INNOVATOR ETFS TRUST EJAN
EMRGNG MKT JAN · ETP · CUSIP 45782C516
72
institutional holders
-1 vs Q2 2025
1.8m
shares reported held*
$59.6mreported value*
7 new
17 added
31 reduced
6 sold out
net sold ≈ $10.5m (-314.8k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.19.
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 44 |
| Q1 2023 | 58 |
| Q2 2023 | 62 |
| Q3 2023 | 57 |
| Q4 2023 | 87 |
| Q1 2024 | 73 |
| Q2 2024 | 67 |
| Q3 2024 | 70 |
| Q4 2024 | 70 |
| Q1 2025 | 76 |
| Q2 2025 | 73 |
| Q3 2025 | 72 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 47 | 25 |
| Q1 2024 | 34 | 54 |
| Q2 2024 | 24 | 37 |
| Q3 2024 | 17 | 32 |
| Q4 2024 | 26 | 35 |
| Q1 2025 | 36 | 33 |
| Q2 2025 | 30 | 29 |
| Q3 2025 | 24 | 37 |
Biggest buyers
| Onyx Bridge Wealth Group LLC | Added | +18.5k |
| CITADEL ADVISORS LLC | New | +17.2k |
| HFG Wealth Management, LLC | Added | +17.2k |
| Cetera Investment Advisers | Added | +16.7k |
| Triad Wealth Partners, LLC | Added | +11.0k |
| ROVIN CAPITAL /UT/ /ADV | Added | +9.6k |
| HRT FINANCIAL LP | New | +8.1k |
| WINNACLE WEALTH LLC | New | +7.5k |
| Kathmere Capital Management, LLC | New | +6.2k |
| Bedel Financial Consulting, Inc. | New | +6.2k |
Biggest sellers
| Allworth Financial LP | Reduced | -162.8k |
| HighTower Advisors, LLC | Reduced | -80.6k |
| Kestra Advisory Services, LLC | Reduced | -56.9k |
| OLD MISSION CAPITAL LLC | Sold out | -31.3k |
| My Personal CFO, LLC | Sold out | -27.0k |
| Cypress Wealth Services, LLC | Reduced | -18.1k |
| Cape Investment Advisory, Inc. | Sold out | -12.1k |
| Faithward Advisors, LLC | Sold out | -9.6k |
| Farther Finance Advisors, LLC | Reduced | -8.2k |
| OSAIC HOLDINGS, INC. | Reduced | -6.2k |
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| HFG Wealth Management, LLC 5.19% of their portfolio | 287.5k $9.5m | Added +17.2k |
| Long Island Wealth Management, Inc. 3.61% of their portfolio | 223.1k $7.4m | Reduced -1.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 126.8k $4.2m | Reduced -6.2k |
| MBL Wealth, LLC 0.36% of their portfolio | 123.7k $4.1m | Reduced -5.4k |
| Onyx Bridge Wealth Group LLC 0.23% of their portfolio | 62.8k $2.1m | Added +18.5k |
| Cetera Investment Advisers 0.00% of their portfolio | 59.8k $2.0m | Added +16.7k |
| PRINCIPAL SECURITIES, INC. 0.03% of their portfolio | 54.7k $1.8m | Reduced -215 |
| CORRADO ADVISORS, LLC 0.76% of their portfolio | 42.6k $1.4m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 35.9k $1.2m | Reduced -2.5k |
| WPWealth LLP 0.19% of their portfolio | 34.1k $1.1m | Added +736 |
| Diligent Investors, LLC 0.28% of their portfolio | 33.7k $1.1m | Reduced -5.8k |
| CWM, LLC 0.00% of their portfolio | 33.4k $1.1m | Reduced -598 |
| Sunbelt Securities, Inc. 0.07% of their portfolio | 31.4k $1.0m | Added +2.0k |
| AdvisorNet Financial, Inc 0.06% of their portfolio | 29.7k $986.5k | Unchanged |
| Compass Advisory Group LLC 0.27% of their portfolio | 29.3k $971.7k | Reduced -268 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 26.4k $876.6k | Reduced -3.4k |
| Strategic Blueprint, LLC 0.04% of their portfolio | 26.2k $870.1k | Reduced -355 |
| GILL CAPITAL PARTNERS, LLC 0.26% of their portfolio | 26.0k $862.5k | Unchanged |
| Triad Wealth Partners, LLC 0.11% of their portfolio | 25.6k $849.4k | Added +11.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 24.2k $802.0k | Added +3.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 23.5k $783.4k | Added +249 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 22.0k $729.2k | Unchanged |
| IFP Advisors, Inc 0.02% of their portfolio | 21.8k $724.0k | Reduced -84 |
| Belpointe Asset Management LLC 0.03% of their portfolio | 21.7k $721.4k | Reduced -1.4k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 21.3k $708.1k | Reduced -56.9k |
| Arete Wealth Advisors, LLC 0.04% of their portfolio | 19.7k $654.0k | Unchanged |
| ROVIN CAPITAL /UT/ /ADV 0.09% of their portfolio | 19.3k $629.0k | Added +9.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 17.2k $572.3k | New |
| Allworth Financial LP 0.00% of their portfolio | 17.2k $570.0k | Reduced -162.8k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 16.8k $558.0k | Reduced -1.5k |
| Consolidated Portfolio Review Corp 0.07% of their portfolio | 16.1k $535.4k | Reduced -38 |
| SIGNATUREFD, LLC 0.01% of their portfolio | 15.0k $496.7k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 13.3k $440.4k | Reduced -1.8k |
| Jacobi Capital Management LLC 0.03% of their portfolio | 12.6k $418.5k | Unchanged |
| Advus Financial Partners, LLC 0.09% of their portfolio | 11.7k $388.2k | Added +1.1k |
| Clear Point Advisors Inc. 0.28% of their portfolio | 10.7k $355.0k | Unchanged |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 10.6k $352.3k | Reduced -809 |
| PFG Advisors 0.01% of their portfolio | 10.4k $344.5k | Added +184 |
| HighTower Advisors, LLC 0.00% of their portfolio | 10.2k $338.6k | Reduced -80.6k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.02% of their portfolio | 10.0k $330.6k | Added +2.1k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 9.7k $322.0k | Reduced -2.7k |
| ALTFEST L J & CO INC 0.04% of their portfolio | 9.7k $321.6k | Reduced -463 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 9.6k $319.1k | Added +3.0k |
| Cypress Wealth Services, LLC 0.04% of their portfolio | 8.2k $273.0k | Reduced -18.1k |
| HRT FINANCIAL LP 0.00% of their portfolio | 8.1k $269.0k | New |
| Trek Financial, LLC 0.02% of their portfolio | 7.9k $262.1k | Reduced -982 |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 7.6k $252.3k | Added +8 |
| WINNACLE WEALTH LLC 0.20% of their portfolio | 7.5k $256.1k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 7.5k $248.4k | Reduced -400 |
| WorthPointe, LLC 0.09% of their portfolio | 7.3k $242.2k | Reduced -100 |
| WEALTH ALLIANCE, LLC 0.02% of their portfolio | 7.3k $241.3k | Unchanged |
| Weaver Consulting Group 0.06% of their portfolio | 7.1k $234.8k | Added +80 |
| Kathmere Capital Management, LLC 0.01% of their portfolio | 6.2k $206.8k | New |
| Bedel Financial Consulting, Inc. 0.03% of their portfolio | 6.2k $206.7k | New |
| DHJJ Financial Advisors, Ltd. 0.06% of their portfolio | 5.1k $169.0k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.4k $146.1k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 4.1k $136.6k | Reduced -8.2k |
| Capital Analysts, LLC 0.00% of their portfolio | 2.2k $73.0k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 2.1k $71.0k | Added +947 |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 2.0k $66.5k | Reduced -75 |
| Whipplewood Advisors, LLC 0.03% of their portfolio | 1.4k $47.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.4k $44.9k | Reduced -1.2k |
| MORGAN STANLEY 0.00% of their portfolio | 758 $25.2k | Added +240 |
| UBS Group AG 0.00% of their portfolio | 535 $17.8k | Reduced -529 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 462 $15.3k | Reduced -38 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 439 $14.6k | Unchanged |
| Compass Financial Services Inc 0.01% of their portfolio | 421 $14.0k | Unchanged |
| Silicon Valley Capital Partners 0.00% of their portfolio | 410 $13.6k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 350 $11.6k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 340 $11.3k | Reduced -2.7k |
| Financial Network Wealth Advisors LLC 0.01% of their portfolio | 332 $11.0k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 142 $4.7k | New |