Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

281 institutional holders +27 vs Q4 2025
27,187,29827.2m shares reported held*
$1.3bnreported value*
45 new 116 added 69 reduced 17 sold out net bought ≈ $257.5m (+5.6m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.5m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $46.27.

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 125Q4 22: 131Q1 23: 151Q2 23: 153Q3 23: 147Q4 23: 170Q1 24: 217Q2 24: 220Q3 24: 215Q4 24: 224Q1 25: 244Q2 25: 247Q3 25: 238Q4 25: 254Q1 26: 281281Q3 22Q3 23Q3 24Q3 25Q1 26
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151
Q2 2023153
Q3 2023147
Q4 2023170
Q1 2024217
Q2 2024220
Q3 2024215
Q4 2024224
Q1 2025244
Q2 2025247
Q3 2025238
Q4 2025254
Q1 2026281

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 24: 56 bought or addedQ2 24: 115 cut or sold outQ3 24: 54 bought or addedQ3 24: 117 cut or sold outQ3 24Q4 24: 63 bought or addedQ4 24: 112 cut or sold outQ1 25: 136 bought or addedQ1 25: 81 cut or sold outQ1 25Q2 25: 75 bought or addedQ2 25: 113 cut or sold outQ3 25: 54 bought or addedQ3 25: 124 cut or sold outQ3 25Q4 25: 89 bought or addedQ4 25: 119 cut or sold outQ1 26: 161 bought or addedQ1 26: 86 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 202456115
Q3 202454117
Q4 202463112
Q1 202513681
Q2 202575113
Q3 202554124
Q4 202589119
Q1 202616186

Biggest buyers

Steward Partners Investment Advisory, LLC Added +645,234+645.2k
Brookstone Capital Management Added +637,054+637.1k
Allworth Financial LP New +628,931+628.9k
PERSONAL CFO SOLUTIONS, LLC New +593,514+593.5k
OSAIC HOLDINGS, INC. Added +429,328+429.3k
US BANCORP \DE\ Added +317,975+318.0k
Compass Advisory Group LLC Added +302,287+302.3k
BLAIR WILLIAM & CO/IL Added +228,336+228.3k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +211,671+211.7k
MML INVESTORS SERVICES, LLC Added +190,085+190.1k

Biggest sellers

Long Island Wealth Management, Inc. Reduced -290,433-290.4k
ALLIANCEBERNSTEIN L.P. Reduced -154,473-154.5k
Integrated Wealth Concepts LLC Reduced -91,213-91.2k
LPL Financial LLC Reduced -86,842-86.8k
Elmwood Wealth Management, Inc. Reduced -75,321-75.3k
RPS ADVISORY SOLUTIONS LLC Sold out -49,418-49.4k
WorthPointe, LLC Reduced -45,822-45.8k
CWM, LLC Reduced -38,530-38.5k
Element Squared LLC Reduced -30,732-30.7k
Encompass More Asset Management Reduced -28,795-28.8k

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 3,719,2373.7m $174.9m $174.9m 0.06% Reduced -154.5k -154,473
2 Steward Partners Investment Advisory, LLC 0.53% of their portfolio STAMFORD, CT 2,268,3192.3m $104.6m $104.6m 0.53% Added +645.2k +645,234
3 Penserra Capital Management LLC 0.76% of their portfolio ORINDA, CA 1,409,5871.4m $65.0m $65.0m 0.76% Added +79.8k +79,776
4 OSAIC HOLDINGS, INC. 0.09% of their portfolio SCOTTSDALE, AZ 1,314,4971.3m $60.6m $60.6m 0.09% Added +429.3k +429,328
5 Brookstone Capital Management 0.40% of their portfolio WHEATON, IL 758,887758.9k $35.0m $35.0m 0.40% Added +637.1k +637,054
6 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 747,553747.6k $34.5m $34.5m 0.01% Reduced -86.8k -86,842
7 Allworth Financial LP 0.12% of their portfolio FOLSOM, CA 628,931628.9k $29.0m $29.0m 0.12% New
8 BLAIR WILLIAM & CO/IL 0.08% of their portfolio CHICAGO, IL 625,514625.5k $28.9m $28.9m 0.08% Added +228.3k +228,336
9 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 622,149622.1k $28.7m $28.7m 0.04% Added +75.7k +75,721
10 PERSONAL CFO SOLUTIONS, LLC 3.85% of their portfolio CHESTER, NJ 593,514593.5k $27.4m $27.4m 3.85% New
11 MML INVESTORS SERVICES, LLC 0.07% of their portfolio SPRINGFIELD, MA 584,919584.9k $27.0m $27.0m 0.07% Added +190.1k +190,085
12 Mutual Advisors, LLC 0.57% of their portfolio OMAHA, NE 577,520577.5k $26.6m $26.6m 0.57% Added +158.0k +158,008
13 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 519,347519.3k $24.0m $24.0m 0.01% Added +81.0k +81,042
14 Focus Partners Wealth 0.03% of their portfolio ST LOUIS, MO 490,128490.1k $22.6m $22.6m 0.03% Reduced -9.7k -9,700
15 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 484,499484.5k $22.3m $22.3m 0.01% Added +147.7k +147,720
16 Southland Equity Partners LLC 3.45% of their portfolio WILDWOOD, MO 384,166384.2k $17.7m $17.7m 3.45% Reduced -21.6k -21,553
17 Compass Advisory Group LLC 4.57% of their portfolio MELVILLE, NY 370,574370.6k $17.1m $17.1m 4.57% Added +302.3k +302,287
18 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 320,900320.9k $14.9m $14.9m 0.03% Added +211.7k +211,671
19 US BANCORP \DE\ 0.02% of their portfolio MINNEAPOLIS, MN 320,135320.1k $14.8m $14.8m 0.02% Added +318.0k +317,975
20 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 317,958318.0k $14.7m $14.7m 0.02% Added +42.9k +42,905
21 Bellwether Advisors, LLC 2.21% of their portfolio LINCOLN, NE 282,400282.4k $13.0m $13.0m 2.21% Reduced -10.2k -10,217
22 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 262,143262.1k $12.1m $12.1m 0.06% Added +101.4k +101,398
23 Janney Montgomery Scott LLC 0.03% of their portfolio PHILADELPHIA, PA 243,584243.6k $11.2m $11.2m 0.03% Added +15.4k +15,396
24 CWM, LLC 0.03% of their portfolio OMAHA, NE 235,717235.7k $10.9m $10.9m 0.03% Reduced -38.5k -38,530
25 Ascent Wealth Partners, LLC 1.26% of their portfolio NEW HARTFORD, NY 234,844234.8k $10.8m $10.8m 1.26% Reduced -330 -330
26 BENJAMIN EDWARDS INC 0.09% of their portfolio Clayton, MO 200,109200.1k $9.2m $9.2m 0.09% Added +64.5k +64,497
27 Orion Porfolio Solutions, LLC 0.08% of their portfolio OMAHA, NE 198,137198.1k $9.1m $9.1m 0.08% Reduced -15.1k -15,088
28 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 194,554194.6k $9.0m $9.0m 0.03% Added +59.2k +59,211
29 AA Financial Advisors, LLC 1.15% of their portfolio Columbus, OH 177,189177.2k $8.2m $8.2m 1.15% Reduced -4.2k -4,202
30 WEST MICHIGAN ADVISORS, LLC 1.73% of their portfolio HOLLAND, MI 171,045171.0k $7.9m $7.9m 1.73% New
31 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 151,646151.6k $7.0m $7.0m 0.01% Added +19.9k +19,910
32 Cresset Asset Management, LLC 0.03% of their portfolio Chicago, IL 148,666148.7k $6.9m $6.9m 0.03% Added +42.6k +42,567
33 CoreCap Advisors, LLC 0.23% of their portfolio SOUTHFIELD, MI 146,765146.8k $6.8m $6.8m 0.23% Added +3.0k +2,964
34 COFG Advisors, LLC 1.67% of their portfolio OAK BROOK, IL 146,319146.3k $6.7m $6.7m 1.67% Reduced -572 -572
35 Range Financial Group LLC 2.23% of their portfolio TIGARD, OR 143,808143.8k $6.6m $6.6m 2.23% Reduced -2.6k -2,632
36 Forty-three Eighteen Advisors, LLC 4.93% of their portfolio BENTONVILLE, AR 141,958142.0k $6.5m $6.5m 4.93% Added +3.7k +3,710
37 MAI Capital Management 0.04% of their portfolio INDEPENDENCE, OH 140,634140.6k $6.5m $6.5m 0.04% Added +77.9k +77,912
38 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 139,362139.4k $6.4m $6.4m 0.02% Added +1.4k +1,423
39 Horizon Investments, LLC 0.07% of their portfolio Charlotte, NC 138,594138.6k $6.4m $6.4m 0.07% Added +79.6k +79,642
40 Triad Wealth Partners, LLC 0.50% of their portfolio LAWRENCE, KS 137,141137.1k $6.3m $6.3m 0.50% Added +28.1k +28,078
41 Talon Private Wealth, LLC 0.83% of their portfolio THE VILLAGES, FL 134,804134.8k $6.2m $6.2m 0.83% First filing
42 Blue Water Asset Management 2.01% of their portfolio GRAND RAPIDS, MI 126,115126.1k $5.8m $5.8m 2.01% Reduced -3.9k -3,860
43 LeClair Wealth Partners LLC 2.01% of their portfolio DUBLIN, OH 126,115126.1k $5.8m $5.8m 2.01% New
44 BCGM Wealth Management, LLC 1.42% of their portfolio LAFAYETTE, IN 122,471122.5k $5.6m $5.6m 1.42% Unchanged
45 GILL CAPITAL PARTNERS, LLC 1.59% of their portfolio DENVER, CO 119,887119.9k $5.5m $5.5m 1.59% Added +8.6k +8,630
46 Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio Springfield, MO 116,120116.1k $5.4m $5.4m 0.10% Reduced -26.9k -26,893
47 PRINCIPAL SECURITIES, INC. 0.08% of their portfolio DES MOINES, IA 115,684115.7k $5.3m $5.3m 0.08% Added +44.1k +44,081
48 Signal Advisors Wealth, LLC 0.35% of their portfolio DETROIT, MI 110,946110.9k $5.1m $5.1m 0.35% Added +23.4k +23,421
49 IFP Advisors, Inc 0.10% of their portfolio TAMPA, FL 106,515106.5k $4.9m $4.9m 0.10% Added +7.1k +7,147
50 JDM Financial Group LLC 1.85% of their portfolio AUSTIN, TX 104,059104.1k $4.8m $4.8m 1.85% Unchanged
51 Long Island Wealth Management, Inc. 2.22% of their portfolio MELVILLE, NY 103,874103.9k $4.8m $4.8m 2.22% Reduced -290.4k -290,433
52 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 102,805102.8k $4.7m $4.7m 0.01% Reduced -2.4k -2,436
53 Pathstone Holdings, LLC 0.02% of their portfolio ENGLEWOOD, NJ 101,957102.0k $4.7m $4.7m 0.02% New
54 BFI Wealth Solutions, LLC 4.42% of their portfolio DALLAS, TX 99,19299.2k $4.6m $4.6m 4.42% Reduced -24.4k -24,360
55 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 88,36288.4k $4.1m $4.1m 0.04% Added +7.2k +7,235
56 Apollon Wealth Management, LLC 0.07% of their portfolio MOUNT PLEASANT, SC 86,93286.9k $4.0m $4.0m 0.07% Added +50.0k +49,976
57 First Commonwealth Financial Corp /PA/ 0.62% of their portfolio Indiana, PA 85,14985.1k $3.9m $3.9m 0.62% Added +4.5k +4,489
58 Hardworking Capital Advisors, LLC 3.56% of their portfolio Palm Desert, CA 82,41282.4k $3.8m $3.8m 3.56% Reduced -974 -974
59 Patriot Financial Group Insurance Agency, LLC 0.21% of their portfolio Westborough, MA 81,89281.9k $3.8m $3.8m 0.21% Added +46.7k +46,729
60 Fortune Financial Group, Inc. 3.36% of their portfolio NAPLES, FL 80,93680.9k $3.7m $3.7m 3.36% Added +15.3k +15,325
61 MTM FINANCIAL GROUP, LLC 1.70% of their portfolio BETHLEHEM, PA 78,68978.7k $3.6m $3.6m 1.70% Added +1.8k +1,830
62 Crown Wealth Group, LLC 1.04% of their portfolio Charlotte, NC 76,46476.5k $3.5m $3.5m 1.04% Added +5.6k +5,557
63 Keating Financial Advisory Services, Inc. 0.56% of their portfolio MANHATTAN, KS 75,73275.7k $3.5m $3.5m 0.56% Reduced -3.5k -3,527
64 CRA Financial Services, LLC 0.45% of their portfolio NORTHFIELD, NJ 75,61275.6k $3.5m $3.5m 0.45% Added +3.7k +3,709
65 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 75,17375.2k $3.5m $3.5m 0.00% New
66 CreativeOne Wealth, LLC 0.08% of their portfolio OVERLAND PARK, KS 70,48770.5k $3.3m $3.3m 0.08% Added +9.9k +9,904
67 FOUNDERS FINANCIAL SECURITIES LLC 0.19% of their portfolio TOWSON, MD 70,23770.2k $3.3m $3.3m 0.19% Added +11.2k +11,193
68 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 68,85068.8k $3.2m $3.2m 0.00% Added +52.1k +52,091
69 Diligent Investors, LLC 0.76% of their portfolio REDLANDS, CA 66,28966.3k $3.1m $3.1m 0.76% Added +188 +188
70 HBW ADVISORY SERVICES LLC 0.32% of their portfolio SIMI VALLEY, CA 65,50865.5k $3.0m $3.0m 0.32% Added +10.3k +10,325
71 Cassady Wealth & Retirement Planning, LLC 1.58% of their portfolio HENDERSON, NV 62,80962.8k $3.0m $3.0m 1.58% Added +31.1k +31,149
72 Pallas Capital Advisors LLC 0.11% of their portfolio BRAINTREE, MA 60,67660.7k $2.8m $2.8m 0.11% Reduced -5.6k -5,634
73 WEALTH ALLIANCE, LLC 0.27% of their portfolio MELLVILLE, NY 59,84959.8k $2.8m $2.8m 0.27% Reduced -11.7k -11,650
74 EVERMAY WEALTH MANAGEMENT LLC 0.30% of their portfolio ARLINGTON, VA 58,28658.3k $2.7m $2.7m 0.30% Reduced -245 -245
75 Liberty Atlantic Advisors LLC 2.19% of their portfolio ALLEN, TX 55,56255.6k $2.6m $2.6m 2.19% Reduced -2.4k -2,437
76 World Investment Advisors 0.04% of their portfolio LINCROFT, NJ 54,61254.6k $2.5m $2.5m 0.04% Added +7.8k +7,817
77 WealthPlan Investment Management, LLC 0.14% of their portfolio OMAHA, NE 53,13753.1k $2.5m $2.5m 0.14% Reduced -310 -310
78 CORRADO ADVISORS, LLC 1.23% of their portfolio RAMSEY, NJ 51,08651.1k $2.4m $2.4m 1.23% Reduced -895 -895
79 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.34% of their portfolio BLUE BELL, PA 51,00851.0k $2.4m $2.4m 0.34% Added +120 +120
80 CENTAURUS FINANCIAL, INC. 0.11% of their portfolio ANAHEIM, CA 49,94949.9k $2.3m $2.3m 0.11% Added +12.5k +12,454
81 CITY HOLDING CO 0.27% of their portfolio CHARLESTON, WV 46,37046.4k $2.1m $2.1m 0.27% Reduced -13.3k -13,350
82 Nikulski Financial, Inc. 0.52% of their portfolio BETTENDORF, IA 45,40045.4k $2.1m $2.1m 0.52% Added +3.5k +3,475
83 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 45,09745.1k $2.1m $2.1m 0.05% Unchanged
84 FSA Advisors, Inc. 1.37% of their portfolio TROY, MI 45,06145.1k $2.1m $2.1m 1.37% Reduced -1.5k -1,520
85 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 44,93944.9k $2.1m $2.1m 0.01% Reduced -1.8k -1,781
86 KMG FIDUCIARY PARTNERS, LLC 0.15% of their portfolio TOLEDO, OH 44,49244.5k $2.1m $2.1m 0.15% Added +585 +585
87 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 43,89343.9k $2.0m $2.0m 0.00% Reduced -1.7k -1,658
88 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 42,69342.7k $2.0m $2.0m 0.00% New
89 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 42,51742.5k $2.0m $2.0m 0.03% Added +1.7k +1,722
90 Lido Advisors, LLC 0.01% of their portfolio Los Angeles, CA 42,35542.4k $2.0m $2.0m 0.01% Unchanged
91 Cornerstone Wealth, LLC/TN 1.13% of their portfolio GREENEVILLE, TN 41,60241.6k $2.0m $2.0m 1.13% First filing
92 Integrity Advisory Solutions, LLC 0.25% of their portfolio DALLAS, TX 41,29941.3k $1.9m $1.9m 0.25% New
93 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 41,29241.3k $1.9m $1.9m 0.01% Added +8.7k +8,747
94 Atria Investments, Inc 0.02% of their portfolio Charlotte, NC 41,02541.0k $1.9m $1.9m 0.02% Added +1.0k +1,002
95 Koshinski Asset Management, Inc. 0.12% of their portfolio DECATUR, IL 40,26140.3k $1.9m $1.9m 0.12% Added +18.3k +18,310
96 AdvisorNet Financial, Inc 0.10% of their portfolio MINNETONKA, MN 40,06540.1k $1.8m $1.8m 0.10% Unchanged
97 Merit Financial Group, LLC 0.01% of their portfolio ALPHARETTA, GA 39,60539.6k $1.8m $1.8m 0.01% Added +2.1k +2,076
98 Gladstone Institutional Advisory LLC 0.07% of their portfolio Bedminster, NJ 38,12838.1k $1.8m $1.8m 0.07% Added +7.6k +7,557
99 RED CRANE WEALTH MANAGEMENT, LLC 1.45% of their portfolio SAN FRANCISCO, CA 38,11038.1k $1.8m $1.8m 1.45% Added +778 +778
100 Element Squared LLC 0.98% of their portfolio MINNEAPOLIS, MN 37,82137.8k $1.7m $1.7m 0.98% Reduced -30.7k -30,732