Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

238 institutional holders -9 vs Q2 2025
19,469,37319.5m shares reported held*
$891.4mreported value*
18 new 36 added 102 reduced 22 sold out net sold ≈ $114.1m (-2.5m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.4m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $45.79.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 125Q4 22: 131Q1 23: 151Q2 23: 153Q3 23: 147Q4 23: 170Q1 24: 217Q2 24: 220Q3 24: 215Q4 24: 224Q1 25: 244Q2 25: 247Q3 25: 238238Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151
Q2 2023153
Q3 2023147
Q4 2023170
Q1 2024217
Q2 2024220
Q3 2024215
Q4 2024224
Q1 2025244
Q2 2025247
Q3 2025238

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 23: 74 bought or addedQ4 23: 70 cut or sold outQ1 24: 149 bought or addedQ1 24: 42 cut or sold outQ1 24Q2 24: 56 bought or addedQ2 24: 115 cut or sold outQ3 24: 54 bought or addedQ3 24: 117 cut or sold outQ3 24Q4 24: 63 bought or addedQ4 24: 112 cut or sold outQ1 25: 136 bought or addedQ1 25: 81 cut or sold outQ1 25Q2 25: 75 bought or addedQ2 25: 113 cut or sold outQ3 25: 54 bought or addedQ3 25: 124 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20237470
Q1 202414942
Q2 202456115
Q3 202454117
Q4 202463112
Q1 202513681
Q2 202575113
Q3 202554124

Biggest buyers

Mutual Advisors, LLC Added +400,773+400.8k
OLD MISSION CAPITAL LLC New +40,176+40.2k
Atria Investments, Inc New +37,441+37.4k
Triad Wealth Partners, LLC Added +36,908+36.9k
LPL Financial LLC Added +36,581+36.6k
JPMORGAN CHASE & CO Added +34,555+34.6k
VestGen Advisors, LLC New +33,300+33.3k
Gladstone Institutional Advisory LLC New +30,321+30.3k
HRT FINANCIAL LP New +29,720+29.7k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +23,686+23.7k

Biggest sellers

COMMONWEALTH EQUITY SERVICES, LLC Reduced -858,076-858.1k
Brookstone Capital Management Reduced -658,700-658.7k
MML INVESTORS SERVICES, LLC Reduced -473,869-473.9k
RAYMOND JAMES FINANCIAL INC Reduced -220,684-220.7k
World Investment Advisors Reduced -185,342-185.3k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Reduced -146,630-146.6k
Pallas Capital Advisors LLC Reduced -62,683-62.7k
MAI Capital Management Reduced -54,504-54.5k
Kestra Advisory Services, LLC Reduced -49,051-49.1k
ALLIANCEBERNSTEIN L.P. Reduced -48,660-48.7k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,779,6543.8m $173.1m $173.1m 0.05% Reduced -48.7k -48,660
2 Penserra Capital Management LLC 0.74% of their portfolio ORINDA, CA 1,356,7311.4m $62.1m $62.1m 0.74% Added +22.2k +22,165
3 OSAIC HOLDINGS, INC. 0.06% of their portfolio SCOTTSDALE, AZ 965,016965.0k $43.9m $43.9m 0.06% Reduced -25.3k -25,344
4 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 707,372707.4k $32.4m $32.4m 0.01% Added +36.6k +36,581
5 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 545,277545.3k $25.0m $25.0m 0.03% Reduced -858.1k -858,076
6 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 479,365479.4k $22.0m $22.0m 0.01% Reduced -220.7k -220,684
7 Mutual Advisors, LLC 0.44% of their portfolio OMAHA, NE 432,054432.1k $19.9m $19.9m 0.44% Added +400.8k +400,773
8 Southland Equity Partners LLC 3.93% of their portfolio WILDWOOD, MO 424,220424.2k $19.4m $19.4m 3.93% Reduced -9.3k -9,345
9 Long Island Wealth Management, Inc. 8.79% of their portfolio MELVILLE, NY 394,393394.4k $18.1m $18.1m 8.79% Reduced -7.0k -6,998
10 MML INVESTORS SERVICES, LLC 0.05% of their portfolio SPRINGFIELD, MA 380,135380.1k $17.4m $17.4m 0.05% Reduced -473.9k -473,869
11 NorthCoast Asset Management LLC 0.06% of their portfolio STAMFORD, CT 362,975363.0k $16.6m $16.6m 0.06% Reduced -7.3k -7,300
12 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 350,588350.6k $16.1m $16.1m 0.00% Reduced -4.3k -4,333
13 BLAIR WILLIAM & CO/IL 0.04% of their portfolio CHICAGO, IL 343,136343.1k $15.7m $15.7m 0.04% Reduced -8.7k -8,749
14 Weaver Capital Management LLC 3.15% of their portfolio SUWANEE, GA 314,970315.0k $14.4m $14.4m 3.15% Reduced -8.6k -8,579
15 Bellwether Advisors, LLC 2.04% of their portfolio LINCOLN, NE 268,965269.0k $12.3m $12.3m 2.04% Reduced -47 -47
16 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 264,301264.3k $12.1m $12.1m 0.01% Added +6.4k +6,398
17 CWM, LLC 0.03% of their portfolio OMAHA, NE 251,256251.3k $11.5m $11.5m 0.03% Added +4.7k +4,700
18 BENJAMIN EDWARDS INC 0.13% of their portfolio Clayton, MO 244,938244.9k $11.2m $11.2m 0.13% Added +1.9k +1,896
19 Ascent Wealth Partners, LLC 1.29% of their portfolio NEW HARTFORD, NY 242,404242.4k $11.1m $11.1m 1.29% Reduced -766 -766
20 Janney Montgomery Scott LLC 0.02% of their portfolio PHILADELPHIA, PA 223,915223.9k $10.3m $10.3m 0.02% Reduced -21 -21
21 Orion Porfolio Solutions, LLC 0.07% of their portfolio OMAHA, NE 199,545199.5k $9.1m $9.1m 0.07% Added +1.8k +1,813
22 AA Financial Advisors, LLC 1.73% of their portfolio Columbus, OH 191,768191.8k $8.8m $8.8m 1.73% Added +809 +809
23 Motiv8 Investments LLC 3.98% of their portfolio PORT ST. LUCIE, FL 163,454163.5k $7.5m $7.5m 3.98% Reduced -3.3k -3,253
24 Forvis Mazars Wealth Advisors, LLC 0.15% of their portfolio Springfield, MO 160,919160.9k $7.4m $7.4m 0.15% Reduced -32.9k -32,918
25 Element Squared LLC 4.24% of their portfolio MINNEAPOLIS, MN 160,565160.6k $7.4m $7.4m 4.24% Reduced -14.3k -14,281
26 Beacon Pointe Advisors, LLC 0.06% of their portfolio NEWPORT BEACH, CA 159,522159.5k $7.3m $7.3m 0.06% Reduced -16.9k -16,935
27 Range Financial Group LLC 2.58% of their portfolio TIGARD, OR 155,731155.7k $7.1m $7.1m 2.58% Reduced -4.4k -4,440
28 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 137,902137.9k $6.3m $6.3m 0.02% Reduced -1.7k -1,694
29 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 133,711133.7k $6.1m $6.1m 0.03% Reduced -49.1k -49,051
30 CoreCap Advisors, LLC 0.22% of their portfolio SOUTHFIELD, MI 133,349133.3k $6.1m $6.1m 0.22% Reduced -1.1k -1,097
31 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 133,022133.0k $6.1m $6.1m 0.01% Reduced -474 -474
32 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 123,963124.0k $5.7m $5.7m 0.07% Reduced -658.7k -658,700
33 BCGM Wealth Management, LLC 1.46% of their portfolio LAFAYETTE, IN 122,471122.5k $5.6m $5.6m 1.46% Unchanged
34 Steward Partners Investment Advisory, LLC 0.03% of their portfolio STAMFORD, CT 121,527121.5k $5.6m $5.6m 0.03% Reduced -486 -486
35 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 111,446111.4k $5.1m $5.1m 0.01% Reduced -146.6k -146,630
36 Integrated Wealth Concepts LLC 0.04% of their portfolio WALTHAM, MA 105,480105.5k $4.8m $4.8m 0.04% Reduced -196 -196
37 GILL CAPITAL PARTNERS, LLC 1.43% of their portfolio DENVER, CO 101,999102.0k $4.7m $4.7m 1.43% Reduced -10.6k -10,620
38 IFP Advisors, Inc 0.12% of their portfolio TAMPA, FL 99,86199.9k $4.6m $4.6m 0.12% Reduced -3.4k -3,375
39 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 98,75698.8k $4.5m $4.5m 0.01% Reduced -4.3k -4,309
40 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 94,54894.5k $4.3m $4.3m 0.00% Added +34.6k +34,555
41 Catalina Capital Group, LLC 2.66% of their portfolio Torrance, CA 94,32594.3k $4.3m $4.3m 2.66% Reduced -32.2k -32,218
42 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 93,33893.3k $4.3m $4.3m 0.02% Unchanged
43 Triad Wealth Partners, LLC 0.53% of their portfolio LAWRENCE, KS 89,73189.7k $4.1m $4.1m 0.53% Added +36.9k +36,908
44 Elmwood Wealth Management, Inc. 1.40% of their portfolio BERKELEY, CA 86,29686.3k $4.0m $4.0m 1.40% Added +105 +105
45 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 85,55585.6k $3.9m $3.9m 0.04% Reduced -15.0k -15,002
46 First Commonwealth Financial Corp /PA/ 0.62% of their portfolio Indiana, PA 80,66080.7k $3.7m $3.7m 0.62% Unchanged
47 MTM FINANCIAL GROUP, LLC 1.76% of their portfolio BETHLEHEM, PA 77,85777.9k $3.6m $3.6m 1.76% Added +1 +1
48 MAI Capital Management 0.02% of their portfolio INDEPENDENCE, OH 75,60775.6k $3.5m $3.5m 0.02% Reduced -54.5k -54,504
49 CRA Financial Services, LLC 0.46% of their portfolio NORTHFIELD, NJ 73,90373.9k $3.4m $3.4m 0.46% Reduced -13.5k -13,456
50 Compass Advisory Group LLC 0.94% of their portfolio MELVILLE, NY 72,93972.9k $3.3m $3.3m 0.94% Unchanged
51 WEALTH ALLIANCE, LLC 0.34% of their portfolio MELLVILLE, NY 71,61971.6k $3.3m $3.3m 0.34% Reduced -22 -22
52 Pallas Capital Advisors LLC 0.12% of their portfolio BRAINTREE, MA 69,33069.3k $3.2m $3.2m 0.12% Reduced -62.7k -62,683
53 EVERMAY WEALTH MANAGEMENT LLC 0.34% of their portfolio ARLINGTON, VA 64,03764.0k $2.9m $2.9m 0.34% Reduced -355 -355
54 CITY HOLDING CO 0.37% of their portfolio CHARLESTON, WV 63,65563.7k $2.9m $2.9m 0.37% Reduced -11.1k -11,095
55 PRINCIPAL SECURITIES, INC. 0.05% of their portfolio DES MOINES, IA 62,98163.0k $2.9m $2.9m 0.05% Added +26 +26
56 CENTAURUS FINANCIAL, INC. 0.13% of their portfolio ANAHEIM, CA 59,17959.2k $2.7m $2.7m 0.13% Reduced -2.8k -2,842
57 Diligent Investors, LLC 0.68% of their portfolio REDLANDS, CA 58,47858.5k $2.7m $2.7m 0.68% Reduced -11.0k -11,000
58 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.40% of their portfolio BLUE BELL, PA 58,07758.1k $2.7m $2.7m 0.40% Reduced -2.7k -2,736
59 JDM Financial Group LLC 1.11% of their portfolio AUSTIN, TX 58,00058.0k $2.7m $2.7m 1.11% Unchanged
60 HBW ADVISORY SERVICES LLC 0.28% of their portfolio SIMI VALLEY, CA 54,94354.9k $2.5m $2.5m 0.28% Added +265 +265
61 WorthPointe, LLC 0.89% of their portfolio La Jolla, CA 52,12352.1k $2.4m $2.4m 0.89% Reduced -490 -490
62 CreativeOne Wealth, LLC 0.06% of their portfolio OVERLAND PARK, KS 51,74451.7k $2.4m $2.4m 0.06% Added +18.0k +17,999
63 HARBOUR INVESTMENTS, INC. 0.05% of their portfolio MADISON, WI 51,18451.2k $2.3m $2.3m 0.05% Added +4.8k +4,819
64 FOUNDERS FINANCIAL SECURITIES LLC 0.16% of their portfolio TOWSON, MD 50,74350.7k $2.3m $2.3m 0.16% Added +10.3k +10,264
65 Horizon Investments, LLC 0.03% of their portfolio Charlotte, NC 50,62550.6k $2.3m $2.3m 0.03% Added +10.3k +10,264
66 AdvisorNet Financial, Inc 0.13% of their portfolio MINNETONKA, MN 49,12249.1k $2.2m $2.2m 0.13% Unchanged
67 CORRADO ADVISORS, LLC 1.19% of their portfolio RAMSEY, NJ 48,44148.4k $2.2m $2.2m 1.19% Reduced -125 -125
68 Nikulski Financial, Inc. 0.56% of their portfolio BETTENDORF, IA 48,28048.3k $2.2m $2.2m 0.56% Reduced -150 -150
69 KFG WEALTH MANAGEMENT, LLC 0.31% of their portfolio GRANGER, IN 46,24246.2k $2.1m $2.1m 0.31% Reduced -3.9k -3,880
70 FSA Advisors, Inc. 1.67% of their portfolio TROY, MI 45,96146.0k $2.1m $2.1m 1.67% Reduced -1.4k -1,435
71 AE Wealth Management LLC 0.01% of their portfolio TOPEKA, KS 45,71845.7k $2.1m $2.1m 0.01% Added +2.4k +2,397
72 Encompass More Asset Management 0.39% of their portfolio Danville, CA 44,80644.8k $2.1m $2.1m 0.39% Reduced -449 -449
73 Trek Financial, LLC 0.12% of their portfolio Scottsdale, AZ 44,29244.3k $2.0m $2.0m 0.12% Reduced -3.5k -3,484
74 WealthPlan Investment Management, LLC 0.13% of their portfolio OMAHA, NE 43,96744.0k $2.0m $2.0m 0.13% Reduced -11 -11
75 KMG FIDUCIARY PARTNERS, LLC 0.13% of their portfolio TOLEDO, OH 43,90743.9k $2.0m $2.0m 0.13% Unchanged
76 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 43,38743.4k $2.0m $2.0m 0.05% Reduced -74 -74
77 Phoenix Financial Ltd. 0.01% of their portfolio Givatayim, L3 43,20043.2k $2.0m $2.0m 0.01% Added +17.4k +17,410
78 Stuart Chaussee & Associates, Inc. 0.42% of their portfolio BEVERLY HILLS, CA 42,53542.5k $1.9m $1.9m 0.42% Reduced -4.1k -4,090
79 OLD MISSION CAPITAL LLC 0.07% of their portfolio CHICAGO, IL 40,17640.2k $1.8m $1.8m 0.07% New
80 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 40,04640.0k $1.8m $1.8m 0.03% Unchanged
81 Patriot Financial Group Insurance Agency, LLC 0.23% of their portfolio Westborough, MA 39,62439.6k $1.8m $1.8m 0.23% Reduced -952 -952
82 RED CRANE WEALTH MANAGEMENT, LLC 1.47% of their portfolio SAN FRANCISCO, CA 38,17038.2k $1.7m $1.7m 1.47% Reduced -307 -307
83 Jessup Wealth Management, Inc 0.65% of their portfolio DAYTON, OH 38,04638.0k $1.7m $1.7m 0.65% Reduced -156 -156
84 Atria Investments, Inc 0.02% of their portfolio Charlotte, NC 37,44137.4k $1.7m $1.7m 0.02% New
85 Farther Finance Advisors, LLC 0.03% of their portfolio SAN FRANCISCO, CA 37,25437.3k $1.7m $1.7m 0.03% Reduced -38.5k -38,481
86 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 36,86736.9k $1.7m $1.7m 0.03% Unchanged
87 Orion Capital Management LLC 0.59% of their portfolio CORONADO, CA 36,78636.8k $1.7m $1.7m 0.59% Unchanged
88 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 34,45034.5k $1.6m $1.6m 0.00% Reduced -4.9k -4,911
89 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 34,36234.4k $1.6m $1.6m 0.01% Unchanged
90 RFG Advisory, LLC 0.03% of their portfolio BIRMINGHAM, AL 34,12134.1k $1.6m $1.6m 0.03% Reduced -2.2k -2,220
91 VestGen Advisors, LLC 0.05% of their portfolio CHICAGO, IL 33,30033.3k $1.5m $1.5m 0.05% New
92 U.S. Capital Wealth Advisors, LLC 0.04% of their portfolio AUSTIN, TX 33,15233.2k $1.5m $1.5m 0.04% Reduced -2.2k -2,170
93 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 31,96532.0k $1.5m $1.5m 0.00% Added +12 +12
94 Castle Rock Wealth Management, LLC 0.32% of their portfolio WALNUT CREEK, CA 31,94931.9k $1.5m $1.5m 0.32% Reduced -614 -614
95 Continuum Advisory, LLC 0.15% of their portfolio EAGLE, ID 31,88531.9k $1.5m $1.5m 0.15% Reduced -2.7k -2,686
96 RPS ADVISORY SOLUTIONS LLC 0.68% of their portfolio LOUISVILLE, KY 30,39630.4k $1.4m $1.4m 0.68% Unchanged
97 Gladstone Institutional Advisory LLC 0.05% of their portfolio Bedminster, NJ 30,32130.3k $1.4m $1.4m 0.05% New
98 HRT FINANCIAL LP 0.01% of their portfolio NEW YORK, NY 29,72029.7k $1.4m $1.4m 0.01% New
99 Crown Wealth Group, LLC 0.39% of their portfolio Charlotte, NC 28,38728.4k $1.3m $1.3m 0.39% Unchanged
100 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 28,13128.1k $1.3m $1.3m 0.00% Reduced -169 -169