Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

244 institutional holders +20 vs Q4 2024
21,641,76921.6m shares reported held*
$897.4mreported value*
37 new 99 added 65 reduced 16 sold out net bought ≈ $179.8m (+4.3m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($916.9k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $41.47.

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

0100200300Q3 22: 125Q4 22: 131Q1 23: 151Q2 23: 153Q3 23: 147Q4 23: 170Q1 24: 217Q2 24: 220Q3 24: 215Q4 24: 224Q1 25: 244244Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151
Q2 2023153
Q3 2023147
Q4 2023170
Q1 2024217
Q2 2024220
Q3 2024215
Q4 2024224
Q1 2025244

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q2 23: 40 bought or addedQ2 23: 84 cut or sold outQ3 23: 38 bought or addedQ3 23: 84 cut or sold outQ3 23Q4 23: 74 bought or addedQ4 23: 70 cut or sold outQ1 24: 149 bought or addedQ1 24: 42 cut or sold outQ1 24Q2 24: 56 bought or addedQ2 24: 115 cut or sold outQ3 24: 54 bought or addedQ3 24: 117 cut or sold outQ3 24Q4 24: 63 bought or addedQ4 24: 112 cut or sold outQ1 25: 136 bought or addedQ1 25: 81 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 20234084
Q3 20233884
Q4 20237470
Q1 202414942
Q2 202456115
Q3 202454117
Q4 202463112
Q1 202513681

Biggest buyers

Brookstone Capital Management Added +756,593+756.6k
LPL Financial LLC Added +515,697+515.7k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Added +342,272+342.3k
BLAIR WILLIAM & CO/IL Added +336,015+336.0k
MML INVESTORS SERVICES, LLC Added +288,165+288.2k
COMMONWEALTH EQUITY SERVICES, LLC Added +287,775+287.8k
Weaver Capital Management LLC Added +271,353+271.4k
Ascent Wealth Partners, LLC New +244,875+244.9k
RAYMOND JAMES FINANCIAL INC Added +203,199+203.2k
World Investment Advisors Added +109,473+109.5k

Biggest sellers

Range Financial Group LLC Reduced -296,913-296.9k
Cetera Investment Advisers Reduced -202,372-202.4k
Gladstone Institutional Advisory LLC Reduced -59,779-59.8k
Focus Partners Wealth Reduced -57,232-57.2k
OSAIC HOLDINGS, INC. Reduced -53,266-53.3k
Strategic Blueprint, LLC Reduced -42,436-42.4k
Forvis Mazars Wealth Advisors, LLC Reduced -37,566-37.6k
Kestra Advisory Services, LLC Reduced -33,824-33.8k
Bernard Wealth Management Corp. Reduced -25,468-25.5k
WPWealth LLP Reduced -16,542-16.5k

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio NASHVILLE, TN 3,897,4893.9m $161.6m $161.6m 0.06% Added +37.0k +37,046
2 Penserra Capital Management LLC 0.85% of their portfolio ORINDA, CA 1,156,2281.2m $47.9m $47.9m 0.85% Added +40.0k +40,023
3 COMMONWEALTH EQUITY SERVICES, LLC 0.06% of their portfolio WALTHAM, MA 1,099,3621.1m $45.6m $45.6m 0.06% Added +287.8k +287,775
4 OSAIC HOLDINGS, INC. 0.10% of their portfolio SCOTTSDALE, AZ 1,089,0231.1m $45.2m $45.2m 0.10% Reduced -53.3k -53,266
5 MML INVESTORS SERVICES, LLC 0.13% of their portfolio SPRINGFIELD, MA 935,525935.5k $38.8m $38.8m 0.13% Added +288.2k +288,165
6 Brookstone Capital Management 0.49% of their portfolio WHEATON, IL 826,246826.2k $34.3m $34.3m 0.49% Added +756.6k +756,593
7 RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio ST. PETERSBURG, FL 734,306734.3k $30.5m $30.5m 0.01% Added +203.2k +203,199
8 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 658,097658.1k $27.3m $27.3m 0.01% Added +515.7k +515,697
9 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.03% of their portfolio PLYMOUTH, MN 435,198435.2k $18.0m $18.0m 0.03% Added +342.3k +342,272
10 Southland Equity Partners LLC 4.20% of their portfolio WILDWOOD, MO 434,874434.9k $18.0m $18.0m 4.20% Added +219 +219
11 NorthCoast Asset Management LLC 0.08% of their portfolio STAMFORD, CT 374,277374.3k $15.5m $15.5m 0.08% Added +2.4k +2,355
12 BLAIR WILLIAM & CO/IL 0.04% of their portfolio CHICAGO, IL 351,083351.1k $14.6m $14.6m 0.04% Added +336.0k +336,015
13 Weaver Capital Management LLC 3.75% of their portfolio SUWANEE, GA 339,589339.6k $14.1m $14.1m 3.75% Added +271.4k +271,353
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 321,468321.5k $13.3m $13.3m 0.00% Added +56.1k +56,058
15 Bellwether Advisors, LLC 2.33% of their portfolio LINCOLN, NE 269,059269.1k $11.2m $11.2m 2.33% Reduced -7.2k -7,234
16 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 248,951249.0k $10.3m $10.3m 0.02% Reduced -202.4k -202,372
17 Ascent Wealth Partners, LLC 1.36% of their portfolio NEW HARTFORD, NY 244,875244.9k $10.2m $10.2m 1.36% New
18 Forvis Mazars Wealth Advisors, LLC 0.21% of their portfolio Springfield, MO 209,982210.0k $8.7m $8.7m 0.21% Reduced -37.6k -37,566
19 Janney Montgomery Scott LLC 0.02% of their portfolio PHILADELPHIA, PA 208,068208.1k $8.6m $8.6m 0.02% Added +18.9k +18,883
20 World Investment Advisors 0.22% of their portfolio LINCROFT, NJ 199,669199.7k $8.3m $8.3m 0.22% Added +109.5k +109,473
21 CWM, LLC 0.03% of their portfolio OMAHA, NE 199,469199.5k $8.3m $8.3m 0.03% Added +60.8k +60,804
22 BENJAMIN EDWARDS INC 0.12% of their portfolio Clayton, MO 199,436199.4k $8.3m $8.3m 0.12% Added +45.0k +45,041
23 AA Financial Advisors, LLC 1.93% of their portfolio Columbus, OH 191,142191.1k $7.9m $7.9m 1.93% Reduced -67 -67
24 MAI Capital Management 0.06% of their portfolio INDEPENDENCE, OH 179,540179.5k $7.4m $7.4m 0.06% Added +106.5k +106,500
25 Beacon Pointe Advisors, LLC 0.08% of their portfolio NEWPORT BEACH, CA 169,610169.6k $7.0m $7.0m 0.08% Added +54.7k +54,703
26 Motiv8 Investments LLC 4.66% of their portfolio PORT ST. LUCIE, FL 169,562169.6k $7.0m $7.0m 4.66% Reduced -637 -637
27 Range Financial Group LLC 3.03% of their portfolio TIGARD, OR 164,365164.4k $6.8m $6.8m 3.03% Reduced -296.9k -296,913
28 Pallas Capital Advisors LLC 0.27% of their portfolio BRAINTREE, MA 157,065157.1k $6.5m $6.5m 0.27% Added +70.8k +70,813
29 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 140,157140.2k $5.8m $5.8m 0.03% Reduced -33.8k -33,824
30 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 139,678139.7k $5.8m $5.8m 0.02% Added +17.0k +17,041
31 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 137,940137.9k $5.7m $5.7m 0.01% Added +14.9k +14,860
32 Orion Portfolio Solutions, LLC 0.03% of their portfolio Omaha, NE 133,525133.5k $5.6m $5.6m 0.03% Added +103.4k +103,394
33 CoreCap Advisors, LLC 0.24% of their portfolio SOUTHFIELD, MI 132,275132.3k $5.5m $5.5m 0.24% Added +6.3k +6,298
34 BCGM Wealth Management, LLC 1.54% of their portfolio LAFAYETTE, IN 121,122121.1k $5.0m $5.0m 1.54% Added +33.5k +33,523
35 Steward Partners Investment Advisory, LLC 0.04% of their portfolio STAMFORD, CT 121,105121.1k $5.0m $5.0m 0.04% Added +108.7k +108,675
36 GILL CAPITAL PARTNERS, LLC 1.68% of their portfolio DENVER, CO 116,643116.6k $4.8m $4.8m 1.68% Added +84.6k +84,630
37 RED CRANE WEALTH MANAGEMENT, LLC 4.46% of their portfolio SAN FRANCISCO, CA 112,240112.2k $4.7m $4.7m 4.46% Reduced -1.4k -1,432
38 Integrated Wealth Concepts LLC 0.05% of their portfolio WALTHAM, MA 106,676106.7k $4.4m $4.4m 0.05% Reduced -2.8k -2,814
39 Long Island Wealth Management, Inc. 2.63% of their portfolio MELVILLE, NY 103,960104.0k $4.3m $4.3m 2.63% Added +6.9k +6,865
40 Orion Porfolio Solutions, LLC 0.04% of their portfolio OMAHA, NE 103,394103.4k $4.3m $4.3m 0.04% Added +73.3k +73,263
41 IFP Advisors, Inc 0.13% of their portfolio TAMPA, FL 102,441102.4k $4.2m $4.2m 0.13% Added +1.3k +1,265
42 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 102,074102.1k $4.2m $4.2m 0.01% Added +45.0k +44,975
43 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 100,743100.7k $4.2m $4.2m 0.02% Added +80.6k +80,585
44 CRA Financial Services, LLC 0.63% of their portfolio NORTHFIELD, NJ 89,30989.3k $3.7m $3.7m 0.63% Added +8.4k +8,421
45 Elmwood Wealth Management, Inc. 1.42% of their portfolio BERKELEY, CA 83,72383.7k $3.5m $3.5m 1.42% Reduced -3.6k -3,585
46 CITY HOLDING CO 0.48% of their portfolio CHARLESTON, WV 81,41581.4k $3.4m $3.4m 0.48% Reduced -5.3k -5,290
47 First Commonwealth Financial Corp /PA/ 0.79% of their portfolio Indiana, PA 80,66080.7k $3.3m $3.3m 0.79% Added +61.0k +61,050
48 TOWNSQUARE CAPITAL LLC 0.03% of their portfolio Lehi, UT 78,43278.4k $3.3m $3.3m 0.03% Added +10.2k +10,195
49 MTM FINANCIAL GROUP, LLC 1.89% of their portfolio BETHLEHEM, PA 77,85677.9k $3.2m $3.2m 1.89% Added +11.4k +11,422
50 WEALTH ALLIANCE, LLC 0.36% of their portfolio MELLVILLE, NY 71,72371.7k $3.0m $3.0m 0.36% Added +4.9k +4,942
51 Diligent Investors, LLC 0.70% of their portfolio REDLANDS, CA 69,47869.5k $2.9m $2.9m 0.70% Added +4.8k +4,830
52 Compass Advisory Group LLC 0.95% of their portfolio MELVILLE, NY 65,52265.5k $2.7m $2.7m 0.95% Added +2.4k +2,355
53 Capasso Planning Partners LLC 1.12% of their portfolio CHARLESTON, SC 64,68264.7k $2.7m $2.7m 1.12% Reduced -1.0k -1,010
54 EVERMAY WEALTH MANAGEMENT LLC 0.35% of their portfolio ARLINGTON, VA 64,39264.4k $2.7m $2.7m 0.35% Reduced -7.1k -7,107
55 CENTAURUS FINANCIAL, INC. 0.16% of their portfolio ANAHEIM, CA 62,50962.5k $2.6m $2.6m 0.16% Added +8.2k +8,216
56 PRINCIPAL SECURITIES, INC. 0.06% of their portfolio DES MOINES, IA 62,10362.1k $2.6m $2.6m 0.06% Unchanged
57 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 61,32961.3k $2.5m $2.5m 0.03% Added +3.4k +3,394
58 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.48% of their portfolio BLUE BELL, PA 60,85760.9k $2.5m $2.5m 0.48% Reduced -57 -57
59 JDM Financial Group LLC 1.22% of their portfolio AUSTIN, TX 58,00058.0k $2.4m $2.4m 1.22% Added +57.5k +57,519
60 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 56,90656.9k $2.4m $2.4m 0.00% Added +3.5k +3,541
61 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 56,50656.5k $2.3m $2.3m 0.02% Added +12.1k +12,051
62 HBW ADVISORY SERVICES LLC 0.32% of their portfolio SIMI VALLEY, CA 54,06254.1k $2.2m $2.2m 0.32% Added +715 +715
63 WorthPointe, LLC 0.99% of their portfolio La Jolla, CA 52,30752.3k $2.2m $2.2m 0.99% Added +14.2k +14,159
64 Nikulski Financial, Inc. 0.63% of their portfolio BETTENDORF, IA 50,53050.5k $2.1m $2.1m 0.63% Added +250 +250
65 Stuart Chaussee & Associates, Inc. 0.52% of their portfolio BEVERLY HILLS, CA 50,42050.4k $2.1m $2.1m 0.52% Added +4.5k +4,530
66 KFG WEALTH MANAGEMENT, LLC 0.38% of their portfolio GRANGER, IN 50,13350.1k $2.1m $2.1m 0.38% Added +15.0k +15,031
67 Trek Financial, LLC 0.15% of their portfolio Scottsdale, AZ 49,15249.2k $2.0m $2.0m 0.15% Reduced -4.1k -4,075
68 CORRADO ADVISORS, LLC 1.35% of their portfolio RAMSEY, NJ 48,78348.8k $2.0m $2.0m 1.35% Added +9.6k +9,588
69 Talon Private Wealth, LLC 0.27% of their portfolio THE VILLAGES, FL 48,04448.0k $2.0m $2.0m 0.27% New
70 FSA Advisors, Inc. 1.56% of their portfolio TROY, MI 47,46947.5k $2.0m $2.0m 1.56% Added +8.4k +8,382
71 HARBOUR INVESTMENTS, INC. 0.06% of their portfolio MADISON, WI 47,18947.2k $2.0m $2.0m 0.06% Added +12.2k +12,221
72 AdvisorNet Financial, Inc 0.14% of their portfolio MINNETONKA, MN 46,46846.5k $1.9m $1.9m 0.14% Added +781 +781
73 KMG FIDUCIARY PARTNERS, LLC 0.15% of their portfolio TOLEDO, OH 43,90743.9k $1.8m $1.8m 0.15% New
74 WealthPlan Investment Management, LLC 0.18% of their portfolio OMAHA, NE 43,72843.7k $1.8m $1.8m 0.18% Added +1.7k +1,744
75 AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio Greenwich, CT 43,54543.5k $1.8m $1.8m 0.00% Added +541 +541
76 RFG Advisory, LLC 0.05% of their portfolio BIRMINGHAM, AL 42,19142.2k $1.7m $1.7m 0.05% Added +11.4k +11,416
77 INDEPENDENT FINANCIAL GROUP, LLC 0.06% of their portfolio SAN DIEGO, CA 42,05442.1k $1.7m $1.7m 0.06% Added +20.0k +20,000
78 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 40,72240.7k $1.7m $1.7m 0.00% Reduced -57.2k -57,232
79 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 40,04740.0k $1.7m $1.7m 0.03% Added +14.4k +14,407
80 Patriot Financial Group Insurance Agency, LLC 0.22% of their portfolio Westborough, MA 39,90239.9k $1.7m $1.7m 0.22% Added +309 +309
81 Jessup Wealth Management, Inc 0.68% of their portfolio DAYTON, OH 39,04739.0k $1.6m $1.6m 0.68% Added +3.5k +3,537
82 Encompass More Asset Management 0.47% of their portfolio Danville, CA 37,79237.8k $1.6m $1.6m 0.47% Added +7.6k +7,631
83 Bison Wealth, LLC 0.14% of their portfolio ATLANTA, GA 37,32837.3k $1.5m $1.5m 0.14% Added +1.1k +1,058
84 Dakota Wealth Management 0.04% of their portfolio PALM BEACH GARDENS, FL 37,26237.3k $1.5m $1.5m 0.04% New
85 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 36,86736.9k $1.5m $1.5m 0.03% Reduced -3.5k -3,500
86 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 36,73936.7k $1.5m $1.5m 0.02% Reduced -1.2k -1,210
87 U.S. Capital Wealth Advisors, LLC 0.05% of their portfolio AUSTIN, TX 36,07736.1k $1.5m $1.5m 0.05% Added +2.1k +2,101
88 Orion Capital Management LLC 0.62% of their portfolio CORONADO, CA 35,34835.3k $1.5m $1.5m 0.62% Reduced -750 -750
89 Continuum Advisory, LLC 0.19% of their portfolio EAGLE, ID 34,64134.6k $1.4m $1.4m 0.19% Added +912 +912
90 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 34,36234.4k $1.4m $1.4m 0.01% Reduced -1.7k -1,683
91 VestGen Advisors, LLC 0.06% of their portfolio CHICAGO, IL 33,53133.5k $1.4m $1.4m 0.06% First filing
92 GTS SECURITIES LLC 0.06% of their portfolio NEW YORK, NY 33,46633.5k $1.4m $1.4m 0.06% New
93 Castle Rock Wealth Management, LLC 0.36% of their portfolio WALNUT CREEK, CA 32,56332.6k $1.4m $1.4m 0.36% Reduced -439 -439
94 FOUNDERS FINANCIAL SECURITIES LLC 0.11% of their portfolio TOWSON, MD 32,17132.2k $1.3m $1.3m 0.11% Added +18.0k +17,967
95 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 32,00332.0k $1.3m $1.3m 0.00% Reduced -13.2k -13,245
96 Mutual Advisors, LLC 0.04% of their portfolio OMAHA, NE 31,61331.6k $1.3m $1.3m 0.04% Reduced -1.2k -1,158
97 First City Capital Management, Inc. 0.75% of their portfolio SAVANNAH, GA 30,20030.2k $1.3m $1.3m 0.75% Unchanged
98 Farther Finance Advisors, LLC 0.03% of their portfolio SAN FRANCISCO, CA 29,59229.6k $1.2m $1.2m 0.03% Added +2.9k +2,935
99 Lineweaver Wealth Advisors, LLC 0.20% of their portfolio VALLEY VIEW, OH 28,85028.9k $1.2m $1.2m 0.20% Reduced -700 -700
100 PTM WEALTH MANAGEMENT, LLC 1.17% of their portfolio NORTH WALES, PA 28,70828.7k $1.1m $1.1m 1.17% First filing