INNOVATOR ETFS TRUST NJAN
GRWT100 PWR BF · ETP · CUSIP 45782C466
106
institutional holders
+5 vs Q1 2025
4.1m
shares reported held*
$209.8mreported value*
13 new
22 added
37 reduced
10 sold out
net sold ≈ $13.3m (-263.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $50.73.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 48 |
| Q4 2022 | 47 |
| Q1 2023 | 62 |
| Q2 2023 | 55 |
| Q3 2023 | 55 |
| Q4 2023 | 65 |
| Q1 2024 | 94 |
| Q2 2024 | 93 |
| Q3 2024 | 90 |
| Q4 2024 | 89 |
| Q1 2025 | 101 |
| Q2 2025 | 106 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 14 | 27 |
| Q4 2023 | 28 | 23 |
| Q1 2024 | 77 | 11 |
| Q2 2024 | 22 | 48 |
| Q3 2024 | 16 | 55 |
| Q4 2024 | 22 | 51 |
| Q1 2025 | 70 | 23 |
| Q2 2025 | 35 | 47 |
Biggest buyers
| Long Island Wealth Management, Inc. | Added | +91.5k |
| NewEdge Advisors, LLC | Added | +58.7k |
| TRUIST FINANCIAL CORP | Added | +53.5k |
| Gradient Investments LLC | New | +51.8k |
| Kestra Advisory Services, LLC | Added | +46.3k |
| Triumph Capital Management | New | +40.6k |
| OSAIC HOLDINGS, INC. | Added | +19.2k |
| Cetera Investment Advisers | Added | +17.9k |
| Orion Porfolio Solutions, LLC | New | +14.3k |
| OLD MISSION CAPITAL LLC | Added | +12.2k |
Biggest sellers
| ALTFEST L J & CO INC | Reduced | -460.4k |
| STEPHENS INC /AR/ | Sold out | -34.3k |
| MAI Capital Management | Reduced | -34.0k |
| CENTAURUS FINANCIAL, INC. | Reduced | -32.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -30.1k |
| JANE STREET GROUP, LLC | Reduced | -16.7k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -16.3k |
| AdvisorNet Financial, Inc | Reduced | -16.1k |
| Mirae Asset Global Investments Co., Ltd. | Reduced | -12.6k |
| AE Wealth Management LLC | Reduced | -9.6k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio | 475.9k $24.2m | Reduced -16.3k |
| NewEdge Advisors, LLC 0.09% of their portfolio | 349.1k $17.7m | Added +58.7k |
| Janney Montgomery Scott LLC 0.05% of their portfolio | 340.3k $17.3m | Added +8.7k |
| OSAIC HOLDINGS, INC. 0.03% of their portfolio | 312.5k $15.9m | Added +19.2k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 186.9k $9.5m | Added +53.5k |
| AdvisorNet Financial, Inc 0.60% of their portfolio | 183.4k $9.3m | Reduced -16.1k |
| Cetera Investment Advisers 0.01% of their portfolio | 166.5k $8.4m | Added +17.9k |
| MAI Capital Management 0.06% of their portfolio | 163.0k $8.3m | Reduced -34.0k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 137.2k $7.0m | Added +46.3k |
| Mirae Asset Global Investments Co., Ltd. 0.02% of their portfolio | 105.7k $5.4m | Reduced -12.6k |
| Tradition Wealth Management, LLC 0.43% of their portfolio | 105.5k $5.4m | Reduced -7.4k |
| Long Island Wealth Management, Inc. 2.57% of their portfolio | 97.7k $5.0m | Added +91.5k |
| PRINCIPAL SECURITIES, INC. 0.08% of their portfolio | 86.9k $4.4m | Added +1.7k |
| RED CRANE WEALTH MANAGEMENT, LLC 3.70% of their portfolio | 80.0k $4.1m | Added +9.1k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 77.8k $3.9m | Added +837 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 66.8k $3.4m | Reduced -4.1k |
| Diligent Investors, LLC 0.63% of their portfolio | 52.2k $2.6m | Unchanged |
| Gradient Investments LLC 0.05% of their portfolio | 51.8k $2.6m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 46.9k $2.4m | Added +1.6k |
| Outlook Wealth Advisors, LLC 0.59% of their portfolio | 45.0k $2.3m | Reduced -484 |
| LPL Financial LLC 0.00% of their portfolio | 42.1k $2.1m | Added +3.9k |
| Triumph Capital Management 0.62% of their portfolio | 40.6k $2.1m | New |
| My Personal CFO, LLC 0.90% of their portfolio | 39.0k $2.0m | Unchanged |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 36.6k $1.9m | Added +12.2k |
| Crown Wealth Group, LLC 0.69% of their portfolio | 36.2k $1.8m | Unchanged |
| HighTower Advisors, LLC 0.00% of their portfolio | 35.6k $1.8m | Reduced -1.6k |
| Sunbelt Securities, Inc. 0.14% of their portfolio | 32.8k $1.6m | Reduced -428 |
| M Holdings Securities, Inc. 0.28% of their portfolio | 32.6k $1.7m | Added +1.6k |
| DHJJ Financial Advisors, Ltd. 0.59% of their portfolio | 32.2k $1.6m | Added +403 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 29.3k $1.5m | Added +621 |
| Advus Financial Partners, LLC 0.37% of their portfolio | 28.5k $1.4m | Reduced -6.7k |
| Strategic Blueprint, LLC 0.07% of their portfolio | 27.7k $1.4m | Reduced -549 |
| Phoenix Financial Ltd. 0.01% of their portfolio | 21.1k $1.1m | Unchanged |
| PFG Advisors 0.05% of their portfolio | 21.1k $1.1m | Reduced -5.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 20.1k $1.0m | Unchanged |
| Focus Financial Network, Inc. 0.04% of their portfolio | 19.9k $1.0m | Reduced -230 |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 19.8k $1.0m | Reduced -1.8k |
| Element Squared LLC 0.61% of their portfolio | 19.3k $980.9k | First filing |
| Consolidated Portfolio Review Corp 0.12% of their portfolio | 17.2k $873.9k | Added +769 |
| FSA Advisors, Inc. 0.67% of their portfolio | 16.2k $822.4k | Unchanged |
| World Investment Advisors 0.02% of their portfolio | 16.1k $815.6k | Reduced -138 |
| Cresset Asset Management, LLC 0.00% of their portfolio | 15.5k $787.9k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 15.0k $762.1k | Unchanged |
| Clear Point Advisors Inc. 0.64% of their portfolio | 14.9k $756.6k | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 14.6k $739.0k | Reduced -30.1k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 14.3k $724.6k | New |
| IFP Advisors, Inc 0.02% of their portfolio | 14.1k $717.6k | Reduced -21 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.05% of their portfolio | 13.9k $703.4k | Reduced -525 |
| AE Wealth Management LLC 0.00% of their portfolio | 13.3k $673.0k | Reduced -9.6k |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 12.2k $620.7k | Reduced -339 |
| ALTFEST L J & CO INC 0.07% of their portfolio | 12.2k $619.6k | Reduced -460.4k |
| Berkshire Money Management, Inc. 0.06% of their portfolio | 12.1k $611.8k | Unchanged |
| CoreCap Advisors, LLC 0.02% of their portfolio | 11.3k $572.5k | Reduced -831 |
| Faithward Advisors, LLC 0.09% of their portfolio | 11.2k $566.9k | Reduced -396 |
| GWN SECURITIES INC. 0.10% of their portfolio | 11.1k $561.0k | Reduced -190 |
| Merit Financial Group, LLC 0.01% of their portfolio | 10.3k $520.4k | New |
| CWC Advisors, LLC. 0.26% of their portfolio | 10.0k $507.4k | Added +432 |
| Trek Financial, LLC 0.03% of their portfolio | 9.6k $486.0k | Reduced -887 |
| Brookstone Capital Management 0.01% of their portfolio | 9.3k $471.2k | Reduced -6.5k |
| WealthPlan Investment Management, LLC 0.03% of their portfolio | 9.1k $462.6k | Added +407 |
| Collaborative Wealth Managment Inc. 0.20% of their portfolio | 9.0k $455.4k | Added +783 |
| UBS Group AG 0.00% of their portfolio | 8.6k $438.3k | New |
| Helium Advisors LLC 0.27% of their portfolio | 8.4k $427.4k | Unchanged |
| CRA Financial Services, LLC 0.06% of their portfolio | 7.6k $387.5k | Unchanged |
| Arkadios Wealth Advisors 0.01% of their portfolio | 7.3k $372.1k | Reduced -71 |
| Keystone Wealth Services, LLC 0.09% of their portfolio | 7.3k $369.4k | Unchanged |
| GTS SECURITIES LLC 0.02% of their portfolio | 7.1k $360.3k | New |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 6.6k $335.0k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 6.3k $320.6k | Reduced -756 |
| Certified Advisory Corp 0.03% of their portfolio | 6.3k $320.2k | Reduced -12 |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 6.3k $319.7k | Unchanged |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 6.1k $308.9k | New |
| CORRADO ADVISORS, LLC 0.18% of their portfolio | 5.9k $296.9k | Unchanged |
| Arlington Capital Management, Inc. 0.25% of their portfolio | 5.6k $283.7k | Reduced -2.3k |
| OLIVER LAGORE VANVALIN INVESTMENT GROUP 0.10% of their portfolio | 5.6k $257.7k | First filing |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 5.5k $279.0k | Added +122 |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 5.4k $275.8k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 5.3k $271.3k | New |
| NWF Advisory Services Inc. 0.03% of their portfolio | 5.2k $266.3k | Reduced -442 |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 5.2k $264.3k | Unchanged |
| U.S. Capital Wealth Advisors, LLC 0.01% of their portfolio | 5.2k $261.6k | Added +60 |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 5.1k $260.2k | Reduced -910 |
| RESOLUTE WEALTH ADVISOR, INC. 0.15% of their portfolio | 5.1k $269.9k | First filing |
| Optimist Retirement Group LLC 0.12% of their portfolio | 5.0k $254.4k | Unchanged |
| BCS Wealth Management 0.05% of their portfolio | 4.9k $249.0k | Reduced -1.1k |
| Valtinson Bruner Financial Planning LLC 0.07% of their portfolio | 4.5k $228.6k | Reduced -179 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 4.2k $211.7k | Reduced -16.7k |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 4.1k $209.9k | New |
| KFG WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 3.9k $200.4k | New |
| Capital Analysts, LLC 0.01% of their portfolio | 3.8k $191.0k | Unchanged |
| Wood Tarver Financial Group, LLC 0.04% of their portfolio | 2.5k $128.0k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 2.0k $101.0k | Reduced -32.3k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 1.5k $77.9k | Unchanged |
| COMERICA BANK 0.00% of their portfolio | 1.5k $76.1k | Unchanged |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 718 $36.4k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 597 $30.0k | Unchanged |
| Archer Investment Corp 0.01% of their portfolio | 588 $29.8k | Unchanged |
| Whipplewood Advisors, LLC 0.01% of their portfolio | 495 $25.1k | Reduced -929 |
| US BANCORP \DE\ 0.00% of their portfolio | 433 $22.0k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 250 $12.7k | Unchanged |