Vault-13

INNOVATOR ETFS TRUST UDEC

US EQTY ULTRA B · ETP · CUSIP 45782C532

122 institutional holders +19 vs Q1 2025
9,279,7219.3m shares reported held*
$337.8mreported value*
25 new 37 added 32 reduced 7 sold out net bought ≈ $17.8m (+487.8k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $36.40.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 33Q4 22: 50Q1 23: 57Q2 23: 50Q3 23: 49Q4 23: 60Q1 24: 55Q2 24: 57Q3 24: 54Q4 24: 79Q1 25: 103Q2 25: 122122Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202233
Q4 202250
Q1 202357
Q2 202350
Q3 202349
Q4 202360
Q1 202455
Q2 202457
Q3 202454
Q4 202479
Q1 2025103
Q2 2025122

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 23: 12 bought or addedQ3 23: 30 cut or sold outQ4 23: 31 bought or addedQ4 23: 22 cut or sold outQ4 23Q1 24: 16 bought or addedQ1 24: 26 cut or sold outQ2 24: 15 bought or addedQ2 24: 24 cut or sold outQ2 24Q3 24: 10 bought or addedQ3 24: 29 cut or sold outQ4 24: 45 bought or addedQ4 24: 17 cut or sold outQ4 24Q1 25: 63 bought or addedQ1 25: 27 cut or sold outQ2 25: 62 bought or addedQ2 25: 39 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 20231230
Q4 20233122
Q1 20241626
Q2 20241524
Q3 20241029
Q4 20244517
Q1 20256327
Q2 20256239

Biggest buyers

Richard P Slaughter Associates Inc New +376,720+376.7k
ENVESTNET ASSET MANAGEMENT INC Added +248,722+248.7k
Foundations Investment Advisors, LLC Added +137,677+137.7k
HighTower Advisors, LLC Added +87,918+87.9k
OSAIC HOLDINGS, INC. Added +79,197+79.2k
RAYMOND JAMES FINANCIAL INC Added +75,930+75.9k
WealthPlan Investment Management, LLC Added +57,167+57.2k
JANE STREET GROUP, LLC New +51,665+51.7k
Cambridge Investment Research Advisors, Inc. Added +47,992+48.0k
Sigma Planning Corp New +44,082+44.1k

Biggest sellers

ALTFEST L J & CO INC Sold out -622,655-622.7k
Sovran Advisors, LLC Reduced -239,897-239.9k
AVALON CAPITAL MANAGEMENT Sold out -88,007-88.0k
WealthPLAN Partners, LLC Reduced -47,700-47.7k
PRIVATE CLIENT SERVICES, LLC Reduced -43,518-43.5k
Encompass More Asset Management Reduced -41,435-41.4k
Long Island Wealth Management, Inc. Sold out -40,965-41.0k
TOUNJIAN ADVISORY PARTNERS, LLC Reduced -33,528-33.5k
Fermata Advisors, LLC Sold out -23,921-23.9k
Spire Wealth Management Reduced -22,171-22.2k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution -18.9 pts · filed 2026-07-02 5.3% -18.9 pts 314.1k≈ $13.1m 2026-07-02

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Brookstone Capital Management 1.15% of their portfolio WHEATON, IL 2,401,2012.4m $87.5m $87.5m 1.15% Added +33.9k +33,860
2 Talon Private Wealth, LLC 4.81% of their portfolio THE VILLAGES, FL 958,228958.2k $34.9m $34.9m 4.81% Added +6.9k +6,913
3 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 460,973461.0k $16.8m $16.8m 0.01% Added +75.9k +75,930
4 COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio WALTHAM, MA 409,766409.8k $14.9m $14.9m 0.02% Added +33.3k +33,323
5 Richard P Slaughter Associates Inc 2.80% of their portfolio AUSTIN, TX 376,720376.7k $13.7m $13.7m 2.80% New
6 WealthPlan Investment Management, LLC 0.81% of their portfolio OMAHA, NE 305,957306.0k $11.1m $11.1m 0.81% Added +57.2k +57,167
7 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 293,421293.4k $10.7m $10.7m 0.00% Added +248.7k +248,722
8 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 209,424209.4k $7.6m $7.6m 0.01% Added +79.2k +79,197
9 TOUNJIAN ADVISORY PARTNERS, LLC 1.25% of their portfolio FORT MYERS, FL 188,438188.4k $6.5m $6.5m 1.25% Reduced -33.5k -33,528
10 Family Legacy Financial Solutions, LLC 5.62% of their portfolio CARY, NC 181,756181.8k $6.6m $6.6m 5.62% First filing
11 Trek Financial, LLC 0.41% of their portfolio Scottsdale, AZ 168,747168.7k $6.1m $6.1m 0.41% Added +34.8k +34,820
12 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 156,146156.1k $5.7m $5.7m 0.01% Added +87.9k +87,918
13 Foundations Investment Advisors, LLC 0.09% of their portfolio PHOENIX, AZ 153,632153.6k $5.6m $5.6m 0.09% Added +137.7k +137,677
14 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio Westlake, OH 139,109139.1k $5.1m $5.1m 0.33% Added +12.7k +12,740
15 KFG WEALTH MANAGEMENT, LLC 0.79% of their portfolio GRANGER, IN 135,656135.7k $4.9m $4.9m 0.79% Added +20.7k +20,657
16 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 131,319131.3k $4.8m $4.8m 0.02% Added +3.2k +3,233
17 Encompass More Asset Management 1.05% of their portfolio Danville, CA 122,838122.8k $4.5m $4.5m 1.05% Reduced -41.4k -41,435
18 Triumph Capital Management 1.30% of their portfolio DENVER, CO 119,278119.3k $4.3m $4.3m 1.30% Added +14.3k +14,340
19 IHT Wealth Management, LLC 0.11% of their portfolio Chicago, IL 111,257111.3k $4.1m $4.1m 0.11% Reduced -18.4k -18,372
20 Berger Financial Group, Inc 0.22% of their portfolio PLYMOUTH, MN 94,68994.7k $3.5m $3.5m 0.22% Unchanged
21 MILESTONE ASSET MANAGEMENT, LLC 0.66% of their portfolio PITTSBURGH, PA 85,32285.3k $3.1m $3.1m 0.66% Reduced -3.2k -3,232
22 PRIVATE CLIENT SERVICES, LLC 1.21% of their portfolio LOUISVILLE, KY 85,25385.3k $3.1m $3.1m 1.21% Reduced -43.5k -43,518
23 WealthPLAN Partners, LLC 0.48% of their portfolio OMAHA, NE 81,74281.7k $3.0m $3.0m 0.48% Reduced -47.7k -47,700
24 CENTRAL VALLEY ADVISORS, LLC 0.97% of their portfolio SACRAMENTO, CA 78,32778.3k $2.9m $2.9m 0.97% Added +33.5k +33,459
25 Kellett Wealth Advisors, LLC 1.60% of their portfolio CINCINNATI, OH 67,22967.2k $2.4m $2.4m 1.60% Reduced -17.7k -17,729
26 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 66,58366.6k $2.4m $2.4m 0.01% Added +48.0k +47,992
27 ASHTON THOMAS SECURITIES, LLC 0.56% of their portfolio ROCHESTER, NY 63,54363.5k $2.3m $2.3m 0.56% Reduced -131 -131
28 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 59,76159.8k $2.2m $2.2m 0.00% Unchanged
29 Donald L. Hagan, LLC 0.98% of their portfolio Sarasota, FL 53,71953.7k $2.0m $2.0m 0.98% Reduced -750 -750
30 Spire Wealth Management 0.07% of their portfolio MCLEAN, VA 53,13853.1k $1.9m $1.9m 0.07% Reduced -22.2k -22,171
31 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 51,66551.7k $1.9m $1.9m 0.00% New
32 IMG Wealth Management, Inc. 1.45% of their portfolio JACKSONVILLE, FL 51,48451.5k $1.9m $1.9m 1.45% Added +362 +362
33 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 50,15850.2k $1.8m $1.8m 0.00% Added +5.8k +5,752
34 Arete Wealth Advisors, LLC 0.13% of their portfolio CHICAGO, IL 49,69949.7k $1.8m $1.8m 0.13% Added +131 +131
35 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 48,94848.9k $1.8m $1.8m 0.00% Added +23.6k +23,553
36 MBL Wealth, LLC 0.17% of their portfolio CHARLOTTE, NC 48,42248.4k $1.8m $1.8m 0.17% Added +11.4k +11,440
37 Sigma Planning Corp 0.05% of their portfolio ANN ARBOR, MI 44,08244.1k $1.6m $1.6m 0.05% New
38 Castle Rock Wealth Management, LLC 0.36% of their portfolio WALNUT CREEK, CA 42,32042.3k $1.6m $1.6m 0.36% Reduced -2.1k -2,149
39 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 36,71836.7k $1.4m $1.4m 0.02% Reduced -420 -420
40 Strategic Blueprint, LLC 0.07% of their portfolio ATLANTA, GA 36,52636.5k $1.3m $1.3m 0.07% Reduced -332 -332
41 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 35,81935.8k $1.3m $1.3m 0.02% New
42 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 35,08035.1k $1.3m $1.3m 0.00% Added +4.2k +4,230
43 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 34,69134.7k $1.3m $1.3m 0.01% Added +20.0k +20,045
44 KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio AUSTIN, TX 30,60030.6k $1.1m $1.1m 0.02% New
45 Sovran Advisors, LLC 0.11% of their portfolio SAN DIEGO, CA 29,04429.0k $1.1m $1.1m 0.11% Reduced -239.9k -239,897
46 BENJAMIN EDWARDS INC 0.01% of their portfolio Clayton, MO 28,21828.2k $1.0m $1.0m 0.01% Reduced -225 -225
47 Crown Wealth Group, LLC 0.36% of their portfolio Charlotte, NC 26,17726.2k $953.9k $953.9k 0.36% Reduced -3.0k -3,000
48 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 25,59825.6k $933.0k $933.0k 0.00% Reduced -513 -513
49 FOUNDERS FINANCIAL SECURITIES LLC 0.07% of their portfolio TOWSON, MD 25,57725.6k $932.0k $932.0k 0.07% New
50 Octavia Wealth Advisors, LLC 0.11% of their portfolio CINCINNATI, OH 25,53025.5k $930.3k $930.3k 0.11% Reduced -825 -825
51 AssuredPartners Investment Advisors, LLC 0.23% of their portfolio Tampa, FL 25,31125.3k $922.3k $922.3k 0.23% Added +5.8k +5,759
52 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 24,04924.0k $876.3k $876.3k 0.00% New
53 OLD MISSION CAPITAL LLC 0.02% of their portfolio CHICAGO, IL 21,31121.3k $776.6k $776.6k 0.02% New
54 Garden State Investment Advisory Services LLC 0.20% of their portfolio Red Bank, NJ 20,12620.1k $733.4k $733.4k 0.20% Reduced -5.3k -5,254
55 Lakeridge Wealth Management LLC 0.32% of their portfolio MENTOR, OH 19,01519.0k $692.9k $692.9k 0.32% Unchanged
56 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.05% of their portfolio CEDAR RAPIDS, IA 18,78018.8k $684.3k $684.3k 0.05% New
57 FIDUCIARY FINANCIAL GROUP, LLC 0.12% of their portfolio SAN RAFAEL, CA 18,52618.5k $673.8k $673.8k 0.12% Unchanged
58 CENTAURUS FINANCIAL, INC. 0.04% of their portfolio ANAHEIM, CA 18,40518.4k $671.0k $671.0k 0.04% New
59 SageView Advisory Group, LLC 0.03% of their portfolio Newport Beach, CA 18,39418.4k $682.8k $682.8k 0.03% Added +5.2k +5,156
60 WealthShield Partners, LLC 0.08% of their portfolio CARY, NC 17,75917.8k $647.1k $647.1k 0.08% Reduced -2.3k -2,260
61 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 17,33817.3k $631.8k $631.8k 0.00% Reduced -217 -217
62 Diversify Advisory Services, LLC 0.02% of their portfolio SANDY, UT 17,20017.2k $643.8k $643.8k 0.02% Unchanged
63 Old Port Advisors 0.17% of their portfolio PORTLAND, ME 16,87516.9k $614.9k $614.9k 0.17% New
64 Bravias Capital Group, LLC 0.45% of their portfolio ISELIN, NJ 16,86216.9k $614.5k $614.5k 0.45% Unchanged
65 Ausdal Financial Partners, Inc. 0.04% of their portfolio Davenport, IA 16,51216.5k $601.7k $601.7k 0.04% Unchanged
66 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 16,38816.4k $597.2k $597.2k 0.00% Reduced -2.5k -2,487
67 WEDBUSH SECURITIES INC 0.02% of their portfolio PASADENA, CA 16,02716.0k $584.0k $584.0k 0.02% New
68 Focus Partners Advisor Solutions, LLC 0.01% of their portfolio SAINT LOUIS, MO 15,29815.3k $557.5k $557.5k 0.01% New
69 Allegiance Financial Group Advisory Services LLC 0.15% of their portfolio VIENNA, VA 15,29815.3k $557.5k $557.5k 0.15% Unchanged
70 Coppell Advisory Solutions LLC 0.03% of their portfolio COPPELL, TX 13,41313.4k $486.8k $486.8k 0.03% Added +1.2k +1,243
71 First Heartland Consultants, Inc. 0.04% of their portfolio LAKE ST. LOUIS, MO 13,00913.0k $474.0k $474.0k 0.04% Reduced -1.5k -1,499
72 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 12,96213.0k $475.1k $475.1k 0.00% Unchanged
73 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 12,90012.9k $470.1k $470.1k 0.00% New
74 Archer Investment Corp 0.11% of their portfolio Carmel, IN 12,41312.4k $452.3k $452.3k 0.11% Added +8.5k +8,479
75 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 12,35912.4k $450.4k $450.4k 0.01% Unchanged
76 PKS Advisory Services, LLC 0.10% of their portfolio ALBANY, NY 11,46511.5k $417.8k $417.8k 0.10% Reduced -332 -332
77 Blue Trust, Inc. 0.00% of their portfolio BRENTWOOD, TN 10,95010.9k $399.0k $399.0k 0.00% Added +5.1k +5,103
78 Summit Asset Management, LLC 0.06% of their portfolio MEMPHIS, TN 10,62510.6k $387.2k $387.2k 0.06% Reduced -960 -960
79 Arkadios Wealth Advisors 0.01% of their portfolio ATLANTA, GA 10,07210.1k $367.0k $367.0k 0.01% Reduced -10 -10
80 Stratos Wealth Advisors, LLC 0.02% of their portfolio BEACHWOOD, OH 10,00010.0k $364.4k $364.4k 0.02% Unchanged
81 MONEY CONCEPTS CAPITAL CORP 0.02% of their portfolio PALM BEACH GARDENS, FL 9,9489.9k $362.5k $362.5k 0.02% Unchanged
82 MGO ONE SEVEN LLC 0.01% of their portfolio Beachwood, OH 9,6749.7k $352.5k $352.5k 0.01% Added +2.4k +2,440
83 Advance Capital Management, Inc. 0.02% of their portfolio SOUTHFIELD, MI 9,6209.6k $350.6k $350.6k 0.02% New
84 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 9,2929.3k $338.6k $338.6k 0.00% Added +414 +414
85 Compass Advisory Group LLC 0.11% of their portfolio MELVILLE, NY 9,2269.2k $336.2k $336.2k 0.11% Unchanged
86 William Mack & Associates, Inc. 0.21% of their portfolio TROY, MI 9,2239.2k $336.1k $336.1k 0.21% Reduced -2.7k -2,655
87 Wood Tarver Financial Group, LLC 0.10% of their portfolio BOISE, ID 9,1139.1k $332.0k $332.0k 0.10% Reduced -6.0k -6,030
88 NWF Advisory Services Inc. 0.04% of their portfolio Los Angeles, CA 8,3478.3k $304.2k $304.2k 0.04% New
89 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 8,3168.3k $303.0k $303.0k 0.00% New
90 WEALTH ALLIANCE, LLC 0.03% of their portfolio MELLVILLE, NY 7,8667.9k $286.6k $286.6k 0.03% Unchanged
91 Cornerstone Wealth Group, LLC 0.02% of their portfolio HUNTERSVILLE, NC 7,8577.9k $286.3k $286.3k 0.02% Unchanged
92 Belpointe Asset Management LLC 0.01% of their portfolio RENO, NV 7,6137.6k $277.4k $277.4k 0.01% Added +928 +928
93 WorthPointe, LLC 0.12% of their portfolio La Jolla, CA 7,5337.5k $274.5k $274.5k 0.12% Added +719 +719
94 Catalina Capital Group, LLC 0.19% of their portfolio Torrance, CA 7,5327.5k $274.5k $274.5k 0.19% New
95 WPWealth LLP 0.05% of their portfolio FORT WORTH, TX 7,5207.5k $274.0k $274.0k 0.05% New
96 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 7,5057.5k $273.5k $273.5k 0.00% Unchanged
97 GREAT VALLEY ADVISOR GROUP, INC. 0.01% of their portfolio WILMINGTON, DE 7,3207.3k $267.0k $267.0k 0.01% New
98 Maia Wealth LLC 0.05% of their portfolio DENVER, CO 7,0317.0k $256.2k $256.2k 0.05% Added +975 +975
99 Summit Wealth Partners, LLC 0.05% of their portfolio Orlando, FL 7,0287.0k $256.1k $256.1k 0.05% Added +1.0k +1,041
100 FC Advisory LLC 0.08% of their portfolio WEST CHESTER, PA 7,0057.0k $255.3k $255.3k 0.08% Reduced -853 -853