Added +6,152+6.2k

Biggest sellers

Brookstone Capital Management Reduced -1,606,539-1.6m
Richard P Slaughter Associates Inc Reduced -369,756-369.8k
RAYMOND JAMES FINANCIAL INC Reduced -203,467-203.5k
TOUNJIAN ADVISORY PARTNERS, LLC Sold out -188,438-188.4k
IHT Wealth Management, LLC Sold out -111,257-111.3k
ENVESTNET ASSET MANAGEMENT INC Reduced -97,729-97.7k
HighTower Advisors, LLC Reduced -95,086-95.1k
PRIVATE CLIENT SERVICES, LLC Sold out -85,253-85.3k
JANE STREET GROUP, LLC Sold out -51,665-51.7k
Encompass More Asset Management Reduced -36,902-36.9k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution -18.9 pts · filed 2026-07-02 5.3% -18.9 pts 314.1k≈ $13.1m 2026-07-02

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 0.36% of their portfolio WHEATON, IL 794,662794.7k $30.5m $30.5m 0.36% Reduced -1.6m -1,606,539
2 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 377,687377.7k $14.5m $14.5m 0.02% Reduced -32.1k -32,079
3 WealthPlan Investment Management, LLC 0.83% of their portfolio OMAHA, NE 326,162326.2k $12.5m $12.5m 0.83% Added +20.2k +20,205
4 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 257,506257.5k $9.9m $9.9m 0.00% Reduced -203.5k -203,467
5 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 195,692195.7k $7.5m $7.5m 0.00% Reduced -97.7k -97,729
6 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 195,687195.7k $7.4m $7.4m 0.01% Reduced -13.7k -13,737
7 Family Legacy Financial Solutions, LLC 5.03% of their portfolio CARY, NC 171,080171.1k $6.6m $6.6m 5.03% Reduced -10.7k -10,676
8 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio Westlake, OH 151,892151.9k $5.8m $5.8m 0.34% Added +12.8k +12,783
9 Foundations Investment Advisors, LLC 0.08% of their portfolio PHOENIX, AZ 147,230147.2k $5.6m $5.6m 0.08% Reduced -6.4k -6,402
10 Trek Financial, LLC 0.32% of their portfolio Scottsdale, AZ 141,131141.1k $5.4m $5.4m 0.32% Reduced -27.6k -27,616
11 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 128,162128.2k $4.9m $4.9m 0.02% Reduced -3.2k -3,157
12 KFG WEALTH MANAGEMENT, LLC 0.70% of their portfolio GRANGER, IN 126,601126.6k $4.9m $4.9m 0.70% Reduced -9.1k -9,055
13 Triumph Capital Management 1.23% of their portfolio DENVER, CO 118,671118.7k $4.6m $4.6m 1.23% Reduced -607 -607
14 Mach-1 Financial Group, LLC 0.60% of their portfolio Rogers, AR 98,26998.3k $3.8m $3.8m 0.60% New
15 Integrity Advisory Solutions, LLC 0.60% of their portfolio DALLAS, TX 98,26998.3k $3.8m $3.8m 0.60% First filing
16 Berger Financial Group, Inc 0.20% of their portfolio PLYMOUTH, MN 87,82187.8k $3.4m $3.4m 0.20% Reduced -6.9k -6,868
17 Encompass More Asset Management 0.63% of their portfolio Danville, CA 85,93685.9k $3.3m $3.3m 0.63% Reduced -36.9k -36,902
18 MILESTONE ASSET MANAGEMENT, LLC 0.62% of their portfolio PITTSBURGH, PA 85,27385.3k $3.3m $3.3m 0.62% Reduced -49 -49
19 WealthPLAN Partners, LLC 0.48% of their portfolio OMAHA, NE 82,84982.8k $3.2m $3.2m 0.48% Added +1.1k +1,107
20 CENTRAL VALLEY ADVISORS, LLC 0.93% of their portfolio SACRAMENTO, CA 78,12178.1k $3.0m $3.0m 0.93% Reduced -206 -206
21 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 69,59869.6k $2.7m $2.7m 0.00% Added +19.4k +19,440
22 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 66,98767.0k $2.6m $2.6m 0.01% Added +404 +404
23 Kellett Wealth Advisors, LLC 1.54% of their portfolio CINCINNATI, OH 66,60266.6k $2.6m $2.6m 1.54% Reduced -627 -627
24 ASHTON THOMAS SECURITIES, LLC 0.34% of their portfolio ROCHESTER, NY 63,54363.5k $2.4m $2.4m 0.34% Unchanged
25 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 61,06061.1k $2.3m $2.3m 0.00% Reduced -95.1k -95,086
26 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 59,76159.8k $2.3m $2.3m 0.00% Unchanged
27 IMG Wealth Management, Inc. 1.33% of their portfolio JACKSONVILLE, FL 51,39151.4k $2.0m $2.0m 1.33% Reduced -93 -93
28 Donald L. Hagan, LLC 0.95% of their portfolio Sarasota, FL 50,31650.3k $1.9m $1.9m 0.95% Reduced -3.4k -3,403
29 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 49,57649.6k $1.9m $1.9m 0.00% Added +628 +628
30 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 47,58247.6k $1.8m $1.8m 0.00% Added +34.7k +34,682
31 MBL Wealth, LLC 0.16% of their portfolio CHARLOTTE, NC 46,55746.6k $1.8m $1.8m 0.16% Reduced -1.9k -1,865
32 Ashton Thomas Private Wealth, LLC 0.05% of their portfolio SCOTTSDALE, AZ 45,89945.9k $1.8m $1.8m 0.05% New
33 Arete Wealth Advisors, LLC 0.11% of their portfolio CHICAGO, IL 45,64045.6k $1.8m $1.8m 0.11% Reduced -4.1k -4,059
34 Sigma Planning Corp 0.05% of their portfolio ANN ARBOR, MI 42,09942.1k $1.6m $1.6m 0.05% Reduced -2.0k -1,983
35 Spire Wealth Management 0.05% of their portfolio MCLEAN, VA 40,39140.4k $1.5m $1.5m 0.05% Reduced -12.7k -12,747
36 Castle Rock Wealth Management, LLC 0.34% of their portfolio WALNUT CREEK, CA 39,61139.6k $1.5m $1.5m 0.34% Reduced -2.7k -2,709
37 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 36,71836.7k $1.4m $1.4m 0.02% Unchanged
38 Strategic Blueprint, LLC 0.06% of their portfolio ATLANTA, GA 36,44636.4k $1.4m $1.4m 0.06% Reduced -80 -80
39 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 33,91333.9k $1.3m $1.3m 0.02% Reduced -1.9k -1,906
40 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 33,63033.6k $1.3m $1.3m 0.00% Reduced -1.4k -1,450
41 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 29,93829.9k $1.1m $1.1m 0.01% Added +1.7k +1,720
42 Octavia Wealth Advisors, LLC 0.10% of their portfolio CINCINNATI, OH 26,35526.4k $1.0m $1.0m 0.10% Added +825 +825
43 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 25,22225.2k $967.8k $967.8k 0.00% Reduced -376 -376
44 Crown Wealth Group, LLC 0.29% of their portfolio Charlotte, NC 25,00425.0k $959.4k $959.4k 0.29% Reduced -1.2k -1,173
45 Focus Partners Advisor Solutions, LLC 0.01% of their portfolio SAINT LOUIS, MO 24,96425.0k $974.3k $974.3k 0.01% Added +9.7k +9,666
46 KESTRA PRIVATE WEALTH SERVICES, LLC 0.01% of their portfolio AUSTIN, TX 24,90024.9k $955.4k $955.4k 0.01% Reduced -5.7k -5,700
47 AssuredPartners Investment Advisors, LLC 0.21% of their portfolio Tampa, FL 24,36624.4k $934.9k $934.9k 0.21% Reduced -945 -945
48 Sonoma Allocations LLC 0.29% of their portfolio SANTA ROSA, CA 20,75920.8k $792.4k $792.4k 0.29% First filing
49 FIDUCIARY FINANCIAL GROUP, LLC 0.11% of their portfolio SAN RAFAEL, CA 18,52618.5k $710.8k $710.8k 0.11% Unchanged
50 Lakeridge Wealth Management LLC 0.32% of their portfolio MENTOR, OH 18,51518.5k $710.4k $710.4k 0.32% Reduced -500 -500
51 CENTAURUS FINANCIAL, INC. 0.03% of their portfolio ANAHEIM, CA 18,40518.4k $706.0k $706.0k 0.03% Unchanged
52 WealthShield Partners, LLC 0.08% of their portfolio CARY, NC 17,69517.7k $679.0k $679.0k 0.08% Reduced -64 -64
53 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 17,34117.3k $665.4k $665.4k 0.00% Added +3 +3
54 Old Port Advisors 0.16% of their portfolio PORTLAND, ME 16,87516.9k $647.5k $647.5k 0.16% Unchanged
55 Bravias Capital Group, LLC 0.43% of their portfolio ISELIN, NJ 16,86216.9k $647.0k $647.0k 0.43% Unchanged
56 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 16,81816.8k $645.3k $645.3k 0.00% Added +430 +430
57 Diversify Advisory Services, LLC 0.02% of their portfolio SANDY, UT 16,60016.6k $646.1k $646.1k 0.02% Reduced -600 -600
58 SageView Advisory Group, LLC 0.02% of their portfolio Newport Beach, CA 15,77015.8k $605.1k $605.1k 0.02% Reduced -2.6k -2,624
59 Allegiance Financial Group Advisory Services LLC 0.14% of their portfolio VIENNA, VA 15,29815.3k $587.0k $587.0k 0.14% Unchanged
60 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 14,95615.0k $573.9k $573.9k 0.02% Reduced -6.4k -6,355
61 Garden State Investment Advisory Services LLC 0.14% of their portfolio Red Bank, NJ 14,60114.6k $560.2k $560.2k 0.14% Reduced -5.5k -5,525
62 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 14,46814.5k $555.1k $555.1k 0.00% Added +6.2k +6,152
63 Quantinno Capital Management LP 0.00% of their portfolio NEW YORK, NY 14,08414.1k $540.4k $540.4k 0.00% New
64 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 14,08414.1k $540.4k $540.4k 0.01% New
65 Coppell Advisory Solutions LLC 0.06% of their portfolio COPPELL, TX 13,94213.9k $533.7k $533.7k 0.06% Added +529 +529
66 NWF Advisory Services Inc. 0.06% of their portfolio Los Angeles, CA 13,50413.5k $518.1k $518.1k 0.06% Added +5.2k +5,157
67 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 12,96213.0k $498.3k $498.3k 0.00% Unchanged
68 Archer Investment Corp 0.11% of their portfolio Carmel, IN 12,37312.4k $474.7k $474.7k 0.11% Reduced -40 -40
69 HRT FINANCIAL LP 0.00% of their portfolio NEW YORK, NY 12,34312.3k $473.0k $473.0k 0.00% Added +6.1k +6,109
70 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 11,99312.0k $460.2k $460.2k 0.00% Reduced -12.1k -12,056
71 First Heartland Consultants, Inc. 0.04% of their portfolio LAKE ST. LOUIS, MO 11,77011.8k $451.6k $451.6k 0.04% Reduced -1.2k -1,239
72 Sovran Advisors, LLC 0.04% of their portfolio SAN DIEGO, CA 11,34011.3k $440.8k $440.8k 0.04% Reduced -17.7k -17,704
73 Blue Trust, Inc. 0.00% of their portfolio BRENTWOOD, TN 10,95010.9k $420.2k $420.2k 0.00% Unchanged
74 Summit Asset Management, LLC 0.06% of their portfolio MEMPHIS, TN 10,62510.6k $407.7k $407.7k 0.06% Unchanged
75 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 10,00010.0k $383.7k $383.7k 0.02% Unchanged
76 MONEY CONCEPTS CAPITAL CORP 0.02% of their portfolio PALM BEACH GARDENS, FL 9,9489.9k $381.7k $381.7k 0.02% Unchanged
77 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 9,2929.3k $356.5k $356.5k 0.00% Unchanged
78 Compass Advisory Group LLC 0.10% of their portfolio MELVILLE, NY 9,2269.2k $354.0k $354.0k 0.10% Unchanged
79 William Mack & Associates, Inc. 0.19% of their portfolio TROY, MI 9,2239.2k $353.9k $353.9k 0.19% Unchanged
80 Wood Tarver Financial Group, LLC 0.10% of their portfolio BOISE, ID 9,1139.1k $349.0k $349.0k 0.10% Unchanged
81 WEDBUSH SECURITIES INC 0.01% of their portfolio PASADENA, CA 8,7278.7k $335.0k $335.0k 0.01% Reduced -7.3k -7,300
82 MGO ONE SEVEN LLC 0.01% of their portfolio Beachwood, OH 8,1748.2k $313.6k $313.6k 0.01% Reduced -1.5k -1,500
83 Ausdal Financial Partners, Inc. 0.02% of their portfolio Davenport, IA 8,0768.1k $309.9k $309.9k 0.02% Reduced -8.4k -8,436
84 WEALTH ALLIANCE, LLC 0.03% of their portfolio MELLVILLE, NY 7,8667.9k $301.8k $301.8k 0.03% Unchanged
85 Cornerstone Wealth Group, LLC 0.02% of their portfolio HUNTERSVILLE, NC 7,8577.9k $301.5k $301.5k 0.02% Unchanged
86 Catalina Capital Group, LLC 0.18% of their portfolio Torrance, CA 7,5327.5k $289.0k $289.0k 0.18% Unchanged
87 WPWealth LLP 0.05% of their portfolio FORT WORTH, TX 7,5207.5k $288.5k $288.5k 0.05% Unchanged
88 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 7,5057.5k $288.0k $288.0k 0.00% Unchanged
89 WorthPointe, LLC 0.11% of their portfolio La Jolla, CA 7,4827.5k $287.1k $287.1k 0.11% Reduced -51 -51
90 GREAT VALLEY ADVISOR GROUP, INC. 0.01% of their portfolio WILMINGTON, DE 7,3207.3k $281.0k $281.0k 0.01% Unchanged
91 Summit Wealth Partners, LLC 0.05% of their portfolio Orlando, FL 7,0287.0k $269.7k $269.7k 0.05% Unchanged
92 FC Advisory LLC 0.08% of their portfolio WEST CHESTER, PA 7,0057.0k $268.8k $268.8k 0.08% Unchanged
93 Richard P Slaughter Associates Inc 0.06% of their portfolio AUSTIN, TX 6,9647.0k $267.2k $267.2k 0.06% Reduced -369.8k -369,756
94 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 6,8146.8k $261.5k $261.5k 0.01% Reduced -5.5k -5,545
95 Maia Wealth LLC 0.04% of their portfolio DENVER, CO 6,5956.6k $257.4k $257.4k 0.04% Reduced -436 -436
96 Belpointe Asset Management LLC 0.01% of their portfolio RENO, NV 6,0926.1k $233.8k $233.8k 0.01% Reduced -1.5k -1,521
97 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 5,8665.9k $225.1k $225.1k 0.02% Unchanged
98 MTM FINANCIAL GROUP, LLC 0.11% of their portfolio BETHLEHEM, PA 5,6345.6k $216.2k $216.2k 0.11% Unchanged
99 MY Wealth Management Inc. 0.18% of their portfolio GERMANTOWN, MD 5,2825.3k $202.7k $202.7k 0.18% New
100 GWN SECURITIES INC. 0.05% of their portfolio Palm Beach Gardens, FL 5,2245.2k $200.5k $200.5k 0.05% New