INNOVATOR ETFS TRUST PJAN
US EQTY PWR BUF · ETP · CUSIP 45782C508
281
institutional holders
+27 vs Q4 2025
27.2m
shares reported held*
$1.3bnreported value*
45 new
116 added
69 reduced
17 sold out
net bought ≈ $257.5m (+5.6m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.5m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $46.27.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 125 |
| Q4 2022 | 131 |
| Q1 2023 | 151 |
| Q2 2023 | 153 |
| Q3 2023 | 147 |
| Q4 2023 | 170 |
| Q1 2024 | 217 |
| Q2 2024 | 220 |
| Q3 2024 | 215 |
| Q4 2024 | 224 |
| Q1 2025 | 244 |
| Q2 2025 | 247 |
| Q3 2025 | 238 |
| Q4 2025 | 254 |
| Q1 2026 | 281 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 56 | 115 |
| Q3 2024 | 54 | 117 |
| Q4 2024 | 63 | 112 |
| Q1 2025 | 136 | 81 |
| Q2 2025 | 75 | 113 |
| Q3 2025 | 54 | 124 |
| Q4 2025 | 89 | 119 |
| Q1 2026 | 161 | 86 |
Biggest buyers
| Steward Partners Investment Advisory, LLC | Added | +645.2k |
| Brookstone Capital Management | Added | +637.1k |
| Allworth Financial LP | New | +628.9k |
| PERSONAL CFO SOLUTIONS, LLC | New | +593.5k |
| OSAIC HOLDINGS, INC. | Added | +429.3k |
| US BANCORP \DE\ | Added | +318.0k |
| Compass Advisory Group LLC | Added | +302.3k |
| BLAIR WILLIAM & CO/IL | Added | +228.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Added | +211.7k |
| MML INVESTORS SERVICES, LLC | Added | +190.1k |
Biggest sellers
| Long Island Wealth Management, Inc. | Reduced | -290.4k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -154.5k |
| Integrated Wealth Concepts LLC | Reduced | -91.2k |
| LPL Financial LLC | Reduced | -86.8k |
| Elmwood Wealth Management, Inc. | Reduced | -75.3k |
| RPS ADVISORY SOLUTIONS LLC | Sold out | -49.4k |
| WorthPointe, LLC | Reduced | -45.8k |
| CWM, LLC | Reduced | -38.5k |
| Element Squared LLC | Reduced | -30.7k |
| Encompass More Asset Management | Reduced | -28.8k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 3.7m $174.9m | Reduced -154.5k |
| Steward Partners Investment Advisory, LLC 0.53% of their portfolio | 2.3m $104.6m | Added +645.2k |
| Penserra Capital Management LLC 0.76% of their portfolio | 1.4m $65.0m | Added +79.8k |
| OSAIC HOLDINGS, INC. 0.09% of their portfolio | 1.3m $60.6m | Added +429.3k |
| Brookstone Capital Management 0.40% of their portfolio | 758.9k $35.0m | Added +637.1k |
| LPL Financial LLC 0.01% of their portfolio | 747.6k $34.5m | Reduced -86.8k |
| Allworth Financial LP 0.12% of their portfolio | 628.9k $29.0m | New |
| BLAIR WILLIAM & CO/IL 0.08% of their portfolio | 625.5k $28.9m | Added +228.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 622.1k $28.7m | Added +75.7k |
| PERSONAL CFO SOLUTIONS, LLC 3.85% of their portfolio | 593.5k $27.4m | New |
| MML INVESTORS SERVICES, LLC 0.07% of their portfolio | 584.9k $27.0m | Added +190.1k |
| Mutual Advisors, LLC 0.57% of their portfolio | 577.5k $26.6m | Added +158.0k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 519.3k $24.0m | Added +81.0k |
| Focus Partners Wealth 0.03% of their portfolio | 490.1k $22.6m | Reduced -9.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 484.5k $22.3m | Added +147.7k |
| Southland Equity Partners LLC 3.45% of their portfolio | 384.2k $17.7m | Reduced -21.6k |
| Compass Advisory Group LLC 4.57% of their portfolio | 370.6k $17.1m | Added +302.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio | 320.9k $14.9m | Added +211.7k |
| US BANCORP \DE\ 0.02% of their portfolio | 320.1k $14.8m | Added +318.0k |
| Cetera Investment Advisers 0.02% of their portfolio | 318.0k $14.7m | Added +42.9k |
| Bellwether Advisors, LLC 2.21% of their portfolio | 282.4k $13.0m | Reduced -10.2k |
| Beacon Pointe Advisors, LLC 0.06% of their portfolio | 262.1k $12.1m | Added +101.4k |
| Janney Montgomery Scott LLC 0.03% of their portfolio | 243.6k $11.2m | Added +15.4k |
| CWM, LLC 0.03% of their portfolio | 235.7k $10.9m | Reduced -38.5k |
| Ascent Wealth Partners, LLC 1.26% of their portfolio | 234.8k $10.8m | Reduced -330 |
| BENJAMIN EDWARDS INC 0.09% of their portfolio | 200.1k $9.2m | Added +64.5k |
| Orion Porfolio Solutions, LLC 0.08% of their portfolio | 198.1k $9.1m | Reduced -15.1k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 194.6k $9.0m | Added +59.2k |
| AA Financial Advisors, LLC 1.15% of their portfolio | 177.2k $8.2m | Reduced -4.2k |
| WEST MICHIGAN ADVISORS, LLC 1.73% of their portfolio | 171.0k $7.9m | New |
| HighTower Advisors, LLC 0.01% of their portfolio | 151.6k $7.0m | Added +19.9k |
| Cresset Asset Management, LLC 0.03% of their portfolio | 148.7k $6.9m | Added +42.6k |
| CoreCap Advisors, LLC 0.23% of their portfolio | 146.8k $6.8m | Added +3.0k |
| COFG Advisors, LLC 1.67% of their portfolio | 146.3k $6.7m | Reduced -572 |
| Range Financial Group LLC 2.23% of their portfolio | 143.8k $6.6m | Reduced -2.6k |
| Forty-three Eighteen Advisors, LLC 4.93% of their portfolio | 142.0k $6.5m | Added +3.7k |
| MAI Capital Management 0.04% of their portfolio | 140.6k $6.5m | Added +77.9k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 139.4k $6.4m | Added +1.4k |
| Horizon Investments, LLC 0.07% of their portfolio | 138.6k $6.4m | Added +79.6k |
| Triad Wealth Partners, LLC 0.50% of their portfolio | 137.1k $6.3m | Added +28.1k |
| Talon Private Wealth, LLC 0.83% of their portfolio | 134.8k $6.2m | First filing |
| Blue Water Asset Management 2.01% of their portfolio | 126.1k $5.8m | Reduced -3.9k |
| LeClair Wealth Partners LLC 2.01% of their portfolio | 126.1k $5.8m | New |
| BCGM Wealth Management, LLC 1.42% of their portfolio | 122.5k $5.6m | Unchanged |
| GILL CAPITAL PARTNERS, LLC 1.59% of their portfolio | 119.9k $5.5m | Added +8.6k |
| Forvis Mazars Wealth Advisors, LLC 0.10% of their portfolio | 116.1k $5.4m | Reduced -26.9k |
| PRINCIPAL SECURITIES, INC. 0.08% of their portfolio | 115.7k $5.3m | Added +44.1k |
| Signal Advisors Wealth, LLC 0.35% of their portfolio | 110.9k $5.1m | Added +23.4k |
| IFP Advisors, Inc 0.10% of their portfolio | 106.5k $4.9m | Added +7.1k |
| JDM Financial Group LLC 1.85% of their portfolio | 104.1k $4.8m | Unchanged |
| Long Island Wealth Management, Inc. 2.22% of their portfolio | 103.9k $4.8m | Reduced -290.4k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 102.8k $4.7m | Reduced -2.4k |
| Pathstone Holdings, LLC 0.02% of their portfolio | 102.0k $4.7m | New |
| BFI Wealth Solutions, LLC 4.42% of their portfolio | 99.2k $4.6m | Reduced -24.4k |
| OneDigital Investment Advisors LLC 0.04% of their portfolio | 88.4k $4.1m | Added +7.2k |
| Apollon Wealth Management, LLC 0.07% of their portfolio | 86.9k $4.0m | Added +50.0k |
| First Commonwealth Financial Corp /PA/ 0.62% of their portfolio | 85.1k $3.9m | Added +4.5k |
| Hardworking Capital Advisors, LLC 3.56% of their portfolio | 82.4k $3.8m | Reduced -974 |
| Patriot Financial Group Insurance Agency, LLC 0.21% of their portfolio | 81.9k $3.8m | Added +46.7k |
| Fortune Financial Group, Inc. 3.36% of their portfolio | 80.9k $3.7m | Added +15.3k |
| MTM FINANCIAL GROUP, LLC 1.70% of their portfolio | 78.7k $3.6m | Added +1.8k |
| Crown Wealth Group, LLC 1.04% of their portfolio | 76.5k $3.5m | Added +5.6k |
| Keating Financial Advisory Services, Inc. 0.56% of their portfolio | 75.7k $3.5m | Reduced -3.5k |
| CRA Financial Services, LLC 0.45% of their portfolio | 75.6k $3.5m | Added +3.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 75.2k $3.5m | New |
| CreativeOne Wealth, LLC 0.08% of their portfolio | 70.5k $3.3m | Added +9.9k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.19% of their portfolio | 70.2k $3.3m | Added +11.2k |
| Cerity Partners LLC 0.00% of their portfolio | 68.8k $3.2m | Added +52.1k |
| Diligent Investors, LLC 0.76% of their portfolio | 66.3k $3.1m | Added +188 |
| HBW ADVISORY SERVICES LLC 0.32% of their portfolio | 65.5k $3.0m | Added +10.3k |
| Cassady Wealth & Retirement Planning, LLC 1.58% of their portfolio | 62.8k $3.0m | Added +31.1k |
| Pallas Capital Advisors LLC 0.11% of their portfolio | 60.7k $2.8m | Reduced -5.6k |
| WEALTH ALLIANCE, LLC 0.27% of their portfolio | 59.8k $2.8m | Reduced -11.7k |
| EVERMAY WEALTH MANAGEMENT LLC 0.30% of their portfolio | 58.3k $2.7m | Reduced -245 |
| Liberty Atlantic Advisors LLC 2.19% of their portfolio | 55.6k $2.6m | Reduced -2.4k |
| World Investment Advisors 0.04% of their portfolio | 54.6k $2.5m | Added +7.8k |
| WealthPlan Investment Management, LLC 0.14% of their portfolio | 53.1k $2.5m | Reduced -310 |
| CORRADO ADVISORS, LLC 1.23% of their portfolio | 51.1k $2.4m | Reduced -895 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.34% of their portfolio | 51.0k $2.4m | Added +120 |
| CENTAURUS FINANCIAL, INC. 0.11% of their portfolio | 49.9k $2.3m | Added +12.5k |
| CITY HOLDING CO 0.27% of their portfolio | 46.4k $2.1m | Reduced -13.3k |
| Nikulski Financial, Inc. 0.52% of their portfolio | 45.4k $2.1m | Added +3.5k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio | 45.1k $2.1m | Unchanged |
| FSA Advisors, Inc. 1.37% of their portfolio | 45.1k $2.1m | Reduced -1.5k |
| AE Wealth Management LLC 0.01% of their portfolio | 44.9k $2.1m | Reduced -1.8k |
| KMG FIDUCIARY PARTNERS, LLC 0.15% of their portfolio | 44.5k $2.1m | Added +585 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 43.9k $2.0m | Reduced -1.7k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 42.7k $2.0m | New |
| Advisory Services Network, LLC 0.03% of their portfolio | 42.5k $2.0m | Added +1.7k |
| Lido Advisors, LLC 0.01% of their portfolio | 42.4k $2.0m | Unchanged |
| Cornerstone Wealth, LLC/TN 1.13% of their portfolio | 41.6k $2.0m | First filing |
| Integrity Advisory Solutions, LLC 0.25% of their portfolio | 41.3k $1.9m | New |
| NewEdge Advisors, LLC 0.01% of their portfolio | 41.3k $1.9m | Added +8.7k |
| Atria Investments, Inc 0.02% of their portfolio | 41.0k $1.9m | Added +1.0k |
| Koshinski Asset Management, Inc. 0.12% of their portfolio | 40.3k $1.9m | Added +18.3k |
| AdvisorNet Financial, Inc 0.10% of their portfolio | 40.1k $1.8m | Unchanged |
| Merit Financial Group, LLC 0.01% of their portfolio | 39.6k $1.8m | Added +2.1k |
| Gladstone Institutional Advisory LLC 0.07% of their portfolio | 38.1k $1.8m | Added +7.6k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.45% of their portfolio | 38.1k $1.8m | Added +778 |
| Element Squared LLC 0.98% of their portfolio | 37.8k $1.7m | Reduced -30.7k |