Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

147 institutional holders -6 vs Q2 2023
11,744,87811.7m shares reported held*
$408.6mreported value*
9 new 29 added 69 reduced 15 sold out net sold ≈ $47.6m (-1.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.79.

Trends to Q3 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 125Q4 22: 131Q1 23: 151Q2 23: 153Q3 23: 147147Q3 22Q4 22Q1 23Q2 23Q3 23
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151
Q2 2023153
Q3 2023147

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 55 bought or addedQ4 22: 61 cut or sold outQ4 22Q1 23: 106 bought or addedQ1 23: 47 cut or sold outQ1 23Q2 23: 40 bought or addedQ2 23: 84 cut or sold outQ2 23Q3 23: 38 bought or addedQ3 23: 84 cut or sold outQ3 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225561
Q1 202310647
Q2 20234084
Q3 20233884

Biggest buyers

WEALTH ENHANCEMENT ADVISORY SERVICES, LLC New +85,280+85.3k
Ameritas Advisory Services, LLC New +81,604+81.6k
Penserra Capital Management LLC Added +67,305+67.3k
TOWNSQUARE CAPITAL LLC Added +45,618+45.6k
Cambridge Investment Research Advisors, Inc. Added +42,179+42.2k
OSAIC HOLDINGS, INC. Added +39,696+39.7k
WealthPLAN Partners, LLC Added +30,073+30.1k
GOLDMAN SACHS GROUP INC New +24,724+24.7k
WealthPlan Investment Management, LLC Added +22,210+22.2k
Janney Montgomery Scott LLC Added +21,619+21.6k

Biggest sellers

Compass Advisory Group LLC Reduced -312,729-312.7k
IFP Advisors, Inc Reduced -310,893-310.9k
Allworth Financial LP Reduced -252,282-252.3k
ENVESTNET ASSET MANAGEMENT INC Reduced -223,194-223.2k
CORRADO ADVISORS, LLC Sold out -99,007-99.0k
Atria Wealth Solutions, Inc. Sold out -75,033-75.0k
CITADEL ADVISORS LLC Sold out -74,052-74.1k
WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV Sold out -64,665-64.7k
OLD MISSION CAPITAL LLC Sold out -60,709-60.7k
Elmwood Wealth Management, Inc. Reduced -55,288-55.3k

Holders, Q3 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,242,8903.2m $112.8m $112.8m 0.05% Reduced -48.5k -48,510
2 LINCOLN NATIONAL CORP 0.54% of their portfolio RADNOR, PA 765,424765.4k $26.6m $26.6m 0.54% Reduced -34.3k -34,322
3 Penserra Capital Management LLC 0.46% of their portfolio ORINDA, CA 646,135646.1k $22.5m $22.5m 0.46% Added +67.3k +67,305
4 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 586,349586.3k $20.4m $20.4m 0.04% Reduced -10.5k -10,451
5 Southland Equity Partners LLC 5.61% of their portfolio WILDWOOD, MO 468,924468.9k $16.3m $16.3m 5.61% Reduced -55 -55
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 327,289327.3k $11.4m $11.4m 0.02% Added +39.7k +39,696
7 Forvis Mazars Wealth Advisors, LLC 0.32% of their portfolio Springfield, MO 301,237301.2k $10.5m $10.5m 0.32% Reduced -6.0k -5,987
8 Cambridge Investment Research Advisors, Inc. 0.04% of their portfolio FAIRFIELD, IA 264,801264.8k $9.2m $9.2m 0.04% Added +42.2k +42,179
9 Strategic Wealth Partners Group, LLC 1.12% of their portfolio DEERFIELD, IL 216,511216.5k $7.5m $7.5m 1.12% Reduced -569 -569
10 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 194,186194.2k $6.8m $6.8m 0.00% Reduced -223.2k -223,194
11 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 191,676191.7k $6.7m $6.7m 0.01% Added +4.4k +4,443
12 CITY HOLDING CO 1.12% of their portfolio CHARLESTON, WV 180,135180.1k $6.3m $6.3m 1.12% Reduced -6.8k -6,850
13 Bellwether Advisors, LLC 1.54% of their portfolio LINCOLN, NE 162,715162.7k $5.7m $5.7m 1.54% Reduced -3.0k -2,954
14 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 136,548136.5k $4.8m $4.8m 0.01% Added +5.9k +5,937
15 AE Wealth Management LLC 0.03% of their portfolio TOPEKA, KS 128,125128.1k $4.5m $4.5m 0.03% Reduced -10.1k -10,118
16 GILL CAPITAL PARTNERS, LLC 1.90% of their portfolio DENVER, CO 123,278123.3k $4.3m $4.3m 1.90% Reduced -31.5k -31,471
17 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 113,209113.2k $3.9m $3.9m 0.02% Added +1.7k +1,691
18 Compass Advisory Group LLC 1.96% of their portfolio MELVILLE, NY 107,327107.3k $3.7m $3.7m 1.96% Reduced -312.7k -312,729
19 WealthPlan Investment Management, LLC 0.62% of their portfolio OMAHA, NE 100,372100.4k $3.5m $3.5m 0.62% Added +22.2k +22,210
20 CoreCap Advisors, LLC 0.24% of their portfolio SOUTHFIELD, MI 97,65697.7k $3.4m $3.4m 0.24% Reduced -876 -876
21 BCGM Wealth Management, LLC 1.39% of their portfolio LAFAYETTE, IN 86,79386.8k $3.0m $3.0m 1.39% Reduced -15.7k -15,689
22 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 85,28085.3k $3.0m $3.0m 0.01% New
23 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 83,27183.3k $2.9m $2.9m 0.03% Reduced -4.6k -4,565
24 Ameritas Advisory Services, LLC 0.14% of their portfolio Lincoln, NE 81,60481.6k $2.8m $2.8m 0.14% New
25 TOWNSQUARE CAPITAL LLC 0.05% of their portfolio Lehi, UT 80,23780.2k $2.8m $2.8m 0.05% Added +45.6k +45,618
26 IFP Advisors, Inc 0.12% of their portfolio TAMPA, FL 78,71778.7k $2.7m $2.7m 0.12% Reduced -310.9k -310,893
27 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 78,45478.5k $2.7m $2.7m 0.03% Reduced -9.3k -9,294
28 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.69% of their portfolio BLUE BELL, PA 73,98774.0k $2.6m $2.6m 0.69% Reduced -625 -625
29 Alera Investment Advisors, LLC 0.39% of their portfolio DEERFIELD, IL 68,82168.8k $2.4m $2.4m 0.39% Added +12.1k +12,063
30 CRA Financial Services, LLC 0.65% of their portfolio NORTHFIELD, NJ 67,64267.6k $2.4m $2.4m 0.65% Reduced -12.4k -12,359
31 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 67,49867.5k $2.3m $2.3m 0.01% Added +21.6k +21,619
32 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 66,44066.4k $2.3m $2.3m 0.01% Reduced -4.7k -4,650
33 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 65,09565.1k $2.3m $2.3m 0.01% Added +3.2k +3,155
34 MTM FINANCIAL GROUP, LLC 1.86% of their portfolio BETHLEHEM, PA 64,14664.1k $2.2m $2.2m 1.86% Reduced -780 -780
35 WealthPLAN Partners, LLC 0.25% of their portfolio OMAHA, NE 62,96363.0k $2.2m $2.2m 0.25% Added +30.1k +30,073
36 Nikulski Financial, Inc. 0.91% of their portfolio BETTENDORF, IA 62,94562.9k $2.2m $2.2m 0.91% Reduced -2.5k -2,500
37 Integrated Wealth Concepts LLC 0.04% of their portfolio WALTHAM, MA 62,54962.5k $2.2m $2.2m 0.04% Reduced -273 -273
38 OneDigital Investment Advisors LLC 0.04% of their portfolio OVERLAND PARK, KS 57,68357.7k $2.0m $2.0m 0.04% Reduced -3.7k -3,725
39 Brookstone Capital Management 0.04% of their portfolio WHEATON, IL 56,85056.9k $2.0m $2.0m 0.04% Reduced -23.2k -23,228
40 Apollon Wealth Management, LLC 0.10% of their portfolio MOUNT PLEASANT, SC 56,20056.2k $2.0m $2.0m 0.10% Unchanged
41 WEALTH ALLIANCE, LLC 0.29% of their portfolio MELLVILLE, NY 53,01053.0k $1.8m $1.8m 0.29% Reduced -1.4k -1,436
42 Diligent Investors, LLC 0.56% of their portfolio REDLANDS, CA 52,52552.5k $1.8m $1.8m 0.56% Reduced -30 -30
43 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 46,96947.0k $1.6m $1.6m 0.00% Added +14.6k +14,552
44 AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio DALLAS, TX 46,47246.5k $1.6m $1.6m 0.02% Added +5.4k +5,440
45 CENTAURUS FINANCIAL, INC. 0.14% of their portfolio ANAHEIM, CA 46,35946.4k $1.6m $1.6m 0.14% Reduced -356 -356
46 KFG WEALTH MANAGEMENT, LLC 0.87% of their portfolio GRANGER, IN 46,28046.3k $1.6m $1.6m 0.87% Unchanged
47 3EDGE Asset Management, LP 0.11% of their portfolio Naples, FL 43,08143.1k $1.5m $1.5m 0.11% Added +12.6k +12,612
48 Stuart Chaussee & Associates, Inc. 0.50% of their portfolio BEVERLY HILLS, CA 42,99543.0k $1.5m $1.5m 0.50% Reduced -1.0k -1,000
49 Sugarloaf Wealth Management, LLC 0.37% of their portfolio DULUTH, GA 42,06542.1k $1.5m $1.5m 0.37% Reduced -1.6k -1,625
50 CWM, LLC 0.01% of their portfolio OMAHA, NE 39,86439.9k $1.4m $1.4m 0.01% Added +7.9k +7,910
51 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 39,77439.8k $1.4m $1.4m 0.04% Reduced -1.2k -1,241
52 Lineweaver Wealth Advisors, LLC 0.37% of their portfolio VALLEY VIEW, OH 36,67036.7k $1.3m $1.3m 0.37% Reduced -3.4k -3,360
53 Strategic Blueprint, LLC 0.12% of their portfolio ATLANTA, GA 36,59436.6k $1.3m $1.3m 0.12% Added +10.6k +10,575
54 Orion Capital Management LLC 0.79% of their portfolio CORONADO, CA 34,79434.8k $1.2m $1.2m 0.79% Reduced -4.1k -4,054
55 HARBOUR INVESTMENTS, INC. 0.06% of their portfolio MADISON, WI 34,43834.4k $1.2m $1.2m 0.06% Added +673 +673
56 Sigma Planning Corp 0.04% of their portfolio ANN ARBOR, MI 32,43132.4k $1.1m $1.1m 0.04% Reduced -2.8k -2,810
57 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 31,66331.7k $1.1m $1.1m 0.00% Added +3.0k +2,974
58 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 30,41630.4k $1.1m $1.1m 0.00% Reduced -9.4k -9,414
59 Patriot Financial Group Insurance Agency, LLC 0.22% of their portfolio Westborough, MA 30,31830.3k $1.1m $1.1m 0.22% Reduced -480 -480
60 Focus Financial Network, Inc. 0.06% of their portfolio MINNEAPOLIS, MN 29,18629.2k $1.0m $1.0m 0.06% Reduced -4.5k -4,474
61 AdvisorNet Financial, Inc 0.09% of their portfolio MINNETONKA, MN 28,70528.7k $998.8k $998.8k 0.09% Reduced -3.9k -3,873
62 Koshinski Asset Management, Inc. 0.11% of their portfolio DECATUR, IL 27,98728.0k $953.4k $953.4k 0.11% Reduced -2.7k -2,660
63 Elmwood Wealth Management, Inc. 0.46% of their portfolio BERKELEY, CA 27,59927.6k $960.3k $960.3k 0.46% Reduced -55.3k -55,288
64 Soltis Investment Advisors LLC 0.12% of their portfolio ST. GEORGE, UT 26,38126.4k $918.0k $918.0k 0.12% Reduced -594 -594
65 Belpointe Asset Management LLC 0.09% of their portfolio RENO, NV 26,17726.2k $910.9k $910.9k 0.09% Reduced -6.1k -6,140
66 Stratos Wealth Advisors, LLC 0.06% of their portfolio BEACHWOOD, OH 26,16926.2k $910.6k $910.6k 0.06% Reduced -30.7k -30,680
67 Kathmere Capital Management, LLC 0.13% of their portfolio WAYNE, PA 25,68925.7k $893.9k $893.9k 0.13% Unchanged
68 First City Capital Management, Inc. 0.55% of their portfolio SAVANNAH, GA 25,40025.4k $883.8k $883.8k 0.55% Unchanged
69 Clay Northam Wealth Management, LLC 0.87% of their portfolio HUNTINGTON BEACH, CA 25,13525.1k $874.6k $874.6k 0.87% Reduced -880 -880
70 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 24,72424.7k $860.3k $860.3k 0.00% New
71 Keystone Wealth Services, LLC 0.33% of their portfolio PALM DESERT, CA 24,67224.7k $858.5k $858.5k 0.33% Reduced -1.3k -1,300
72 RETIREMENT INCOME SOLUTIONS, INC 0.24% of their portfolio ANN ARBOR, MI 24,44924.4k $850.7k $850.7k 0.24% Added +5.5k +5,456
73 Sunbelt Securities, Inc. 0.12% of their portfolio HOUSTON, TX 24,11524.1k $839.1k $839.1k 0.12% Unchanged
74 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 23,05023.1k $802.1k $802.1k 0.05% Unchanged
75 BEDEL FINANCIAL CONSULTING INC 0.16% of their portfolio INDIANAPOLIS, IN 22,94922.9k $798.5k $798.5k 0.16% First filing
76 Bedel Financial Consulting, Inc. 0.16% of their portfolio INDIANAPOLIS, IN 22,94922.9k $798.5k $798.5k 0.16% Reduced -789 -789
77 InterOcean Capital Group, LLC 0.02% of their portfolio NASHVILLE, TN 22,55122.6k $784.7k $784.7k 0.02% Reduced -6.6k -6,600
78 WorthPointe, LLC 0.47% of their portfolio La Jolla, CA 22,16822.2k $771.4k $771.4k 0.47% Reduced -136 -136
79 Valtinson Bruner Financial Planning LLC 0.40% of their portfolio NEW BRIGHTON, MN 20,95821.0k $729.3k $729.3k 0.40% Unchanged
80 BCS Wealth Management 0.30% of their portfolio JOHNSON CITY, TN 20,69420.7k $720.0k $720.0k 0.30% Reduced -6.6k -6,582
81 AMERICAN ASSET MANAGEMENT INC. 1.21% of their portfolio Boca Raton, FL 20,68020.7k $719.6k $719.6k 1.21% Unchanged
82 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 20,52520.5k $714.2k $714.2k 0.01% Reduced -2.0k -2,027
83 Castle Rock Wealth Management, LLC 0.24% of their portfolio WALNUT CREEK, CA 20,32520.3k $708.1k $708.1k 0.24% Unchanged
84 Smith Anglin Financial, LLC 0.09% of their portfolio DALLAS, TX 20,11620.1k $700.0k $700.0k 0.09% Unchanged
85 My Personal CFO, LLC 0.55% of their portfolio VANCOUVER, WA 19,40519.4k $675.2k $675.2k 0.55% Added +1.6k +1,595
86 BENJAMIN F. EDWARDS & COMPANY, INC. 0.03% of their portfolio ST. LOUIS, MO 19,01219.0k $662.0k $662.0k 0.03% Reduced -466 -466
87 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 18,37918.4k $632.2k $632.2k 0.03% Reduced -10.5k -10,512
88 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.06% of their portfolio CEDAR RAPIDS, IA 18,23718.2k $634.6k $634.6k 0.06% Reduced -1.2k -1,225
89 DHJJ Financial Advisors, Ltd. 0.32% of their portfolio NAPERVILLE, IL 18,15618.2k $631.8k $631.8k 0.32% Reduced -505 -505
90 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 17,85417.9k $621.3k $621.3k 0.00% Added +13.3k +13,279
91 Mutual Advisors, LLC 0.02% of their portfolio OMAHA, NE 17,55117.6k $610.7k $610.7k 0.02% Added +696 +696
92 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 17,51317.5k $609.4k $609.4k 0.01% Reduced -19.5k -19,501
93 Sterling Financial Planning, Inc. 0.31% of their portfolio SPARTA, NJ 17,14017.1k $596.4k $596.4k 0.31% Reduced -109 -109
94 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 17,13817.1k $596.3k $596.3k 0.01% Unchanged
95 Global Strategic Investment Solutions, LLC 0.08% of their portfolio Scottsdale, AZ 16,96117.0k $590.2k $590.2k 0.08% Reduced -1.0k -1,041
96 Cambridge Advisors Inc. 0.16% of their portfolio OMAHA, NE 16,79816.8k $584.5k $584.5k 0.16% Reduced -5.5k -5,474
97 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 16,62316.6k $578.4k $578.4k 0.01% Reduced -8.4k -8,416
98 Ausdal Financial Partners, Inc. 0.08% of their portfolio Davenport, IA 16,37116.4k $569.6k $569.6k 0.08% Unchanged
99 Cardinal Point Capital Management ULC 0.15% of their portfolio TORONTO, A6 15,94015.9k $554.7k $554.7k 0.15% Unchanged
100 Pinnacle Wealth Management Group, Inc. 0.49% of their portfolio PLYMOUTH, MI 15,48315.5k $538.8k $538.8k 0.49% Reduced -3.0k -3,000