INNOVATOR ETFS TRUST PJAN
US EQTY PWR BUF · ETP · CUSIP 45782C508
291
institutional holders
+10 vs Q1 2026
22.8m
shares reported held*
$1.1bnreported value*
25 new
54 added
130 reduced
12 sold out
net sold ≈ $197.8m (-4.0m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.9m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $49.15.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 125 |
| Q4 2022 | 131 |
| Q1 2023 | 151 |
| Q2 2023 | 153 |
| Q3 2023 | 147 |
| Q4 2023 | 170 |
| Q1 2024 | 217 |
| Q2 2024 | 220 |
| Q3 2024 | 215 |
| Q4 2024 | 224 |
| Q1 2025 | 244 |
| Q2 2025 | 247 |
| Q3 2025 | 238 |
| Q4 2025 | 254 |
| Q1 2026 | 281 |
| Q2 2026 | 291 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 54 | 117 |
| Q4 2024 | 63 | 112 |
| Q1 2025 | 136 | 81 |
| Q2 2025 | 75 | 113 |
| Q3 2025 | 54 | 124 |
| Q4 2025 | 89 | 119 |
| Q1 2026 | 161 | 86 |
| Q2 2026 | 79 | 142 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +146.3k |
| Kestra Advisory Services, LLC | Added | +134.2k |
| MML INVESTORS SERVICES, LLC | Added | +86.8k |
| Penserra Capital Management LLC | Added | +75.8k |
| Sherry Group, Inc. | Added | +69.6k |
| HRT FINANCIAL LP | New | +58.7k |
| NewEdge Advisors, LLC | Added | +57.8k |
| Arax Advisory Partners | Added | +50.5k |
| Simplicity Wealth,LLC | New | +48.8k |
| Quantinno Capital Management LP | New | +47.4k |
Biggest sellers
| Steward Partners Investment Advisory, LLC | Reduced | -2.1m |
| Allworth Financial LP | Reduced | -624.6k |
| PERSONAL CFO SOLUTIONS, LLC | Sold out | -593.5k |
| WEST MICHIGAN ADVISORS, LLC | Sold out | -171.0k |
| Ascent Wealth Partners, LLC | Reduced | -155.2k |
| US BANCORP \DE\ | Reduced | -138.6k |
| OSAIC HOLDINGS, INC. | Reduced | -136.1k |
| LeClair Wealth Partners LLC | Sold out | -126.1k |
| Pathstone Holdings, LLC | Reduced | -102.0k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -92.9k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 3.7m $169.0m | Reduced -55.0k |
| Penserra Capital Management LLC 0.56% of their portfolio | 1.5m $73.5m | Added +75.8k |
| OSAIC HOLDINGS, INC. 0.07% of their portfolio | 1.2m $58.3m | Reduced -136.1k |
| LPL Financial LLC 0.01% of their portfolio | 738.0k $36.5m | Reduced -9.6k |
| Brookstone Capital Management 0.33% of their portfolio | 672.2k $33.3m | Reduced -86.7k |
| MML INVESTORS SERVICES, LLC 0.07% of their portfolio | 671.8k $33.2m | Added +86.8k |
| BLAIR WILLIAM & CO/IL 0.08% of their portfolio | 593.0k $29.3m | Reduced -32.5k |
| Mutual Advisors, LLC 0.54% of their portfolio | 579.0k $28.7m | Added +1.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 529.2k $26.2m | Reduced -92.9k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 507.8k $25.1m | Reduced -11.5k |
| Focus Partners Wealth 0.02% of their portfolio | 475.3k $23.5m | Reduced -14.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 472.3k $23.4m | Reduced -12.2k |
| Compass Advisory Group LLC 4.39% of their portfolio | 373.3k $18.5m | Added +2.8k |
| Southland Equity Partners LLC 3.23% of their portfolio | 373.1k $18.5m | Reduced -11.1k |
| Kestra Advisory Services, LLC 0.05% of their portfolio | 328.8k $16.3m | Added +134.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio | 314.9k $15.7m | Reduced -6.0k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 285.7k $14.1m | Added +146.3k |
| Cetera Investment Advisers 0.01% of their portfolio | 281.2k $13.9m | Reduced -36.8k |
| Bellwether Advisors, LLC 2.06% of their portfolio | 280.3k $13.9m | Reduced -2.1k |
| Janney Montgomery Scott LLC 0.02% of their portfolio | 248.5k $12.3m | Added +4.9k |
| Orion Porfolio Solutions, LLC 0.08% of their portfolio | 222.4k $11.0m | Added +24.2k |
| Beacon Pointe Advisors, LLC 0.05% of their portfolio | 212.3k $10.5m | Reduced -49.9k |
| BENJAMIN EDWARDS INC 0.08% of their portfolio | 184.8k $9.1m | Reduced -15.4k |
| US BANCORP \DE\ 0.01% of their portfolio | 181.6k $9.0m | Reduced -138.6k |
| AA Financial Advisors, LLC 1.02% of their portfolio | 170.7k $8.4m | Reduced -6.5k |
| HighTower Advisors, LLC 0.01% of their portfolio | 150.1k $7.4m | Reduced -1.5k |
| CoreCap Advisors, LLC 0.21% of their portfolio | 146.8k $7.3m | Added +45 |
| COFG Advisors, LLC 1.25% of their portfolio | 146.2k $7.2m | Reduced -100 |
| Triad Wealth Partners, LLC 0.43% of their portfolio | 144.0k $7.2m | Added +6.8k |
| MAI Capital Management 0.03% of their portfolio | 143.2k $7.1m | Added +2.5k |
| Forty-three Eighteen Advisors, LLC 4.72% of their portfolio | 141.9k $7.0m | Reduced -100 |
| Range Financial Group LLC 1.90% of their portfolio | 140.7k $7.0m | Reduced -3.1k |
| Steward Partners Investment Advisory, LLC 0.03% of their portfolio | 132.7k $6.6m | Reduced -2.1m |
| Blue Water Asset Management 2.01% of their portfolio | 126.1k $6.2m | Reduced -62 |
| PRINCIPAL SECURITIES, INC. 0.08% of their portfolio | 125.9k $6.2m | Added +10.2k |
| BFI Wealth Solutions, LLC 4.53% of their portfolio | 123.6k $6.1m | Added +24.4k |
| BCGM Wealth Management, LLC 1.27% of their portfolio | 121.4k $6.0m | Reduced -1.1k |
| GILL CAPITAL PARTNERS, LLC 1.51% of their portfolio | 115.0k $5.7m | Reduced -4.9k |
| Forvis Mazars Wealth Advisors, LLC 0.09% of their portfolio | 112.9k $5.6m | Reduced -3.2k |
| Signal Advisors Wealth, LLC 0.29% of their portfolio | 110.1k $5.4m | Reduced -858 |
| IFP Advisors, Inc 0.09% of their portfolio | 105.9k $5.2m | Reduced -603 |
| Long Island Wealth Management, Inc. 2.13% of their portfolio | 104.1k $5.2m | Added +215 |
| JDM Financial Group LLC 1.75% of their portfolio | 103.5k $5.1m | Reduced -510 |
| Cresset Asset Management, LLC 0.02% of their portfolio | 100.8k $5.0m | Reduced -47.9k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 99.9k $4.9m | Reduced -2.9k |
| NewEdge Advisors, LLC 0.01% of their portfolio | 99.1k $4.9m | Added +57.8k |
| OneDigital Investment Advisors LLC 0.04% of their portfolio | 84.6k $4.2m | Reduced -3.8k |
| First Commonwealth Financial Corp /PA/ 0.57% of their portfolio | 82.9k $4.1m | Reduced -2.2k |
| Apollon Wealth Management, LLC 0.05% of their portfolio | 82.6k $4.1m | Reduced -4.3k |
| CreativeOne Wealth, LLC 0.09% of their portfolio | 80.8k $4.0m | Added +10.3k |
| Fortune Financial Group, Inc. 3.12% of their portfolio | 80.6k $4.0m | Reduced -334 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.20% of their portfolio | 79.7k $3.9m | Added +9.5k |
| Ascent Wealth Partners, LLC 0.39% of their portfolio | 79.6k $3.9m | Reduced -155.2k |
| Horizon Investments, LLC 0.04% of their portfolio | 79.6k $3.9m | Reduced -59.0k |
| MTM FINANCIAL GROUP, LLC 1.68% of their portfolio | 79.2k $3.9m | Added +506 |
| Hardworking Capital Advisors, LLC 3.17% of their portfolio | 78.3k $3.9m | Reduced -4.1k |
| CRA Financial Services, LLC 0.43% of their portfolio | 75.6k $3.7m | Unchanged |
| Keating Financial Advisory Services, Inc. 0.49% of their portfolio | 75.1k $3.7m | Reduced -601 |
| Sherry Group, Inc. 3.11% of their portfolio | 73.9k $3.2m | Added +69.6k |
| Crown Wealth Group, LLC 0.88% of their portfolio | 70.2k $3.5m | Reduced -6.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 66.9k $3.3m | Reduced -8.3k |
| HBW ADVISORY SERVICES LLC 0.29% of their portfolio | 65.7k $3.2m | Added +149 |
| Diligent Investors, LLC 0.71% of their portfolio | 64.8k $3.2m | Reduced -1.5k |
| Cassady Wealth & Retirement Planning, LLC 1.45% of their portfolio | 62.9k $3.1m | Added +101 |
| Pallas Capital Advisors LLC 0.09% of their portfolio | 60.8k $3.0m | Added +140 |
| Arax Advisory Partners 0.02% of their portfolio | 59.6k $2.9m | Added +50.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 59.1k $2.9m | Added +15.2k |
| HRT FINANCIAL LP 0.01% of their portfolio | 58.7k $2.9m | New |
| WEALTH ALLIANCE, LLC 0.24% of their portfolio | 58.6k $2.9m | Reduced -1.2k |
| EVERMAY WEALTH MANAGEMENT LLC 0.29% of their portfolio | 56.9k $2.8m | Reduced -1.4k |
| Liberty Atlantic Advisors LLC 1.95% of their portfolio | 54.7k $2.7m | Reduced -856 |
| CENTAURUS FINANCIAL, INC. 0.10% of their portfolio | 51.4k $2.5m | Added +1.4k |
| World Investment Advisors 0.04% of their portfolio | 51.2k $2.5m | Reduced -3.4k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.31% of their portfolio | 50.9k $2.5m | Reduced -109 |
| CORRADO ADVISORS, LLC 1.15% of their portfolio | 50.4k $2.5m | Reduced -684 |
| Simplicity Wealth,LLC 0.08% of their portfolio | 48.8k $2.4m | New |
| Quantinno Capital Management LP 0.00% of their portfolio | 47.4k $2.3m | New |
| WealthPlan Investment Management, LLC 0.11% of their portfolio | 46.2k $2.3m | Reduced -6.9k |
| CITY HOLDING CO 0.25% of their portfolio | 45.2k $2.2m | Reduced -1.2k |
| FSA Advisors, Inc. 1.00% of their portfolio | 44.1k $2.2m | Reduced -938 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.04% of their portfolio | 43.8k $2.2m | Reduced -1.2k |
| AE Wealth Management LLC 0.01% of their portfolio | 43.8k $2.2m | Reduced -1.2k |
| Nikulski Financial, Inc. 0.46% of their portfolio | 43.4k $2.1m | Reduced -2.0k |
| Cornerstone Wealth, LLC/TN 1.07% of their portfolio | 42.6k $2.1m | Added +973 |
| Patriot Financial Group Insurance Agency, LLC 0.21% of their portfolio | 41.1k $2.0m | Reduced -40.8k |
| Advisory Services Network, LLC 0.02% of their portfolio | 41.1k $2.0m | Reduced -1.5k |
| Integrity Advisory Solutions, LLC 0.21% of their portfolio | 40.5k $2.0m | Reduced -817 |
| Koshinski Asset Management, Inc. 0.11% of their portfolio | 40.1k $2.0m | Reduced -150 |
| Merit Financial Group, LLC 0.01% of their portfolio | 40.0k $2.0m | Added +361 |
| Gladstone Institutional Advisory LLC 0.06% of their portfolio | 39.9k $2.0m | Added +1.8k |
| Atria Investments, Inc 0.02% of their portfolio | 39.7k $2.0m | Reduced -1.3k |
| Arkadios Wealth Advisors 0.03% of their portfolio | 39.4k $1.9m | Added +4.1k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.39% of their portfolio | 38.1k $1.9m | Unchanged |
| Element Squared LLC 0.93% of their portfolio | 37.8k $1.9m | Unchanged |
| Trek Financial, LLC 0.09% of their portfolio | 37.0k $1.8m | Reduced -327 |
| Orion Capital Management LLC 0.57% of their portfolio | 36.9k $1.8m | Reduced -31 |
| Jessup Wealth Management, Inc 0.53% of their portfolio | 35.9k $1.8m | Reduced -369 |
| Lido Advisors, LLC 0.01% of their portfolio | 35.2k $1.7m | Reduced -7.1k |
| Lineweaver Wealth Advisors, LLC 0.20% of their portfolio | 34.6k $1.7m | Reduced -54 |
| Pacific Park Financial, Inc. 0.99% of their portfolio | 34.3k $1.7m | Reduced -431 |