INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $52.62.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
| Q3 2024 | 85 |
| Q4 2024 | 78 |
| Q1 2025 | 91 |
| Q2 2025 | 93 |
| Q3 2025 | 85 |
| Q4 2025 | 88 |
| Q1 2026 | 99 |
| Q2 2026 | 101 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 16 | 43 |
| Q4 2024 | 7 | 50 |
| Q1 2025 | 60 | 18 |
| Q2 2025 | 32 | 38 |
| Q3 2025 | 15 | 42 |
| Q4 2025 | 15 | 47 |
| Q1 2026 | 52 | 28 |
| Q2 2026 | 31 | 36 |
Biggest buyers
| Brookstone Capital Management | Added | +281.3k |
| Penserra Capital Management LLC | Added | +76.3k |
| OSAIC HOLDINGS, INC. | Added | +34.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +16.4k |
| Cambridge Investment Research Advisors, Inc. | Added | +15.7k |
| MML INVESTORS SERVICES, LLC | Added | +13.7k |
| Cerity Partners LLC | Added | +7.7k |
| CAPTRUST FINANCIAL ADVISORS | New | +7.0k |
| Global Assets Advisory, LLC | New | +4.6k |
| OLD MISSION CAPITAL LLC | Added | +4.4k |
Biggest sellers
| GTS FINANCIAL, LLC | Reduced | -63.4k |
| Berkshire Money Management, Inc. | Reduced | -45.7k |
| Lido Advisors, LLC | Sold out | -16.7k |
| CITADEL ADVISORS LLC | Sold out | -10.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -10.1k |
| CoreCap Advisors, LLC | Reduced | -8.3k |
| Kestra Advisory Services, LLC | Reduced | -7.3k |
| Blue Sky Capital Consultants Group, Inc. | Sold out | -5.7k |
| Foundations Investment Advisors, LLC | Sold out | -4.4k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -3.8k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.51% of their portfolio | 971.1k $51.1m | Added +281.3k |
| Penserra Capital Management LLC 0.20% of their portfolio | 500.8k $26.4m | Added +76.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 199.9k $10.5m | Added +34.4k |
| Cerity Partners LLC 0.01% of their portfolio | 141.1k $7.4m | Added +7.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 112.9k $5.9m | Reduced -1.8k |
| Berkshire Money Management, Inc. 0.46% of their portfolio | 95.6k $5.0m | Reduced -45.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 76.7k $4.0m | Reduced -10.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 76.5k $4.0m | Unchanged |
| My Personal CFO, LLC 1.49% of their portfolio | 72.5k $3.8m | Reduced -1.2k |
| McAlister, Sweet & Associates, Inc. 1.97% of their portfolio | 70.0k $3.7m | Unchanged |
| Bellwether Advisors, LLC 0.52% of their portfolio | 66.5k $3.5m | Reduced -1.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 66.0k $3.5m | Reduced -3.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 65.5k $3.4m | Added +3.4k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 59.3k $3.1m | Added +13.7k |
| TopTier Wealth Management, LLC 1.81% of their portfolio | 56.9k $3.0m | Reduced -669 |
| Valtinson Bruner Financial Planning LLC 0.63% of their portfolio | 47.6k $2.5m | Reduced -77 |
| LPL Financial LLC 0.00% of their portfolio | 47.6k $2.5m | Reduced -119 |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 44.8k $2.4m | Reduced -993 |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 44.2k $2.3m | Reduced -2.9k |
| Lantz Financial LLC 0.34% of their portfolio | 35.2k $1.9m | Reduced -166 |
| PCA Investment Advisory Services Inc. 0.50% of their portfolio | 34.3k $1.8m | Reduced -135 |
| FSA Advisors, Inc. 0.81% of their portfolio | 33.5k $1.8m | Reduced -1.0k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.22% of their portfolio | 33.3k $1.8m | Reduced -70 |
| Chris Bulman Inc 0.64% of their portfolio | 33.2k $1.7m | Reduced -1.3k |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.38% of their portfolio | 33.1k $1.7m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 31.5k $1.7m | Added +15.7k |
| DHJJ Financial Advisors, Ltd. 0.46% of their portfolio | 30.2k $1.6m | Unchanged |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 29.5k $1.6m | Reduced -7.3k |
| Spire Wealth Management 0.05% of their portfolio | 29.0k $1.5m | Added +508 |
| Arkadios Wealth Advisors 0.02% of their portfolio | 23.8k $1.3m | Added +347 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 22.2k $1.2m | Added +16.4k |
| Strategic Blueprint, LLC 0.06% of their portfolio | 21.6k $1.1m | Added +1.2k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 21.4k $1.1m | Added +4.4k |
| Weaver Consulting Group 0.20% of their portfolio | 18.9k $994.1k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 18.6k $981.4k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 17.1k $899.7k | Added +82 |
| Trek Financial, LLC 0.04% of their portfolio | 16.8k $884.1k | Reduced -793 |
| Integrity Advisory Solutions, LLC 0.09% of their portfolio | 16.1k $847.1k | Reduced -201 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 15.0k $787.2k | Added +50 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 14.5k $762.0k | Added +240 |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.00% of their portfolio | 14.4k $755.5k | Unchanged |
| BCS Wealth Management 0.13% of their portfolio | 13.7k $721.8k | Unchanged |
| Three Seasons Wealth, LLC 0.06% of their portfolio | 13.5k $711.5k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 13.0k $685.3k | Added +938 |
| First Commonwealth Financial Corp /PA/ 0.09% of their portfolio | 12.7k $666.0k | Reduced -820 |
| Ballast Rock Private Wealth LLC 0.28% of their portfolio | 11.6k $613.3k | Reduced -231 |
| GTS FINANCIAL, LLC 0.38% of their portfolio | 11.6k $517.4k | Reduced -63.4k |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 11.0k $578.7k | Unchanged |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 10.9k $572.9k | Added +205 |
| COFG Advisors, LLC 0.10% of their portfolio | 10.7k $565.0k | Unchanged |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 9.6k $507.7k | Unchanged |
| CRA Financial Services, LLC 0.06% of their portfolio | 9.4k $492.9k | Unchanged |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.4k $492.7k | Unchanged |
| Focus Financial Network, Inc. 0.01% of their portfolio | 8.6k $454.5k | Unchanged |
| Archer Investment Corp 0.04% of their portfolio | 8.0k $421.1k | Added +4.0k |
| Visionary Wealth Advisors 0.02% of their portfolio | 7.9k $417.4k | Reduced -825 |
| Advisory Services Network, LLC 0.00% of their portfolio | 7.5k $396.7k | Unchanged |
| Keystone Wealth Services, LLC 0.07% of their portfolio | 7.4k $387.7k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.10% of their portfolio | 7.3k $386.4k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 7.3k $382.3k | Reduced -688 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 7.0k $369.0k | New |
| CoreCap Advisors, LLC 0.01% of their portfolio | 7.0k $367.8k | Reduced -8.3k |
| AlphaStar Capital Management, LLC 0.02% of their portfolio | 6.9k $365.8k | Added +1.0k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 6.8k $355.9k | Reduced -15 |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 6.7k $354.6k | Added +19 |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 6.7k $351.6k | Unchanged |
| Cornerstone Wealth, LLC/TN 0.18% of their portfolio | 6.6k $350.2k | Added +700 |
| Simplicity Wealth,LLC 0.01% of their portfolio | 6.5k $339.6k | Reduced -2 |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.4k $336.2k | Unchanged |
| CORRADO ADVISORS, LLC 0.15% of their portfolio | 6.2k $327.5k | Reduced -17 |
| Bluesphere Advisors LLC 0.10% of their portfolio | 6.2k $326.4k | Unchanged |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 6.1k $321.1k | Unchanged |
| IMG Wealth Management, Inc. 0.18% of their portfolio | 6.0k $317.3k | Unchanged |
| Accurate Wealth Management, LLC 0.03% of their portfolio | 6.0k $318.2k | Unchanged |
| Fortune Financial Group, Inc. 0.24% of their portfolio | 5.9k $310.6k | Unchanged |
| Orion Capital Management LLC 0.09% of their portfolio | 5.5k $289.5k | Unchanged |
| MGO ONE SEVEN LLC 0.00% of their portfolio | 5.5k $288.6k | Reduced -3.0k |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.2k $275.9k | Reduced -153 |
| TrustBank 0.08% of their portfolio | 4.6k $242.2k | Unchanged |
| Global Assets Advisory, LLC 0.05% of their portfolio | 4.6k $241.0k | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 4.5k $236.7k | Unchanged |
| Waterloo Capital, L.P. 0.01% of their portfolio | 4.4k $231.6k | New |
| Diligent Investors, LLC 0.05% of their portfolio | 4.2k $218.5k | New |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.5k $186.2k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.1k $161.9k | Unchanged |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 3.0k $155.3k | Unchanged |
| Financial Network Wealth Advisors LLC 0.15% of their portfolio | 2.8k $148.0k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.8k $147.9k | Added +4 |
| AlphaCore Capital LLC 0.00% of their portfolio | 2.0k $105.3k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $84.2k | Unchanged |
| Global Trust Asset Management, LLC 0.02% of their portfolio | 1.5k $79.0k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.2k $64.6k | New |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.1k $59.7k | Unchanged |
| Physician Wealth Advisors, Inc. 0.01% of their portfolio | 862 $45.4k | Unchanged |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 690 $36.3k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 542 $28.5k | New |
| Crews Bank & Trust 0.00% of their portfolio | 200 $10.5k | New |
| Larson Financial Group LLC 0.00% of their portfolio | 196 $10.3k | Reduced -30 |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 61 $3.2k | Unchanged |
| FIDUCIARY FINANCIAL ADVISORS 0.00% of their portfolio | 46 $2.4k | New |