INNOVATOR ETFS TRUST EJAN
EMRGNG MKT JAN · ETP · CUSIP 45782C516
73
institutional holders
-3 vs Q1 2025
2.1m
shares reported held*
$67.8mreported value*
5 new
25 added
21 reduced
8 sold out
net sold ≈ $1.1m (-36.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.78.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 44 |
| Q1 2023 | 58 |
| Q2 2023 | 62 |
| Q3 2023 | 57 |
| Q4 2023 | 87 |
| Q1 2024 | 73 |
| Q2 2024 | 67 |
| Q3 2024 | 70 |
| Q4 2024 | 70 |
| Q1 2025 | 76 |
| Q2 2025 | 73 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 17 | 36 |
| Q4 2023 | 47 | 25 |
| Q1 2024 | 34 | 54 |
| Q2 2024 | 24 | 37 |
| Q3 2024 | 17 | 32 |
| Q4 2024 | 26 | 35 |
| Q1 2025 | 36 | 33 |
| Q2 2025 | 30 | 29 |
Biggest buyers
| Long Island Wealth Management, Inc. | Added | +75.1k |
| OSAIC HOLDINGS, INC. | Added | +46.5k |
| Kestra Advisory Services, LLC | Added | +30.6k |
| HFG Wealth Management, LLC | Added | +18.3k |
| Allworth Financial LP | Added | +13.0k |
| OLD MISSION CAPITAL LLC | Added | +10.7k |
| Advus Financial Partners, LLC | New | +10.6k |
| PFG Advisors | New | +10.2k |
| FOUNDERS FINANCIAL SECURITIES LLC | New | +7.9k |
| BENJAMIN EDWARDS INC | New | +7.6k |
Biggest sellers
| STEPHENS INC /AR/ | Sold out | -119.0k |
| CORRADO ADVISORS, LLC | Reduced | -58.2k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -30.2k |
| Onyx Bridge Wealth Group LLC | Reduced | -16.8k |
| ALTFEST L J & CO INC | Reduced | -13.6k |
| First Heartland Consultants, Inc. | Sold out | -13.4k |
| Capasso Planning Partners LLC | Sold out | -12.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -10.0k |
| WINNACLE WEALTH LLC | Sold out | -8.0k |
| AssuredPartners Investment Advisors, LLC | Sold out | -7.8k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| HFG Wealth Management, LLC 4.98% of their portfolio | 270.3k $8.2m | Added +18.3k |
| Long Island Wealth Management, Inc. 3.73% of their portfolio | 224.1k $7.2m | Added +75.1k |
| Allworth Financial LP 0.03% of their portfolio | 179.9k $5.8m | Added +13.0k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 133.1k $4.3m | Added +46.5k |
| MBL Wealth, LLC 0.40% of their portfolio | 129.1k $4.1m | Reduced -675 |
| HighTower Advisors, LLC 0.00% of their portfolio | 90.8k $2.9m | Added +1.4k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 78.2k $2.5m | Added +30.6k |
| PRINCIPAL SECURITIES, INC. 0.03% of their portfolio | 54.9k $1.8m | Added +1.1k |
| Onyx Bridge Wealth Group LLC 0.19% of their portfolio | 44.4k $1.4m | Reduced -16.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 43.1k $1.4m | Added +5.5k |
| CORRADO ADVISORS, LLC 0.83% of their portfolio | 42.6k $1.4m | Reduced -58.2k |
| Diligent Investors, LLC 0.30% of their portfolio | 39.5k $1.3m | Reduced -796 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 38.4k $1.2m | Reduced -1.3k |
| CWM, LLC 0.00% of their portfolio | 34.0k $1.1m | Reduced -160 |
| WPWealth LLP 0.19% of their portfolio | 33.4k $1.1m | Unchanged |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 31.3k $1.0m | Added +10.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 29.8k $955.7k | Reduced -30.2k |
| AdvisorNet Financial, Inc 0.06% of their portfolio | 29.7k $951.8k | Unchanged |
| Compass Advisory Group LLC 0.30% of their portfolio | 29.5k $946.1k | Added +4.8k |
| Sunbelt Securities, Inc. 0.08% of their portfolio | 29.5k $867.2k | Reduced -749 |
| My Personal CFO, LLC 0.39% of their portfolio | 27.0k $864.7k | Unchanged |
| Strategic Blueprint, LLC 0.04% of their portfolio | 26.6k $850.9k | Added +3 |
| Cypress Wealth Services, LLC 0.15% of their portfolio | 26.4k $844.6k | Reduced -1.8k |
| GILL CAPITAL PARTNERS, LLC 0.27% of their portfolio | 26.0k $832.2k | Unchanged |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 23.7k $759.7k | Reduced -57 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 23.3k $749.8k | Added +2.0k |
| Belpointe Asset Management LLC 0.03% of their portfolio | 23.1k $739.3k | Reduced -848 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 22.0k $703.6k | Unchanged |
| IFP Advisors, Inc 0.02% of their portfolio | 21.9k $701.2k | Added +73 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 20.8k $668.0k | Added +7.2k |
| Arete Wealth Advisors, LLC 0.04% of their portfolio | 19.7k $632.0k | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 18.3k $586.0k | Reduced -1.6k |
| Consolidated Portfolio Review Corp 0.07% of their portfolio | 16.2k $517.7k | Added +1.5k |
| LPL Financial LLC 0.00% of their portfolio | 15.1k $483.8k | Added +2.3k |
| SIGNATUREFD, LLC 0.01% of their portfolio | 15.0k $479.2k | Unchanged |
| Triad Wealth Partners, LLC 0.09% of their portfolio | 14.6k $468.6k | Added +7.1k |
| Jacobi Capital Management LLC 0.03% of their portfolio | 12.6k $403.8k | Added +2.2k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 12.4k $398.0k | Added +667 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 12.3k $393.9k | Added +7.0k |
| Cape Investment Advisory, Inc. 0.14% of their portfolio | 12.1k $388.0k | Added +3.0k |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 11.4k $365.9k | Reduced -1.1k |
| Clear Point Advisors Inc. 0.29% of their portfolio | 10.7k $342.5k | Unchanged |
| Advus Financial Partners, LLC 0.09% of their portfolio | 10.6k $338.6k | New |
| PFG Advisors 0.02% of their portfolio | 10.2k $326.5k | New |
| ALTFEST L J & CO INC 0.04% of their portfolio | 10.1k $325.1k | Reduced -13.6k |
| ROVIN CAPITAL /UT/ /ADV 0.09% of their portfolio | 9.7k $310.0k | Added +78 |
| Faithward Advisors, LLC 0.05% of their portfolio | 9.6k $307.4k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 8.9k $284.3k | Reduced -2.7k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 7.9k $252.0k | Added +120 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.02% of their portfolio | 7.9k $252.2k | New |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 7.6k $243.2k | New |
| WorthPointe, LLC 0.10% of their portfolio | 7.4k $236.9k | Added +51 |
| WEALTH ALLIANCE, LLC 0.03% of their portfolio | 7.3k $232.8k | Unchanged |
| Weaver Consulting Group 0.06% of their portfolio | 7.0k $224.0k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 6.6k $211.7k | Reduced -10.0k |
| DHJJ Financial Advisors, Ltd. 0.06% of their portfolio | 5.1k $163.0k | Reduced -655 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 4.4k $141.0k | Reduced -1.6k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.1k $98.1k | Added +53 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 2.5k $80.5k | Reduced -16 |
| Capital Analysts, LLC 0.00% of their portfolio | 2.2k $70.0k | Unchanged |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 2.1k $66.5k | Unchanged |
| Whipplewood Advisors, LLC 0.03% of their portfolio | 1.4k $45.6k | Reduced -1.3k |
| AE Wealth Management LLC 0.00% of their portfolio | 1.2k $38.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.1k $34.1k | Reduced -1.4k |
| MORGAN STANLEY 0.00% of their portfolio | 518 $16.6k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 500 $16.0k | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 439 $14.1k | Unchanged |
| Compass Financial Services Inc 0.01% of their portfolio | 421 $13.5k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 350 $11.0k | Unchanged |
| Financial Network Wealth Advisors LLC 0.01% of their portfolio | 332 $10.6k | Unchanged |
| Archer Investment Corp 0.00% of their portfolio | 326 $10.4k | Unchanged |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 0.00% of their portfolio | 165 $5.3k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |