INNOVATOR ETFS TRUST PJAN
US EQTY PWR BUF · ETP · CUSIP 45782C508
254
institutional holders
+16 vs Q3 2025
21.6m
shares reported held*
$1.0bnreported value*
26 new
63 added
93 reduced
26 sold out
net bought ≈ $53.9m (+1.1m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $47.02.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 125 |
| Q4 2022 | 131 |
| Q1 2023 | 151 |
| Q2 2023 | 153 |
| Q3 2023 | 147 |
| Q4 2023 | 170 |
| Q1 2024 | 217 |
| Q2 2024 | 220 |
| Q3 2024 | 215 |
| Q4 2024 | 224 |
| Q1 2025 | 244 |
| Q2 2025 | 247 |
| Q3 2025 | 238 |
| Q4 2025 | 254 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 149 | 42 |
| Q2 2024 | 56 | 115 |
| Q3 2024 | 54 | 117 |
| Q4 2024 | 63 | 112 |
| Q1 2025 | 136 | 81 |
| Q2 2025 | 75 | 113 |
| Q3 2025 | 54 | 124 |
| Q4 2025 | 89 | 119 |
Biggest buyers
| Steward Partners Investment Advisory, LLC | Added | +1.5m |
| Focus Partners Wealth | Added | +465.4k |
| LPL Financial LLC | Added | +127.0k |
| ALLIANCEBERNSTEIN L.P. | Added | +94.1k |
| Signal Advisors Wealth, LLC | New | +87.5k |
| BLAIR WILLIAM & CO/IL | Added | +54.0k |
| JDM Financial Group LLC | Added | +46.1k |
| Crown Wealth Group, LLC | Added | +42.5k |
| Lido Advisors, LLC | New | +42.4k |
| World Investment Advisors | Added | +35.6k |
Biggest sellers
| NorthCoast Asset Management LLC | Sold out | -363.0k |
| Weaver Capital Management LLC | Reduced | -281.8k |
| BENJAMIN EDWARDS INC | Reduced | -109.3k |
| Element Squared LLC | Reduced | -92.0k |
| Catalina Capital Group, LLC | Reduced | -83.8k |
| OSAIC HOLDINGS, INC. | Reduced | -79.8k |
| JPMORGAN CHASE & CO | Reduced | -49.0k |
| Stuart Chaussee & Associates, Inc. | Sold out | -42.5k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -41.1k |
| OLD MISSION CAPITAL LLC | Sold out | -40.2k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 3.9m $182.1m | Added +94.1k |
| Steward Partners Investment Advisory, LLC 0.42% of their portfolio | 1.6m $76.3m | Added +1.5m |
| Penserra Capital Management LLC 0.74% of their portfolio | 1.3m $62.5m | Reduced -26.9k |
| OSAIC HOLDINGS, INC. 0.06% of their portfolio | 885.2k $41.6m | Reduced -79.8k |
| LPL Financial LLC 0.01% of their portfolio | 834.4k $39.2m | Added +127.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 546.4k $25.7m | Added +1.2k |
| Focus Partners Wealth 0.03% of their portfolio | 499.8k $23.5m | Added +465.4k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 438.3k $20.6m | Reduced -41.1k |
| Mutual Advisors, LLC 0.42% of their portfolio | 419.5k $19.7m | Reduced -12.5k |
| Southland Equity Partners LLC 3.76% of their portfolio | 405.7k $19.1m | Reduced -18.5k |
| BLAIR WILLIAM & CO/IL 0.05% of their portfolio | 397.2k $18.7m | Added +54.0k |
| MML INVESTORS SERVICES, LLC 0.05% of their portfolio | 394.8k $18.6m | Added +14.7k |
| Long Island Wealth Management, Inc. 8.77% of their portfolio | 394.3k $18.5m | Reduced -86 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 336.8k $15.8m | Reduced -13.8k |
| Bellwether Advisors, LLC 2.20% of their portfolio | 292.6k $13.8m | Added +23.7k |
| Cetera Investment Advisers 0.01% of their portfolio | 275.1k $12.9m | Added +10.8k |
| CWM, LLC 0.03% of their portfolio | 274.2k $12.9m | Added +23.0k |
| Ascent Wealth Partners, LLC 1.27% of their portfolio | 235.2k $11.1m | Reduced -7.2k |
| Janney Montgomery Scott LLC 0.02% of their portfolio | 228.2k $10.7m | Added +4.3k |
| Orion Porfolio Solutions, LLC 0.07% of their portfolio | 213.2k $10.0m | Added +13.7k |
| AA Financial Advisors, LLC 1.58% of their portfolio | 181.4k $8.5m | Reduced -10.4k |
| Beacon Pointe Advisors, LLC 0.05% of their portfolio | 160.7k $7.6m | Added +1.2k |
| COFG Advisors, LLC 1.71% of their portfolio | 146.9k $6.9m | First filing |
| Range Financial Group LLC 2.38% of their portfolio | 146.4k $6.9m | Reduced -9.3k |
| CoreCap Advisors, LLC 0.24% of their portfolio | 143.8k $6.8m | Added +10.5k |
| Forvis Mazars Wealth Advisors, LLC 0.13% of their portfolio | 143.0k $6.7m | Reduced -17.9k |
| Forty-three Eighteen Advisors, LLC 5.05% of their portfolio | 138.2k $6.5m | First filing |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 137.9k $6.5m | Added +37 |
| BENJAMIN EDWARDS INC 0.07% of their portfolio | 135.6k $6.4m | Reduced -109.3k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 135.3k $6.4m | Added +1.6k |
| HighTower Advisors, LLC 0.01% of their portfolio | 131.7k $6.2m | Reduced -1.3k |
| Blue Water Asset Management 2.20% of their portfolio | 130.0k $6.1m | First filing |
| Motiv8 Investments LLC 3.17% of their portfolio | 123.7k $5.8m | Reduced -39.7k |
| BFI Wealth Solutions, LLC 5.53% of their portfolio | 123.6k $5.8m | First filing |
| BCGM Wealth Management, LLC 1.47% of their portfolio | 122.5k $5.8m | Unchanged |
| Brookstone Capital Management 0.07% of their portfolio | 121.8k $5.7m | Reduced -2.1k |
| GILL CAPITAL PARTNERS, LLC 1.59% of their portfolio | 111.3k $5.2m | Added +9.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 109.2k $5.2m | Reduced -2.2k |
| Triad Wealth Partners, LLC 0.49% of their portfolio | 109.1k $5.1m | Added +19.3k |
| Cresset Asset Management, LLC 0.02% of their portfolio | 106.1k $5.0m | Added +12.8k |
| Integrated Wealth Concepts LLC 0.06% of their portfolio | 105.3k $5.0m | Reduced -152 |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 105.2k $4.9m | Added +6.5k |
| JDM Financial Group LLC 1.90% of their portfolio | 104.1k $4.9m | Added +46.1k |
| IFP Advisors, Inc 0.10% of their portfolio | 99.4k $4.7m | Reduced -493 |
| Signal Advisors Wealth, LLC 0.33% of their portfolio | 87.5k $4.1m | New |
| Elmwood Wealth Management, Inc. 1.28% of their portfolio | 86.3k $4.1m | Added +49 |
| Hardworking Capital Advisors, LLC 3.56% of their portfolio | 83.4k $3.9m | First filing |
| OneDigital Investment Advisors LLC 0.04% of their portfolio | 81.1k $3.8m | Reduced -4.4k |
| First Commonwealth Financial Corp /PA/ 0.63% of their portfolio | 80.7k $3.8m | Unchanged |
| Keating Financial Advisory Services, Inc. 0.51% of their portfolio | 79.3k $3.7m | First filing |
| MTM FINANCIAL GROUP, LLC 1.73% of their portfolio | 76.9k $3.6m | Reduced -998 |
| CRA Financial Services, LLC 0.44% of their portfolio | 71.9k $3.4m | Reduced -2.0k |
| PRINCIPAL SECURITIES, INC. 0.05% of their portfolio | 71.6k $3.4m | Added +8.6k |
| WEALTH ALLIANCE, LLC 0.33% of their portfolio | 71.5k $3.4m | Reduced -120 |
| Crown Wealth Group, LLC 0.93% of their portfolio | 70.9k $3.3m | Added +42.5k |
| Element Squared LLC 1.75% of their portfolio | 68.6k $3.2m | Reduced -92.0k |
| Compass Advisory Group LLC 0.87% of their portfolio | 68.3k $3.2m | Reduced -4.7k |
| Pallas Capital Advisors LLC 0.10% of their portfolio | 66.3k $3.1m | Reduced -3.0k |
| Diligent Investors, LLC 0.76% of their portfolio | 66.1k $3.1m | Added +7.6k |
| Fortune Financial Group, Inc. 3.03% of their portfolio | 65.6k $3.1m | First filing |
| MAI Capital Management 0.02% of their portfolio | 62.7k $2.9m | Reduced -12.9k |
| CreativeOne Wealth, LLC 0.07% of their portfolio | 60.6k $2.8m | Added +8.8k |
| CITY HOLDING CO 0.35% of their portfolio | 59.7k $2.8m | Reduced -3.9k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.16% of their portfolio | 59.0k $2.8m | Added +8.3k |
| Horizon Investments, LLC 0.04% of their portfolio | 59.0k $2.8m | Added +8.3k |
| EVERMAY WEALTH MANAGEMENT LLC 0.31% of their portfolio | 58.5k $2.8m | Reduced -5.5k |
| Liberty Atlantic Advisors LLC 2.68% of their portfolio | 58.0k $2.7m | First filing |
| HBW ADVISORY SERVICES LLC 0.28% of their portfolio | 55.2k $2.6m | Added +240 |
| BCS Wealth Management 0.26% of their portfolio | 53.9k $2.5m | Added +30.0k |
| WealthPlan Investment Management, LLC 0.16% of their portfolio | 53.4k $2.5m | Added +9.5k |
| WorthPointe, LLC 0.64% of their portfolio | 52.1k $2.5m | Reduced -13 |
| CORRADO ADVISORS, LLC 1.23% of their portfolio | 52.0k $2.4m | Added +3.5k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.35% of their portfolio | 50.9k $2.4m | Reduced -7.2k |
| RPS ADVISORY SOLUTIONS LLC 1.10% of their portfolio | 49.4k $2.3m | Added +19.0k |
| World Investment Advisors 0.04% of their portfolio | 46.8k $2.2m | Added +35.6k |
| AE Wealth Management LLC 0.01% of their portfolio | 46.7k $2.2m | Added +1.0k |
| FSA Advisors, Inc. 1.52% of their portfolio | 46.6k $2.2m | Added +620 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 45.6k $2.1m | Reduced -49.0k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio | 45.1k $2.1m | Added +1.7k |
| Encompass More Asset Management 0.39% of their portfolio | 44.9k $2.1m | Added +142 |
| KMG FIDUCIARY PARTNERS, LLC 0.15% of their portfolio | 43.9k $2.1m | Unchanged |
| Trek Financial, LLC 0.12% of their portfolio | 42.6k $2.0m | Reduced -1.7k |
| Lido Advisors, LLC 0.01% of their portfolio | 42.4k $2.0m | New |
| Nikulski Financial, Inc. 0.47% of their portfolio | 41.9k $2.0m | Reduced -6.4k |
| Advisory Services Network, LLC 0.03% of their portfolio | 40.8k $1.9m | Added +749 |
| AdvisorNet Financial, Inc 0.10% of their portfolio | 40.1k $1.9m | Reduced -9.1k |
| Atria Investments, Inc 0.02% of their portfolio | 40.0k $1.9m | Added +2.6k |
| TopTier Wealth Management, LLC 1.20% of their portfolio | 37.6k $1.8m | First filing |
| Merit Financial Group, LLC 0.01% of their portfolio | 37.5k $1.8m | Added +31.2k |
| CENTAURUS FINANCIAL, INC. 0.08% of their portfolio | 37.5k $1.8m | Reduced -21.7k |
| RED CRANE WEALTH MANAGEMENT, LLC 1.44% of their portfolio | 37.3k $1.8m | Reduced -838 |
| Apollon Wealth Management, LLC 0.03% of their portfolio | 37.0k $1.7m | Added +89 |
| Orion Capital Management LLC 0.58% of their portfolio | 36.8k $1.7m | Reduced -16 |
| Jessup Wealth Management, Inc 0.56% of their portfolio | 35.9k $1.7m | Reduced -2.2k |
| Patriot Financial Group Insurance Agency, LLC 0.20% of their portfolio | 35.2k $1.7m | Reduced -4.5k |
| RFG Advisory, LLC 0.03% of their portfolio | 34.0k $1.6m | Reduced -117 |
| Pacific Park Financial, Inc. 1.00% of their portfolio | 33.9k $1.6m | First filing |
| Farther Finance Advisors, LLC 0.02% of their portfolio | 33.7k $1.6m | Reduced -3.6k |
| Weaver Capital Management LLC 0.33% of their portfolio | 33.2k $1.6m | Reduced -281.8k |
| NewEdge Advisors, LLC 0.01% of their portfolio | 32.5k $1.5m | Reduced -1.8k |