INNOVATOR ETFS TRUST KJAN
US SML CP PWR B · ETP · CUSIP 45782C474
122
institutional holders
+4 vs Q3 2025
4.8m
shares reported held*
$198.0mreported value*
11 new
19 added
54 reduced
17 sold out
net sold ≈ $13.4m (-322.8k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $41.45.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 64 |
| Q4 2022 | 70 |
| Q1 2023 | 75 |
| Q2 2023 | 78 |
| Q3 2023 | 73 |
| Q4 2023 | 88 |
| Q1 2024 | 123 |
| Q2 2024 | 125 |
| Q3 2024 | 119 |
| Q4 2024 | 123 |
| Q1 2025 | 130 |
| Q2 2025 | 121 |
| Q3 2025 | 118 |
| Q4 2025 | 122 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 96 | 21 |
| Q2 2024 | 51 | 55 |
| Q3 2024 | 37 | 66 |
| Q4 2024 | 23 | 69 |
| Q1 2025 | 66 | 51 |
| Q2 2025 | 42 | 59 |
| Q3 2025 | 27 | 65 |
| Q4 2025 | 30 | 71 |
Biggest buyers
| JDM Financial Group LLC | New | +30.7k |
| AssuredPartners Investment Advisors, LLC | New | +27.0k |
| BIP Wealth, LLC | New | +14.4k |
| GWN SECURITIES INC. | New | +13.3k |
| LPL Financial LLC | Added | +12.1k |
| WEALTHGARDEN F.S. LLC | New | +11.2k |
| Cresset Asset Management, LLC | New | +9.6k |
| BCS Wealth Management | New | +9.3k |
| Private Advisor Group, LLC | New | +8.6k |
| World Investment Advisors | Added | +5.2k |
Biggest sellers
| RAYMOND JAMES FINANCIAL INC | Reduced | -69.2k |
| Strategic Blueprint, LLC | Sold out | -50.0k |
| OLD MISSION CAPITAL LLC | Sold out | -47.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -38.1k |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV | Reduced | -33.0k |
| OneDigital Investment Advisors LLC | Reduced | -31.0k |
| GTS SECURITIES LLC | Sold out | -23.9k |
| Belpointe Asset Management LLC | Sold out | -22.1k |
| Cetera Investment Advisers | Reduced | -17.1k |
| OSAIC HOLDINGS, INC. | Reduced | -15.0k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| PFS Partners, LLC 9.64% of their portfolio | 507.3k $21.0m | Reduced -3.1k |
| Long Island Wealth Management, Inc. 8.53% of their portfolio | 435.7k $18.0m | Added +4.4k |
| Compass Advisory Group LLC 3.16% of their portfolio | 282.8k $11.7m | Added +2.5k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 245.3k $10.2m | Reduced -6.5k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 243.1k $10.1m | Reduced -15.0k |
| MBL Wealth, LLC 0.72% of their portfolio | 215.5k $8.9m | Added +833 |
| Berkshire Money Management, Inc. 0.59% of their portfolio | 149.4k $6.2m | Reduced -4.3k |
| Cetera Investment Advisers 0.01% of their portfolio | 147.6k $6.1m | Reduced -17.1k |
| BLAIR WILLIAM & CO/IL 0.01% of their portfolio | 121.5k $5.0m | Added +3.0k |
| PRINCIPAL SECURITIES, INC. 0.07% of their portfolio | 115.8k $4.8m | Reduced -1.5k |
| BFI Wealth Solutions, LLC 4.38% of their portfolio | 111.0k $4.6m | First filing |
| LPL Financial LLC 0.00% of their portfolio | 104.8k $4.3m | Added +12.1k |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 103.3k $4.3m | Reduced -1.9k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio | 94.0k $4.0m | Reduced -1.8k |
| AdvisorNet Financial, Inc 0.20% of their portfolio | 89.6k $3.7m | Reduced -10.5k |
| Sherry Group, Inc. 3.53% of their portfolio | 80.7k $3.4m | First filing |
| Brookstone Capital Management 0.04% of their portfolio | 76.0k $3.1m | Reduced -4.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 73.4k $3.0m | Reduced -69.2k |
| HighTower Advisors, LLC 0.00% of their portfolio | 71.7k $3.0m | Reduced -387 |
| Pallas Capital Advisors LLC 0.10% of their portfolio | 69.6k $2.9m | Reduced -944 |
| Sunbelt Securities, Inc. 0.17% of their portfolio | 62.6k $2.6m | Reduced -5.2k |
| INVESTMENT MANAGEMENT CORP /VA/ /ADV 1.78% of their portfolio | 51.3k $2.1m | Reduced -33.0k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 50.9k $2.1m | Reduced -3.5k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 45.2k $1.9m | Reduced -979 |
| Wood Tarver Financial Group, LLC 0.51% of their portfolio | 43.8k $1.8m | Reduced -6.2k |
| Fragasso Financial Advisors Inc 0.10% of their portfolio | 39.6k $1.6m | Reduced -4.1k |
| Faithward Advisors, LLC 0.23% of their portfolio | 37.6k $1.6m | Reduced -2.4k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio | 36.2k $1.5m | Reduced -3.7k |
| DHJJ Financial Advisors, Ltd. 0.49% of their portfolio | 35.4k $1.5m | Reduced -249 |
| IFP Advisors, Inc 0.03% of their portfolio | 35.2k $1.5m | Reduced -399 |
| RED CRANE WEALTH MANAGEMENT, LLC 1.10% of their portfolio | 32.6k $1.3m | Reduced -187 |
| JDM Financial Group LLC 0.49% of their portfolio | 30.7k $1.3m | New |
| Capital Analysts, LLC 0.04% of their portfolio | 30.7k $1.3m | Reduced -2.5k |
| JT Stratford LLC 0.16% of their portfolio | 30.3k $1.3m | Reduced -1.6k |
| FSA Advisors, Inc. 0.83% of their portfolio | 28.7k $1.2m | Added +174 |
| Weaver Consulting Group 0.29% of their portfolio | 28.5k $1.2m | Reduced -667 |
| AssuredPartners Investment Advisors, LLC 0.17% of their portfolio | 27.0k $1.1m | New |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 26.0k $1.1m | Reduced -31.0k |
| WEALTH ALLIANCE, LLC 0.10% of their portfolio | 25.6k $1.1m | Reduced -39 |
| Miller Financial Services LLC 1.18% of their portfolio | 24.2k $1.0m | Reduced -450 |
| FOUNDERS FINANCIAL SECURITIES LLC 0.06% of their portfolio | 22.9k $949.6k | Added +3.1k |
| BCGM Wealth Management, LLC 0.24% of their portfolio | 22.5k $930.2k | Unchanged |
| Arete Wealth Advisors, LLC 0.06% of their portfolio | 20.5k $848.1k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio | 18.5k $764.8k | Reduced -30 |
| HBW ADVISORY SERVICES LLC 0.08% of their portfolio | 18.3k $758.1k | Added +43 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 18.3k $757.0k | Reduced -2.0k |
| Advisory Services Network, LLC 0.01% of their portfolio | 18.1k $750.3k | Unchanged |
| World Investment Advisors 0.01% of their portfolio | 17.8k $736.5k | Added +5.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 17.7k $731.7k | Added +355 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 17.7k $731.0k | Unchanged |
| WorthPointe, LLC 0.19% of their portfolio | 17.1k $707.9k | Reduced -51 |
| First Commonwealth Financial Corp /PA/ 0.11% of their portfolio | 15.6k $645.4k | Reduced -335 |
| NewEdge Advisors, LLC 0.00% of their portfolio | 15.0k $621.0k | Reduced -921 |
| BIP Wealth, LLC 0.02% of their portfolio | 14.4k $597.2k | New |
| LYNX CAPITAL GROUP LTD /ADV 0.27% of their portfolio | 14.1k $584.9k | Unchanged |
| Global Trust Wealth Management LLC 0.42% of their portfolio | 13.8k $573.3k | First filing |
| GWN SECURITIES INC. 0.11% of their portfolio | 13.3k $551.2k | New |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 12.7k $524.1k | Reduced -596 |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 12.7k $524.1k | Added +3.2k |
| Merit Financial Group, LLC 0.00% of their portfolio | 12.6k $522.2k | Added +260 |
| Trek Financial, LLC 0.03% of their portfolio | 12.4k $512.0k | Reduced -389 |
| Diligent Investors, LLC 0.12% of their portfolio | 12.1k $500.1k | Added +2.5k |
| Clear Point Advisors Inc. 0.39% of their portfolio | 12.0k $497.2k | Reduced -845 |
| Collaborative Wealth Managment Inc. 0.17% of their portfolio | 12.0k $495.3k | Reduced -1.4k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 11.8k $490.6k | Added +1.6k |
| First Heartland Consultants, Inc. 0.04% of their portfolio | 11.7k $485.2k | Added +1.2k |
| First City Capital Management, Inc. 0.26% of their portfolio | 11.7k $483.4k | Unchanged |
| WEALTHGARDEN F.S. LLC 0.32% of their portfolio | 11.2k $478.2k | New |
| TopTier Wealth Management, LLC 0.31% of their portfolio | 11.0k $457.4k | First filing |
| Forvis Mazars Wealth Advisors, LLC 0.01% of their portfolio | 10.8k $448.8k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 10.7k $442.0k | Unchanged |
| Koshinski Asset Management, Inc. 0.03% of their portfolio | 10.6k $437.8k | Reduced -10 |
| Apollon Wealth Management, LLC 0.01% of their portfolio | 10.3k $424.8k | Added +255 |
| Main Street Financial Solutions, LLC 0.03% of their portfolio | 9.7k $401.8k | Unchanged |
| Cresset Asset Management, LLC 0.00% of their portfolio | 9.6k $398.0k | New |
| BCS Wealth Management 0.04% of their portfolio | 9.3k $385.9k | New |
| RED REEF ADVISORS LLC 0.39% of their portfolio | 9.3k $384.3k | First filing |
| Valtinson Bruner Financial Planning LLC 0.11% of their portfolio | 8.9k $368.9k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.02% of their portfolio | 8.7k $358.5k | Reduced -125 |
| Private Advisor Group, LLC 0.00% of their portfolio | 8.6k $354.3k | New |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 8.5k $351.6k | Reduced -572 |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 8.4k $348.0k | Added +2.5k |
| ODonnell Financial Services, LLC 0.12% of their portfolio | 8.4k $347.1k | Reduced -364 |
| Crown Wealth Group, LLC 0.09% of their portfolio | 8.1k $335.5k | Unchanged |
| 1776 Wealth LLC 0.12% of their portfolio | 8.0k $330.7k | Added +510 |
| Vantage Point Financial LLC 0.11% of their portfolio | 7.5k $311.1k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.04% of their portfolio | 7.2k $299.4k | First filing |
| Cornerstone Wealth Group, LLC 0.02% of their portfolio | 7.2k $297.1k | Unchanged |
| EP Wealth Advisors, LLC 0.00% of their portfolio | 7.1k $294.2k | First filing |
| Cassady Wealth & Retirement Planning, LLC 0.19% of their portfolio | 7.0k $290.1k | First filing |
| Berger Financial Group, Inc 0.02% of their portfolio | 6.5k $268.7k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 6.2k $256.6k | Unchanged |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 6.1k $255.0k | Unchanged |
| Grantvest Financial Group LLC 0.16% of their portfolio | 6.1k $251.8k | Unchanged |
| TFB Advisors LLC 0.07% of their portfolio | 6.0k $249.6k | Reduced -226 |
| Liberty Atlantic Advisors LLC 0.24% of their portfolio | 6.0k $248.2k | First filing |
| Outlook Wealth Advisors, LLC 0.05% of their portfolio | 5.7k $234.1k | Reduced -802 |
| WINNACLE WEALTH LLC 0.18% of their portfolio | 5.7k $237.4k | Reduced -871 |
| SageView Advisory Group, LLC 0.01% of their portfolio | 5.3k $218.4k | Reduced -1.5k |
| Sigma Planning Corp 0.01% of their portfolio | 5.1k $239.0k | Reduced -93 |