Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

254 institutional holders +16 vs Q3 2025
21,576,28621.6m shares reported held*
$1.0bnreported value*
26 new 63 added 93 reduced 26 sold out net bought ≈ $53.9m (+1.1m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $47.02.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 125Q4 22: 131Q1 23: 151Q2 23: 153Q3 23: 147Q4 23: 170Q1 24: 217Q2 24: 220Q3 24: 215Q4 24: 224Q1 25: 244Q2 25: 247Q3 25: 238Q4 25: 254254Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151
Q2 2023153
Q3 2023147
Q4 2023170
Q1 2024217
Q2 2024220
Q3 2024215
Q4 2024224
Q1 2025244
Q2 2025247
Q3 2025238
Q4 2025254

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q1 24: 149 bought or addedQ1 24: 42 cut or sold outQ2 24: 56 bought or addedQ2 24: 115 cut or sold outQ2 24Q3 24: 54 bought or addedQ3 24: 117 cut or sold outQ4 24: 63 bought or addedQ4 24: 112 cut or sold outQ4 24Q1 25: 136 bought or addedQ1 25: 81 cut or sold outQ2 25: 75 bought or addedQ2 25: 113 cut or sold outQ2 25Q3 25: 54 bought or addedQ3 25: 124 cut or sold outQ4 25: 89 bought or addedQ4 25: 119 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 202414942
Q2 202456115
Q3 202454117
Q4 202463112
Q1 202513681
Q2 202575113
Q3 202554124
Q4 202589119

Biggest buyers

Steward Partners Investment Advisory, LLC Added +1,501,558+1.5m
Focus Partners Wealth Added +465,378+465.4k
LPL Financial LLC Added +127,023+127.0k
ALLIANCEBERNSTEIN L.P. Added +94,056+94.1k
Signal Advisors Wealth, LLC New +87,525+87.5k
BLAIR WILLIAM & CO/IL Added +54,042+54.0k
JDM Financial Group LLC Added +46,059+46.1k
Crown Wealth Group, LLC Added +42,520+42.5k
Lido Advisors, LLC New +42,355+42.4k
World Investment Advisors Added +35,578+35.6k

Biggest sellers

NorthCoast Asset Management LLC Sold out -362,975-363.0k
Weaver Capital Management LLC Reduced -281,798-281.8k
BENJAMIN EDWARDS INC Reduced -109,326-109.3k
Element Squared LLC Reduced -92,012-92.0k
Catalina Capital Group, LLC Reduced -83,753-83.8k
OSAIC HOLDINGS, INC. Reduced -79,847-79.8k
JPMORGAN CHASE & CO Reduced -48,997-49.0k
Stuart Chaussee & Associates, Inc. Sold out -42,535-42.5k
RAYMOND JAMES FINANCIAL INC Reduced -41,060-41.1k
OLD MISSION CAPITAL LLC Sold out -40,176-40.2k

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 3,873,7103.9m $182.1m $182.1m 0.06% Added +94.1k +94,056
2 Steward Partners Investment Advisory, LLC 0.42% of their portfolio STAMFORD, CT 1,623,0851.6m $76.3m $76.3m 0.42% Added +1.5m +1,501,558
3 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,329,8111.3m $62.5m $62.5m 0.74% Reduced -26.9k -26,920
4 OSAIC HOLDINGS, INC. 0.06% of their portfolio SCOTTSDALE, AZ 885,169885.2k $41.6m $41.6m 0.06% Reduced -79.8k -79,847
5 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 834,395834.4k $39.2m $39.2m 0.01% Added +127.0k +127,023
6 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 546,428546.4k $25.7m $25.7m 0.03% Added +1.2k +1,151
7 Focus Partners Wealth 0.03% of their portfolio ST LOUIS, MO 499,828499.8k $23.5m $23.5m 0.03% Added +465.4k +465,378
8 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 438,305438.3k $20.6m $20.6m 0.01% Reduced -41.1k -41,060
9 Mutual Advisors, LLC 0.42% of their portfolio OMAHA, NE 419,512419.5k $19.7m $19.7m 0.42% Reduced -12.5k -12,542
10 Southland Equity Partners LLC 3.76% of their portfolio WILDWOOD, MO 405,719405.7k $19.1m $19.1m 3.76% Reduced -18.5k -18,501
11 BLAIR WILLIAM & CO/IL 0.05% of their portfolio CHICAGO, IL 397,178397.2k $18.7m $18.7m 0.05% Added +54.0k +54,042
12 MML INVESTORS SERVICES, LLC 0.05% of their portfolio SPRINGFIELD, MA 394,834394.8k $18.6m $18.6m 0.05% Added +14.7k +14,699
13 Long Island Wealth Management, Inc. 8.77% of their portfolio MELVILLE, NY 394,307394.3k $18.5m $18.5m 8.77% Reduced -86 -86
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 336,779336.8k $15.8m $15.8m 0.00% Reduced -13.8k -13,809
15 Bellwether Advisors, LLC 2.20% of their portfolio LINCOLN, NE 292,617292.6k $13.8m $13.8m 2.20% Added +23.7k +23,652
16 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 275,053275.1k $12.9m $12.9m 0.01% Added +10.8k +10,752
17 CWM, LLC 0.03% of their portfolio OMAHA, NE 274,247274.2k $12.9m $12.9m 0.03% Added +23.0k +22,991
18 Ascent Wealth Partners, LLC 1.27% of their portfolio NEW HARTFORD, NY 235,174235.2k $11.1m $11.1m 1.27% Reduced -7.2k -7,230
19 Janney Montgomery Scott LLC 0.02% of their portfolio PHILADELPHIA, PA 228,188228.2k $10.7m $10.7m 0.02% Added +4.3k +4,273
20 Orion Porfolio Solutions, LLC 0.07% of their portfolio OMAHA, NE 213,225213.2k $10.0m $10.0m 0.07% Added +13.7k +13,680
21 AA Financial Advisors, LLC 1.58% of their portfolio Columbus, OH 181,391181.4k $8.5m $8.5m 1.58% Reduced -10.4k -10,377
22 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 160,745160.7k $7.6m $7.6m 0.05% Added +1.2k +1,223
23 COFG Advisors, LLC 1.71% of their portfolio OAK BROOK, IL 146,891146.9k $6.9m $6.9m 1.71% First filing
24 Range Financial Group LLC 2.38% of their portfolio TIGARD, OR 146,440146.4k $6.9m $6.9m 2.38% Reduced -9.3k -9,291
25 CoreCap Advisors, LLC 0.24% of their portfolio SOUTHFIELD, MI 143,801143.8k $6.8m $6.8m 0.24% Added +10.5k +10,452
26 Forvis Mazars Wealth Advisors, LLC 0.13% of their portfolio Springfield, MO 143,013143.0k $6.7m $6.7m 0.13% Reduced -17.9k -17,906
27 Forty-three Eighteen Advisors, LLC 5.05% of their portfolio BENTONVILLE, AR 138,248138.2k $6.5m $6.5m 5.05% First filing
28 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 137,939137.9k $6.5m $6.5m 0.02% Added +37 +37
29 BENJAMIN EDWARDS INC 0.07% of their portfolio Clayton, MO 135,612135.6k $6.4m $6.4m 0.07% Reduced -109.3k -109,326
30 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 135,343135.3k $6.4m $6.4m 0.03% Added +1.6k +1,632
31 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 131,736131.7k $6.2m $6.2m 0.01% Reduced -1.3k -1,286
32 Blue Water Asset Management 2.20% of their portfolio GRAND RAPIDS, MI 129,975130.0k $6.1m $6.1m 2.20% First filing
33 Motiv8 Investments LLC 3.17% of their portfolio PORT ST. LUCIE, FL 123,710123.7k $5.8m $5.8m 3.17% Reduced -39.7k -39,744
34 BFI Wealth Solutions, LLC 5.53% of their portfolio DALLAS, TX 123,552123.6k $5.8m $5.8m 5.53% First filing
35 BCGM Wealth Management, LLC 1.47% of their portfolio LAFAYETTE, IN 122,471122.5k $5.8m $5.8m 1.47% Unchanged
36 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 121,833121.8k $5.7m $5.7m 0.07% Reduced -2.1k -2,130
37 GILL CAPITAL PARTNERS, LLC 1.59% of their portfolio DENVER, CO 111,257111.3k $5.2m $5.2m 1.59% Added +9.3k +9,258
38 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 109,229109.2k $5.2m $5.2m 0.01% Reduced -2.2k -2,217
39 Triad Wealth Partners, LLC 0.49% of their portfolio LAWRENCE, KS 109,063109.1k $5.1m $5.1m 0.49% Added +19.3k +19,332
40 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 106,099106.1k $5.0m $5.0m 0.02% Added +12.8k +12,761
41 Integrated Wealth Concepts LLC 0.06% of their portfolio WALTHAM, MA 105,328105.3k $5.0m $5.0m 0.06% Reduced -152 -152
42 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 105,241105.2k $4.9m $4.9m 0.01% Added +6.5k +6,485
43 JDM Financial Group LLC 1.90% of their portfolio AUSTIN, TX 104,059104.1k $4.9m $4.9m 1.90% Added +46.1k +46,059
44 IFP Advisors, Inc 0.10% of their portfolio TAMPA, FL 99,36899.4k $4.7m $4.7m 0.10% Reduced -493 -493
45 Signal Advisors Wealth, LLC 0.33% of their portfolio DETROIT, MI 87,52587.5k $4.1m $4.1m 0.33% New
46 Elmwood Wealth Management, Inc. 1.28% of their portfolio BERKELEY, CA 86,34586.3k $4.1m $4.1m 1.28% Added +49 +49
47 Hardworking Capital Advisors, LLC 3.56% of their portfolio Palm Desert, CA 83,38683.4k $3.9m $3.9m 3.56% First filing
48 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 81,12781.1k $3.8m $3.8m 0.04% Reduced -4.4k -4,428
49 First Commonwealth Financial Corp /PA/ 0.63% of their portfolio Indiana, PA 80,66080.7k $3.8m $3.8m 0.63% Unchanged
50 Keating Financial Advisory Services, Inc. 0.51% of their portfolio MANHATTAN, KS 79,25979.3k $3.7m $3.7m 0.51% First filing
51 MTM FINANCIAL GROUP, LLC 1.73% of their portfolio BETHLEHEM, PA 76,85976.9k $3.6m $3.6m 1.73% Reduced -998 -998
52 CRA Financial Services, LLC 0.44% of their portfolio NORTHFIELD, NJ 71,90371.9k $3.4m $3.4m 0.44% Reduced -2.0k -2,000
53 PRINCIPAL SECURITIES, INC. 0.05% of their portfolio DES MOINES, IA 71,60371.6k $3.4m $3.4m 0.05% Added +8.6k +8,622
54 WEALTH ALLIANCE, LLC 0.33% of their portfolio MELLVILLE, NY 71,49971.5k $3.4m $3.4m 0.33% Reduced -120 -120
55 Crown Wealth Group, LLC 0.93% of their portfolio Charlotte, NC 70,90770.9k $3.3m $3.3m 0.93% Added +42.5k +42,520
56 Element Squared LLC 1.75% of their portfolio MINNEAPOLIS, MN 68,55368.6k $3.2m $3.2m 1.75% Reduced -92.0k -92,012
57 Compass Advisory Group LLC 0.87% of their portfolio MELVILLE, NY 68,28768.3k $3.2m $3.2m 0.87% Reduced -4.7k -4,652
58 Pallas Capital Advisors LLC 0.10% of their portfolio BRAINTREE, MA 66,31066.3k $3.1m $3.1m 0.10% Reduced -3.0k -3,020
59 Diligent Investors, LLC 0.76% of their portfolio REDLANDS, CA 66,10166.1k $3.1m $3.1m 0.76% Added +7.6k +7,623
60 Fortune Financial Group, Inc. 3.03% of their portfolio NAPLES, FL 65,61165.6k $3.1m $3.1m 3.03% First filing
61 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 62,72262.7k $2.9m $2.9m 0.02% Reduced -12.9k -12,885
62 CreativeOne Wealth, LLC 0.07% of their portfolio OVERLAND PARK, KS 60,58360.6k $2.8m $2.8m 0.07% Added +8.8k +8,839
63 CITY HOLDING CO 0.35% of their portfolio CHARLESTON, WV 59,72059.7k $2.8m $2.8m 0.35% Reduced -3.9k -3,935
64 FOUNDERS FINANCIAL SECURITIES LLC 0.16% of their portfolio TOWSON, MD 59,04459.0k $2.8m $2.8m 0.16% Added +8.3k +8,301
65 Horizon Investments, LLC 0.04% of their portfolio Charlotte, NC 58,95259.0k $2.8m $2.8m 0.04% Added +8.3k +8,327
66 EVERMAY WEALTH MANAGEMENT LLC 0.31% of their portfolio ARLINGTON, VA 58,53158.5k $2.8m $2.8m 0.31% Reduced -5.5k -5,506
67 Liberty Atlantic Advisors LLC 2.68% of their portfolio ALLEN, TX 57,99958.0k $2.7m $2.7m 2.68% First filing
68 HBW ADVISORY SERVICES LLC 0.28% of their portfolio SIMI VALLEY, CA 55,18355.2k $2.6m $2.6m 0.28% Added +240 +240
69 BCS Wealth Management 0.26% of their portfolio JOHNSON CITY, TN 53,86053.9k $2.5m $2.5m 0.26% Added +30.0k +29,963
70 WealthPlan Investment Management, LLC 0.16% of their portfolio OMAHA, NE 53,44753.4k $2.5m $2.5m 0.16% Added +9.5k +9,480
71 WorthPointe, LLC 0.64% of their portfolio La Jolla, CA 52,11052.1k $2.5m $2.5m 0.64% Reduced -13 -13
72 CORRADO ADVISORS, LLC 1.23% of their portfolio RAMSEY, NJ 51,98152.0k $2.4m $2.4m 1.23% Added +3.5k +3,540
73 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.35% of their portfolio BLUE BELL, PA 50,88850.9k $2.4m $2.4m 0.35% Reduced -7.2k -7,189
74 RPS ADVISORY SOLUTIONS LLC 1.10% of their portfolio LOUISVILLE, KY 49,41849.4k $2.3m $2.3m 1.10% Added +19.0k +19,022
75 World Investment Advisors 0.04% of their portfolio LINCROFT, NJ 46,79546.8k $2.2m $2.2m 0.04% Added +35.6k +35,578
76 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 46,72046.7k $2.2m $2.2m 0.01% Added +1.0k +1,002
77 FSA Advisors, Inc. 1.52% of their portfolio TROY, MI 46,58146.6k $2.2m $2.2m 1.52% Added +620 +620
78 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 45,55145.6k $2.1m $2.1m 0.00% Reduced -49.0k -48,997
79 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 45,09745.1k $2.1m $2.1m 0.05% Added +1.7k +1,710
80 Encompass More Asset Management 0.39% of their portfolio Danville, CA 44,94844.9k $2.1m $2.1m 0.39% Added +142 +142
81 KMG FIDUCIARY PARTNERS, LLC 0.15% of their portfolio TOLEDO, OH 43,90743.9k $2.1m $2.1m 0.15% Unchanged
82 Trek Financial, LLC 0.12% of their portfolio Scottsdale, AZ 42,60542.6k $2.0m $2.0m 0.12% Reduced -1.7k -1,687
83 Lido Advisors, LLC 0.01% of their portfolio Los Angeles, CA 42,35542.4k $2.0m $2.0m 0.01% New
84 Nikulski Financial, Inc. 0.47% of their portfolio BETTENDORF, IA 41,92541.9k $2.0m $2.0m 0.47% Reduced -6.4k -6,355
85 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 40,79540.8k $1.9m $1.9m 0.03% Added +749 +749
86 AdvisorNet Financial, Inc 0.10% of their portfolio MINNETONKA, MN 40,06540.1k $1.9m $1.9m 0.10% Reduced -9.1k -9,057
87 Atria Investments, Inc 0.02% of their portfolio Charlotte, NC 40,02340.0k $1.9m $1.9m 0.02% Added +2.6k +2,582
88 TopTier Wealth Management, LLC 1.20% of their portfolio MUSKEGO, WI 37,55637.6k $1.8m $1.8m 1.20% First filing
89 Merit Financial Group, LLC 0.01% of their portfolio ALPHARETTA, GA 37,52937.5k $1.8m $1.8m 0.01% Added +31.2k +31,246
90 CENTAURUS FINANCIAL, INC. 0.08% of their portfolio ANAHEIM, CA 37,49537.5k $1.8m $1.8m 0.08% Reduced -21.7k -21,684
91 RED CRANE WEALTH MANAGEMENT, LLC 1.44% of their portfolio SAN FRANCISCO, CA 37,33237.3k $1.8m $1.8m 1.44% Reduced -838 -838
92 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 36,95637.0k $1.7m $1.7m 0.03% Added +89 +89
93 Orion Capital Management LLC 0.58% of their portfolio CORONADO, CA 36,77036.8k $1.7m $1.7m 0.58% Reduced -16 -16
94 Jessup Wealth Management, Inc 0.56% of their portfolio DAYTON, OH 35,85035.9k $1.7m $1.7m 0.56% Reduced -2.2k -2,196
95 Patriot Financial Group Insurance Agency, LLC 0.20% of their portfolio Westborough, MA 35,16335.2k $1.7m $1.7m 0.20% Reduced -4.5k -4,461
96 RFG Advisory, LLC 0.03% of their portfolio BIRMINGHAM, AL 34,00434.0k $1.6m $1.6m 0.03% Reduced -117 -117
97 Pacific Park Financial, Inc. 1.00% of their portfolio LAGINA HILLS, CA 33,94933.9k $1.6m $1.6m 1.00% First filing
98 Farther Finance Advisors, LLC 0.02% of their portfolio SAN FRANCISCO, CA 33,66433.7k $1.6m $1.6m 0.02% Reduced -3.6k -3,590
99 Weaver Capital Management LLC 0.33% of their portfolio SUWANEE, GA 33,17233.2k $1.6m $1.6m 0.33% Reduced -281.8k -281,798
100 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 32,54532.5k $1.5m $1.5m 0.01% Reduced -1.8k -1,817