Vault-13

INNOVATOR ETFS TRUST KJAN

US SML CP PWR B · ETP · CUSIP 45782C474

118 institutional holders -3 vs Q2 2025
4,873,7614.9m shares reported held*
$196.5mreported value*
10 new 17 added 57 reduced 8 sold out net sold ≈ $15.2m (-375.5k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $40.32.

Trends to Q3 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 64Q4 22: 70Q1 23: 75Q2 23: 78Q3 23: 73Q4 23: 88Q1 24: 123Q2 24: 125Q3 24: 119Q4 24: 123Q1 25: 130Q2 25: 121Q3 25: 118118Q3 22Q2 23Q1 24Q4 24Q3 25
Numbers
QuarterHolders
Q3 202264
Q4 202270
Q1 202375
Q2 202378
Q3 202373
Q4 202388
Q1 2024123
Q2 2024125
Q3 2024119
Q4 2024123
Q1 2025130
Q2 2025121
Q3 2025118

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 23: 35 bought or addedQ4 23: 32 cut or sold outQ1 24: 96 bought or addedQ1 24: 21 cut or sold outQ1 24Q2 24: 51 bought or addedQ2 24: 55 cut or sold outQ3 24: 37 bought or addedQ3 24: 66 cut or sold outQ3 24Q4 24: 23 bought or addedQ4 24: 69 cut or sold outQ1 25: 66 bought or addedQ1 25: 51 cut or sold outQ1 25Q2 25: 42 bought or addedQ2 25: 59 cut or sold outQ3 25: 27 bought or addedQ3 25: 65 cut or sold outQ3 25
Numbers
QuarterBought or addedCut or sold out
Q4 20233532
Q1 20249621
Q2 20245155
Q3 20243766
Q4 20242369
Q1 20256651
Q2 20254259
Q3 20252765

Biggest buyers

SUSQUEHANNA INTERNATIONAL GROUP, LLP New +38,119+38.1k
OLD MISSION CAPITAL LLC Added +30,854+30.9k
GTS SECURITIES LLC New +23,890+23.9k
OneDigital Investment Advisors LLC Added +15,101+15.1k
PRINCIPAL SECURITIES, INC. Added +13,794+13.8k
Cetera Investment Advisers Added +11,200+11.2k
LPL Financial LLC Added +9,073+9.1k
CITADEL ADVISORS LLC New +8,890+8.9k
Crown Wealth Group, LLC New +8,100+8.1k
ROYAL BANK OF CANADA Added +7,259+7.3k

Biggest sellers

Compass Advisory Group LLC Reduced -261,039-261.0k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -135,262-135.3k
Kestra Advisory Services, LLC Reduced -45,731-45.7k
JANE STREET GROUP, LLC Sold out -26,457-26.5k
AssuredPartners Investment Advisors, LLC Sold out -13,291-13.3k
HBW ADVISORY SERVICES LLC Reduced -12,706-12.7k
WOLVERINE TRADING, LLC Sold out -8,049-8.0k
UBS Group AG Reduced -7,750-7.8k
PFG Advisors Sold out -7,186-7.2k
Helium Advisors LLC Sold out -6,314-6.3k

Holders, Q3 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 PFS Partners, LLC 9.80% of their portfolio MINE HILL, NJ 510,433510.4k $20.6m $20.6m 9.80% Reduced -3.2k -3,211
2 Long Island Wealth Management, Inc. 8.47% of their portfolio MELVILLE, NY 431,283431.3k $17.4m $17.4m 8.47% Reduced -2.6k -2,609
3 Compass Advisory Group LLC 3.17% of their portfolio MELVILLE, NY 280,325280.3k $11.3m $11.3m 3.17% Reduced -261.0k -261,039
4 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 258,075258.1k $10.3m $10.3m 0.01% Reduced -2.9k -2,850
5 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 251,802251.8k $10.2m $10.2m 0.01% Reduced -135.3k -135,262
6 MBL Wealth, LLC 0.76% of their portfolio CHARLOTTE, NC 214,640214.6k $8.7m $8.7m 0.76% Added +413 +413
7 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 164,708164.7k $6.6m $6.6m 0.01% Added +11.2k +11,200
8 Berkshire Money Management, Inc. 0.64% of their portfolio DALTON, MA 153,722153.7k $6.2m $6.2m 0.64% Reduced -3.3k -3,278
9 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 142,610142.6k $5.8m $5.8m 0.00% Reduced -4.1k -4,054
10 BLAIR WILLIAM & CO/IL 0.01% of their portfolio CHICAGO, IL 118,505118.5k $4.8m $4.8m 0.01% Reduced -231 -231
11 PRINCIPAL SECURITIES, INC. 0.08% of their portfolio DES MOINES, IA 117,312117.3k $4.7m $4.7m 0.08% Added +13.8k +13,794
12 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 105,162105.2k $4.2m $4.2m 0.02% Reduced -45.7k -45,731
13 AdvisorNet Financial, Inc 0.23% of their portfolio MINNETONKA, MN 100,119100.1k $4.0m $4.0m 0.23% Reduced -775 -775
14 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 95,78995.8k $3.9m $3.9m 0.01% Reduced -794 -794
15 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 92,67292.7k $3.7m $3.7m 0.00% Added +9.1k +9,073
16 INVESTMENT MANAGEMENT CORP /VA/ /ADV 2.92% of their portfolio ROANOKE, VA 84,34384.3k $3.4m $3.4m 2.92% Reduced -558 -558
17 Brookstone Capital Management 0.04% of their portfolio WHEATON, IL 80,69480.7k $3.3m $3.3m 0.04% Reduced -1.6k -1,632
18 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 72,03972.0k $2.9m $2.9m 0.00% Reduced -6.2k -6,165
19 Pallas Capital Advisors LLC 0.10% of their portfolio BRAINTREE, MA 70,56870.6k $2.8m $2.8m 0.10% Added +240 +240
20 Sunbelt Securities, Inc. 0.19% of their portfolio HOUSTON, TX 67,85267.9k $2.7m $2.7m 0.19% Reduced -449 -449
21 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 57,02557.0k $2.3m $2.3m 0.02% Added +15.1k +15,101
22 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 54,39454.4k $2.2m $2.2m 0.01% Added +6.2k +6,168
23 Wood Tarver Financial Group, LLC 0.60% of their portfolio BOISE, ID 50,04750.0k $2.0m $2.0m 0.60% Reduced -3.9k -3,882
24 Strategic Blueprint, LLC 0.09% of their portfolio ATLANTA, GA 49,99550.0k $2.0m $2.0m 0.09% Reduced -161 -161
25 OLD MISSION CAPITAL LLC 0.07% of their portfolio CHICAGO, IL 47,03147.0k $1.9m $1.9m 0.07% Added +30.9k +30,854
26 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 46,17346.2k $1.9m $1.9m 0.00% Reduced -44 -44
27 Fragasso Financial Advisors Inc 0.11% of their portfolio SEWICKLEY, PA 43,70443.7k $1.8m $1.8m 0.11% Reduced -160 -160
28 Faithward Advisors, LLC 0.24% of their portfolio LANCASTER, PA 40,04140.0k $1.6m $1.6m 0.24% Reduced -60 -60
29 INDEPENDENT FINANCIAL GROUP, LLC 0.04% of their portfolio SAN DIEGO, CA 39,89739.9k $1.6m $1.6m 0.04% Reduced -347 -347
30 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 38,11938.1k $1.5m $1.5m 0.00% New
31 DHJJ Financial Advisors, Ltd. 0.49% of their portfolio NAPERVILLE, IL 35,67335.7k $1.4m $1.4m 0.49% Reduced -142 -142
32 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 35,62335.6k $1.4m $1.4m 0.04% Added +1 +1
33 Capital Analysts, LLC 0.04% of their portfolio FORT WASHINGTON, PA 33,22733.2k $1.3m $1.3m 0.04% Unchanged
34 RED CRANE WEALTH MANAGEMENT, LLC 1.11% of their portfolio SAN FRANCISCO, CA 32,75832.8k $1.3m $1.3m 1.11% Reduced -365 -365
35 JT Stratford LLC 0.17% of their portfolio GAINESVILLE, GA 31,85531.9k $1.3m $1.3m 0.17% Reduced -783 -783
36 Weaver Consulting Group 0.30% of their portfolio HUNTINGTON BEACH, CA 29,16429.2k $1.2m $1.2m 0.30% Reduced -57 -57
37 FSA Advisors, Inc. 0.91% of their portfolio TROY, MI 28,56128.6k $1.2m $1.2m 0.91% Reduced -422 -422
38 Bullseye Investment Management, LLC 0.59% of their portfolio CINCINNATI, OH 27,15527.2k $970.5k $970.5k 0.59% Unchanged
39 WEALTH ALLIANCE, LLC 0.11% of their portfolio MELLVILLE, NY 25,67925.7k $1.0m $1.0m 0.11% Unchanged
40 Miller Financial Services LLC 1.15% of their portfolio MARSHALL, MI 24,61024.6k $993.1k $993.1k 1.15% Reduced -50 -50
41 GTS SECURITIES LLC 0.04% of their portfolio NEW YORK, NY 23,89023.9k $964.1k $964.1k 0.04% New
42 BCGM Wealth Management, LLC 0.24% of their portfolio LAFAYETTE, IN 22,45722.5k $906.3k $906.3k 0.24% Reduced -288 -288
43 Belpointe Asset Management LLC 0.03% of their portfolio RENO, NV 22,12222.1k $892.7k $892.7k 0.03% Reduced -1.7k -1,651
44 Arete Wealth Advisors, LLC 0.05% of their portfolio CHICAGO, IL 20,47520.5k $826.0k $826.0k 0.05% Added +834 +834
45 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 20,29020.3k $819.0k $819.0k 0.00% Reduced -1.6k -1,552
46 FOUNDERS FINANCIAL SECURITIES LLC 0.05% of their portfolio TOWSON, MD 19,80519.8k $799.2k $799.2k 0.05% Added +4.0k +4,045
47 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.05% of their portfolio CEDAR RAPIDS, IA 18,49518.5k $746.4k $746.4k 0.05% Reduced -233 -233
48 HBW ADVISORY SERVICES LLC 0.08% of their portfolio SIMI VALLEY, CA 18,26018.3k $736.9k $736.9k 0.08% Reduced -12.7k -12,706
49 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 18,11418.1k $731.0k $731.0k 0.01% Unchanged
50 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 17,65917.7k $713.0k $713.0k 0.00% Added +7.3k +7,259
51 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 17,31017.3k $698.5k $698.5k 0.00% Reduced -640 -640
52 WorthPointe, LLC 0.26% of their portfolio La Jolla, CA 17,14117.1k $691.7k $691.7k 0.26% Reduced -189 -189
53 First Commonwealth Financial Corp /PA/ 0.11% of their portfolio Indiana, PA 15,91615.9k $642.3k $642.3k 0.11% Reduced -78 -78
54 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 15,91315.9k $642.2k $642.2k 0.00% Unchanged
55 LYNX CAPITAL GROUP LTD /ADV 0.26% of their portfolio BEACHWOOD, OH 14,12114.1k $569.9k $569.9k 0.26% Unchanged
56 Collaborative Wealth Managment Inc. 0.22% of their portfolio LAKE MARY, FL 13,34613.3k $538.6k $538.6k 0.22% Unchanged
57 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 13,25013.2k $534.7k $534.7k 0.01% Reduced -174 -174
58 Clear Point Advisors Inc. 0.40% of their portfolio MELVILLE, NY 12,84912.8k $518.5k $518.5k 0.40% Unchanged
59 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 12,74912.7k $514.5k $514.5k 0.03% Reduced -1.5k -1,468
60 World Investment Advisors 0.01% of their portfolio LINCROFT, NJ 12,59512.6k $508.3k $508.3k 0.01% Reduced -1.1k -1,150
61 Merit Financial Group, LLC 0.00% of their portfolio ALPHARETTA, GA 12,34712.3k $498.3k $498.3k 0.00% Reduced -628 -628
62 UBS Group AG 0.00% of their portfolio ZURICH, V8 11,83311.8k $477.5k $477.5k 0.00% Reduced -7.8k -7,750
63 First City Capital Management, Inc. 0.25% of their portfolio SAVANNAH, GA 11,67011.7k $470.9k $470.9k 0.25% Unchanged
64 Phoenix Financial Ltd. 0.00% of their portfolio Givatayim, L3 11,45011.4k $460.4k $460.4k 0.00% Added +4.8k +4,795
65 Forvis Mazars Wealth Advisors, LLC 0.01% of their portfolio Springfield, MO 10,83610.8k $437.3k $437.3k 0.01% Reduced -2.1k -2,115
66 Visionary Wealth Advisors 0.02% of their portfolio O'FALLON, IL 10,67210.7k $430.7k $430.7k 0.02% Reduced -55 -55
67 Koshinski Asset Management, Inc. 0.03% of their portfolio DECATUR, IL 10,58010.6k $427.0k $427.0k 0.03% Reduced -160 -160
68 First Heartland Consultants, Inc. 0.03% of their portfolio LAKE ST. LOUIS, MO 10,49610.5k $423.6k $423.6k 0.03% Reduced -615 -615
69 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 10,22710.2k $412.7k $412.7k 0.00% Reduced -3.9k -3,923
70 Apollon Wealth Management, LLC 0.01% of their portfolio MOUNT PLEASANT, SC 10,00010.0k $403.6k $403.6k 0.01% Unchanged
71 CORRADO ADVISORS, LLC 0.21% of their portfolio RAMSEY, NJ 9,7829.8k $394.8k $394.8k 0.21% Unchanged
72 Main Street Financial Solutions, LLC 0.03% of their portfolio NEWTOWN, PA 9,7009.7k $391.4k $391.4k 0.03% Unchanged
73 Diligent Investors, LLC 0.10% of their portfolio REDLANDS, CA 9,5739.6k $386.3k $386.3k 0.10% Reduced -24 -24
74 Tradition Wealth Management, LLC 0.03% of their portfolio EDINA, MN 9,4869.5k $382.8k $382.8k 0.03% Reduced -766 -766
75 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 9,0609.1k $365.6k $365.6k 0.00% Unchanged
76 Valtinson Bruner Financial Planning LLC 0.11% of their portfolio NEW BRIGHTON, MN 8,9068.9k $359.4k $359.4k 0.11% Added +652 +652
77 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 8,8908.9k $358.8k $358.8k 0.00% New
78 CREATIVE FINANCIAL DESIGNS INC /ADV 0.02% of their portfolio KOKOMO, IN 8,7808.8k $354.3k $354.3k 0.02% Unchanged
79 ODonnell Financial Services, LLC 0.13% of their portfolio SAN RAFAEL, CA 8,7438.7k $352.8k $352.8k 0.13% Reduced -2.2k -2,202
80 Crown Wealth Group, LLC 0.10% of their portfolio Charlotte, NC 8,1008.1k $326.9k $326.9k 0.10% New
81 Vantage Point Financial LLC 0.12% of their portfolio LISLE, IL 7,5117.5k $303.1k $303.1k 0.12% Unchanged
82 1776 Wealth LLC 0.12% of their portfolio ATLANTA, GA 7,4757.5k $301.7k $301.7k 0.12% Added +1.4k +1,363
83 Cornerstone Wealth Group, LLC 0.02% of their portfolio HUNTERSVILLE, NC 7,1737.2k $289.5k $289.5k 0.02% Unchanged
84 SageView Advisory Group, LLC 0.01% of their portfolio Newport Beach, CA 6,8056.8k $274.6k $274.6k 0.01% Unchanged
85 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 6,7946.8k $274.2k $274.2k 0.00% New
86 WINNACLE WEALTH LLC 0.21% of their portfolio WACO, TX 6,5246.5k $267.5k $267.5k 0.21% New
87 Berger Financial Group, Inc 0.02% of their portfolio PLYMOUTH, MN 6,4876.5k $261.8k $261.8k 0.02% Unchanged
88 Outlook Wealth Advisors, LLC 0.06% of their portfolio SHENANDOAH, TX 6,4556.5k $260.5k $260.5k 0.06% Unchanged
89 TFB Advisors LLC 0.07% of their portfolio OVERLAND PARK, KS 6,2516.3k $256.2k $256.2k 0.07% Unchanged
90 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 6,1966.2k $250.0k $250.0k 0.00% Added +480 +480
91 WEDBUSH SECURITIES INC 0.01% of their portfolio PASADENA, CA 6,1456.1k $248.0k $248.0k 0.01% Reduced -200 -200
92 Grantvest Financial Group LLC 0.17% of their portfolio MATAWAN, NJ 6,0796.1k $245.3k $245.3k 0.17% Unchanged
93 U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio AUSTIN, TX 5,9526.0k $240.2k $240.2k 0.01% Reduced -286 -286
94 Beacon Financial Advisory LLC 0.05% of their portfolio CLEVELAND, OH 5,6505.7k $228.0k $228.0k 0.05% Unchanged
95 Advus Financial Partners, LLC 0.05% of their portfolio WINTER PARK, FL 5,4775.5k $221.0k $221.0k 0.05% Reduced -3.0k -3,016
96 Keystone Wealth Services, LLC 0.05% of their portfolio PALM DESERT, CA 5,1655.2k $208.4k $208.4k 0.05% New
97 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 5,1635.2k $208.4k $208.4k 0.01% New
98 Stonebridge Financial Group, LLC 0.02% of their portfolio Wormleysburg, PA 5,0115.0k $202.2k $202.2k 0.02% New
99 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 4,9705.0k $200.6k $200.6k 0.01% Reduced -1.0k -1,010
100 Financial Network Wealth Advisors LLC 0.20% of their portfolio MURRAY, UT 4,4764.5k $180.6k $180.6k 0.20% Unchanged