INNOVATOR ETFS TRUST BFEB
US EQTY BUFR FEB · ETP · CUSIP 45782C433
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $47.59.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 52 |
| Q4 2022 | 50 |
| Q1 2023 | 79 |
| Q2 2023 | 76 |
| Q3 2023 | 74 |
| Q4 2023 | 76 |
| Q1 2024 | 86 |
| Q2 2024 | 87 |
| Q3 2024 | 85 |
| Q4 2024 | 78 |
| Q1 2025 | 91 |
| Q2 2025 | 93 |
| Q3 2025 | 85 |
| Q4 2025 | 88 |
| Q1 2026 | 99 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 16 | 42 |
| Q3 2024 | 16 | 43 |
| Q4 2024 | 7 | 50 |
| Q1 2025 | 60 | 18 |
| Q2 2025 | 32 | 38 |
| Q3 2025 | 15 | 42 |
| Q4 2025 | 15 | 47 |
| Q1 2026 | 52 | 28 |
Biggest buyers
| Brookstone Capital Management | Added | +625.4k |
| Cerity Partners LLC | Added | +80.2k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +78.8k |
| McAlister, Sweet & Associates, Inc. | New | +70.0k |
| Penserra Capital Management LLC | Added | +42.4k |
| Arkadios Wealth Advisors | New | +23.5k |
| RAYMOND JAMES FINANCIAL INC | Added | +22.9k |
| Lantz Financial LLC | Added | +19.1k |
| LPL Financial LLC | Added | +17.1k |
| Lido Advisors, LLC | New | +16.7k |
Biggest sellers
| OSAIC HOLDINGS, INC. | Reduced | -25.0k |
| BCS Wealth Management | Reduced | -13.7k |
| JPMORGAN CHASE & CO | Sold out | -12.5k |
| MML INVESTORS SERVICES, LLC | Reduced | -6.8k |
| Global Assets Advisory, LLC | Sold out | -4.5k |
| Outlook Wealth Advisors, LLC | Reduced | -3.6k |
| PCA Investment Advisory Services Inc. | Reduced | -2.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -2.8k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -2.2k |
| DHJJ Financial Advisors, Ltd. | Reduced | -2.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (2.0%, 2026-10-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.38% of their portfolio | 689.8k $32.9m | Added +625.4k |
| Penserra Capital Management LLC 0.24% of their portfolio | 424.6k $20.3m | Added +42.4k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 165.6k $7.9m | Reduced -25.0k |
| Berkshire Money Management, Inc. 0.69% of their portfolio | 141.3k $6.7m | Reduced -15 |
| Cerity Partners LLC 0.01% of their portfolio | 133.4k $6.4m | Added +80.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 114.7k $5.5m | Added +78.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 86.8k $4.1m | Added +16.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 76.5k $3.6m | Added +754 |
| GTS FINANCIAL, LLC 2.47% of their portfolio | 75.0k $3.1m | First filing |
| My Personal CFO, LLC 1.54% of their portfolio | 73.7k $3.5m | Added +5.4k |
| McAlister, Sweet & Associates, Inc. 2.08% of their portfolio | 70.0k $3.3m | New |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 69.7k $3.3m | Added +22.9k |
| Bellwether Advisors, LLC 0.55% of their portfolio | 68.1k $3.3m | Reduced -100 |
| Cetera Investment Advisers 0.00% of their portfolio | 62.1k $3.0m | Added +1.2k |
| TopTier Wealth Management, LLC 1.69% of their portfolio | 57.6k $2.7m | Added +13.0k |
| Valtinson Bruner Financial Planning LLC 0.62% of their portfolio | 47.7k $2.3m | Added +92 |
| LPL Financial LLC 0.00% of their portfolio | 47.7k $2.3m | Added +17.1k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 47.1k $2.2m | Added +14.7k |
| Fragasso Financial Advisors Inc 0.13% of their portfolio | 45.8k $2.2m | Added +4.0k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 45.6k $2.2m | Reduced -6.8k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 36.7k $1.8m | Added +9.5k |
| Lantz Financial LLC 0.35% of their portfolio | 35.3k $1.7m | Added +19.1k |
| FSA Advisors, Inc. 1.08% of their portfolio | 34.5k $1.6m | Reduced -164 |
| Chris Bulman Inc 0.72% of their portfolio | 34.5k $1.6m | Added +13.1k |
| PCA Investment Advisory Services Inc. 0.55% of their portfolio | 34.5k $1.6m | Reduced -2.9k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.23% of their portfolio | 33.4k $1.6m | Reduced -259 |
| INTEGRAL INVESTMENT ADVISORS, INC. 0.39% of their portfolio | 33.1k $1.6m | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.48% of their portfolio | 30.2k $1.4m | Reduced -2.1k |
| Spire Wealth Management 0.05% of their portfolio | 28.4k $1.4m | Added +13.8k |
| Arkadios Wealth Advisors 0.02% of their portfolio | 23.5k $1.1m | New |
| Strategic Blueprint, LLC 0.06% of their portfolio | 20.4k $971.3k | Added +5.0k |
| Weaver Consulting Group 0.21% of their portfolio | 18.9k $900.9k | Added +3.3k |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 18.6k $889.3k | Added +21 |
| Trek Financial, LLC 0.04% of their portfolio | 17.6k $839.0k | Added +6.4k |
| AE Wealth Management LLC 0.00% of their portfolio | 17.0k $811.4k | Added +4.7k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 17.0k $809.0k | Added +3.4k |
| Lido Advisors, LLC 0.00% of their portfolio | 16.7k $796.6k | New |
| Integrity Advisory Solutions, LLC 0.10% of their portfolio | 16.3k $777.2k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 15.7k $750.0k | Reduced -2.2k |
| CoreCap Advisors, LLC 0.02% of their portfolio | 15.3k $731.2k | Added +8.2k |
| Sunbelt Securities, Inc. 0.05% of their portfolio | 15.2k $726.3k | New |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 14.9k $710.9k | Added +1.6k |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.00% of their portfolio | 14.4k $685.3k | Added +9.2k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 14.2k $679.0k | Unchanged |
| BCS Wealth Management 0.13% of their portfolio | 13.7k $654.1k | Reduced -13.7k |
| Three Seasons Wealth, LLC 0.25% of their portfolio | 13.5k $644.7k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.10% of their portfolio | 13.5k $642.6k | Unchanged |
| Arax Advisory Partners 0.02% of their portfolio | 12.1k $576.3k | Reduced -152 |
| Ballast Rock Private Wealth LLC 0.31% of their portfolio | 11.9k $566.7k | Added +1.8k |
| Snowden Capital Advisors LLC 0.01% of their portfolio | 11.0k $524.4k | Unchanged |
| COFG Advisors, LLC 0.13% of their portfolio | 10.7k $512.0k | Reduced -314 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 10.7k $509.4k | Added +2.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 10.5k $499.5k | New |
| Outlook Wealth Advisors, LLC 0.11% of their portfolio | 9.6k $460.1k | Reduced -3.6k |
| CRA Financial Services, LLC 0.06% of their portfolio | 9.4k $446.6k | Reduced -230 |
| OneDigital Investment Advisors LLC 0.00% of their portfolio | 9.4k $446.4k | Reduced -100 |
| Visionary Wealth Advisors 0.02% of their portfolio | 8.8k $417.6k | Reduced -100 |
| Focus Financial Network, Inc. 0.01% of their portfolio | 8.6k $411.8k | Unchanged |
| MGO ONE SEVEN LLC 0.01% of their portfolio | 8.5k $404.6k | Added +402 |
| Sigma Planning Corp 0.01% of their portfolio | 8.0k $379.2k | Added +187 |
| Advisory Services Network, LLC 0.00% of their portfolio | 7.5k $359.4k | Unchanged |
| Keystone Wealth Services, LLC 0.08% of their portfolio | 7.4k $351.3k | Added +465 |
| CENTRAL VALLEY ADVISORS, LLC 0.10% of their portfolio | 7.3k $350.2k | Unchanged |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.02% of their portfolio | 6.8k $323.2k | Reduced -16 |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 6.7k $320.4k | Unchanged |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 6.7k $318.7k | New |
| Simplicity Wealth,LLC 0.02% of their portfolio | 6.5k $307.9k | New |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 6.4k $326.2k | Unchanged |
| CORRADO ADVISORS, LLC 0.16% of their portfolio | 6.2k $297.6k | New |
| Bluesphere Advisors LLC 0.11% of their portfolio | 6.2k $295.8k | Unchanged |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 6.1k $290.9k | New |
| IMG Wealth Management, Inc. 0.18% of their portfolio | 6.0k $287.5k | New |
| Accurate Wealth Management, LLC 0.04% of their portfolio | 6.0k $295.6k | Reduced -397 |
| AlphaStar Capital Management, LLC 0.02% of their portfolio | 5.9k $283.7k | New |
| Fortune Financial Group, Inc. 0.25% of their portfolio | 5.9k $281.4k | Unchanged |
| Cornerstone Wealth, LLC/TN 0.17% of their portfolio | 5.9k $300.2k | First filing |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 5.9k $279.6k | Reduced -2.8k |
| Blue Sky Capital Consultants Group, Inc. 0.13% of their portfolio | 5.7k $274.1k | New |
| Orion Capital Management LLC 0.09% of their portfolio | 5.5k $262.4k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.4k $257.3k | Added +3.0k |
| TrustBank 0.09% of their portfolio | 4.6k $219.4k | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 4.5k $214.5k | Unchanged |
| Anfield Capital Management, LLC 0.06% of their portfolio | 4.5k $213.9k | New |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 4.4k $208.4k | New |
| Archer Investment Corp 0.04% of their portfolio | 4.0k $190.8k | Unchanged |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 3.5k $168.7k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 3.1k $146.7k | Reduced -427 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio | 3.0k $140.7k | Unchanged |
| Financial Network Wealth Advisors LLC 0.14% of their portfolio | 2.8k $134.1k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.8k $133.9k | Added +1.7k |
| AlphaCore Capital LLC 0.00% of their portfolio | 2.0k $95.4k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.6k $76.3k | Unchanged |
| Global Trust Asset Management, LLC 0.03% of their portfolio | 1.5k $71.6k | Unchanged |
| Integrity Financial Corp /WA 0.03% of their portfolio | 1.1k $54.1k | Unchanged |
| Physician Wealth Advisors, Inc. 0.01% of their portfolio | 862 $41.1k | New |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 690 $32.9k | New |
| Larson Financial Group LLC 0.00% of their portfolio | 226 $10.8k | Unchanged |
| Legacy Wealth Managment, LLC/ID 0.00% of their portfolio | 106 $5.1k | Reduced -56 |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 61 $2.9k | Unchanged |